So creating and learning productized services, those of you who don’t know me, my name is Prerna.

But what I’m passionate about product and services and packages is because, like, I told you, like, a minute ago, is that They’ve basically helped us scale to multiple six figures consistently as a two person business. We don’t have full time employees. We have contractors that we work with on a project by project basis. We’ve consulted and coached with close to a hundred entrepreneurs in our programs and through consulting sessions and things like that on creating and selling product services.

So it’s a process that I’ve, like, tested multiple times over. And I come to realize that these are a very, very effective way to prevent burnout because, you know, it’s they just speed up everything and, help you to take on more projects without just feeling overwhelmed and exhausted all the time. So they’re a win win, any which way you look at them. And, yeah, that’s pretty much why I’m an evangelist when it comes to prioritized services.

First up, your three step process, how you wanna create it, and how you wanna how you’re going to create unique productized services. You’re not just gonna look at what other copywriters are offering. And that’s been, you know, I know it sounds like I’m bragging here, but the point is that this process is what’s helped us create progress services that we’ve had other people, you know, use as inspiration, but point is I want each one of you here to create those packages and product services that other copywriters would be looking at in green Okay. How would they come up with this? And first step, you wanna ideate.

I’m a frameworks processed person. So, yeah, as you id it using the three d framework, I’m gonna walk you through that. Then you create the prioritized service using your, you know, choosing one of three foundational models and taking three different approaches, and then you validate it or vet it. And you don’t validate or vet it by, you know, outsourcing opinions and putting it into, like, Facebook groups to get pure feedback, pure feedback is is great, but you validate it with the launch of these resistance. That’s You know, the best way to know whether or not you’ve got a service that people are willing to pay money for.

So office to say, it’s easy. It’s so easy. And, yes, huge, it’s Greek fan here. So You’re welcome.

Okay. Step one. IDate.

Here’s the three e process.

There are three things you wanna look at. First up, your product service needs to be easy to understand. So anyone that you’re selling to or whoever you’re selling to, whether you’re selling to a SaaS company, whether you’re selling to online creators, like I do, or whether you’re selling to, rick and mortar businesses, you know, it needs to be really easy for them to see the outcome and the benefits.

So take some time to kind of because you know your audience best. Right? Like, this is what sets you apart.

Anyone else, everyone else may be like, hey, you know, with so many fast copywriters. There’s so many, you know, launch copywriters, so many email marketing specialists, but you know your audience best.

What are the gaps that you’re seeing in the market? What are the gaps that where are you seeing your audience struggle? I’ll give you an example here.

When, when we started our business way back in two thousand eleven, right, we started as social media managers and business bloggers. And one of the gaps that we noticed was that they would be people who would either, you know, be offering done for your social media management services or, you know, some some would be like more general ideas and things like that. But our clients wanted and prospects would want, you know, someone who would be able to look at the content that they had and, you know, just create social content for them without having my which they would be able to post when they would wanna post it.

Like, they didn’t wanna bring on a social media manager, but they did want that content. So that led to us creating what we call the grab and go social media content package, which, you know, literally would sell it every month because it would give people who are not ready to bring on a social media manager, but still want to remove the hassle of taking, you know, of creating social media content on a regular basis. So this is yeah. That was way back in the day.

Then, again, when we started copywriting, you know, one of the things that I noticed was that people would offer sales pages. People would offer emails. People would no one was offering, you know, like, a complete launch copy package from start to finish.

That led to fully loaded logs, which is, yeah, since been one not only on one of our most popular packages, but also, is has inspired a lot of spin offs from other popular businesses that, you know, you’re on a good thing. Right? So but why these po packages became so popular is because they were really easy to understand.

Because prospects could see the outcomes and the benefit.

Right? So use your understanding of your market to really think about, okay, What is it that, you know, folks need are not getting but would be an easy yes to them, which brings me to the next point. They need to be easier to buy. So, yeah, easy to understand.

They need to be easier by. You have no idea how many pages of quote unquote productized services I’ve critiqued as part of our, you know, when I coach, freelancers And I see that to buy the service, it would require either sending someone an email that they’re interested, or the price is not mentioned. You need to get on a call. I mean, like, that defeats the whole purpose of a prioritized service or a package.

It needs to be super easy for them to violate literally. Click a button, fill a form, book a call, make a payment. You know, that easy. And right now, I mean, with all the tools you have at your disposal, there is really no reason why anyone should be jumping to hoops to pay you money money.

So make it really easy for people to buy. And then most importantly, and how a product or service will help you avoid burnout and also be booked out is by ensuring it’s easiest to deliver.

The beauty of product as services and packages is that they should be they’re they’re painless. You know, you’re, like, really excited about offering them. I’ve been, like, doing the fully loaded launch copy package and raising rates audit. Like, right now, probably it sets up, like, twenty one k, and then you’ve got add ons. And I’m booked up for it is because it’s paid less for people to buy and it’s payments for us to deliver it.

So how do you do make it really, really painless to deliver by leaning on the fourteenth?

I totally am a frameworks person. I like to name things.

So yeah, tools.

