What we’re gonna cover today is is systemizing your business. And there’s there’s two approaches to any project or way of or so, oh, sorry, of any task or project that you wanna do. There’s a there’s a product way and then there’s a system way. And what I’m gonna do today is cover both.

Starting with project thinking. So, you know, this is from the project management Institute. So a project is a temporary endeavor specific start and end date. It produces a unique result in service.

It’s a set of structured tasks, activities, deliverables, executed to achieve a desired outcome. That’s the official definition of a project.

Definition of a system is an organized and structured process designed to be repeatable, de delegatable.

Say the word, potentially automated facilitating consistent and scalable results. So the beauty of a a project in a system, if if you if you really look at that closely, they both achieve an outcome.

Whether you take a project approach or a system approach, they’re both gonna achieve the same outcome, but with a systemized approach, there’s an added benefit of it’s repeatable.

You can delegate it. You can scale, and more importantly, it’s also consistent. So keep that in mind as I as I go through the, the presentation with you. Projects and system both achieve the same outcome.

It’s just the approach that you take, when you’re you’re trying to achieve that outcome. Okay? So, if you look at your business or any business that you’re starting freelancing, truthfully, it’s just a system that runs off of processes and procedures. So it’s systems within systems, and we’ll cover more of this as we go through, but that’s all it is.

We’re gonna go through, an example project. So I’m gonna I’m using two projects. One is cleaning a bathroom. Another one is cleaning, sorry, cooking, Thanksgiving dinner, then we’re gonna approach, a marketing plan as a system versus a project, and I’ll show you how we use this in our agency to productize. And then we’re gonna approach the authority plan that we’re working on now as a system instead of a project and sort of how it all comes together. Okay?

So if we’re approaching clean the bathroom as a project, we’re gonna create a typical gantt chart. That’s that’s one way that you can you can organize it. You break down the tasks, you you set a time, and then you you work on each task.

Another way to do it is, an action plan.

To clean the bathroom. It’s you start with your smart goal, you break it down, you decide on your action steps, you assign who’s responsible, and then you work on each one at a time. This is a little closer to a system, but it’s still project thinking. Okay?

Here’s another example of cleaning room. This is a a a con bond board. You have your to do doing review done. Each item under to do is a task that to complete it. So that’s project thinking.

Here’s another example of project thinking with cleaning the bathroom. This is a work breakdown structure You start with the high level deliverables, and then you break down each task, and then you work on one at a time. So that’s that’s project thinking. Now what we’re gonna do is we’re gonna approach cleaning a bathroom as a system, and the difference is subtle, but it it’s an important one. So A system has three components. There’s an outcome.

So the first step is you define the outcome. The second, there’s a process. So you outline the process, And then the third is you create procedures for each step in the process. That’s that’s how you make a system.

So we’ll go through this now. Here’s a little formula that you can use to help create your systems. If I process, then I’ll I will have successfully outcome. So let’s apply that to the bathroom.

If I clean the sink, the floor, the bathtub, the toilet walls, then I will have successfully cleaned the bathroom. So you have your process, you have your outcome.

Here’s a another example, a system on how to clean the bathroom. So the outcome is clean the bathroom. The process is you start to put the sink, the floor, the bathtub, the toilet, the walls. Now the difference now is that for each cleaning the sink, cleaning the floor, you have a procedure.

So now you have a how to clean the sink, how to clean the floor, how to clean the bathtub, how to clean the toilet, how to clean the walls and combined, you have a nice system that I can delegate to my son, which is how to clean the bathroom. I give him this instruction manual, he knows exactly what to do. It’s consistent. It’s predictable.

It’s scalable. That’s the difference between a system and a project.

Another we’ll give you an example is if I have a project, if I have a process, then I will successfully outcome is the formula, If I create a guest list, select a turkey, do the grocery shopping, cook the turkey, set the table, then I will have successfully hosted a Thanksgiving meal for my family.

Let’s approach this at a system, a system on how to host a Thanksgiving meal. So the outcome is host a Thanksgiving meal. The process is guest list, menu, groceries, turkey, table, but the difference is now we have how to guides, or you call them soaps or whatever whatever you wanna call them on how to create a guest list, to create a menu, how to, purchase groceries, how to cook a turkey, how to set a table, and that’s a system that now you can delegate to AI.

Same thing, which is actually, a thing right now, by the way. I don’t know if you guys saw this or not, but there’s a a robot that’s coming out right now that’ll actually cook you meals, which is really bizarre. Elon Musk just announced it. So that’s the difference between the oh, sorry. Go through here.

Oh, sorry. Where are we here?

Okay. So let’s let’s approach, a marketing plan as a system instead of a project. So this is an example of, a marketing plan that we implement for clients. We have a couple of key clients and every every client that we get, we we start, of course, with a a marketing plan and we break it down into different phases and then we sign a different deliverable.

Now if we took this as a project approach, what we would do is we come up with the the project plan, we create a gantt chart, We go through the gantt chart, but we’re gonna approach this as a system approach. Okay? So the first step, what we wanna do, and act actually gonna go through it with you right here, This is a live, setup of the actual client account that I’m showing you right now. This is a trello board. If you click through, you’re gonna see here the marketing plan, which I just showed you pulled up.

Now this isn’t a marketing plan, this is a marketing system, and we’re gonna apply that formula that I just showed you guys. So the goal, our goal is twenty five hundred patients. Okay? The process is the avatar, the USB, the GMB, and then the procedure If you click on this is now gonna be if you open it up, is gonna be a how to guide an optimized to optimize a a GMB profile. So open you up right now.

And these are all the steps from a to z, including a video, what to do, and it’s just a checklist. Okay? So that’s an example on how we and we do with this with all our clients. You can see that anything that’s done If you open it up, it links to a process.

Alright? And it’s part of a plan or a system. In this case, it’s the it’s the the marketing plan itself. Okay?

Does that make sense, everybody?

Yeah. No. Okay. Kids, we’re good.

Let’s do let’s approach, Joe’s building a an authority plan as a system versus a project. Okay?

You can approach this like a lot of people would is they would they would take this and they would say, okay, I’m gonna create a gantt chart. I’m gonna do this. I’m gonna do this. If you approach it as a system, then it’s the same thing.

You know, your goal is to it’s a process to achieve celebrity status. So I’m just giving a couple examples is I’m gonna develop my USB. I’m gonna launch a sub stack newsletter. I’m gonna start a podcast, then I will successfully achieve celebrity status in my one thing.

So that’s the outcome. This is the outcome where Joe has here. The process is just here. It’s you’re putting these into the steps and the procedure One of the things that I have here is a a evergreen funnel. So if I click on the evergreen funnel, that is literally a procedure, a soap, whatever you wanna call it, it’s a step by step guide that I can, delegate or automate at some point in the future. I just wait it opens up.

And it goes into detail on all the steps that you’re kinda like building down. Now this is, this is an example of a system. I wanna show how this kinda works, how we use it, sort of how it all comes together. So here is here is the the structure in an example, say, if you had a company, you have your finances in admin, you have your operations department, you have your sales and marketing department, and then each of these is a how to guide.

Okay? Now this right here is how to build an authority and achieve his celebrity status. That is Joe’s plan right here. Okay?

So this is your your system within the system, but if you scroll down, here’s your process, which is I’m gonna develop the USB. I’m gonna create the signature. Here, I’m gonna launch the substack, and each, step in the process is just a how to guide. Linking back to the Evergreen phonologist I showed you.

So that’s kinda how the business runs. Each of these is a system that then links to either a process or another system. And the advantage of that is I’ll show you how we we kinda comes together another opportunity. So here’s here’s a an example of, a process turned in a productized service.

So we have a system on how to launch an authority site. Okay?

That system within that is a process within the system because one of the steps that you need to do is you need to do an SEO audit Okay?

That we turned into a productized service, which we do for clients.

So you’re gonna see when you when you build out your systems within or you’d have a process, you can turn a system into a course.

An example would be Joe. You have a course on, guest posting and blogs. Correct? Yep.

Okay. So that would be how can we relate that? So if we approach this as a system, it it I would change this and say, I’m gonna guest post, which, of course, is in line with what, Joe suggests you do, then I’m gonna add that as a process. And now I’m gonna create a guide on how to do a guest post.

And I’m gonna document that guide inside of my system So now it’s repeatable.

And I can delegate that. I can automate it.

And I’m not gonna sit there and say, oh, how do I start? I’m not starting from scratch. But the advantage is now I can turn it into a course, which Joe just did. And on top of that, I can also turn it into a productized service if I want to. So the subtle, it is it’s a subtle difference, but in a nutshell it boils down to when you do approach something, make sure that your you’re approaching it as a system, not the project, with the key difference being instead of a project plan, create a guide or if you wanna hate calling it a soap, but an instruction manual that teaches someone the exact step by step process and how to how to do it.

And I’ll show you how what I would do in my in, in calendar right now. So here’s my calendar right now.

Say, and I’ll this is how, sorry, you’re I don’t do theme. I do time blocking. Right? So building a system, one of the goals is you wanna build on your authority status. So what I would do is, okay, that’s a system. I would block out time to do that. I would link to the system I’m creating, which is which is just a it’s a how to guide for now.

And then during that block of time, all I would do is work on the first step work on that system, which is what what I’m talking about, and that’s going through each step. So let’s say I was working on my Evergreen funnel, This way while it load while it loads.

As I’m working on my evergreen funnel, I would be turning that into a how to guide at the same time.

Right? Does that make sense? I’m not just I’m not just doing it, but I’m documenting each step of the process for that step within the system.

And by taking that approach, at the end, you have a step by step instruction manual that you can send out. You can automate. You can delegate to your team. Most people would take the approach where they’re just gonna sit down and they’re just gonna they’re gonna hammer it out.

Right? They’ll do an action plan or a gantt chart or some type of project plan, and then it just sits there. So do the same thing, but approach it as a, like a instruction manual, call it a soap, whatever you want. And then you can you can start, systemizing your business.

So that’s how we tackle everything in our business. Like, we start with our main our main sections, each department, no matter what it is, it’s a how to guide. Anything that we do, it’s a how to guide. It’s documented following that that process, and then, of course, you can delegate and, hand it off to your team.

The habit I was talking I don’t know if you guys wanted me to talk about this. So here’s reclaim that I was talking about the the, the AI scheduler. What’s cool about this is that you can put key habits down, and you can say, okay, I wanna work on building my authority status for, like, ninety minutes a day, it’ll look at your schedule, and it’ll it’ll block in time when you’re you’re gonna you’re gonna do that. And then literally, you just you link build out your system.

You work through it one at a time. We do the same with our our team meetings right now. So we have a team meeting. That is a system.

