Here’s what we’re gonna cover really quick because this is a, you know, a fifteen to twenty minute training.

Key to a social media content plan that converts, the three kinds of posts you should be creating. I’m not a big fan of saying you should, but these are the three kinds of posts that I found work really, really well. And if you were to look at our at our Instagram or which is basically our our main platform, LinkedIn is just kind of a subsidiary at this point. You’d see examples of all three. And then the secret is stepping up the content creation hamster wheel because I do not spend a lot of time creating all of this content.

So here’s the strategy.

Every piece of content that goes on social has to have a goal.

So anytime I’m creating anything and this is true for anything. Right? This is true for your emails. This is true for your blog post.

Like, what’s the goal here? What are we trying to do? Is it to generate awareness for me? And I can show you the I can show you a snippet of the Google Doc that I use basically because yes.

I use Google Doc and I use Notion both, but I can show you what it looks like as well. Every piece of content I create has to meet a goal. Is it creating awareness? Is it nurturing this audience?

Or is it selling something?

Sometimes it may do all three, but it has to do at least one of those. Like, if it’s not kicking that goal off, there’s no point. I mean, I would probably then just put it on Facebook and call it a day, and that that’s my Facebook profile. So that is where you will find a lot of random content that basically I just post because I’m having fun or threads. Right now, it’s threads too. So but for your main lead gen sales social network, you need to every piece of content has to have a goal. The second is to accomplish those goals, the content you’re creating must either educate, and change, or engage.

So if it’s generating awareness, you may have, like, an educational carousel. I’m speaking about Instagram again, but it could be a LinkedIn post as well.

Or if it’s to nurture, it could be like a fun, you know, GIF based reel or a meme, and then it’s engaged.

So once you have the goal and the purpose of the content, then you can create those content buckets or themes or pillars or whatever is you know, whatever you wanna do, which is like, oh, I’m gonna be talking about sales pitch copywriting, or I’m gonna be talking about email marketing, or I’m gonna be talking about website design. And in website design, then I’m gonna be talking about, you know, these four things. So it just kinda depends, but the first most important thing you need to do is set your goals. These are what our goals are, like generate awareness, nurture audience, and sell. For you, your goals may be different, but or they may be the same. Point is you need to have a goal in mind or at least three in mind for social media to really do a good job of being a marketing department for you.

The truth is social media isn’t about posting more. It’s not about putting more content out. It’s about creating more presence.

That is what I realized. I realized, like, yeah. I mean, you could be you know, we were posting, like, five times a week, and that was great.

But our presence wasn’t bringing any results.

You know? We’re you know, we we were pretty much engaging with the same people, and those people were were super supportive, loved them for it, but they weren’t, you know, we weren’t signing up clients.

And that’s when I realized you need to be more intentional about what we want social to do for you.

For us as a business, it was very clear we wanted people to sign up for our programs and our services.

I don’t care if we go viral or not. I mean, I really don’t care about that. All I care is that our people consuming our content, visiting our site? Is it translating into visits to the site? Is it translating into people reaching out and saying, hey, I’d love to know more about your services? Is it translating into people asking about our programs, our coaching, our consulting?

So getting five times a week. Sometimes I’m posting two times a week. It just kind of depends on what’s on my plate at that moment.

With that, let’s talk about ABC. That’s our that’s the approach I’ve been going with over the last year.

A little over a year now.

First up, authority. So you wanna be intentional about creating content that builds your authority and your expertise. What do you wanna what do you want to be known for? This ties in with, you know, what you the work you’ve been doing here about, you know, figuring out your red thread, figuring out what you wanna be known for, all of those things. So what do you wanna be known for?

Create content around that, your spiky point of view. You know? If you’re posting twice a week, one post has to focus on your authority. Take your time with that.

The good news is, you know, putting that limitation on yourself actually creates a lot of freedom.

So when you sit down to create content, think about what how is this piece of content helping you to build the authority and expertise you need, the authority and the visibility you need to be seen as an expert.

