Tag: optimization

Optimizing landing page traffic spending

Optimizing landing page traffic spending

Transcript

Okay. So my my question is, if you were, let’s say, like, a VP of performance marketing at a SaaS company. Let’s say they’re somewhere, you know, series c or or beyond.

Mhmm. In order to take an offer, like, let’s say, we’re we’re optimizing a landing page for five thousand dollars a month on on retainer, which is sort of what what we’ve been talking about. How much do you think that you would need to be spending on traffic to that page for this to even be a conversation. Right? Like, obviously, if you’re spending two thousand dollars a month on traffic to a page, you’re not gonna give someone five thousand dollars to optimize it. So if you’re in that position, what do you think that you would have to be spending before, like, on that page?

But, yeah, that’s a Yeah.

I think that’s a good question, and I don’t have the answer. But you’re right that it wouldn’t be low. So it depends entirely on the organization. So we’re talking series c or c plus, VP of performance marketing.

I mean, I would definitely go out and talk to two or three of them, like, directly. Like, use LinkedIn sales navigator just to find these people, not to turn them into clients, but to say, like, I would like to just ask you one question, and this is not a sales pitch, but I am very curious about this one thing. Can I ask you the question?

And then ask them that question. Like, I’ll keep it to myself, but what do you spend on ads every month and do or week or whatever the timing is, I assume, month. And do they all drive to the same landing page? Like, I would spend ninety seven dollars on LinkedIn sales navigator, take three hours one day to email twenty people in this role and ask that exact question.

Okay. Yeah. I can do that. I’ll I’ll definitely do that.