On how to hold a team meeting. If you click on that and you open it up, it’s how to hold a team meeting. Right? And on in this, it gives step by step instructions.

And at the bottom as well, you can you can link it to the examples. There’s a the last team meeting that we had.

So it’s a slight it’s a it’s a different way of looking at it, but it’s it once you think as a system and you start thinking processes, and documenting the processes, then it opens up the door for everything, especially the delegation and the automation. The agency part that we have here I have two people, managing. This this is six hundred thousand dollar business here. It’s run by Jeremy and it’s run by JR. And everything they do has a system. Okay? Here’s the system on how to optimize your GMD profile.

That my job is to create the systems, create the processes.

That’s like working on your business, not in the business. Their job is to work in the business and to apply the systems that I create.

Right? And once you start thinking like that, you free up tie your time to work on the business.

Then you start having fun because, like, you can literally affiliate marketing as a system. You just have to put that together. Joe’s framework is a system. Right, is what it is.

And eventually, you will we can package that. And there you go. You have a system on how to achieve authority status. You can rinse and repeat your book let let’s take publishing your book.

Right? Don’t just take that create an action plan. No. Create a system on how to publish a book.

Right? And then document that step by step, use that structures because if you need to publish another book down the road, you just need to follow that step, but then you can turn it into a course if you want to.

You’re doing the work anyways, but take that extra step to document each each phase. And it of them are gonna be more detailed than other. Like, this is creating a process plus documenting each step. Some of them have videos, some of them don’t, some of them aren’t as detailed. But it’s it’s enough information where you can hand it off to someone and say, here you go.

So the advantage is, of course, each of these can be a system it can be a process within the system. But the point is if you wanna share this, you can share it. If you wanna share if you wanna share the whole system, which is this one, you can share that.

It really depends, but that’s that’s the in a nutshell.

Does anyone have any questions on that?

Does that make sense that the the project versus the system approach in the mindset?

I think mostly, for me, I still see so much overlap like a system when you talk about a project versus a system, I get it.

When I see it on the screen, I look at it and go like, with still feels like a project. So what makes it is this can a system I guess I’m just I’m still looking for a little clarity there.

Sure.

It makes sense to me, but just like Jessica said, I’ll just rewatch this after so the pieces kind of come together, I think, for me.

Yeah. It’s kinda like it’s a meant okay. It’s a mental shift. So let’s let’s take a project.

Okay? So when people break down a project, let’s take a a book. For example, when you publish a book, you create an action plan, and then you work through through each step. It could be, you know, chapter one, chapter two, whatever it is.

You’re not what do people do with that afterwards? They they file it. They don’t do anything with it. But it’s take that action plan, take that that those steps that you’re doing document every step of it and turn it into a how to guide.

It’s a subtle difference, but it’s a it’s a it’s a powerful one. Right? And by going from action plan or gantt chart to how to guide, it forces you to sit there and say, okay, I’m gonna do this, then I’m gonna do this, then I’m gonna do this. Like, take an axe, evergreen funnel, You can approach it like this where it’s step one, step two, include examples, include how to videos, you’re gonna do the work anyways you can just create, like, a an action plan, and here’s the deliverables you need to create. But let’s take the convert the the high converting landing page you could create another how to guide on how to create a landing page, and then you could link to that within this system.

And if you start, you you gotta start from, like, somewhere, but eventually over time, you’re gonna have systems within systems, and your whole business is gonna be how to, like, how to do a budget how to do a team meeting, how to do a landing page. And then once you get to that level, then you can truly start delegating.

And and I’ll show you our WordPress, let me do our knowledge base here.

There we go.

So if you look at our WordPress support for us, so we’re launching WordPress support. Here’s a onboarding system for managed WP.

Okay? When we onboard it, when we onboard, clients, we have a process. Right?

Then it’s broken down. There’s different steps, and then each of these is a system within that. It’s a process on how to do that a step by step guide. So now when we work with our team, I can delegate this, which is the how to guide, or I can delegate the entire system.

It just open up. It opens up the door. It’s it’s kinda like how you’re setting it up. You’re setting it up within your system. You’re it’s kinda like you’re setting up system knowledge base in a sense. But in the end, it’s all it’s all how to, it’s step by step guides.

It’s it’s creating, yeah, it’s creating a system. Right? Does that make sense?

It does. I’m actually applying it now to this other idea, that I’ve been working through around, like, how to build a customer as a different way of looking at marketing.

So it’s interesting. Yep. It yep. I like it.

Like the the avatar let’s take an avatar. Right? So we so a lot of people would be Okay. What I would do is is you have, an amazing course on creating an avatar.

Right? And and you know, you’re you have your outcome, you have all this. That rate there is a process. Right?

You’re you’re teaching people step by step how to do that. But a lot of people, especially in the agency environment, they’ll create a, avatar for a client, they’ll create a brochure for a client, and it’s a one off system. It’s like, I do the brochure. I’m gonna put it aside.

The next client comes up, and you know what? I’m gonna I’m gonna do the creative brief. I’m gonna do the gantt chart. That’s the way you’re taught.

But instead of and take that brochure, create the ultimate guide on how to do a brochure and document each step in the process and then and then look for ways to automate and scale it. So next now when the next time client the next client comes, now you have a productized service that you can offer to them you can scale it. Right? The there’s a subtle difference in how you approach it.

It’s custom work versus not custom work. Yeah. It’s approaching it as a project versus system. It it really is a there’s a it’s it’s there, but it mainly boils down to the process.

Right? You have an outcome. You have a process, whether it’s a project or a system or not, you follow a process. It may change whether it’s like agile or or or Kanban But then you also the big differences is the, actual procedures, right, the soaps, whatever you wanna call them.

Just make sure those are step by step guides. And everything you do in your agency, if you take that approach in time, you’re gonna have how to knowledge base. On how to do this, how to do this, how to do this. And then once that’s done, I’m showing you guys some, like, behind the scenes stuff here.

Once that’s done, then you can start automating entire agencies. Right? So if we look at these, these are all clients that we work on here. These are these are projects that are incoming right now.

But if you look at them, these are just systems. These are repeatable processes. Right? And they’re all linked to a knowledge base, on how tos.

So that that’s kinda how it works together. But it’s starting thinking as a system versus a project right away. That’s that’s the the mindset to have with it. It took me a while to figure this out, especially with with my businesses, but once you Once you start building that out or you think that way, you applied everything from retainer clients to WordPress support to different templates, and then you just start linking and sharing and delegating those.

Zoom, anyone have any questions on that or Can I ask Shane?

Like, if we’re looking at, you know, our spreadsheet for our one thing with all of the projects that we’re this one. Yeah. Exactly. When it comes to, like deciding on the order in which we tackle each one.

Almost like a game try. I know that’s project, not in that system thinking. It’s what you’ve been saying. But, like, I’m behind I’m with you on the creating the how to guide as you go.

So, like, I was doing the competitor’s content audit today. So I can see, like, taking the steps that I took and putting that into, how to guide but when it comes to the smartest, like, building off of our work and creating Just creating a system in terms of which projects we tackle first. Do you have any insight there?

That’s your process. Like, for me, I’m gonna set this. I’m gonna do this for you and, like, I’m gonna pick one thing and set this up. So, like, what I would do is I would start okay.

So let’s let’s approach this as a system. Okay? My ultimate goal is to achieve celebrity status in my one thing. Okay.

Now the process I’m gonna do is I’m gonna start with my USB value prop. I’m gonna create an avatar that actually includes both I’m gonna focus on my USB because it’s a level three market assist sophistication. So I wanna focus on how to Once that’s done, then I’m gonna build my authority site, then I’m gonna do my origin story because then it’s relatable. And I have the VOC because of the avatar, then I’m gonna focus on, my blog and then I’m gonna do the sub stack newsletter, then I’m gonna focus on the, the book, the book is gonna promote my USB because it’s the how to, my special way of doing it, then I’m gonna build off that and do the podcast.

So they build off each other, But I’m thinking as a system to get that done. And each of them that I just said to you as I build them and create them is gonna be a how to guide. That I can repeat down the road, right, building my avatar. We we do that.

We have a a course on building your avatar where it includes your value prop, it includes frequently asked questions, then you you create, guarantees to address those questions. It’s a system on how to do that. It’s just a how to guide how to do it. Right?

By approaching that at the end of this, you’re gonna have a system not only on how to achieve celebrity status. So if you wanna pick something else or launch a venture or some or even sell your own course on this, you’re gonna have a how to guide, how to implement it. And then each one of those that I just showed you, that’s a potential of five courses. Not only that, I could turn any of those into a productized service.

Right? It’s a subtle difference. And people, like, take the brochure analogy. Like, we’ve all done I don’t know if you guys have or not.

How men how much client work have you done where at the end of it, like, you’re even taught project closure.

Like, what is that? Project closure, all the all the deliverables were met, where the requirements met. You take that, you put it into a folder. You’re done.

That’s a wasted opportunity. Right? So you’re still achieving the same outcome, but by taking the systemized approach, you can do more with it. Right?

You can turn it into a course. You can productize your service. You can you can automate it. You can delegate it.

It just opens up the door to so many more things. And it’s so important for us because as you get into this space and you get your one thing, you have to be working on the business. You can’t be working in the business. Right?

And like, promoting your sub stack and doing, like, all of these little things, like, you’re creating the content, but you shouldn’t be promoting it. That’s working in the business. Someone else can do that for you. And it’s a and it’s freeing up your time to work on that stuff, the high level strategic stuff.

Right? That’s the difference. That’s one of the main bet benefits of of taking this approach.

And the system can take any form. This right here is a system.

Right? I can people can call this a marketing plan. I don’t. I call it a marketing system.

Right? There’s a goal. There’s a process. Right? And this is your direct response marketing. This is each phase.

I’m gonna start with the avatar. I’m gonna do the u s p, then I’m gonna pick Google my business, then I’m gonna do the sales page, then I’m gonna do re marketing, then I’m gonna do the sales pipeline. Each of those is a is a process to achieve a specific goal, which is this, right, and then I’m gonna turn each of these on how to create an avatar, how to how to develop your USB, how to optimize your GMB profile, Right? And then, again, that opens up the opportunity.

It just it’s a different way to look at it. This instead of looking at it as a project plan, I look at this as a system, This is a system that will help you achieve a celebrity status in your one thing, and this is the process Joe’s laying it for you.

Right? You’re taking this process and you’re just deciding when you’re gonna do it, but make no mistake. That’s a process. And there’s an order there on how you’re gonna do stuff.

You’re not gonna publish a book unless you define your USB. It’s why would you not why would you do that? You’re gonna be promoting USB. You can’t do one without the other.