Quick tip. Remember, social media is not your hub.

Social media is a spoke in your marketing wheel.

Your hub will either be the core piece of content you’re creating. It will be either the blog post, either a podcast, either your emails or video, whatever. Social media is not your hub.

Why is that? Because social media, quote unquote, is rented land.

Yes. It’s great, but it’s it could be taken away from you like that. Like, literally, every day, I hear people whose Instagram accounts have been shut down, whose YouTube accounts have been shut down as well. But point is, you know, so I would just create content exclusively for social media.

Every piece of content I create is pulled from a blog post or an email that I’ve sent out already because those that’s my marketing real estate.

You know? And, again, like I said, I’m not in the business of pre I’m not a social media manager. This is not my core job. I used to be a social media manager at some point, but this is right now, it’s not my core job.

My core job is to get people to sign up for our our programs and services.

So I’m going to be smart about using the content I’m already creating to build authority and adapt it for social.

So a, authority, b, is you wanna build buzz. Now building buzz is generally associated with when you’re launching something. Oh, you need to create buzz content. You know? However, it isn’t reserved for only that. You can use buzz content to nurture your audience. You can use buzz content to, again, get people excited about what you have to offer.

Alright? So things like testimonials, media appearances. You’ve been on a podcast, that’s creating buzz. Right? If you’re speaking at an event, that’s creating buzz. If you’re doing something fun with your life that kind of aligns with your best values, That’s creating buzz.

Buzz content is anything where you’re not building authority, but you’re helping people to get to know the person behind the brand. I could also call it brand building content, but the idea here is we to generate a lot of excitement and engagement.

So keep it simple. You know? Think about what content you’ll use to create buzz. Like, in our case, for example, it’s, usually travel.

It’s, you know, fun family stuff because that’s very core to our brand values. Right? It could be it could be books, things like that. So for you, it can be fun.

It can be focused on biz. So you’re launching a new offer, which is, again, launch content. You’re maybe collaborating with someone. You may be again, you know, you may be doing something really different with your business, like taking an entirely different approach to a process that’s, you know, been used for years.

It can basically be anything that gets people buzzing with excitement. And at the end of the day, you want these posts to be connected to your business.

I’m gonna share a few examples of these, once we’re done with the training so you can see how this kind of plays out in real life for our business as well.

But before that, let’s close on this. So call to action are essentially your do this now post. Now a call to action post could be a call to action to sign up, to hire you, to buy from you. And this may be a little shocking that I aim to make at least one call to action post pretty much every day.

Like, literally every day. Whether and, again, remember, our platform of choice right now, our main platform of choice right now is Instagram. Yes. We have a presence on pretty much every other platform, but the point is, like, what we are focusing our energies on is Instagram, closely followed by LinkedIn, and then a whole bunch of others. But point is, I would aim to if if on Instagram, if I’m not doing a post, then I’m doing a story.

If I’m not doing a story, then I’m chatting with someone in the DMs.

If I’m not chatting with someone in the DMs, I’m reaching out to someone to ask to collaborate.

All of those are social content because you’re you’re on social. You may not be creating public facing content, but you’re still creating content.

So this may seem a little excessive, but it is also what’s ensured that we’ve always been booked. Like, right now, we are booking for May and June.

So it works.

You may not wanna do it. Again, this is what’s worked for us. Right? I always caveat the thing that this is what’s worked for us. Test it out. We could play with it, use it as it is. Like, seriously, I’m just sharing, you know, what we’ve been doing.

So sign up for your freebie, buy your product, hire you for your services, share your content in social, you know, invite you to the podcast server. Like I said, this may not be public facing content. It could be, you know, in the DMs. Comment with the catchphrase. If you’re not using ManyChat, highly highly recommend you to use ManyChat. It has helped us increase visits to our site and to our and sign ups to our, to our freebies exponentially.