When you’re ideating?

So it’s not just enough to come up with an idea. You need to think about how are you going to deliver it so that it’s like a real delight for everybody?

More so you.

So you wanna look at what tools are you gonna use. So if it’s let’s say you’re off on, you know, you decide to offer email audits, which is like a, you know, a go to starter package, but in your case, you come up with the idea that your audit is going to be maybe for More like a launch debrief. You know, I’m using the launch example because I’m super familiar with that with our industry, but Again, it’s something that’s happened. Someone’s had a launch. You’ve, you know, you you’re gonna audit their launch assets to see what could be better.

Right? So you wanna make a list of all the tools you’ll be using to do that because then you’re, a, super confident, b, you know what you will be doing and how will you be, you know, how will you be fast tracking, the delivery process The next thing is templates.

I don’t mean copy template. I’m not a fan of copy templates, but I am a fan of templates for communication templates for, onboarding your client. Like, if they sign when they sign up, what do they get? Like, you the last thing you want is someone to pay your money even if for, say, an audit.

They need to get an email saying, Hey, we’ve gotten your booking. We’re really excited. Here’s what to expect. Here’s gonna happen here is what I need from you, etcetera.

So what kind of templates would you need to make that process if your service would require other kinds. Maybe you’re doing a design audit. You know, maybe you’re doing a whatever kind of an whatever kind of productized service, maybe you’re going to be offering newsletters.

Is there a way for you to templatize that process?

To start thinking along those lines.

The whole ideation process for creating a unique productized service requires a lot of creative thinking and something that which is like, yeah, all of you are very gifted with. So I’m going to use that and I need to also go back to your offer suite and start looking at the next element, which is time triggers. What elements of your service are the fastest for you to execute.

So full disclosure for me, writing is the fastest. It I’m shockingly fast. I love to. Right?

So it’s like, you know, that’s why you see a lot of done for you copy packages from our business, because writing is the fastest for me. So it makes sense for me to lean on that. In your case, it may be data analysis, and or it may be design, or it may be you know, and, like, it could be any it could be strategizing. You know, that’s another thing that I really enjoy.

So you’ll see a combination of you know, and that’s what makes this unique. Right? Because when you’re you may be offering the same service as another copywriter.

But what you’re great at may not be the same thing that they’re great at. And this is the time for you to own those strengths. This is the time for you to say, okay, I’m really, really fast at research. Research was my time sink, editing was my time sink. Right? So, those were the things that we hired out to contractors.

But I mean, I would I would never dream of offering a research on the package, but if research is your, you know, strength, if we you’re really fast with coming up with great messaging recommendations or, you know, ways of customer data and putting it together so a client just can use it.

That’s a great product that’s on this to offer. Like, really leverage your strengths, leverage, the fact that if you’re fast at something, own it. And then boundaries.

Tight boundaries are what make packages a dream to deliver. Someone assigning for, say, a monthly package. For example, like the grab and go package that I talked about earlier, or we have a newsletter package that we run currently.

Or, yeah, we have a flash sale in a copy package that we already currently. You need boundaries and things. A prototype service, otherwise, can lead to a lot of burnout because you you maybe selling it to, you know, you may be selling it on autopilot from your site. And we’ve talked about selling processes, maybe in another training session, but, point is you wanna ensure there’s no scope creep. You wanna ensure that you’re not, you know, just throwing everything. Like, for the fully loaded launch copy package, my first the first time I launched it, and this was, like, you know, I don’t even remember paying twenty sixteen, twenty seventeen. Pointed, there was a lot in it.

And I realized that, you know, I need to taken up my boundaries because it was getting very blurry, very fast. And since then, it’s gone through several iterations, and they’ll continue to go through several interesting book point is even initially, I want you to start thinking about, okay, what boundaries do I need in place?

What happens if someone who signs a foreign audit says, oh, kid you, you know, change this section of copy. Are you going to include are you going to include copy edits in it? If yes, say, I will make edits to three key sections.

Right? What if someone signs up for a newsletter package with a three month commitment and in month two decides to cancel.

How are you gonna protect yourself then? What matters do you need in place then? Right? What cancellation terms do you need? What about revisions?

So how many revision requests are you going to enter today? What about communication?

Would you be available all the time or will you be responding to people, like, within twenty four to forty eight hours or within two business days?

Think about all of those things because all of this is what is going to make your package, not just unique, but also easiest to deliver, and that’s really, really important.

Alright. So once you’ve done this whole exercise, possibly you’ll have a few ideas that you can offer as packages, which brings us to step two, create.

So there are three foundational models, for creation.

The starter package, which is basically usually a single serve flat fee package.

You know, it’s I think exact best example is audits. It’s an entry level offer. Having said that does not mean that a starter package may necessarily always be very cheap. I do not want you to start thinking that, oh, you know, I can’t charge much.

Or I need to only go for, say, you know, a top tier package. You can, of course, but the starter package has other benefits. It’s great for people who may be new to your world. Who’ve never worked with you in the past, you know, who wanna get do like a small thing just to kind of see whether they enjoy working with you or not In our case, it’s it’s our consulting sessions.