Right? So it’s figuring out that process, and this is the formula I use for everything. Right? And it and you’ll find that, like, the trick on this as well as, like, if I it’s making sure that each of these is like a noun, it’s they’re an actual deliverable.

Like a sub stacked newsletter is a is a deliverable. You know exactly what you need to do.

Right?

USPS is deliverable. You know exactly what you need to do. A podcast is a deliverable. So as long as you focus on the nouns, deliverables to help you achieve the outcome, then you can you can start taking that and systemize it. Right? A TV, radio show, a core productized service.

That there’s a system for that. If you if you’re gonna create a core productized service, why not why not create turn that that in itself as a system. Right?

Your workshop, how to hold a, how to hold a works workshop. People have sell courses on that. Right? How to do an evergreen funnel? It just it’s a different mindset, but it’s an important one. Does that answer your question? Kind of.

I get what you’re saying in terms of every because I I feel like you answered my question in, like, five seconds of that answer. Which was the order that you gave those. But I understand what you mean in terms of each SOP is in and of itself an opportunity to either delegate, product ties, create a course, create a program, or create content around the thing that you’re doing.

Those are opportunities. I think Johnson just said, like, the one of the main differences is the documenting. Yeah. It’s like people people mostly that that’s actually great. A great point. Like, people everyone approaches it as here’s what I need to do, and then they’ll do it, or then they’ll take project notes They’ll they’ll have stuff in, like, folders and stuff, but they don’t take that and they don’t turn it into something.

Right? And by taking that extra step, you’re doing the work anyway.

Does anything you approach think, okay, I’m gonna turn this into a how to guide. I’m gonna turn this into a step by step process.

Everything you do. Like, anything in the in my team that they do, like, when they ask me, it’s like when I want them to do something, they ask they okay, what’s the outcome? There’s specific questions that they they ask from me, and then I make sure they document it. The littlest things that you would think of. Like, if you look at this one, with the, the the client, the work, like updating a CRM, that has been turned into a system.

Right? If we go back to the, right here, like a lead value in updating CRM. That’s that’s a how to guide. That’s a system now.

Because I can delegate to this person that I don’t even need to I don’t know I don’t need to be involved in any of it. Facebook campaign. Okay? There’s a system for that.

There’s a how to launch a successful Facebook campaign. Right? That’s part of a a broader, a broader, that’s part of this system. But it’s still or a process within that, say this was like step four, right, which is Facebook.

Right? It’s part of this is your your system here. This is your process, which should be step four, and you’re just documenting how to do a Facebook campaign. Right? And then you’re taking that and turning it into a product high service or a course as well.

Oh, what I’m wondering is, slightly slightly off topic maybe, but what what, you obviously manage your systems really well. You’ve got a huge data there you go, database of them I was just wondering if you could speak to, your recommendations for organizing these, soaps and systems and processes as you develop them because I can I can just kind of see into the future and imagine creating quite an unwieldy kind of database? So I’m just wondering if you have a a a a way of organizing that or or just any thoughts, I guess.

Yes. So as a freelancer entrepreneur, this I’ve they call it, like, your org chart, whatever you whatever you wanna call it. Okay? You’re gonna have You’re gonna have your finance and admin, your operations, and your sales and marketing.

Okay? Your your finance and admin in your sales and marketing, those are the core functions of everything you do, okay, that they make the products. Okay? Operations delivers the products.

That’s the simplest way to look at it. Right? So if you have a course, you’re gonna your sales and marketing department is gonna create it. Operations is gonna deliver it. And that’s that’s the simplest way that I found to to make the distinction is just to to have those departments.

It’s the it’s how you, this controls the money in and out. This is how you market and and, the services, this is how you deliver the services. Right? That’s the way I look at it. It simplifies things.

And then if you look at these, like, each of these is a is a guide how to hold a meeting is not finance as operations.

Right? That that’s it belongs in that department. Where the, the sales and marketing, the evergreen funnel, well, that’s gonna be part of the the sales and marketing, right, part of the system. So this right here, the authority building, this would be part of this system as part of the, this one right here. This is part of of sales and marketing. Right?

So does that does that make sense?

Yeah. Yeah. That no. No. That makes, total sense.

Do you do you recommend nimbus web? I’ve never even out of it.

Yeah. This is we live off this. Like, this is, like yeah. Well, it’s you can do this in Google Drive as well, but it it doesn’t really matter where you do it.

But just you have your main folders, which are your your, your departments, how you structure it. It doesn’t really matter, but and then within that, you just have your soaps. People call them soaps. I call them systems.

Right? And then their systems upon systems. This may be a whole this may be a system within that system because then you can delegate systems. You can delegate to start from somewhere, like your onboarding process. Right? So you have your onboarding process.

Let’s approach that as a system. Right? A client comes in, this happens, this happens, this happens, this happens.

Right? Now you know what you have a clear process, So you’re gonna take the first step of the process and you’re gonna create a how to guide. You’re gonna take the second process. You’re gonna create a how onboarding a a client, a how to guide.

And now under operations, you have how to onboard a new client, how to send an invoice, how to send a proposal, Right? You have now you’re on your way to systemizing. And don’t, like, just start somewhere. Right?

Just get in the habit of anything you approach using this framework.

And then eventually six months from now, you’re like, oh, this is awesome. And then you you assign people to manage that. Right? Like, I don’t once it gets to a point, I don’t I don’t I’m not involved in it.

Right? GMB is his domain. I’ve I’m nothing to do with it now because now it’s his responsibility to do that. Update it and report to me, and now I’m working on the business versus in the business.

Right? And it’s like this right here, especially, like, the agency, right here. Like, we have tons of projects going on at any one time, and it’s all because of systems.

Right? That’s we wouldn’t be able to do it if it wasn’t for a system.

That’s cool. No. That’s really cool. It reminds me of something I think. I think Tim Farris said it, like, years and years ago. But that that anything that you do more than once, as part of your, like, your day to day life is is worth advertising.

Bingo. Yeah. You got it. Yeah. I was trying to figure how can I get this a my approach is everything I do no matter what it is, is a system because you have to, like, don’t make that mistake?

Like, people take on project. How many times have we all taken on a project where you’re taught that. You there’s the closure. There’s the like, you’re taught different phases.

At the end, you have to close it. You talk what went well. What didn’t that’s a missed opportunity.

Right? Because you may have to repeat that down the road. No one thinks, oh, I’m gonna take that old. I’m gonna take that out of action plan.

I’m gonna go through the no. No one thinks like that. So you you can by taking this approach, you still achieve the same outcome. It just now you’re documenting I think Johnson said, like, you’re you’re documenting the steps to how to Right?

You’re taking a step further, and then you’re organizing it like I just showed you. Right? And then eventually you have systems upon system right? And then you start building out the apartments.

But one sorry. One one thought that I know Jessica’s waiting. I don’t I don’t wanna hog the time, but, I just have one last question.

Something I was thinking about as you were talking about this was one was, like, I’m glad I didn’t create, a process or a system rather. When I was first learning some of the things that I now do because, I I’ve added and changed and it’s it’s kind of mutated into, something unique to the to to my own process.

But then I, on the other side of that, Do you think that there’s any, risk or danger?

From having a system that is, fixed and is the solution just simply to revisit your systems on a regular basis to make sure that they’re updated and that they’re they’re, they’re they’re changing, they’re shifting, they’re growing with the as the world changes it grows, Obviously, not all of them, but some assume will need to change.

Yeah. The this is thinking this is actually what this is, like, you’re you look at this, this is like thinking like a scientist, you’re forming an hypothesis. If I do this and this, I’m gonna have the. Right?

That’s the whole point of a system is that it’s not unrepeatable, but you can you can adjust as you go. Right? And if you maybe examine it six months and if you’re not getting that same outcome, you need to adjust the process. And that’s a that’s adjusting the how to guide or what it is.

Right? But treat that’s how I treat everything as a system. It’s a it’s a it’s a process and, yeah, there’s tweaking on it. Nothing stays station as some stuff does.

Like, there’s your there’s processes that you do day in and day out that will never change like payroll. We have payroll. So payroll is I use a bot for that literally. Right?

And it’s, like, it takes care of everything a to z, but in order to to get to that point, I had to create a clear step by step process that I could automate. In in that case, I decided to automate versus delegate it. Right? Where a lot of people will have a bookkeeping checklist.

Well, a bookkeeping checklist isn’t a it’s it’s it’s just a it’s a high it’s a what to do. It’s not how to do it. Go that extra step, and then it opens up opportunities, like, even with AI.

Right? Like, there’s a big difference between approaching a project like this and like this and like this versus a system, right, they would close this board afterwards.

And and each of these is a missed opportunity. Right?

Yeah. That makes total sense.

And that’s and it’s a subtle approach, but it’s it’s a it’s a it’s a big one. Like, thinking like this probably was one of the biggest, one of the best things that happened in front of my mindset as well. It freed up my time because I I’m like everyone else. I have kids.

I have multiple things going on. It’s it can be stressful. Right? You’re like, how do I find the time to do this?

But when you once you approach systems, then you can you can truly start automating, and you can truly start delegating. That’s the biggest thing. And it’s, like, it’s approved.

Sorry. Yeah. Go. Go. No. Go ahead. No. I was just gonna say it’s cool that I think because part of, it it’s funny because one of the things I I wrote in my my twenty five things, like, one of the categories was was soaps.

I I recognized that I, like, I really I think because I have ADHD, I really struggle to, to, to, to perform the same task over and over again without, like, clear, clear definitions of what I need to do. And, in writing down some of the soaps, which I’ve I’ve started to do already, I’m discovering gaps in my knowledge. I’m noticing areas that could be better. I’m, maybe, formalizing a process, that’s, the the works better, just by thinking about it.

So, yeah, I can see. Anyway, did I just there’s it seems to be a lot of value to it.

Yeah. There’s not and, like, literally these these this agency here, like, this is Jeremy and Jared. They had no marketing experience when they start. I would put Jeremy against any marketer out there.

He’s been with me for a couple of years right now. His knowledge was on proven systems, right, Facebook campaign. He’s brilliant on that stuff. He because he learned from a proven system.

Right? JR had no marketing experience. Right? And it’s teaching him, I wouldn’t have been able to get them to that level.

If I didn’t have these processes, the how to’s.

Right? So it’s like call it, like, education two point o or whatever it is, but you’re just you’re building your system and your business off of proven systems. Some of it is mundane. Some of it is step by step by step.

But that’s an opportunity to automate it. Right? And you can’t automate unless you have a process. It’s impossible.

Right? You you literally can’t. And everything is a process. You do this. You do this.

You do this. You do this. You do this. You do this.