Sure. Especially if you, like, us are managing your own social, or even if you’ve got a social media manager for that matter, I mean, I would say I would highly highly recommend it. And I’m not a many chat expert. I did take a course.

I think Katie Peacock was the one who recommended it, in in, CSV. I think it’s Belize Darma. That was what kind of really got me started on ManyChat. But, yeah, I’m a pretty basic user, so to speak.

And then how do you not get on like, get exhausted creating content?

You make repurposing your friend.

I’m gonna, with that, like, show you exactly what I’ve been doing in the past and, like, kinda walk you through that. So, but get into the habit of if you send an email out, if you’re sharing a tip in it, if you’re sharing an idea in it, if you’re sharing just random thoughts in it, get into the habit of looking at that email once it lands in your inbox and seeing, okay, what content can I create from it? You would be able to create a reel with a thought. If you’re on Instagram, you could you may be able to just use it with a slight tweak on LinkedIn as a caption. You may be able to turn it into a carousel if you share tips.

Get into the habit of, you know, repurposing your content so you’re not creating new content for every single platform for several reasons. One, it’s just exhausting.

Two, not everyone is reading everything you’re writing. Not everyone’s on your email list. Not everyone’s following you on LinkedIn. Not everyone’s following you on Instagram. And even if they are, it’s okay for them to hear the same message in different formats or even in the same format. Like, sometimes you may have you may be, you know, strapped in time and you may not have the time to kind of adapt it into a platform friendly format, which is okay.

But make repurposing your friend. However, the only thing I would say here is think about your goals.

Super important. Because if you’re just repurposing for the sake of repurposing, then you’re just doing what I talked about right at the beginning, which is just putting more posts out there. You that’s not the goal goal here.

Your goal is not to create three reels a day, five carousels, you know, a week or whatever. Your goal here is to convert people into clients or get them to sign up to your email list or, you know, be or see you as an expert and invite you to speak on their on their virtual or actual status.

So when you are repurposing, think about the goal. If there is an email that does not lend itself to any of those goals, Well, for starters, I would kinda wonder, why did we send it out in the first place? Secondly, maybe hold off on repurposing that.

So because sometimes, for instance, I do send out an email that I feel strongly about or I may write a blog post that I feel like, oh, this maybe be really helpful. But then I know I look at the stats and I’m like, didn’t do that well. Do I still wanna, you know, share on social? If so, what’s the goal that I’ll be accomplishing?

If I can adapt it to meet a goal, I will do that. Otherwise, I’ll just park it and let’s stay there.

At the end of the day, I want you to remember to have lots of fun with social. Like, seriously, when I stopped obsessing about what everyone else was doing, when I stopped obsessing about, oh, we are not reaching the quote, unquote, the ten thousand follower mark that really quickly and everybody else is I just started having fun things switched around like this.

We had more people signing up. We had more people reaching out to ask about our services. We had more people, you know, inviting us to speak on podcasts and things like that. I mean, it’s yeah.

And I’m having so much fun, so it doesn’t feel like a chore. I truly enjoy it. I look forward to it. It just lights me up and which was not the case earlier.

So it used to feel like, oh, I need to film reels. Oh, I’m I’m I’ve gotta do this. I’ve gotta follow the trend.

It just felt like so much work for very little return, and, yeah, it just did it felt like something that I just had to do, and I wasn’t enjoying it. So just kind of keeping the fun element alive and, like, really enjoying it and getting excited about it has made a huge difference. It’s more of from a mindset point of view, but it’s something to keep in mind.

Alright.

I’m gonna stop sharing screen because that was my short and sweet presentation.

And I wanted to okay. Caroline, fine.

I wanted to ask, like, do you have questions, or can I show you a couple of examples?

Do you so do you not follow trends at all?

I would follow a trend. For instance, I would follow a trend if it if it feels fun and exciting to me and if it feels relevant to us. For instance, one of the trends that I will be using next week would be, you know, social media as a highlight reel, and here’s what I’m struggling with because that is something I do connect with. That’s a trend.