We have profitably or before that, we used to have a rapid rise revenue session. So those are, you know, and profitably yours right now. It’s not a special, but, you know, it’s otherwise priced at fourteen ninety seven. And it’s a starter package.

And it’s, you know, we sell, like, I think four of those in a month, which is not bad at all. For a starter package. So point being, don’t let don’t let us the word starter, you know, get you thinking that, oh, it’s not.

You know, I wouldn’t be able to charge much for it. Price has nothing to do with it. Remember, you need to look at what are the outcomes and the benefits that a client is getting. From that package.

But pointing, it’s like a single serve, like, biopsy, single service because you do it one and done and you’re, you know, you move on. The next one is the monthly middle, I put monthly in brackets because it may not always be recurring, and I’ll show you an example of that in just a bit, the middle tier package. Now this sits quite nicely in your in your offer suite by because it’s, best for clients who’ve worked with you in the past or clients who are at a stage of business where they’re ready to bring, you know, get additional support. And most importantly, it usually caters to an ongoing need that a client may have.

Example, a rabbit go. Or newsletters or flash sale emails or, you know, maybe, many sales pages for a product description pages that’s another thing that I did a lot of us product descriptions back in the day. So, yeah, so those are like your middle tier packages. And then the top tier package is way more robust and comprehensive than the other two.

It has a lot. It just solves a huge pain point for a client.

Case in point, a website copy package, which is not just like three pages, but you maybe do like all their pages.

And this is a top tier package.

I used to earlier tell people it’s great for clients who’ve already worked with you. But I’ve since been proven wrong because we’ve had clients who’ve never worked with us tying up for our top tier packages.

So I’m no longer saying that it’s for people who are in work with you. It’s for people who are ready to invest in solving a burning pain point. So what we found and this is, again, from consulting and with our own business is that this is for the seasoned business owner It’s, for someone who’s got the budget and the team and has a huge pain that they need sold and they are willing to invest in it.

Web sites and launches are the first thing that come to mind, obviously, again.

You all know your business best.

Now once you’ve identified how whether you wanna do starter, monthly, or, starter, middle, or top tier, you can take three approaches to creating the package itself. You could go narrow. You could go wide and deep. I’ve talked about this earlier in my tutorial Tuesday as well.

Point is like narrow is where you focus on only one service and narrow down to one element of that service. So for email copywriters, It’s email copy is the source, and one element of that is auditing emails, or email strategy is another one. Right? You’re going narrow.

You’re just taking one element out of the copy process or research for that matter. Why? Why does you focus on one piece of the marketing puzzle? And then you combine services to create a package.

So you’re going wide. For example, you could take content marketing is a piece of the marketing puzzle, and then what you offer is blog and social media content, and maybe Facebook, I copy, you know, So that’s going wide.

Deep is, like I said, you focus only on one core outcome.

You can f you focus on one core outcome for the client and you include services to help that client accomplish that outcome.

Large copy, website copy. The outcome is that one result that the client is getting is that I’m gonna be solving this pain, which is, like, generally, the packages are also top tier packages, but that again, not the rule. This is just for you to, you know, look at how to approach creating your productized services.

So what else do you need when you’re creating, by the frame of use? Treaties, package inclusions, so what really including your package, use the three e’s and the foundational models to decide that positioning, how are you gonna be positioning this? Is it gonna harder package? Is it gonna be top tier, middle rung? Where are you landing? What does it feel like to you?

And here’s the deal. Again, Remember, we are not in the game of creating generic packages that everybody else is selling. So you’re not just doing, like, oh, I’m gonna do, like, a four email welcome sequence. Nope.

You wanna think different. You wanna think bigger. You wanna think more in alignment with what your strengths are. So you that’s why you wanna look at how are you positioning it? And then pricing.

How much will you charge for the initial three to five clients so you can better validate your privatized services? Because that’s what we’re gonna be talking about next. So where you land on pricing, a lot of factors go into pricing again. You wanna look at a What’s your time involvement?

What’s your internal hourly rate? You know, you may wanna do a bit of competition research as well, but remember, chances are you’re gonna find someone offering what you’re offering. So you wanna use what you know that you would be comfortable with and go with that. And generally be found, using your internal hourly rate using the time involved And also keeping in mind the outcome that the client will be getting from it helps you arrive at a figure that feels good and right to you for these initial consonants.

Remember, you will keep increasing the pricing once you validated it.

Alright. Which brings us to validation.

For me, the best and most effective way to validate is withheld.

I have never posted in a group saying, oh, I’m thinking about offering this what are your thoughts? Or maybe I if I have, it would be, like, probably way back when we store it.

The reason is because mine and I believe that sales is the best way to know whether or not you’ve got a productized service that works. I mean, which is what I was talking about earlier. You know, like people in groups can always say, oh, this is great, and you should or maybe you need to add this, or no one is going to buy that for point is, like, if they’re not your ideal customers, really, their feedback.

Their feedback is just that. It’s feedback. It’s not sales. It’s not money in the bank. The best rate validate and vet your productized service is by putting it in front of people who would actually wanna pay for it, so prospects.