You just need to figure out that process and then and then document it, and then you have tons of opportunity. Is there an example that people want me to to to approach as a system? Like, it’s related to your one thing, how I would do it?

Yeah.

I think so.

I think I like the way you your marketing plan. That was really interesting.

It’s a system. Yeah.

Yeah. That one page marketing plan, it seems like a pretty repeatable Could you go over that as a system?

Yeah. This is, like, this is and a system can take many forms. Right? Like a system can be a plan.

It can be, like, even here’s Joe’s, this is a system. You can look this as a as an authority plan. I look it as a system. I’m gonna build in that is repeatable, and then I’m looking at each of these as a system that I can repeat, and I’m gonna document every step of the way, the same as a marketing plan.

This is a repeatable system that we do repeat for plenty of clients. So there’s one client. I gotta, like, before we put these up, I think I have to have to show the, we’ll have to go in here and do the, we’ll have to what do you call it to blur it out? But anyways, here’s each of these has a system.

Right? So you go in here. Here’s the marketing plan.

It’s the same thing. Exact same thing. It’s a repeatable process, to achieve a specific outcome, but because we’ve documented everything, in detail, like, now we’re on to the during phase of lead generation. Here’s a pipeline.

Here’s a sales process. And guess what these are, how to guys and how to create a a sales pipeline. How to guide on how to create a sales process. And eventually, we’ll get into the live webinar.

Like, that’s and then eventually you get to the point where you’re it just copy and paste, right, and then you just delegate it. And then everything that you’re doing under this, like, here’s a blog newsletter. This is just a a system. It’s a how to do a monthly, plan for your newsletter.

That’s how they were trained on it. Right?

And then you can apply this over and over again, and to to any thing. And the main difference is you’re just, like, we could approach this and say, we’re gonna do this marketing plan and how many people do that? They’ll set it up in Asana. They may or may not save it.

No. I’m not gonna set up an Asana. I’m just gonna link literally to a system, and I’m gonna use this as my project. And whatever you wanna call it, And I’m gonna work through this, and then I have a repeatable process I can delegate.

It’s a subtle difference, but it’s a it’s a it’s an important one, though.

This reminds me, one, idea that might be helpful for people, because I I’ve just started doing it is, I got it from this guy who runs a a a VA agency, and he’s got something like five VA’s, and he has every single person on this company has at least one VA, and they they they have all of these processes around, like, how to use your VA and what are you using for? Do you need more VA’s?

He was saying that one of the best, ways that he’s found to, to use VA’s was to, take something that you do, that you repeatedly do. And, record a loom of you doing it. You don’t need to, you don’t need to, speak to what you’re doing as you do it, you just do it and record it on Loom, and he was saying that the the the success rate of giving that video to a to a VA and saying, like, okay. Do do this. Like, watch this and then do this. People underestimate, or rather overestimate how, how unique their skills are and how complex their tasks are. And so I just I was just thinking, like, you know, anything that you do repeatedly, you could probably just loom it.

If you’re not gonna use a VA, you could just go back over the Loom and be like, what am I doing at each stage and just write that down. So you don’t have to even interrupt your process necessarily.

Yeah. Or you can on, like, the biggest thing with that, like, this is a perfect example. Hey, let’s take I hire a VA. Hey, I want you to go in and optimize this client.

Optimize this client’s DMV account. This this could be a product set to tie service we launch. Here’s a step by step guide.

Video on exactly what to do, all of the resources. Here’s a checklist to follow.

It’s a repeatable process. Right?

It’s not that’s that’s the that’s exactly. But you don’t a lot of people would say, you know, they would hire get hired to do this for their GMB page, but they’re not gonna document it like this. It’s a missed opportunity because now I can automate this. I can delegate it. Even mundane tasks, you can automate. It could be like step one, step two, step three, uploading receipts.

You could there’s I AI that will do that rate but you have to automate, you have to figure out the process, though, or it’s it’s impossible evergreen funnel.

Right? This is a course. I could easily turn this into a course. These are the email templates I need to send. This is the sequence.

I’m gonna use this to create cash flow. So the tripwire is gonna pay for the Facebook ads. Right? I’m gonna I’m gonna have those as cost.

And now it’s a repeatable process that I can give to Jeremy and say, hey, launch this trip by our own Facebook. Here you go. Don’t know how to launch a Facebook campaign? No problem. Link to a how to launch Facebook campaign.

Right? So they all they all start connecting.

They could be part of a bigger picture, of course, which is your your your your plan, but eventually you’ll start seeing little opportunities here and there. Right? It’ll these combined can be part of a different system. You can start mixing and matching. It’s like it it’s almost like a puzzle. Right?

System support other system.

Yeah. That’s Exactly. Does that make sense? I was trying to get across with this. It’s like I know it’s hard to explain, but, like and I wanna do something like, where is it here?

Like, here’s here’s an example on the marketing plan. Right? Like, we have here’s a here’s a system on GMB optimization.

And then with under that step four is to optimize your photos. And then here’s another system.

Part of me.

Can you zoom in on the slide? It’s hard to see.

Yeah. My apologies.

Thanks.

There. Is that better?

Oh, let me just see the slideshow, actually. It’s better.

So here’s the the marketing plan, here’s the GMB, here’s a system I had to optimize your GMB, okay, the one I showed you, and step four is add photos, But here’s another system on how to choose the best photos for your GMB.

So these are these are both systems here that are here Right? So they’re they’re under the the sales and marketing, but one they all support each other. They can be individual. They can support a system.

It’s like a puzzle. You put them together and you can start delegating and having fun. Right? And over time, the beauty of that is that you’ll have you’ll see opportunities for stuff.

Right?

You know, if you wanna maybe you’re you’re building at a plan, you’re like, oh, we have a system for that. Hey, we’re launching a pod podcast. Yeah. Yeah.

We have a system for that. Here’s here’s the how to guide. Perfect. You can link to it, then you can start creating courses like all Joe’s courses are systems.

Guest blogging, right?

So you put in guest blogging as one of your your plans, which she says here. Right? I’m gonna I’m gonna do a podcast or what it is. There’s a system. Her course is a system. Just create a how to manual or just link to that course and say, here you go, and you can delegate it.

Yeah.

It’s it’s cool. It’s kinda like, building a box of Legos.

Bingo. Yeah. I was trying to and I was trying to get that across here, like, to this to the to the system part. Like, it is literally it’s legos.

It’s connecting stuff. Right? It’s just, it’s, it’s not loading, but that yeah. It’s just like it’s that’s all it is.

Right? It’s different parts, systems, processes, systems, processes are all connected. Right? You can delegate entire process.

You can delegate entire systems. Or you can delegate a a specific procedure, but everything has a process that you follow, right, anything. It’s a step by step. You do this.

You do this. You do this. There’s nothing that doesn’t work like that.

Right? It may change where you’re you’re doing this, but then you realize, okay, I’m gonna do this. Like, that’s you can go back and forth, but there’s still a process you follow.

Like, is there what we’re gonna do is we’re gonna I’m gonna do this myself as well. Like, I’m gonna I’m gonna pick one thing and work through this and actually set, set up, like, how I would set it up on this and share it with everyone as I do it, that may help too.

But if you wanna call it a soap, whatever you wanna call it, I call them I call them processes because that’s it’s just easier for me to understand it. Like you have your you have your outcome, your process, and how to do it, and then the individual procedures inside of that, which is just your detailed step by step instructions.

And if you approach it like this, then you’re you’re golden. Right? Over time, you’re gonna have a whole system on how to run your business agency.

Here’s the tools.

Could I see TeamHub and I see NIMBIS web? It would be interesting to know what we’ve embedded in because I think half the battle is you start the work, but then what’s the logical way to organize it. I think in one of the areas that Johnson was. Like, and sometimes it’s just a matter of saying, hey, go with this tool because you don’t have to learn a tool, we’re gonna work together on the same model building principles under the same tool.

What do you mean by tool though?

Like, what like, in So, like, a a tool or software would be TeamHub or NIMBIS web? Like, which tool to store your knowledge base or I don’t know I don’t know what tools you’re using that or software you’re using that Oh, this this is NIMBIS, yeah, this is like fuse base.

It’s just, it’s like an Evernote. As well. So it’s the same thing. It just allows you to create folders. And I like doing it because you can share stuff out. You can create portals as well.

And what’s team hub?

Team hub. Where’s, team hub?

You can see it.

I think that’s just the the the prefix on on Nimbus.

Your URL. I looked at both of them all.

Oh, no. These these are the different. So this is word these are just different. These are these are all different, businesses.

Like, this is WP total care. These are retainer clients. These are just different this is the example one. Those are just different like, companies, I guess, if you wanna call them.

Sorry.

I didn’t really know I’m asking because I googled TeamHub, and then I googled NIMBIS web, and they’re two different comp software.

So maybe It’s just the one that you’re using. Right? The NIMBIS Club?

Yeah. And I just use it for but you can use anything. You can use Google Drive.

Right? It doesn’t you can use, we we have a SOP for this one that I showed you here on the on this. This is just a Google drive document. Right?

We haven’t imported it into, this one right here. This is a productized services that we created. So here’s the we had this guide here on how to launch an authority site. Which is like a step by step guide.

So a client hired us to to, build a website for them. We turned that into a process, right, starting with your your avatar, your sitemap, your wireframe is a proven process. From that before you launch, you have to do an SEO audit.

Right? So from that system, this pros this step in the process we turned into a productized service.

Right? And if you think like that, you’re gonna see you’re gonna see opportunity everywhere. So this system that you’re looking on the authority site, we applied that system to these here.

Right? These are all authority sites. These are websites that we’re launching, and it’s because of this original system that we can do that. Right?

And there’s different spin offs you’re gonna find. Right? Like each of these is different avatar. You could do a productized service on an avatar.

Right? You can do you’ll you’ll see opportunity everywhere. You could turn it into a course if you wanted to.

Shane, can I ask a question to connect back to the previous session that we had? Sure. Okay. I’m gonna put it in context that like I Maybe I just need it in the old thing that I used to know well. So I was a teacher.

So to me, the outcome for one of my students would be I can write an argumentative essay and show seventh grade proficiency. Whatever.

So that’s my outcome.

Right? And then the next part then would be the process. So like the one part of the part it would be like research, the argument, first draft, whatever.

And then each of the procedures under every day I literally had to how to know the difference between a primary and a secondary source as well.

And you know, so a gazillion, right? Lots of things. So I think am I am I equating these things?

The way Hundred percent. It’s a Okay. That process though, don’t use research though because that’s a phase. Okay. So let’s let’s take the outcome, which it like, tell me the outcome in one sentence.

I show seventh grade proficiency of an art of an argumentative essay, writing an argumentative essay.