That’s a kind of subtle trend that’s been going around. I did use the, you know, the music k. What was that? Oh, okay.

Make your own music trend, like, you know, I use that for the Taylor Swift era store that we and that was not me, honestly. That was our sixteen year old. Like, she was like, okay. This is gonna land itself perfectly stuffed here, but I’m in the six I guess they’re more tuned into trends.

That said, I also use a, social media template library. I think I’ve shared it in the Slack group.

That creates a lot of, on trend, templates that we can use to if something feels like, you know, oh, yeah. This would lend itself perfectly.

So I use that then. And you can I wanna talk about repurposing in two or three different ways? One is where you test out a content idea on one platform. If it does really well, then you adapt it to the other platforms.

That is repurposing strategy number one. Repurposing strategy number two is what we just spoke about, which is, you know, you use social media as a spoke in your marketing wheel, which means you create hub content and you adapt it to, everything else. So strategy number one is let’s look at let’s look at how to test out a content idea on on a platform and then repurpose it on other platforms.

So we’ve got this is something that I’ve been using. You can use any platform for.

For this purpose. I use threads for testing out content ideas.

You could use anything you’d like to.

That’s gonna pop.

Alright.

It’s not coming up. Hang on.

Alright.

So So three weeks ago, this was a post that I created, which was around how do you land speaking gigs. Now this is an example of a post where I created something just on social. This was not created on, on an email or something like that. So, like I said, sometimes you just wanna have fun with social threads and Facebook and a Facebook profile are my places to have, like, you know, just, like, put random posts out there and see just a thought or, you know, things like that.

So this was a post I did on threads, and it did pretty well. So I was like, okay. Twenty three people like this. Let me test it out on LinkedIn.

I did the same thing here, but I adapted it for LinkedIn. So this was how do you answer your exhibit? I just kinda changed it a little. Damn. How do you view your pitch? And this one did this one did well too. You know?

And then I took the same post, and I put it on Instagram as a carousel.

This one’s done well too. More importantly, my goal here was to get booked on stages. And right now, I’m in conversation with three different events, about possibly speaking there. So one piece of content across three different platforms.

And if something does here’s the thing.

What and this is so I’m tired of it, but what I found is, like, if something does well on one platform, it generally does really well on other platforms as well. So just like tweaks, and that’s it. So this is repurposing strategy number one.

I’m gonna show you repurposing strategy number two as well.

Wait a second. Let me pull.

So okay.

This is this I’ve done so many times. Alright. So this was an email that I sent out. This may make me unpopular.

I sent it out on early February, and I felt really strongly about this. It did really well. I got a whole bunch of responses. I knew it’s really resonated.

What I did was I grabbed a line from here, used it as a b roll, and this is pretty much the email, but, obviously, way shorter.

So this one did well too. Our goal here is essentially to to nurture our audience and also share what we feel strongly about. So this would I would say this qualifies more as a building buzz kind of a post because it did build buzz. It built buzz on email and it build buzz on Instagram as well.

Did I put it on LinkedIn yet? No. But will I? Yes.

So you could do the same thing, like, literally every post you see here. This is from a blog post. You know? These are just the top heads that I’ve taken and put them here. So this also blog post. These are all blog post ideas. I mean, and blog post that we’ve done in the past.

The point being, you could go ahead and this is like these are like, you know, these are the trendy these are all this is this is a trending thing that we did, but this was a template. But I’ve used it for post purchase emails. So this was from the template library. I really like this one. This one did really well as well.

Point being, you do not need to create a whole lot of new content, But you do need to be really intentional about the content you’re creating.

Alright.

Questions?

How do you have anything that you’re struggling with on social that we can help with?

If today’s audits, I would love an order of my Instagram if that’s Yes.

Of course. Yeah. We have, you know, that was, like, copy review time in any case so we could review your your Instagram. Go ahead. Let me just pull it up.