Past clients.

You know, p you could put it on your social media profile because, you know, people would be asking there. That’s pretty much how we used to sell packages back in the day is putting it on on social media profiles. So how do you sell it? You launch it? And You launch it with what I like to call the launch of least resistance.

Yeah. It’s really easy to launch it.

Even a baby could do it.

You wanna launch it via a Google doc. I’m a huge huge fan of Google Doc launches. It’s something that talked about often and shared about often because it’s easy. It’s fast.

It’s painless. It’s very inexpensive for you to validate something. You know, you just you don’t need to hire a designer. All you need is a way to accept payments, you need maybe a scheduler, like, the tools that you already have.

Right? So it just may and as copywriters, it’s seriously, it’s like a free way to validate because you basically are hiring yourself to write the sales page for it.

So what do you need for your lines of least resistance? Clarity, really, really important. But when you are putting that Google doc together, it should include who is it for? Why do they need it? What will be included?

Why that matters?

How much will they invest?

And when do they pay? What happens after they sign up? What can they expect like a lot of clarity around it, especially, especially if you are sending this out to, like, say, people who have never worked with you before, like, cold to prospects or even like warm leads that may have gone cold.

Urgency is the other thing you need. Give me a minute.

Okay. The idea here is to vet your offer, not have a six figure launch. Just kind of let’s get our goals clear.

You don’t need thirty or three hundred people. You just need three people. Or the moment you sell one spot and someone’s paying for it, you’ve got a validated idea.

Three amazing. Now, you know, that you could go ahead and fine tune it and then pop up a sales page, like, pop up a proper design page for it. And start selling it on rinse and repeat mode. So you need to mention that urgency on your Google doc sales page clearly that you only have three spots, or you only have two spots, whatever is your capacity or whatever.

Again, remember this is your offer. You decided. You decide how many of these can you offer. Again, it may feel like, oh, let me just go ahead and tell ten of those.

Queen is if it’s a new productized service, you’re learning how to deliver it as well. So you wanna give yourself grace there and you’ll look at, okay, let me just do three of these to see whether or not I even like offering it. Because it seems like a great idea right now, but do I like offering it? You’ll already know it once you do it.

Right? The second thing is time, how much time is it taking me? And then because then you’ll be able to adjust your pricing accordingly. Right?

So you all of those things need to be, kept in mind. So urgency is kind of built into this. Lean on it, and use it.

And then credibility, really important.

Why are you qualified to sell the service have you set yourself apart from other others? It could be your process. You know, it could be your systems. It could be your I for detail, like, remember you, all of you in this room right now have a lot of credibility.

So important way to start using it and talking about it, including it. What past successes like social proof and you have in this space, you may not have it for that particular service, and that’s fine. But if you’ve, like, written, let’s say you are you’re offering consulting sessions for the first time. Right?

Maybe you’ve not never done that in the past. But have you, as part of your other projects, being consulting with clients, being advising them on strategy? If yes, you do have successes there. Right?

Or maybe, you know, you start you add on, say, email copy, and you’ve only been doing websites so far.

Can that process be replicated? Of course it can. Right? So start giving yourself credit where credit is due and start owning it and start mentioning that. So what past successes do you have?

In the space or the niche, whatever it is, think long and hard, and then make sure you include it.

Alright. So this is a real world example that I have for y’all. This was a package we’ve sold out just early this month. It’s called I wanted to show you the Google doc it’s not on our site.

So here’s the thing. It was called it’s called the Flashhell spritzer. And this is exactly how I the process I walked you through is exactly what. I do in our business.

So I’m gonna open this up here.

So very clear. Who’s it for?

What is the outcome?

What’s my credibility?

Why do they need it? Now, this is long copy. You’d again, You don’t have to. You want to, like, I found there are no real rules.

This is what works well for us. So I talk about, you know, Why do they need it? What’s in it? You know, overcoming their objections around, oh, I don’t wanna wait till Black Friday.

That’s fine. Discounts.

Who is it for?

And then what can they expect?

Again, this was a detailed bio here.

More social proof. Got Joe who got, yeah, got social proof here. Then what do they get? Now here this one’s really important because this is where I see a lot of freelancers slip up is you don’t just say, oh, you’ll get a questionnaire.

Why do they need a questionnaire? Like, what’s in it for them? I mean, a questionnaire is part of your process. How is it gonna, you know, help them?

So link learning extensive question is so I can understand your Flash software grant audience. Once you compete with me for a sixty minute calls where I’ll continue to deeper so when I sit down to write, I can write, like, you That’s the fact that they don’t have to worry about their copy not sounding like them because we’ve done all of this.

The email sequence. Again, what is it in it for them? So, you know, you’ll get all the emails needed to sell out your offer, like, Tara. Stewer minus the meltdown and ticketmaster snappos, then these are the bonuses that I was giving because, you know, it’s social media captions, business, boost blurbs.

This was like my urgency thing. I also had, like, capacity. So that was the other thing. And then simple thing, I also gave them then add on.