Okay. Now tell me the exact process using nouns. So only use nouns.

Oh, okay. Sure. So my argument.

K. There you go. What’s the next one? So that’s step one.

First draft.

K. Step two.

I wanna go towards editing and revision. So I guess I would say Yeah. More like a second draft or something like that. It’s the drafts, I guess, the phases of drafts.

Yeah. So now you have we I know we can go more, but exactly what to do. So a lot of people just have a checklist or an action plan with those steps that you just showed me, and then it’s it’s the what, and then they’ll figure out how to do it. But they won’t document themselves doing it.

Okay. So so I’m see, I am getting this right. So I have been doing this for years.

I think where I’m still I think where I wanna push you then is is so if you were thinking in the context of my student then if I had to align on one of my five non negotiables with what we’re talking about here Sure.

What could that look like?

Well, to it depends on if, like, what’s your outcome? You’re using as the as the student example?

Yeah. Is that okay?

Sure. It could be, draft. It could be work on, I need to do a draft. And here’s a how to guide on how to write the perfect draft, or that could be part of you it could be one advanced guide. And so what I’m gonna do is I’m gonna put aside an hour a day or I’m gonna set a goal to write one thousand words a day.

And with the goal of having my draft done by the end of the week.

That’s So I think so I think I get that where I’m struggling is it seemed like when Joe was talking about hers, these were kind of habits of forever and ever.

Yeah. She’s talking about Keystone habits. Like, it it it it it dep it depends. Like, she’s talking about habits that are part of the system.

Okay? So it’s like, her there’s a lot of like, she has copy hackers as one big system. Copy school professional is one big system, and all of those would support her system. Right?

And so the habit she has probably support, like, a bigger a bigger goal that she has. Right? That’s that’s the way I would align it.

For health. I have, like, I have keystone habits for my health. Like, one of them is exercise. There’s certain things I wanna do every day. Because they’ll also have the most impact on my health. Right?

That’s what I do is I have my non negotiables, but they’re always aligned to, like, a bigger system, a bigger goal or outcome that you wanna achieve. So I would align my my non negotiables with your one thing.

Right? Say, wanna publish a book. Well, one of your daily non negotiables should be to write one thousand words a day. Or something like that.

Right? Because it’s supporting, a larger outcome. And then, and then you’re you’re focused. Right?

I was also one wondering this, Jessica, because, all of my goals, I think, or nearly all of my, my goals non negotiables are, not forever. They won’t run-in perpetuity. And I was kinda wondering, oh, am I am I doing it wrong? So should I should I have stuff that keeps going? But I don’t know. I kind of I don’t know. I feel like there are, obviously, Joe’s in different positions of me.

And I think the, There’s no right or wrong way.

That I have. Yeah. The stuff I have to build first that there are there are obstacles that I need to hurdle before I’m probably gonna be in a space where, my tasks are are repetitive, indefinite, and, and useful. And functional.

Yeah. I totally agree with you, Johnson. I am the same way. That’s where I think I was struggling with, you know, the way I drew it. You know, Joanna was so concrete on, like, these are the things that she’ll keep repeating. I think we’re still in that trial stage.

Yeah.

Yeah. And I I think one of the questions I had was at what point do you don’t build the SOP but buy the SOP? You know what I mean? Like, If you’re continually trying to learn all the steps it takes to build authority versus buying the shortcuted version of helping you just do that, that’s where I’m kind of, you know, at that point where in the authority building, all the great things, you know, that I feel like would be fantastic to do. It’s the learning.

How to do it that’s and where and what tools and And, and I, in some cases, feel like there’s a shortcutting process to all that, you know, taking courses or acquiring that knowledge, like, through coffee school is one way. But, you know, some of these authority building things don’t live within coffee school per se.

What’s an example of one, like, that you’re thinking?

Yeah. Like, building a book, you know, you know, so my thought is, well, maybe I create my own around, like, Each chapter becomes an ebook that you release, and then you complete each book.

Each chapter before you complete the book, but then You know, what does that mean if you let pieces of your book go early in terms of publishing, but then it’s it’s not having the full big picture of the do’s and don’ts of of publishing a book and or the way in which you could go through two page. Or you could go through self publishing, but then a self publishing work is a whole s o s o p on itself.

It’s getting clear on the outcome. Once you know, I would go a step further and say I wanna I wanna self publish a book on x y z on Amazon. Now the outcome is clear. Right?

Like, now I can create a process, and I can figure it out as I go. And the beauty of is it, like, this right here that you’re looking at This is your this is what you’re working from. You’re figuring that as you go and you’re figuring out the steps. You may be taking a course just like, oh, okay.

This is step one I’m gonna do. This is step two I’m gonna do. You do that instinctively.

Everything that you do in life is a process.

You you you you you brainstorm, you you in your mind, you think y’all gotta do all this stuff and then you structure it and you start working through it. The key is to organize it and being clear on exactly what you want. Right?

So I did it. So how to self publish a book, it would be like, well, could you just take the course to do that rather than having to, like, figure out the steps if you get what I mean?

Document the course. Like, Joe, Joe has an amazing course on how to, guess blog. Right? That’s if anyone has that on their action plan, they just link to that.

It’s beautiful. And then that that is gonna, like, you could work through that so quickly and get such amazing results because that’s a system she’s she’s giving you, right, on how to do it.

Turned it into a soap, whatever it is, but it’s a repeatable process.

Mhmm. Mhmm.

And that’s the way to look at everything everything here is a course, podcast, Instagram, YouTube, LinkedIn, it’s an opportunity.

How how to optimize your your your LinkedIn profile.

Right? Create a soap on that. Create a step by step process, and now you can offer that as a productized service to your clients.

Right?

And you can delegate it to people who have no experience in marketing or LinkedIn, which I’ve literally done. They these guys have know it when they start, but it’s because the it’s a it’s proven frameworks that they can build upon. Right? And they and they learn by by following a a process of system.

All of these are deliverables, signature offer, deliverable.

How to how to build a signature offer, subtract newsletter.

There’s probably one available that you can follow. And just as you’re as you’re launching your sub stack folder, create a how to guide, and just document yourself doing it.

It won’t be perfect right away. But at the end of it, I promise you, you’ll have a really cool process.

Right?

And then sell a course.

That’s all people do. Like, that’s that’s all that it is. Like, there’s there there’s not. It’s just getting into that mindset, right? Document everything. You can’t you and where to focus on focus on your onboarding process? Focus on your Let’s talk about your acquisition funnel, your sales and marketing funnel.

Right? There’s before, during and after. That’s what this is. This is sales and marketing funnel. There’s before, during and after.

And in your funnel, each of those is deliverable. A a lead magnet is a a deliverable.

Right? That’s a noun. So now you have a guide on how to how to create and launch a lead magnet.

Okay. There’s a course. And a client comes in, there’s a product type service. Right?

It’s a different it’s a subtle it’s I was trying to convey it, like, how can I get this across the right way? But it’s I hope it’s making sense, like, the the approach on it.

Yeah.

Oh, yeah. Certainly does kinda like I mentioned, in the last call and in the chat, just like, how it’s a bridge, you know, as, you know, people and business owners, we try and only do stuff that’s worth doing. And if it’s worth doing, it’s probably worth repeating and scaling. And to kinda make it as easy as possible and kinda like you said, ideally, delegated out.

So they can literally just look and say, Hey, if I need to do this, I do this. If for for some reason whatsoever, I’m lost, I go back here. Oh, here’s what’s to come. Where did I leave off?

Right? So it’s just super simple.

Bingo. And it’s like and any and it it don’t just think delegation.

Like, as a business owner and a freelancer, you’re by taking this approach and systemizing everything, you can not only delegate. You can automate.

That’s that’s, like, people think I delegate everything. No. You can automate a lot of stuff. Even mundane stuff like like like uploading receipts.

Okay? Like, when a receipt comes in, before I used to download the receipt, put it in zero, upload it to Hub Dog. So I I looked how can I how can I automate this? Okay.

Step one as the receipt comes in. Step two is I need to set the hubdoc. Step three is I need to upload it to zero. Okay.

Step one, I can I can use a filter in Gmail? Perfect. That’s gonna send it to hubdoc. Because Hubdot creates an email.

But how am I gonna get it to zero? Oh, there’s a plugin. So if I install the plugin, so now I create a folder, receipts come in, and it takes care of the process. Now that’s off my plate.

And before that, you’re then people argue well, hey, that only takes five minutes to do. Right? I’m gonna I have to blur this afterwards because I’m showing you.

But, like, the reality, it is, like, all this stuff that comes in, look at all these receipts.

One thousand three hundred and eighty two receipts.

It that that’s a lot of work.

Right? So by automating the process, it saves you time and it builds up. It’s five minutes here, five minutes here, five minutes here. But if I had it done and I did that for years, just to receive. Who cares? I’ll just upload it. Take five minutes out of I would put on on my daily checklist to do.

I never thought, wait a second, automate it. Three is a system. Here’s a process step by step. Done.

Right? Daily to do check checklists, you can I don’t work from them because you can you can automate or delegate ninety nine percent of the stuff? Right? I just work from from the calendar and I say, here, this is what I work on today. And then I build out systems, and there’s this links to my system that I’m building out. As I work through it, I document it. It could be video or steps or whatever it is, and then at the end of it, it’s repeatable.

Right. That makes sense. You know, not just the delegation, but the automation huge because you’re essentially just getting back more of your time so you can kinda compound that to whatever you wanna do.

And don’t discount those small things because as a business, especially when you get busier, those things add up. And it’s, like, you can treat this as, like, I’m turning this into, like, the authority status. Like, this is just a con bond. But if you notice here, this is like launch sub stack evergreen funnel. Right? Even each of these is a how to launch an evergreen funnel. And in here Right.

Those little things do add up. Like you said, even just receipts, be like a death by a thousand paper cuts kind of thing, you know.

Exactly. It’s you’d be surprised on the stuff. Right? You wanna automate as much as you can.

Because that stuff is gonna get you in the end. That’s why people get stressed. Right? And then you’re focused on working in the business.

That’s the biggest trap that business owners I don’t work in the business. I work on the business. My job is to is to coach and train my team. That is my job, period.

And and how I do that is, like, I create systems.

Right? And I and I allow them to make mistakes, and I mentor and coach them. That’s it. They run the business. I’m not involved in anything.

Right? And that frees up my time to spend with my family to do stuff I enjoy.

But I wouldn’t be able to do that if I didn’t have a system. It took a while to get to that point. Like, I’m not gonna say it’s easy, but when you make that mental shift and everything you turn into as a how to guide, you’ll start to see opportunities.

Right?