I do. I also have an abandoned cart question that is kind of urgent because I’m actually doing a VIP day right now, but take time out for this.

So it’s a seven day flow where they they sign up for a webinar, then they get a seven day discount, and then it expires, like, yeah, on day seven.

And I’m wondering, like, when you do abandoned cart emails, like, do would I do it before day seven? So or would I wait until after day seven? Because I don’t wanna overwhelm them with the emails.

Or just how how does it yeah. How does an abandoned cart sequence fit into, like, a limited time offer?

So you would not wait till cart close then. That’s like a post.

Your abandoned cart will go out, technically, an hour or a couple of hours after they’ve abandoned their cart. Okay. You would tag them as abandoned cart. They would get that, they would get that email, asking them, hey.

You know, we noticed you were, you know, checking this out or you added this to cart. Did you get distracted or do you have questions? Whatever your core messaging is, basically, for that abandoned cart email, but it should ideally go at two hours. So let’s say day three, someone adds it to cart.

You don’t wanna wait till day seven. You will send it out to them two hours and an hour after. You may wanna keep you may wanna see whether you wanna because it’s a, a time sensitive launch, you may wanna see whether you do wanna have two abandon cards or you just wanna keep the one.

You know? Because you’ll they’ll be getting another email in any case. So Yeah. On day four. But, but definitely one you definitely wanna include just the one email.

Think of it as, you know, it’s basically a remarketing email. Right? So Mhmm.

You could, in fact, tag them and exclude them from day four if you’re sending out a couple more emails because here is someone who is sold on the program, they’ve added to the cart, have decided not to sign up. They’re in a very different state of awareness.

At a very different stage of awareness is someone who’s probably opening up email number four for the first time. Yeah.

I mean, I So I guess with that though, because it’s it will be like they’ve gone to the checkout page, so that’s for a course.

And my my only thought is that I would say, like, probably, like, seventy percent, I would estimate, of people just click the button without actually being most aware. So I wouldn’t want them to, like, miss out on, like, the more solid sales emails.

Yeah.

So then just include the one email, like One email.

Similar to, you know, how we’d be able to send out any to sales page clickers. So yeah.

Okay. Thank you. I I don’t know why I was just getting really, like, in my head about it. But, yeah, obviously, why would I wait till day seven? Thank you.

And, yeah, I’ll drop Perfect.

Okay.

My Instagram in the chat as well.

I think I have your yeah. But, yeah, drop it in the chat for everybody else. I have it up here.

Okay. I think it’s just me and Jessica.

Yep. I don’t is yes. And Nicole.

Hi. Yes. Sorry. I’m just off camera hiding a little bit.

Cool. No problem. Alright. Cool.

So some more courses or they want? Do you want me to audit your bio as well?

Yeah. Just any because I’m not getting results on Instagram. So, like, be as savage as you want. I just, like, anywhere that I’m not doing it. Yeah.

Okay. Cool.

So first up, I don’t know whether you write copy or whether you’re a business coach, so that’s not clear to me.

It says sell more courses with Day one Evergreen, but you could be just someone who’s teaching people, like, how to sell courses, but we don’t know whether you do it. Do what what do you do, basically? I don’t know that. So just kind of improving optimizing this section would really help.

Also, let’s look at these are your pin posts, but let’s okay.

So oh, alright. I’m gonna give this over to you, Abby. Based on what you know now that your content must have a goal, what’s the goal here?

To not I mean, yeah. That was a goal. It’s basically, just repurposed from LinkedIn, and they’re all just value posts.

Yep. So let’s say it’s supposed to build buzz or supposed to nurture your audience.

But, again, I don’t really know what we’re talking about here as someone who’s just visiting. You need to kinda keep this in mind, especially on Instagram. You need to keep it in mind that people are scrolling through your feed and they’re going achieving this is less of a how to and more of a life of listening strategy. And if I don’t read this, I’m, like, kinda wondering what are we talking about here. And, again, I don’t really know what’s the goal here. Like, what what are you like, what how does this connect to what you do? Mhmm.