Then what happens once they sign up? Works like lemonade, easy and breezy, you choose which option you want, fill out the application form, they would fill it up. Book it with a fifty percent deposit comes with a total mentality. So giving everything to them, right there, timelines, questions, They could book a call or they could walk me.

Can you see how easy I could literally chip me sixty minutes to write this? Sixty minutes wide because I’m having, like, most of the social proof and things Right? So, yeah, that’s it. That’s how long it can take you to launch a prioritized service.

And be a good on time. So thirty minutes there.

Questions.

Well, thank you so much.

Go ahead.

No, please. You go ahead.

Okay. Also, I was gonna ask, how would you now distribute the fact that you have this productize service that you wanna because I I think a lot of people that are starting out or with this whole consultancy kind of thing is, it’s hard to get distribution.

Mhmm. So either you already have either you already have some influence LinkedIn or Twitter and you’re using it or, like, if you’re like me, you barely have any followers.

So how do I now distribute this this offer?

Yeah. Good question there. Okay.

So here’s the thing for, for me, personally, it was social media, and it was Facebook. Right? Like, Facebook was my profile at, like, my and my profile at that, not even my page. This is, like, back in the day, before we had industry.

And here’s the thing that we used Facebook, and then because, we live in India and we work with the global audience. Right? So reaching them in person is not really practical or possible. At least when we were starting out, now we, you know, still travel to the US frequently or can’t and attend events and things like that, but it’s not not that easy.

Having said that, if you are in if you’re working with, say, businesses in North America or the UK or, you know, in a country other than your home country, and you have, like, let’s say, no network.

Correct? Like, no social media presence, no email list, nothing. The best way you could distribute the offer that you have would be through warm email prospecting or through where you would like to look at the businesses that you would benefit from, bet who would benefit from the service and reach out to them via email.

That is one option. The other option is in person.

A lot a lot of in person events and, you know, that happen in North America and the UK both big and small. You may wanna start with smaller events. I I know of a copywriter who has No presence. He’s, like, I know him through Joe, and we met, you know, I think in in one of either either in Mastering you together or something like that.

But point it, He his Facebook profile has not been updated since I don’t know when and his, you know, Yeah. So I basically just reach out to him whenever I wanna check check on, him, on mess in messenger because he’s not very active on social, but he’s been able to build his, his business successfully just by attending in person events. And that’s why I keep telling him, I’m like, you know, you’re so lucky because he could just take a train and go to other end. Whereas I have to think about a twenty four hour flight just to attend one event.

So, if you have that advantage, use it. Like, I feel like not many, many copywriters that I know who have that advantage use it enough. Is it Is it, you know, easy to attend events? Nothing is easy.

Attending events is usually an investment. You do need to travel. You do need to make you know, pay for hotel stays or Airbnbs or whatever.

But if you don’t have a network that you can lean on right now, maybe that could be a shark. So so if you don’t have a network, one email prospecting, definitely one, in person events number two, the third is your peer network. So you don’t wanna you may not wanna sell you may not wanna validate your idea by, you know, getting a lot of peer feedback. I’m not saying don’t get peer feedback. Like, this is a great community you’re part of, like, the mastermind right now. So, yes, do get feedback for me. I feel like sales cures all, like, not not human beliefs, so I’m more a salesperson.

But you can always use your network to promote your productized service. And in exchange, you could have like a system of exchange, like a referral fee or something like that for anyone the essential way. So you may not have a list, but they may have. Right? So those are three ways right away. We we can also look at, like, you know, other sales systems, like I said, on another another training I can dive deep into various ways to sell these.

Yeah. Like, all different ways that we tested out and ways that have worked and ways that haven’t worked as well for us. One thing we haven’t used, the other yeah.

The reason I did not mention this is because we haven’t used it. So I can’t really vouch for the results from it, is, ads. You could run ads.

As well. So that’s an option to explore too.

Was that helpful?

Yeah. A lot. Thank you.

You’re welcome. More questions.

Anyone doesn’t have. I’ve been thinking about recreating these packages since I’m work. And then I have some packages in it. If your uplink, I I would love to get the ideas on it.

But, I wanna add a nun that women printed mentioned that, you can use cold emails. I’ve been using them since, like, I I was active on LinkedIn for, like, six, seven months. And I grew my followers, but now selling LinkedIn services. I was getting booked out.

So, yes, social media does work, but then when I pivoted to launches, seems like my ideal ideal audience doesn’t hang out there. So it was easier to, like, sell mini tier packages, but high tier packages. They weren’t just, like, not even ready. And now I’m, like, and maybe it wasn’t the right fit.

And cold emails, like, work meticulously. It just takes some some effort like up hand, but if you can put all your copy, like, volume copy hats, Because for me, I’ve never had a ten, like, above five k package ever sold.

Through any any of social media, but it does happen via emails very regular.

So it was very surprising for me. And if you want any resources, we can chat and rebuber, rebuber is an excellent source of, the way she writes cold emails. It’s like it’s just too good. So you can you can I I think her master class is, like, ninety seven dollars or something like that?

So that’s that. Do that.