Does anyone at is that is it making sense overall to everybody?

Certainly. Yeah. No. Really well put too. For some reason, I’m just trying to get across in the robotic system with bridge now.

Yeah. It’s like this thing it’s think project because it’s the same it’s the same concept. It’s there’s no difference. It’s the same outcome.

How many of you you’re told, build a gantt chart, build a gantt chart, do an action plan.

Do a con bond board, do a work breakdown structure.

There there’s so much missed opportunity with this stuff.

It’s the same thing. It just create a system. They all achieve the same outcome.

Right? This is just the what? This is but you gotta dig in deep the how because I can’t delegate this. I can’t delegate a gantt chart.

I can delegate system.

Right? Because now there’s individual processes on how to clean the sink, how to clean the floor, how to do the bathtub. Because when I was cleaning it, I said step one, fill it fill it with a and people are like, well, you know what, why would you do a soap? This is a great analogy.

Why would you do a soap on filling a sink? Okay. If I said to you fill a sink and I said to another person fill the sink, you’re both thinking different things. I want the sink filled halfway with warm water, that I want a cup of cleaning solution.

Right? Just if I said you build a house and I want a house with two windows, I want, like, you’re both thinking different ways. So as mundane as you think it is, by thinking like that, you you get consistent results. Right? That and that that’s another is predictability. Right? It’s consistency, which is huge.

That is huge. Like, that makes me think of, like, when you talked about the sink, my wife, she does, like, training stores and fast food industry. So she goes into different stores and teaches them literally systems like this kind of like you said, literally, I think there’s a sync SOP for them. There’s an oven SOP.

There’s all all the systems, you know, Bingo.

Those are systems. People call them different things, soaps, whatever it is, but there’s they’re they’re step by step. Instructions on how to do something detailed so that you have consistent results. And once you you get it to that level, then you can delegate or automate because It’s all about achieving a specific outcome, right? That’s, but there’s a process to achieve that. You gotta figure that out and document it. That’s your job as a business owner.

That is your job to grow and scale is to is to create systems and systemize your business. It’s not to do the word. You can’t do both anyone who tells you you can do both is wrong. It’s impossible.

Your job is not to do the work. Your job is to work on the business, and you work on the business by creating systems, and then you can delegate it. You can hire people. Right?

Or even better, you hire people to to create the systems for you. You teach them this method, right, and then you hire a bookkeeper and then you make sure, like, I got burnt with that. Like, years ago, we had a bookkeeper and he left, and I was screwed. He didn’t document anything. And I was like, what what am I gonna do? And I learned from that quickly.

Right? So now you hire someone. They do the systems in the knowledge base. So if he leaves, who cares?

Fill in the blank. I hire anyone. Anyone can do it. I can do bookkeeping now.

Right?

Any questions on that?

I’d love to almost take the work of building out how to and then showing it to you, Jane or whatever that version is because I think it’s the getting confident in that behind one of the non negotiables.

Whatever that first one may be is What’s the deliverable you’re working on?

Sorry to Yeah.

I was just about to say. Honestly, it’s been one I think you shared on Slack.

How to extract all of your emails and contacts from existing inboxes to create an email list. Like, this is something that I have wanted to do. And I’m like, well, you know, what if I really have the need for that, then I’m it’s likely others because starting an email list is one of the hardest things.

To do. So where do you start from? So I’ve now been thinking, well, I should just make a how to you guy for that.

Bingo. That’s the first step in the process. You got it. You just now you’re thinking like a system, and that’s gonna be in your knowledge base.

That’s on the start. Create a new note. Literally like this. Creating a note, and and and don’t that’s the problem.

People make mistakes. Just start with this how to and bookmark this and just work from it. I’m gonna do this, then I’m gonna do this. Oh, no.

I’m not gonna do this. I’m gonna change this up. And by the end of the project, you’ll have a system.

No. Same thing. There’s no difference. People, instead of a gantt chart, now you’re creating a how to god.

And now you can delegate it. Ask for feedback. That’s exactly what you need to do. That’s step one.

Right? Use the and then how you do that, there’s different ways. Like, you wanna do a video? Sure.

Do a do a video, I’ll be doing it as well. Right? We use videos. We use checklists.

The the best ones were if it’s not too long enough as a video on a checklist. Right?

Just to make sure that there’s, like, your your processes there. But but your job is to is exactly what you said. Your job is to create these.

Create these or hire someone who knows this stuff better than you to create them for you. And then the test is that you can do it. Right?

If if my grandma should be able to sit down and do this.

Right? And then you get to that.

Like, when do you start to bring in people to can help you shortcut. And I think that’s what I keep going back to.

Like, hey, I could Google, I could learn, I could do the work of extracting, but then I think there’s that point at which finding people you trust, obviously, because there are always gonna be sensitive areas of your business.

Yeah. Twenty four years old. He manages a six hundred thousand dollar business by himself.

He when he first started working with me, He has no marketing experience. None.

J r, the I did a seminar on with copy hackers on how to do, AI, write articles guess who who came up with it. He’s in charge of it. Like, these guys, he has zero.

He didn’t even know what marketing was. But, like, he just got he got taught on the systems. Like, you I know these they do amazing work because they’re they follow clear processes to do it. It’s do this, do this, do this, do this, and I manage the process. And I and I define success by outcomes. I don’t care when they work. Complete effects of flexibility to work when they want.

I gauge them by outcomes, and I gauge them by following a proven process. That’s it. And once you create those, then you can delegate anything.

This is proof. This this is, like, I I I don’t know what they’re doing. The agency side, this is a million dollar business. I have no idea what they’re doing.

I I’m not even part of it. Val, this this guy right here, he runs everything. I have no idea what they do. He reports outcomes.

That’s it. And then I’m on our cash flows, and I work on systems.

And the end result is an amazing service for the client because that’s so important. Right? And I focus on client relationships, key client accounts.

I I focus on what matters.

They they work on him in the business. Val’s my integrator. This guy’s a genius. He what he didn’t start like that.

Well, he’s been a genius. He’s not I don’t want he is a genius. But he didn’t have the experience, like, to go into it. He just learned off processes.

Right?

And how did you find these people? I think that’s the other thing too.

Like, how do you build that start with one.

Start with your start Jeremy’s been with me for, like, that’s been with me for fifteen years. He’s been with me for, like, Jeremy’s been with me, like, six. J. R. Was hired because he’s his friend.

You know, start with one person and then build out your start with little things.

Right? Build your hire an assistant, and when you’re hiring your assistant, you just put them under operations. Right? And start with your first how to. Anyways, think think of admin mundane admin tasks that we do every single day. Turn those into a how to guide.

I love that. So where would you recommend going to find that one first person to to start, like, I mean, because I’m thinking back to the previous call.

Where Joanna said, like, hey, if you’re having a hard time building out your content for LinkedIn because whatever that may be, then then hire an RA And I’m like, now I’m going, well, I wanna find that person to start testing the building, the systems, and sort of offloading some of the work that You know, it’s slowing me down because it’s one of the areas that I need to be focused on, but don’t love it. I don’t love doing LinkedIn posts, to be honest.

You can automate that. We can delegate that out a hundred percent, to be honest. Like, I don’t easily like, the the I’ve been burnt a couple times. Like, find it’s not it’s hard to find someone that’s really good that you can trust.

But once you do, I’ve learned, like, you you take care of them. You you you give them, like, training, which is which is the systems, their proven processes, like, Jeremy loves direct response. It’s like he loves learning. Right?

You take care of them, you reward them, you let them make mistakes, and then you just you they stay with you. Right? That’s the biggest thing that I’ve learned.

And how did you find that? Like, where did you, you know, in that process of trying to get that person who starts, let’s say, for eight hours a week?

Jeremy was like, who is it the first one? Vit Vit started on this is like so Vit contributes to the WordPress core. Okay? He started when he was with me. He was twenty two years old. And I think he was, like, I was looking for, like, a freelancer to do some WordPress stuff.

And he was, he was out of the Philippines. He’s been with me for, like, god, fifteen, twenty years. I’m godfather to his kids now, but it was building that relationship and and building them up, building them up, building them up, building them up, building them up, and then just helping them succeed. Right?

You you that’s probably in a nutshell. You help them succeed and and achieve what they want, you give them flexibility and stuff. And and I did that with systems. I wouldn’t be able to do it if I didn’t.

Right? We have a whole thing on WordPress support. We’re launching WP total care. Very soon.

Right? So here’s the board. I gotta make sure they they do all this. So here’s the board.

Here’s the system I’m setting Our goal is a is a hundred thousand active customers, a hundred million annual revenue by two thousand thirty three. That’s a bag. I’m not gonna say we’re doing it, but that’s the goal. And this is a system.

Right? Each of these rocks is a is gonna be a process. Here’s my q my q one rocks This is this is a system, and all of these are my deliverals I’m gonna do. I’m gonna create the website, I’m gonna do the pricing plans, I’m gonna do the services, the plans, And then I’m gonna take this, and I’m gonna delegate it out completely. And then I’ll move on to the next business.

Rints and repeat.

And where did you find the people? Did you find, like, you went to fiverr or Upwork?

Yeah.

Up work, you said, Johnson?

Yeah. Yeah. I’m I’m using it right now to hire someone for the social media side of things.

Yeah. And how are you vetting them in a way that, like, obviously, they get good reviews, etcetera. So I think because it’s I’m I’m on that same camp. I wanna find somebody. I I want I wanna kinda build that rapport quickly because it’s time to find and hired.

Yeah.

I mean, you got, like, you you’re gonna get ten, twenty proposals to your to your job.

And usually, I think it’s fine to just shortlist down to two or three.

And give a test project and just be willing to to spend some money to figure out who’s the best That’s really cool, John.

And can I share can you share a little bit about what you’ve learned out of the process that you’re doing going through right now?

Yeah. Yeah. Sure. Watch out for fake accounts. There’s a ton of fake accounts. It’s kinda crazy.

Watch out for AI generated proposals. They’re really I think they’re quite easy to spot. But if they’re not easy to spot, then at least they’re doing a good job in their, in their prompting.

And yeah, I’m hopping on a, a video call with each of them before I explain the test project just so I can get a vibe from them as well.

And see if see if we’re a good match.

But, then what I’m doing is sending, a loom of me creating a carousel for LinkedIn explaining to them a little bit as I go, and then asking them, giving them a new script and asking them to, to follow that process, and, and see who who who basically does better.

I love it. And a quick question, how you considered the idea of finding somebody who already is the expert in all things LinkedIn or are you looking for somebody who you could train on that?

I think there’s a lot of VA’s now who are have some experience on LinkedIn, and I think it depends a lot on your strategy.