So you need to kinda remind people, like, as as someone who works with creators, extending deep empathy, no transactions, just kinda reminding people about what it is that you do would, you know, really help them. Same thing with this is great. This is a really great example of a bus building post, but this is a huge waste.

Yeah.

Yeah. So, you know, we don’t know what you did. I’ll give you an example of something that just converted well for us.

So similar testimonial.

Right? Or one struggling to share that, but it has a copy. Have the person here to what did she do for us? Gave the complete testimonial here. Let’s looking for May, June. And, you know, we’ve had at least we’ve had at least three people ask after this. So, similarly, there’s another example.

Oh, I’m sad creatively struggling with copy. It doesn’t have to be that way. This is a carousel.

This was another client. So what was the challenge? You know? What was their hesitation?

Mhmm. What was the You know? What did they get?

So your what’s the goal?

So think about your goals when and you’re using a social media manager, are you?

Yeah. She does all of it. She just repurposes from LinkedIn and takes, like, testimonials on my website and post them with one hashtag.

Yeah. So she needs to start thinking about this strategically because, honestly, like, anyone who’s doing your social media for you needs needs for it to need so, yes, their goal is not to convert people. Their but their goal is definitely to get people to reach out to you or at least visit your site. And if that’s not happening, it’s a giant waste of time and money for you. Yeah. So so yeah. Something to think about.

Yeah. I mean, because it’s it’s it’s my my responsibility because she she just likes she’s a friend that likes doing a bit of design, so I’ve just brought her on to, like, to give her some work. But, yeah, I need to definitely be training her and telling her what to do. And I haven’t thought about it like this. So, yeah, the session’s been really eye opening, if painfully so.

Hey, Abby. Can I just really quick, refer you to check out Jo’s Instagram? She did a video about the mistakes she made with her business.

Watch it through the whole thing, and then you’ll know why I referred you to it because what you just said about hiring a friend, Joe talks about that.

And, yeah, just Yep.

Okay. Yeah.

So but, yeah, again, same thing here. Let’s do find my exact dispose. Like, I mean, this tells there is no goal. There is no I don’t know what’s happening here. I don’t know who you are. If I just see this somewhere, I will know that.

The other thing is, like, you’ve got some good content, but it’s not getting the attention it deserves because we don’t know we don’t know you. We don’t know what it is that you’re doing and how does this connect to what you do.

Mhmm. So I see many course creators leveraging loss aversion in the form of full as in tapping into the machine aspect of missing a great deal, but then your caption needs to connect to this.

So this is this is great. This is great content, but your caption isn’t doing the heavy lifting and getting people to engage with you.

But yeah.

I where I would start would be repurposing from LinkedIn. Yes. Mhmm. Continue doing that, but adapt it to the platform for it to be a good use of your time.

Otherwise, honestly, Abby, just stick to LinkedIn. Like, seriously, if you’re getting traction on LinkedIn, focus your energies there. Right? I mean, it’s really important to have, like, one platform do the heavy lifting for you instead of feeling like, oh, I need to be here, but I’m not doing a great job here, which is why I say, like, Instagram is our main platform.

LinkedIn is like a far second.

And and I switched from and before Instagram, you know, I was, like, super super all in on Facebook. Like, Facebook was doing brilliantly for us till it decided not to, which is when I realized, okay, I need to kind of put my energies into Instagram. Point being, you don’t have to be on on three different platforms. So when we also need to kind of get comfortable with the idea of just focusing on that one platform going all in. If it’s paying off for you, just focus there.

Yeah.

I’m torn there because that’s that’s kind of how I thought in the past. But, I mean, Joe, she did say on Monday, like, you need to be on Instagram.