Thank you. Yeah. No. It’s definitely something I have to try. To be honest, it’s just there’s a sense of there’s just so much stigma around cold emails just something I never even even really thought about for me to be honest.

Yeah. Sorry. Go ahead.

No. No.

Please. No. Please go ahead.

So I I felt this I felt a similar way, but when you see Breeze approach, I’ve literally got responses. Like, this is the best goal email ever. This is the best I I also added, like, my touch to it. Like, I I because I couldn’t completely align with pre.

So I obviously you find your own style, and I didn’t. And then when you put all your copywriter assets and it actually comes off because it’s not like, hey. The sucks hire me for this. It’s like a whole conversation.

And when you have that conversation, they’re like, Thank you for thinking so far for my business, which I could I wouldn’t have done that in the next three months.

Okay.

Yeah. Just to kind of build on what Alicia said, you know, like we, so when we started back in twenty eleven, we had No network. We were not part of any mastermind. We were not part watchments for, like, the longest time ever.

Joe was the first one I joined. Right? So, But and we had no connections online. Nothing.

This was, like, just mine and me.

And that’s how we landed our first clients was cold emails. So and this was without any copywriting training. So y’all have, like, I’m this was back in twenty eleven, and there were, like, zero tools Like, I had a Yahoo account wrong. So that is what I used.

So if we could close clients with that, I there’s no reason why you wouldn’t be able to do it now. And again, we’re not remember, we’re not talking about, like, oh, you need to, like, get five hundred or thousand contacts from LinkedIn or Biolist and all of that. No. What you’re looking at, you’re looking at, like, identifying thirty people maybe that you would be a good fit for and reaching out to say ten of them.

How hard is that? Like, break it out like that and think about it. So yeah. Don’t let, like, the, you know, I know, call emails gets, like, a bad name. But again, like, I posted out AI today, it, you know, who is sending out those call emails?

It’s it’s us humans. So it’s not cold emailed to blame. It’s how it’s being used.

Thank you.

Welcome.

And, y’all, does it have any question questions? I would love to get your ideas on the patches packages that I’ve been thinking of. Like, I wanna specialize in funnels, but I am, like, I’m getting a lot of traction with goal emails. So I also I am also thinking that it can be like more than three packages for funnels, but I’ve thought as the first one is done with you funnel for course, like, people coaches who have an idea, but they’re so scared and they’re, like, you know, I I’ve sold this, like, two spots.

And one is they can’t see beyond their head. Like, they’re like, okay. I’m great at so many things, and I wanna create a bundle of all that things. And it doesn’t make sense in in the in package.

So it’s like a done with you funnel where the first part is like solid aggregation where we only stick to one part one part and specialize in it. And then I’m I’m selling it for two thousand five hundred. It’s eight eight weeks.

One ninety minute call a week. Have already sold two of them. One for eight ninety seven and the other one for two thousand five hundred. So it’s, like, already and this is, like, not even putting a Google page.

It’s just verbally LinkedIn posts and all. That’s the first package. The mid tier package, now I was thinking of doing a minimal viable funnel. But then now I’m seeing a huge need for list growth.

And that is, like, I’ve been chatting two operators and they’re like, my my programs have sold out before, like, on a huge scale, but now they’re not because my list is capped. So it’s the offer is not the problem. The list is. Like, I’ve worked with Laura, Danny, Samorovis, Paula are sharing the same thing.

So this is just for copper. It doesn’t I’m sure it is somewhat similar for course creators as well. So I don’t want to limit this to creator, course creators. It’s for creator.

Like, it could be for operators, could be for any creators. And the the idea is three related magnets, three landing pages, three nurturing sequences. And if needed, one abandoned cart sequence as well. Mhmm.

So that’s like my middle offer. It will be around eight thousand dollars to nine thousand dollars. I’m currently I I I I’ve sold a fragment because this is just, like, very new. I’ve sold a fragment of it via Coli Mills.

So still need to test this. Then the top tier is now I have, like, two, like, one is the whole thing, and then it could be, like, a down cell. So the whole thing is like a proper full course funnel when if it adds, pre launch emails, launch emails, post launch emails, and even the onboarding emails and upsells, down sells, the cross sells, the whole, the whole full package. And then a minimum viable launch could be, pre launch emails, launch emails, sales pitch. So that’s, like, just one offer, but This is what I’ve been thinking, and now I’m thinking, like, if what are your thoughts on this first?

Just any one of the coupon away in?

Any questions?

Okay.

So my first thought is with the starter package, you already validated the done with your follow-up thing. I mean, you could obviously go ahead and run a pro so it’s it’s a validator offer. You would actually start, like, kind of selling it, owning it, and talking about it and promoting it.

The middle tier.

One it sounds like I’m just a little confused about the outcome. Like, why do they need three lead magnets? How is it going will it create recurring income for you? Are you gonna be giving them one lead magnet every month or every quarter?

What’s the what’s the benefit in that for me as a creator, if I was looking at it, like, how would you be helping me test them out? Like, what’s in it for me? Why would I need to relay my to begin with? Is my first question as a creator?

Do I get all three of them together? Or is it more like a quarterly thing?