If you’re totally cool with kind of like, just slowly growing the account and and your followers and, and, being too too, overly worried with it at it, then I think you can get by with someone who’s just a decent virtual virtual system. But personally, I think that then you miss out on a lot of the, kind of extraordinary opportunities that can come out of of, the the the networking process of of LinkedIn. So I I still wanna be kind of top level the one who’s responding to comments, the one who’s leaving comments on posts, for the most part, but either the majority of my work on LinkedIn is is in the the designing of the the carousels. And so I I just wanna make sure that that takes up as little time as possible.

Yeah. Yeah.

But I did think about running all of my previous comments through it, like, into a, an AI assistant in playground. And using that to see if it could generate responses that sounded enough like me that I could hand that, that bot over to to a a virtual assistant, and then they could just, respond on my back.

Yeah. It’s interesting.

I looked at Tap Leo, and I I’m not sure if I’m gonna continue with it because I was doing a one month on it, and they do have the ability where somebody where they don’t have direct access in your LinkedIn account, they can potentially write posts and send them to you and then you can review them and then schedule them or It’s Yeah.

I don’t think Tapair is really I don’t it’s okay. It’s it’s but I don’t think it’s great. And I think it would just be better better off, personally, training a virtual assistant to who who gets to understand you, your process, the stuff that you’re interested in, and can become like a, you know, a partner in writing.

Yeah.

What one of the things to do is, like, there’s there’s two types of assistance. Right? There’s, like, what I do is you have it doesn’t once you create your process, a step by step guide, it doesn’t matter who you hire, to be honest. You can as long as the the outcome is there and you teach them how to do that, anyone can do it.

But there’s the other type of hire is to send them a video and say to them, take this video and create a step by step process from that video, and then have them send you the soap.

Right, because ideally you wanna hire someone that is capable of doing that, right, to help you set up these systems and automate.

And you’d be surprised on on it it it seems simple, but it’s not for people to think like that. Right?

That’s worked well. Like, we did that for optimizing WordPress page speed. I sent a video and asked people to to, turn that into a soap. And then we they sent the soap. We paid them, like, a hundred bucks. It and we didn’t have them do all of it, but, like, a couple of pages, and then we we hired based off that. Right?

That’s really interesting.

Yeah. But don’t but I’m I’m like, if you get freelancers and stuff, like, Most of the stuff, like, if you get how to guides, you don’t have to worry about, like, who cares if if they’re freelancers, they’re gonna come and go. Don’t wanna work with you full time, have them. Right?

Or you don’t have them could be outsourcing it. I don’t care as long as they follow the process. It doesn’t matter to me. If you’re gonna hire someone like a virtual assistant and you you wanna mentor them and coach them, Right?

Do what I do and and sort of test them.

Yeah. It’s so interesting because I hear the two sides of Hey, you could put higher than knowledge base of somebody, let’s say, in a specific expertise domain area of LinkedIn.

And you could have them do some work for you then help create SOP for you to follow.

If that is something that they would do.

And then from that expertise, you can learn and do at the same time and create some how to for or yourself.

And then eventually you could hire a VA, you know, to help you keep the longevity of the how to going of LinkedIn posting. I mean, I’m I’m I’m thinking this all out loud as I go because LinkedIn is the bait of my existence.

I do not like it, but Take a course, document the process on it.

There’s there’s your process. And then as long as you achieve the outcome, You good? It’ll change over time, but your VA will, like, like, Jeremy knew nothing about GMB before that. Now he’s an expert.

That changes so fast that overnight, like, anyone who says they know everything about anything is is lying. Like, it’s impossible and just changes so quickly. But that’s where that’s the opportunity. You get them to update the guides, the soaps, whatever you wanna call them.

That’s their responsibility. Right?

Yeah. And if as long as the outcome’s the same, but I a lot of people, that’s the screw up too, is people don’t get clear on what exactly what they want.

Right? As long as you’re clear on the outcome, how you get there can change over time. But but as long as you’re you know exactly what you want and what success looks like, you can figure out how to get there. You can create a process, and then you can document that process. Then you can delegate and automate.

I also wouldn’t be worried about getting it, like, I wouldn’t worry about optimizing that process too much either. Like, it’s such a messy experience, social media, and and growing LinkedIn, and Like, it’s it’s not gonna be, like, it’s it’s it’s never gonna be perfect. And I think what’s most important is just, like, getting the right attitude, getting the right system.

It might be do this though.

Like, here’s the that’s a great question. So here’s the the social media. Right? So you’re whenever you have them do something, you’re linking to the system, and this is a living document.

This how to guide is a living document. So every time he goes in and he optimizes his GMV profile, right, it may be different. And if that’s the case, then he just updates the step. So this is a living, breathing document that’s assigned to him.

So step one, this may not be relevant. In a time. Okay. I’m just gonna update this. I’m gonna update I’ll remove this step. I’ll remove this step, but you’re always working from this document.

Does that make sense?

And that’s that’s the secret. Right? That’s one of the the the ways that you you systemize your business.

I love systems. Yeah. It’s just the how to and what system to start with.

And How about we do one together?

Do you wanna do you and I will work together and we’ll start I will I’m gonna put this together because I wanted to use Joe’s that was relevant because it it is a bit of a mindset and it’s a shift, but I wanted to do this as an example, but I’ll let me work with you on that. Will pick one of the things you’re working on, and then you and I are gonna organize it, and that’s gonna be your very first system.

I love that. And then you know what it’s gonna be? It’s gonna be my email list.

So how let’s break that down. So what is the what is the outcome that you wanna achieve?

Well, I mean, I’m so curious how many latent emails I okay. Yeah. It’s a good question. So first of all, I’m gonna walk through what’s on my mind. What what number of emails do I have that are potential opportunities within my Email accounts.

You’re gonna segment your list.

That’s the first step.

We’ll extract my list first.

You’re gonna extract your list, then you’re gonna segment. Then what’s next?

And I’m gonna segment.

And then I’m gonna Define segment.

What are you segmenting by?

Well, I’m gonna leave that one for a second, but I think what I’m gonna do is I’m gonna check to how clean the list is.

So you’re gonna clean your list first. So that’s the first step.

And then check deliverability somehow. Then I’m probably then gonna segment my list on what criteria?

Maybe, we’ll figure that out as we go and we’ll document it.

Six. So and then six is, okay, taking that list and then setting it up with an email marketing platform.

There you go. Now you have now we’re gonna document that, put a how to, whatever the outcome is, and then it’s a repeatable process. So now you can do it if they ever come across that task again. And that’s an evergreen task, meaning that it’s never gonna change.

The tools may change, but the you’re still had a segment of list inside a segment of whether to use a tag or what it is. Right? And now if you wanted to, you could delegate that to someone and say segment my list, and then I’m gonna send this evergreen campaign from this list, and now you’re gonna have a how to guide on the other you see how it all connects?

Yeah. And I think the question too becomes how do you I’ve always wondered how you take personal emails to your personal inbox and then clean them and make sure you can deliver to them.

We’ll figure that out and we’ll create a we’ll create the anything like that Yeah. Is a process that you that you can do anything. It’s just there’s a process. You gotta figure out how to get that and you gotta document that process. We’ll figure it out and we’ll document it as we go. And we’ll save it, and that’s the first thing that’s gonna be in your system.

I love it. That’s my that’s my project or my system.

Well, it’s it’s one of the piece, and that’s related. So so the the trick, and I think what Joe’s what she wants you to do these daily these daily things because it’s it should be part of your your overarching goal. Like any of these non negotiables need to support a goal.

Yeah. Okay. They they need to, like, the related to the health. Like, you focus on the twenty percent that is gonna help you achieve eighty percent of your goal. We all have a goal to achieve celebrity status. All your non negotiables need to support that.

Right? And they’re gonna be subsets of this.

And that’s the question of where you’re and then I don’t know the to it is like you said. Okay. If I have that email list, how many of them can I actually use? How many can I potentially put into a newsletter or email to drive sub stack? But when I have that email list and I have a clean deliverable I feel like there’s a a sense of, you know, knowing where I’m at because everyone talks about re algorithm could change from a social media perspective, but you always have the bankable, you know, email list that could convert into paying at any time that you choose to do maybe a course or a webinar or etcetera.

So that’s kind of the work But Can I can I give you an opportunity?

Yeah. Talk to Joe about creating a course on how to launch a sub stack newsletter.

There’s there’s opportunities everywhere because that’s what the course is. It’s a detailed step by step how’s you guide. And anyone can figure it there is a process that you need to follow. It will change.

Yes. Technology changes. I get it. But if that happens, it’s little tweaks.

That’s the opportunity.

Right? You just said two systems to me. You said a system on how to segment and clean your email list and a system on how to launch a sub stack newsletter. Yeah.

There’s opportunities for both of those. It’s what you do with them afterwards. And if you don’t document and do what we said, you don’t have those opportunities. Yeah.

You see the difference?

Yeah.

Think system. So do that. I I would do that. Of course, if it’s a good course, you gotta learn how to do it anyways. Correct me if I’m wrong, it’s not gonna do itself.

Yeah. No. That completely reminds me of something I’m working on with a fellow marketer. It’s like, we’re reaching out to some chiropractors and physical therapists, and a lot of them have, like, large lists of people that haven’t come in for, like, an adjustment or, like, just kinda touching base to see whether at, like, mentally wise or health wise.

And one of the things we’re working on is, yeah, learning how to clean their list properly so then we can, a segment to people who haven’t been in, like, six plus months versus people who haven’t been like a year out, you know. So it’s like, obviously, the people that are year out are gonna need a little bit more nurturing and things like, hey, you know, these three reasons are why it’d be great to come in. Here’s a fifty percent offer. Take your first one free, and then we’ll give you what whatever the offer is.

The offer is still being milled over. But that exact same thing is where we’re starting. So it’s like, I’d love to get on with you guys more about, like, the the scrubbing and the email things like that because that’s, like, one of my main focuses for sure.

And one of you need you need process. I’ll tell you why. Because in Canada, you have to segment if they haven’t contacted you within two years, you can’t email them. Oh.

But you need a process that that’s why you document it. Right? And it and you in it the outcome is to send okay. Let’s talk about the outcome.

Your outcome isn’t to is to segment and clean an email list. Your outcome is to send a segment and keep clean an email list in Canada or you could have three different soaps depending in there’s Europe, there’s a different process.

In Canada, there’s a different process, the US has a double opt in. It’s implied consent.

You have to have these processes. You have to document it because you’re gonna get in trouble down. You can get sued for that. Right.

If you don’t have a process, what are you gonna do?

And nobody has it ask anyone. Hey, do you have a process on, like, sending an email list in Canada? I do. They don’t. So what you’re sending you mean you’re emailing people? You know, you’re not following a process?

