Simmonds’ book changes the content game for small businesses. Create Once, Distribute Forever shifts the focus from just creating content to making sure it reaches the right people, again and again. By repurposing, remixing, and redistributing your work across different platforms, you can get more mileage out of every piece you produce, which is a huge efficiency boost for your business. This approach helps agencies and marketing teams build stronger brands and achieve long-term success without needing to constantly churn out new content.