Okay. I have three questions, kind of. So first is about the audience. So when I was digging, I didn’t really know in terms of the target with that tool you shared what might be a good indicator of number.

Okay. But based off of that and then my just anecdotal and a lot of research, I I think the ecommerce audience is large enough. I think definitely more eight, nine figure fast growing. Yes.

Seven. But I I’m not yeah. Okay. That thank you. That helps.

And but fast growth seems to be the word I see or hear a lot is they’ve it’s a product company that product market fit for sure, but they are growing very quickly. Cool. And so I guess my only, I don’t know, I guess, anecdotally, from some people, I guess, in ten x FC and other communities, I’ve just noticed the hesitation with ecommerce being willing to pay.

That’s my only but I haven’t had that when I worked with them.

But can you I don’t know. It depends on what you mean by that. Question is, should I expand to info products as well to instead of just ecommerce, but that was my I don’t know.

I mean, there’s a ton of money in info products. Like, you’d have to then go even more narrow than that. Like Yeah. Products for getting rich in real estate.

Like k.

They’re so, like, everywhere.

That’s everything now. Feel I need to I wouldn’t. No. No. No.

So the one of the reasons that I pause on ecommerce is because most of the time with ecommerce, people are talking about, like, clothing. Like, there’s this cool sustainable pants company.

And I was like, yeah. But they’re, like, barely scraping by, and that’s awesome. You should, like, donate your time to them. But, like, no.

They’re not. You can’t no. They can’t afford you, so they can’t be your audience. Your audience is people who can afford you.

Right. It just is. But then there are other, like, big ticket items.

Car companies are ecommerce.

Mattress companies have massive margins, so that’s a really obvious one.

But then there are other things like if their margin is good, then you’re good. So something like Soylent has high margin. It’s It’s a crappy little powder, and, it’s like forty bucks for a big protein powder. Same kind of thing.

Right? Anything that has higher margins, clothing has scrawny margins. It’s horrible. You don’t wanna be involved in that, and you’re dealing with also refund culture, and that will affect everything.

So, yeah, just look for large margins, which total addressable market calculator won’t say, like, here are the companies with the largest margins. You’ll just have to go do that research to find that out, but that’s it. Yeah.

Should my Instagram be about my name, or should that be, like, a brand I’m trying to build? Or, or should that be, like, SaaS marketing something around SaaS marketing? Because then it it allows me to talk about emails for SaaS and also pricing pages for SaaS. What are your thoughts?

So what where are you leaning right now?

In terms of what I wanna do?

Yeah. What what do you think it should be about? I just wanna, like, chat through that.

Oh, okay. Sure. Yeah. So I’m leaning more towards just keeping it broadly SaaS marketing type thing. Like, I was thinking SaaS marketing done right or SaaS copy done right, something along those lines because it gives me room to talk about other things and not just emails and not just pricing pages.

Okay. So what is your worry about just talking about emails or pricing pages?

Okay. So with pricing pages, I think it’s good. I I just feel like if I wanna talk about emails down the road, I have to now add another another page.

Oh, no. Like a new Instagram?

Yeah. Like a new handle.

No.

Yeah. You won’t. I’ve there are so many people who talk about multiple things in their Instagram, But when it comes to the handle, then, yeah, the more specific you are, the tougher it is to leave that behind. So if you were to say pricing pages for SaaS and then you ended up talking about Facebook ads, that’d be weird.

It’d be a little weird. People would forgive you for it, but you’ve got time right now to get it right. So I get it. Makes sense to get it right.

What’s the handle that you’re thinking? You you bought email for SaaS?

So I have the domain emails for SaaS dot com.

Emails for SaaS. But you wanted to specialize in pricing pages?

Yeah. Yeah. Exactly.

Was pricing pages for SaaS not available? I’d be shocked.

I haven’t looked at it. I mean, this is emails for SaaS was last year. This is a lot.

Yeah. So would you just say start with pricing pages and worry about all that rest later?

I would I’m thinking about the brand overall. So Instagram is just one part of your bigger brand, your authority building, what you’re going to be putting out into the world. If we’re thinking at that level, then it comes back to the question of what do you want this business to be in five years?

Five years from now, you’re out. You’re doing this. You’ve got clients. They’re paying you. What are you building?

Okay.