And because I work with course creators, I do get the feeling that they’re more on Instagram than LinkedIn. Like, the people that reach out onto me on LinkedIn aren’t necessarily the best fit. So I do I do want to make it work, but I think, yeah, there’s there’s a lot of work to be done, to to get it working because it’s it’s totally new to me.

Yeah. Yeah. Yeah. It and it is an ever changing, fickle algorithm to dance with. I can, like, watch for it.

You would get your head around something and start doing more of that, and then all of a sudden, it’s like, no. Thank you. Now we want more of this. So, that is something to kind of keep in mind as well.

But what you also need to just remind yourself is that doing social media management is not your job. You know? I brought it in house for us because hiring it out was not making sense for us. Like, we were paying a few thousand dollars every month, and there was no ROI.

So it just it was not worth but, yeah, so bringing it in house again, we also need to kind of remember is, like, this is just me. This is, like, I love social. It lights me up. And since I decided to have a lot a lot of fun with it, I just enjoyed way, way more than when I was creating content because I needed to, you know, oh, we need to do this.

You know? Now we can do that. No. No. I don’t know. Yeah. Mhmm.

Yeah. Okay. So I think my two takeaways are to make sure that each post has a goal going forward and Yes. To try and connect to the part of me because I’m sure it’s there somewhere. I’m sure I’m capable of enjoying Instagram. So just try and connect to that part, find what I like about it.

That’s what I’m gonna Yeah.

Find what you wanna look for. Me adding yeah.

Yeah. I love those camera facing reels. Like, I I record a whole bunch of them, and then I kinda dip them out, you know, because so I’m like, I love talking to a camera. I love, like, giving short tips.

So I do more of those. I don’t do some of those more fancy complicated reads. I love b roll reels. So you’ll see a lot of those as well.

You know? So those are the ones that I so you kind of and I enjoy carousels. I love carousels because I tend to talk a lot, like so carousels will help me get my message across.

But you you kinda need to figure out what is it that you really enjoy and then go from there. But yes. And the third important thing that I want you to take away from this is that you do not need to create fresh content all the time. Mhmm.

You may wanna create a full so you created a full intent, but then you saw how you can kind of repurpose it. Right? Mhmm. But it needs to be platform appropriate.

Thank you, Brenna. Really helpful. You’re welcome.

Copy review requests or anything that I can help with.

Perna, can I ask a couple follow-up questions about the social stuff?

Sure.

Okay. So I don’t wanna forget, but I do have a question about modifying later for the platform itself. But I I noticed in my feeds, especially on Facebook, I think was where I noticed it, where I started seeing your post twice, and I’m like, oh, is there a glitch in Facebook or something? Then I realized it was you were you and I are friends, so I’m seeing it on your your page. And then I was seeing it on Content Bistros.

And so what I’m wondering is I so I have a Instagram, Facebook. Like, I have all the platforms held aside for Right and Main, my actual business name. Right? But then I decided to launch a newsletter and, eventually, a podcast called the holiday wins so I could, you know, build up the seasonal sale holiday thing. Right? But I’m kinda sitting there going, I’m not do I focus on one, or can I just do kind of what you’re doing? Or at least I think you’re doing this on purpose, posting the exact same thing on the same platform, and it’ll just have the same thing on my holiday win as I do on Right and Main?

Is that okay. Good. Okay. Thank you. That makes me feel better, less worse.

Okay. Good. And then my Again, because you’re seeing it twice, and maybe a few other people are seeing it twice. But, honestly, like, I’m keeping our Facebook page active just in case we need to run ads at some point. But, my profile is what does the heavy lifting for us in any case.

Yeah. Oh, okay. Okay. So that was another question I was curious. I think about this a lot when I see you on social.

Oh, yeah. Oh, I wonder how that works with there are times where I think about things I shared. Now I got better about it with only sharing with friends or whatever, but sharing, you know, random, like, about my, you know, kids or goofiness with family, but it really it was not at all business aligned or whatever. So are you just really looking at even your personal profile and going, yeah.