How does the abandoned cart sequence fit in? Because we’re not really selling them anything. So I’m not clear about the outcome or the benefits here as a prospect.

If you have sold it, great. Maybe look at it and see what you could, you know, optimize in there. If you haven’t sold it as is, because I’m not sure if I heard you say that you’ve sold it. You said you’ve spoken with a lot of copywriters, or have you done this for a lot of copywriters? I’m not really sure.

No.

I this is what the idea which I’ve got from copywriters because okay.

Got it. Cool. Yeah. Yeah. Yeah. Yeah. Okay. Great. So, yeah, so I think this it’s a it’s a really good idea, Alisa, that would help you kind of generate, like, make it into almost like a recurring package.

For I’ll give you an example with the flash sale emails. Right? So people have, like, have the option of three days and five days, but they could also bill book multiple packages if they wanted to run say quarterly.

Sales, right, which is great for them and great for me. I’m not working on multiple, you know, I’m not writing, like, five different sequences for them or even three different sequences for them, but I’m writing, but I’m still booking them in for three different packages. So because they could see how they may need, you know, say three different flagships for three different offers that they have.

The idea you have is good. I would like spend some time spend some more time in the ideation phase there looking at How can it be easier, easy to understand, for your prospect? Right now, I’m I’m tripping over a lot of things. I’m like, okay. Well, why would I need all of this?

And how does this help? Do you think?

Sorry. Go ahead. Do you think it’s better if I do, like, one lead magnet one, then they can book multiple there. So the the outcome is you get, like, the ideal clients in your list.

So if you’re buying my these the entire package, three late payments, three landing bridges, email sequences, three sales emails, and a bunch. So you’re selling something at the end, and every lead magnet will be will be leading to one of your products. So I I missed that part. And then the whole, like, my aim would be adding five thousand subscribers to your list through this.

Mhmm. Mhmm.

You know, it it, like, you you could and then if if that seems like a huge thing, we could we can, like, make it very small, one lead magnet, one landing page, one email sequence, one sales email, one event.

So this is like one because you said that people can book multiple flash sales emails. So I just want that if that sends sounds more sensible. So it’s like a smaller commitment and they can book multiple packages if they get ROI out of.

Yeah. Yeah. Yeah.

And so put it out there, vetted, like, like I said, you did the other one with the LinkedIn post. Maybe you could vet it with the LinkedIn post again and see if you have any bytes. And if you do, then run it and see what gaps you come up with. So you can optimize it further before formally launching it. But, yeah, that will probably be better than, like, the whole three lead magnets, three sequences thing because that just throws you off and you’re like, okay, well, what am I gonna do with all of that? So that’s good.

The top tier is, of course, the fully, like, is what we have as the fully loaded launch.

Profiles, I would because I’ve now seen so many of those. I’m gonna and you are in CSP.

So I’m gonna challenge you to kinda look at what gaps can you fill beyond the, you know, I I don’t know if you if you I’ve shared my one thing with you.

So the process is same. My style is So I’m adding, like, stand up com like, elements of humor and stand up comedy there.

Yeah. Yeah. Yeah. Yeah. Yeah. Yeah.

That’s, like, the process is same, but I I’m doing, like, a lot more analogies, a lot more, like, humor.

And if if you’re selling to mom, so there will be sprinkled mom jokes, which are resonating with your audiences.

So I think my my style comes different in the end end delivery, but I’m open to hear if I can change something in the process as well. So Maybe you could use positioning here to kind of separate yourself.

It just kind of depends on how you put it together.

And share it.

The reason I’m a little skeptical about it being able to stand out just on the basis of humor in copy is because a lot of us do use humor in copy. We do that’s the whole idea. Right? Like, if your audience is moms, you do, you know, you wanna use, like, mom jokes or references from there, or mom life references, or if your audience is like dentist, then that’s where you go.

I mean, like, that’s part of what what we do. I would be interested in seeing how you really own that one thing and help let it shine in how you present it. I’ll give you an example. For me, one thing, has always been ROI and helping creators accomplish greater ROI out of working with us.

Right? That’s, like, part of our offer one thing. When we the brand one thing has always been blending copy with food. So but that’s only for our brand.

I’m not gonna be leaving in food references for other clients.

Is so in your case, I’m just wondering, is the stat of comedy across the board for clients, and I’m gonna I don’t wanna confuse you about your one thing here, but I’m just touring it out there. Like, is the stand up comedy means copy your one thing for your brand? Like, person who comes to mind is Liana Patch.

Who’s made it part of her brand. Anti brands. Right? Is that where you wanna go? Or do you wanna keep copy and comedy as part of your brand? And then take have, like, a one thing that’s separately. So if it’s copy and comedy for your brand and Poine’s brand, slightly, Adam, then I would be interested in seeing how you present the package.

Like, what different would it be? Would you be giving them, like, for instance, one thing that comes to mind is would you be giving them fun one liner real text ideas to, as for pre launch and launch, you know, would you be giving them, like, how can you make the whole because it’s not enough to say, okay, I’ll stand up comedy meets copy. How is it actually meeting? Where is it meeting?

