Tag: case studies and proof
Using testimonials for client acquisition
Using testimonials for client acquisition
Transcript
And then the proposal template, I don’t have examples of the exact work that I’m doing.
Yeah.
That I’m trying to do. And a lot of my testimonials that I have are more around content or, you know, they’re just saying that, you know, I’m ready to execute and things like that.
So Yeah.
One thing I was thinking of doing, and, obviously, no results yet to really put in there. Mhmm.
One thing I can do that would be a very quick project is I can do new landing pages and email sequences for our jiu jitsu gym to do trials.
Not the same space that I’m going in, but Yeah.
At least I have more control over that.
Yeah.
Or should I try one of our the clients I work with on a contract basis is a pre funding SaaS company Yeah.
Which I could potentially convince them. Yep. But that would be a more longer.
Yeah. It’s not or. It’s and. It’s both. Yeah. Do both. Do and do more. Yeah.
Yeah. Exactly. You’re at that place now where if you’re gonna need to build you’ve identified a part of the proposal template exercise is, like, identify the things that are not easy to fill in yet. And so, like, that becomes, like, I don’t make you operationalize it.
Like, I don’t say, now go make sure you get a template. Or sorry. Not a template. A testimonial.
But that should be a takeaway for you. Right? If you’re like, I don’t have a case study to put in here. Okay. One, also don’t worry about it.
I love I love I’m gonna say something about men. Just know that I am married to a man. I love a lot of men. It’s not a man, anti nothing thing at all, which always sounds like, is it, though? It’s really not.
If you were a man, you would just write the thing in there. And I know that might sound crazy.
Sorry if it does.
Just just own it. Just like and you will. Then just make it, like, your objective now is, like, now that I’ve said I can do this, now I’ve written in testimonials that are close to right, but not really, you know that you cannot leave your next client who’s, like, maybe your first client for this without getting a testimonial. So your objective is not just to land to the client, but to make sure you land a client that you can get a testimonial from.
And that’s, like, good. Good. Good. Good. Good. Good. Now that you have one, you can lead with that testimonial, and then it’s just a order of reading things.
People are just scanning through in the first place. They wanna be able to hand this over to the person who has the questions about you and say, no. No. No.
She’s good. She’s got this.
And that person will likely also scan and go like, oh, okay. Okay. Yeah. They seem fine.
So, yeah, that’s your objective. Everybody, every single person has to find a way to get that first client to say yes to this thing. You already have some testimonials or work that you do.
Mhmm. Pick and choose, obviously. Be a copywriter about it. Yeah. Yeah.