This training introduces core principles of Conversion Rate Optimization (CRO), emphasizing the importance of disciplined testing through A/B and multivariate testing, forming strong hypotheses based on triangulated data, and aligning test variations with meaningful business goals like increased clicks or conversions. Jo reminds CSPers that quick early wins are vital in optimization retainers, that CRO doesn’t need to be intimidating for curious minds, and that understanding testing mechanics—like statistical significance, traffic volume, and test duration—is key to meaningful results.
Drives lead generation, list growth, and community engagement through targeted, high-ROI activities and relationship building.
Oversees messaging strategy and copy quality across channels. Responsible for persuasion frameworks, voice, and conversion copy tactics.
Leads marketing strategy and campaign planning; responsible for demand generation, brand authority, and funnel execution.
Supports mental resilience, confidence building, and leadership development for founders and leaders.
Creates audience targeting, multi-channel marketing strategies, and oversees campaign optimization.
Owns sales process strategy, pipeline management, and client acquisition conversion tactics.
Responsible for product development, positioning, launches, and lifecycle optimization of offers.
Manages personal and company authority assets, PR outreach, and partnerships to boost credibility and visibility.
Owns internal systems, project management, people operations, and scaling infrastructure for growth.