Right? Would your add text be, you know?

Oh, do you have, I know we are short on time, but I’ll share this in Slack with you. There’s a really great resource on, that that I had I bought back in the day that was comedy and Facebook ad copy. It was so cool. Like, their ads were just, like, hilariously good, but also high converting. So You know, so you so think about, like, that’s why I wanna push you to think about don’t just go to, oh, it’s gonna have your sales page and email sequence and all, yeah, short. Like, I know thirty other copyright organizations have gotten the same thing. So, you know, how are you setting yourself apart?

So, yeah, spend some time in the ideation phase for your packages. Yeah.

Thank you so much. I know it took a lot of time. I’m I’m open to hear if anyone else has questions.

Alright. Yeah. Esther, any questions?

I actually have a question.

Alright. So, Prina, in the three piece, you mentioned, in the positioning, that don’t set yourself up, exactly the way others are doing. And you’ll keep an example of, let’s say, for, email copywriting. So if you’re if you’re an email copywriter, don’t don’t package your, product as saying that, alright, I’ll write four email sequences for you and everything that’s the that’s, that every other copyright copywriter is doing. So what would you suggest how to make our packages stand out? So since our services are all aligned because we are all copywriters. So how can we still stand out in the packages?

Mhmm. Mhmm.

Again, go back to your processes and, you know, go back to your go back to things that you, like I said, like, look at what are your surprisingly or shockingly good at. For example, you may be really good at coming up with micro copy. You may not even realize it. Can you own that and say, okay. I will give you e for So let me show, like, with the Flashhell scritzer. Right?

It’s a package of Flashhell emails. It’s not something that’s others haven’t offered before. However, what sets me apart is not just the fact that I will be giving it to them within five business days, but also that I will be giving them social media a copy to promote their thing. Why?

Because I’m leaning on my social media expertise from back in the day. I used to do this day in and day out. I know social media and it’s not something that I’m gonna be, just winging it. So what other skills and talents do you bring to the table?

So if going back to the point, if if my full copy is a strength of yours, can you use that strength to give them CTAs or micro copy for the site’s banner promoting, you know, like a sticky banner promoting the sale that they have. Can you give them, you know, can you give them multiple subject options instead of one or two? You know, can you give them, like, whole CDAs to use on social so that is how you set yourself apart.

You wanna look at your strengths. It’s not like, okay, Welcome sequence packages. Diamond doesn’t, but maybe you find that your strength is coming up with really great and creative thank you pages. So you tell them that, you know, with your welcome sequence, package. I’m gonna give you a thank you page that’s gonna help you increase conversions or get to know your audience better. So lean on your strengths, which is why you really need to know your know yourself.

Need to know your client, yes, but you also need to know yourself. Alright. Thanks. Does that help, really?

Yes. It it really does help. Thanks a lot.

Awesome.

I was just gonna ask a quick follow-up to that. So I’m actually a UX writer for my day job.

So you said micro copy.

And I’ve really thought about how I can kind of merge UX with because I wanna do SaaS emails as well.

So now that you mentioned that, I’m thinking how I can bring the UX element because every settlement app and, you know, all that stuff. So, that got me thinking into how maybe, like, maybe emails and could be like a package by itself.

So One hundred percent. You know, UX is a part of everything. Right? Like, You could do so much, and then with your knowledge of UX, you could do, like, if you’re selling emails, you could do a user experience audit of what happens when someone opt in.

Okay. You know, that could be your starter. And then once you’ve audited, then you can Here’s the thing. Your, the other thing you wanna kind of keep in mind which we found works really well is your package is generally, you know, lead and kind of which is why I want you to think about them as an offer suite and not like, oh, let me offer this because the world is offering it.

No. Where does it fit into your business model? Right? So they sign up for a UX audit because, hey, you’ve been doing this professionally or, you know, you company trusts you enough to hire you.

So you do an audit which then you say, okay. Here’s your audit. Here’s how I can see. We can optimize it.

And here’s how we can continue to work together. I can you know, either make those changes for you, or I can help you get more out of it by writing the emails. Yeah. Yeah.

Just kind of going from there. Not just that. You could also do, you could even look at there. You could do, like, a not just the opt in thing.

You could look at the whole website. As a whole. Right? So it just there’s so many ways that you could use the skills you already have.

Like, I would just start by, like, listing out all the skills you have. Like, is that that’s just like one teeny tiny part. Right? It’s the checkout experience.

Can you use the checkout experience and then sell them on about in cardinal sequences?

Could you look at the welcome email that goes out and then do an onboarding sequence for them? So I mean, I could just go on and on. Yeah.

Thank you.

You’re welcome. Awesome. Hope this was helpful. Perfect. Esther, happy to hear you.

Thank you so much.

Awesome. Great. So glad to hear that. Let me know if you have any follow-up questions, you know, where to find me. The recording of course will be, and They’ll be where it is for y’all.

But yeah, thank you so much all for being here. And, I’ll see you in Slack

I know a few people have DM’d to say they’ll be showing up a little late today, so I’m just gonna roll with it.