[Summary of book and how it applies to CSP ICP]
Atomic Habits is all about making the important stuff easier to do, more often. That’s exactly what Challenge Month is for: stacking small, high-impact moves until momentum takes over. You’re not forcing it—you’re building it. Clear shows us it’s not about overhauling your business—it’s about making small but impactful changes so things like emailing your list or posting to social stop feeling like chores. You start showing up consistently because your habits are built to support who you’re becoming.
In this practical guide to conversion rate optimization, Blanks and Jesson will sharpen your ability to spot conversion-killing mistakes and fix them fast. Packed with case studies and actionable tactics for improving site performance, customer journeys, and sales you’ll head into Q2 better equipped to turn traffic into measurable results — whether for clients or scaling campaigns in-house.