It’s unless it’s clearly aligned somehow back with the business, you don’t share a whole lot of anything else. Is that correct? It seems like it, but I’m not sure.

Yes. Okay. Yes. That is true. Again, being on social is not like I said, like, for me, yes, it helps me to connect with friends and things like that.

And I do share I am an overshare in the sense, like, I will share, you know, traveling somewhere. But, again, remember, travel is a big part of our brand. Yeah. So, you know, it connects there.

I do share if you go out for a nice meal, I do share if you’ll you know, if you’re celebrating a birthday or an anniversary.

But, again, that’s part of the band. So, I if you were to see my post from twelve years ago, it was a very different story.

So, yeah, point is I got wise about the fact that, you know, being on social for me is a business decision. And, yes, I will share some stuff. You will see me sharing things about books I’m reading or, you know, where I’m going or what I’m wearing and all of that, but it’s it’s pretty strategic.

Yeah. Okay. Cool. And that’s coming across.

I assumed it was that way, but sometimes strategy looks so easy, you know, when you’re not Yeah.

Yeah. Doing it.

So Yeah. Yeah. Yeah.

Yeah. Yeah. Yeah. No. You’re right. You know? For me, I don’t give it a second thought now because I know exactly what needs to go because I’ve been doing this now for so long.

But, it comes naturally to me, but Mayank was the one who pointed out because someone we’ve had a couple of people ask us this. So and I was going, no. I don’t have a strategy, but then I really think about it. This is it is for you.

Yeah. Mhmm.

Okay. And then I guess I was just wondering any and and, Abby, if this is not relevant, it’s fine. It’s no big deal. You don’t have to answer. But I was just curious about any I don’t know if they’re advanced tips or whatever on when you are modifying. So when you did that Instagram, thread and then you turned it into LinkedIn for so very different. Right?

What’s going on in your mind when you’re going, okay. I need to modify. You know?

Yeah. I need to look at, you know I LinkedIn, I’m just kind of getting back to it. I’ll be honest. You know? Like, maybe last nine six, nine months.

And it’s not, it’s not a top priority, but I like using it to build my hook writing muscles because on LinkedIn, hooks do really well. So I use I test out that. And then if I see, this did well here, so then I can kind of pretty much put the same thing on Instagram because I know that hook will work there as well. So my strategy essentially is to adapt it to the platform. So like I shared, you know, when we were looking at Abby’s account, I don’t want it to be a waste of my time. I don’t wanna just keep putting posts out there because I’m supposed to.

Doesn’t help me at all. Like so I would look at what’s working on a platform and then modify it accordingly. So if it’s an email like you saw, I pulled out a line from the email that I knew would land well because it’s a controversial opinion. So on an on an on a reel, and then I used the rest of the email as the caption.

Okay.

Does that kind of answer your question about what hooks do I I think even just that little nugget about you noticed that hooks on LinkedIn are an interesting thing to play with and do well.

So I think even that is really helpful if I’ve got something somewhere else, focus on that, try different hooks. And and that is what you did. I because I was also wondering how how did she go from that, those opening lines on I think it was your thread, but I could be wrong. And then you went over and you were like them Yeah. And, you know, and I it just I’m always curious. Well, what sparked that change? You know?

Yes. Because it was LinkedIn. And because I I had had time to see how the post performed on threads, and I knew that on LinkedIn, the them versus you kind of thing does really well. So I, you know, I’ve done that in the past as well.

But yeah.

Okay. Cool. Thank you. I appreciate that.

You’re welcome.

Anything else?

No copy critique? No copy reviews? Copy q and a’s? Okay. Cool. Nicole, do you have anything?

No. This was extremely helpful. I actually work, for Jo on her social media, so this is extremely helpful for me as well.

Awesome. Great.

Cool. If we have no other questions, we can wrap up, and you all can have a extra ten, nine minutes, basically.

Thanks, Brianna.

Cool. Thank you, Brianna. Yep. Bye.