No. But what do you think it is, like, off the top of your head?

I know it sounds rhetorical, but, like, for real.

Yeah. Maybe not five years down the road.

I have thought about two years down the road K.

That I I that I do wanna do pricing pages and emails together and and offer that as a package because they we can work together. Right? Of course.

So that’s what I have thought about.

Okay. That’s good. And that could extend five years out as well. By the time you get that, you know, motor running, you won’t wanna turn it off right away, and it’s unlikely you’ll have worn it out. So pricing and SAS together, what brand name are you thinking of? Like, what’s what’s the company called?

I know you bought a domain, but is that what you were thinking of calling it?

So I’m, I’m incorporated, under the name of Growth Copy, but with can I mean, in Canada, I don’t think we have to, like, cooperate with the name that you incorporated in? So you can be any name, really. Yeah. Yeah.

Yeah. We’re Weave Marketing Limited. Okay. That’s a terrible name.

Okay.

So what are well, what do you think? What’s your brand?

So SaaS marketing done right. I was thinking been able that for a while, but it’s too long.

Well But, yeah, it’s it’s still in process of trying to think of things.

You wanna do SaaS. It sounds like it’s there. You get SaaS. Put SaaS in there in some way. Find a domain that works there, that again, as you said, isn’t too long.

I would just keep it high level for the name so you can play around a bit with it, and then that opens you up. But what I wouldn’t do is start with content that is generic. I’d go super narrow.

Start with your pricing page stuff that you already know all sorts of stuff about.

Dig in, create content on that because it’ll be easy for you. And narrow is better. Anybody reflecting on their early business mistakes will say to you, we were too broad out of the gate. We should have gone more narrow with our audience.

It feels limiting. It is not. It’s the way to start.

So pricing content, make it some Instagram handle that SaaS related, has s a a s in it, but isn’t so narrow as a name that you can’t branch out.

Okay.

Okay? Good? Got it. I know that’s semi helpful because you’re not walking away with a name, but general guidance.

Oh, no. No. It’s helpful. Yeah. So at least I know, like, so keep it kinda broad so that you’re focusing now on pricing pieces where you have the room to kinda talk about emails, talk about pretty much anything starts really down the road.

Yeah. Right? Okay.

Yeah. I mean, you could get AI to come up with some ideas for that Instagram handle for you. You could do all sorts of things, that doesn’t have to, like, put the strain on your brain. Yeah. But handles general content is specific.

Okay. Okay?

Thank you.

Cool. Thank you.

Okay. And then my other my only other thing was with the ongoing optimization.

I spoke with Shane a lot. He helped me through that with the first part being the seasonal sale, but then the personalized approach to, okay, how do you increase LTV over time after? Because you’ve just acquired all these new customers. Yeah.

Yeah. Yep. And then what do you do with them to make sure they don’t have to be tossed into a win back series later? You know?

Totally.

So I guess that was where my brain was headed was more of the email, maybe SMS, depending on the company, probably SMS. But, just kind of doing, I think, what Boxcar is doing a bit of where it’s just, okay. So how do we keep these customers happy now that we’ve acquired them Yeah.

And working through their sequences? Does that make sense? Or Yeah.

The only thing with the retainer so you’re project that they buy for you is this, like, four day seasonal sale thing? Yeah. Cool.

And then after that, they keep you on retainer.

You’re saying to keep those customers buying.

Right.

Which is cool if you can find a way to do it where you’re not always creating new work. Otherwise, you’re just turning everything into another project. So what that’s you can figure it out. You can figure that out.

It’s I think it’s on the right track. Now just, like, assign your brain the job of figuring it out. And then come back with, like, your ideas, and we can, like, workshop it more. But I think it’s cool because the value is there.

You just won all these customers. You had to discount everything because it’s a seasonal thing, and people expect it. Now they love maybe they love you. Let’s make some money off them.

So it’s it’s yeah. Yeah. Seems good. Just gotta figure out how to do it so you’re not always producing new work.

Because otherwise, you have to always be doing more research, more everything.

Yeah.

And, and you’re not on retainer, then you just have repeat projects, which is fine if you want to do that. But it’s not what I would recommend. Yeah.

Okay. Alright. I will assign that to my brain. That’s all. Thank you. Find that brain.

Alright. Cool. Love it.