Now we’re just going in swinging, man.

That’s and that’s what people do. They figured out as they go, which is good, but you don’t they’re not documenting it, and they’re not saving it.

They’re doing themselves in justice because they’re missing out on an opportunity. Each of these is an opportunity. Every single one of them.

Yeah. And it’s so true. No. And where are you based?

I’m in Oregon, North America.

Yeah. And that’s the I think doesn’t Canada have double opt in too?

No. You have to it’s over it is, but it no. No. It doesn’t have double opt in here.

It’s, like, over two years. If they haven’t taken any action or contacted you, you can’t email them. And then they used to have implied consent, but it’s only implied consent if they schedule the the console. Like, if you and that doesn’t involve text.

There’s a whole different set of rules for texting. Just because you schedule a console doesn’t mean I can you. I can email you. That’s implied consent.

Text is double opt in. And it has to be within a certain, like, there’s certain rules. You gotta document that. Right?

Right. I love that idea of, like, you do. We do. Like, there was a really good realtor in, when I was working in real estate, she would train her team and she had crazy systems like that and want her very first system, which is you do, we do, then they do. So it’s like build that system out, do it a little bit together, and then they’re just fully on their own, which it sounds like exactly what you’ve you’ve done, Shane.

You need to. And if you don’t if you wanna start hiring VA’s and delegating and stuff, you need to systems. You need to literally have your business run on how tos.

And then and then you’re not managing you’re setting them up, but then you’re the person that you’re hiring to manage these, you put it in their job description that they’re responsible for maintaining these. Right? And just by the nature of doing it, and literally they work from these when they do the task. Like, they have this open, and they’re like, check, check, check, check, check.

And as it changes, they’re updating it as they go. So it’s always it’s always a living document. Right?

I set up any evergreen funnel. Step one. Check. Check check check check check. Oh, this worked.

I’m gonna update this. Right? I’m gonna do this. Love that.

Yeah. This isn’t working very good. This is killing it. So let’s just replace this with that.

So You got it. And now it’s a living document that was always there, and then it’s like, and that’s this is a course. I could easily turn this into a course. I could easily turn this into, a a bunch. I could do so much with this. Right?

Yeah.

It’s funny how it’s still, like, reminiscent of, like, building out pillar content, if we build out like a newsletter, then you can sort of repurpose a portion of that as a blog or as a YouTube short or or as whatever it is, but there’s the same similar methodology with the system going into a course or if you have a process, yeah. If you have the process.

Right.

If if you treat each one as a system and a how to, absolutely, you can. And that and that’s where you have the opportunities. Like, it’s and then eventually you can do what other people do. Like, they’ll hire other people to build the systems for them, which is, of course, Right?

The you hire someone to build a course. You’re hiring them to build a system. Same thing. You’re just gonna sell that course.

You can turn it into a product if you really wanted to, but you’re gonna have them document the whole step, a to z. Because that’s gonna be the course.

Make sense?

Yeah. Totally. Love that way of thinking about it too, for sure. Definitely some mind opening stuff there?

It is a my I know it’s a shift and I was trying to, like, I was trying to figure out, like, what’s the best way to do it.

And I think another way is my like, I’ll work with you manique, and we’ll we’ll start building out your system step by step.

Starting with what you’re working on, and we’ll use this as a plan. And then that’s gonna help people sort registered as well. Okay?

Yeah. This is great.

Did it make sense that it came across? Like, I was hoping I was I was struggling like, how can I explain this? Like, I was trying to get across, like, because I know it’s a bit of a mind bend when you something versus a system versus like a plan versus a marketing plan. It’s a subtle difference, but it’s a big one.

Well, and I think it’s even discovering within the how to guide that there are going to be areas where And I keep going back when somebody asks you, like, oh, how did you do that within the obvious thoughts, odds of where you’re doing something?

Then that becomes another how to guide as well. Right? Because that expert curse, you start to forget where your knowledge is is just automatic. And then the other moments where you have people say, oh, how’d you do that? Then that becomes the chain, you know, and and it’s sort of like embedding those in places that, essentially, it starts with an idea. Like, my idea is I’d like to get an email list for what personal contacts and start the process of cleaning them and segmenting them and then selecting the right service, email marketing platform, because quite honestly, there’s so many of them. It’s they’re so expensive if you don’t pick the right one, and it’s super confusing.

And I feel like the process of even selecting an e email marketing platform is, of course, in itself, Yeah.

What’s the last Nolan, what’s the last deliverable you just did with the client?

We were working on a It was a marketing business who markets to cash based physical therapist, which I didn’t even know was a thing. So their thing is, like, in ninety days or less, we’ll get you thirty k of revenue where we work with you for free.

And, yeah, that’s what’s Well, what did you create for them?

Like, you created a website? Yeah. So if if I asked you to hand me a step by step how to guide, could you do it? No. That’s that’s the missed opportunity. Exactly.

What you just told me I didn’t document it.

Exactly. Now it will.

Next time, you better believe I’m gonna be recording.

That’s huge. Yeah.

Exactly. If you do it anyways, people do it anyways, but they have a project mindset. There’s a start and an end date. Wow. That’s not the way to look at it.

It’s like, no. There’s a bridge or whatever the house, whatever you wanna build metaphorically. We’re coming back into it, you know.

You got it. Bill that. You got it.

That’s I don’t know why.

Maybe it’s because I watched Lord of the Rings recently. I keep picturing, like, this medieval, like, three foot long river in, like, this whole family jumping over, jumping over to get to their house every time. But it’s like, no. Just build the bridge or the bakery or whatever this system is because it’s gonna be repeatable scalable regardless if they’re infants that can’t jump it, elderly people. Like, it just needs to be easy, reputable, and scalable. Exactly.

Yeah. And you’re doing it anyways. You’re you’re you’re you did that anyways. All you had to do was instead of that project plan, just work, and it’s so much easier. You have a page.

I just don’t build the bridge. I jumped over the river, like, oh, there’s not gonna jump back. Yeah.

Yeah. No. And it would be so interesting if you could do a Loom video pretending that you started from beginning knowing what you know and just do what you did on my video.

As you go, you’re moving somewhere. What you and I just did? Same thing. You’re moving stuff around.

You’re like, start, and it’s a living document. You just link to that living document and you book time to work on it. That’s it. Right.

You you’re struck, and that’s your daily non negotiable. I’m gonna spend one hour a day working on my email list.

And then you’re gonna wait two minutes.

After this call, but, like, what did I do since I’m still kind of working on it? So it’s still very fresh. Obviously, had I been doing it as I was doing it? That’s ideal. You know?

Exactly. And then your documents Right.

Then in there, and you’re like, oh, this kinda suck. Oh, this worked really well. Now I’m kinda like, Did that work well? Did I go back? You know? Yeah.

Well, and then you could take the transcript of you talking through the video and turn it give it to chat GBT and say, turn into a step by step process.

I got it. You got it. Now you’re thinking. Record yourself. I do that with little mundane task. And I and I transcribe it and I turn it into because you never know.

Right? Yeah. You never know. And before you know it, you’ll have hundreds of little how to’s in their evergreen. They are never gonna change. The process is always the same.

And then you step back.

That’s my goal. I’ve gotta learn how to do this.

Well, we’re gonna I’m gonna work with you on it.

I’m gonna work with you on we’re gonna you and I will spend some time and we’ll work on the the pro because it just so to reinforce it. And we’ll start building out the first thing is to build out your knowledge base. Right? Have those three folders, operations, your finance admin, and then your sales and marketing. The the the operations or the sales and marketing and the finance admin, those are your core functions. Those support your operations, and your operations is delivering the service.

Yeah.

Right? Then make those distinction, and then you’re good. And this create how to guys each of them and then you’re golden.

How to invoice a client, how to there’s a process for that. Right?

Oh my god. How to build proposals?

Bingo.

And then you can you can outsource that and delegate. Here’s how to build a proposal? Okay. Let’s let’s think like a system Okay? Let’s let’s do a discovery call with the client. Let’s create a story framework.

Let’s ask those questions in the same steps as the story framework. Let’s take that, transcribe it, and then let’s you see what we’re doing. We’re creating a process.

Yeah. I know.

I just had it And then let’s send it to design.

I just had this whole conversation with, people who, you know, are trying to negotiate payment terms, for example, and have the conversation about, you know, you’ve gotta put in and I’ve told them, like, you’ve gotta make sure that you put on the interest if it’s, you know, so that If they don’t pay, you’re not getting mad, accounting them. The the reality is is, you know, it’s passive income until you get paid. Now granted you wanna get paid the full amount, Like, I never thought about that, but there’s all these nuggets that are in us that, you know, are able, you know, to be shared.

Like you said, even on a invoice. Like, what are the key things about an invoice that are gonna protect you, for example?

Ask anyone in the group, hey, sending a proposal. Can anyone send me their step by step process and how they do it?

Yeah. It’s all in their head. Yep. Right. And that’s a missed opportunity.

Yep. And then that means okay. They may function in their head. But they can’t they can’t delegate it. They can’t automate it, and that’s the trap. Because once you get in the trap, you’re working on the in the business.

And if you’re working on it in the business, you’re screwed. You’re gonna it’s gonna lean to burn out.

You’re gonna There’s gonna be so many hours in the day, you know.

Exactly. You got it.

But ironically no one has I need a system for my client outreach because it’s definitely in my head, and I gamify in a Excel spreadsheet, but I need to just have it systemized.

Like, Yeah.

Oh, yeah. I would know and I would definitely, hey, we can cheat. We could be like, this is my how to guy. I’ll change it. It becomes a exchange retailers out to you guys.

For sure. Yeah. No. And it’s fun because you can kinda gamified, like, all my conversion rate sucks with this kind of business, or it’s like my I need to work on this portion of it and you can kinda see I can see that being implemented in the system and being like, okay. This sucks. We’re gonna scrap it or consistently trying to hone in on it and just make it more.

Even ask if you ask anyone in the group, like, your social media say, well, does anyone, like, post on social media? Yeah. I do. And then ask for the step by step how to guide.

They won’t be able to give it to you. And the missed opportunity is that you can delegate that stuff. Well, no. I’m not gonna do.

I’m looking for a VA, but you’re looking for a VA. You don’t have the process yet. Build the process and then hire your VA, and then now you have something to gauge the success by whether they’re they’re doing a good job or not because you have a proven process.

Yeah. It’s all about that for sure.

Yeah. It’s simple. So okay. I’m glad you guys, like, it’s I was trying to okay. It it is helpful. It it came across. Okay.

Very, very well spoken.

I think Yeah.

I’ll work with you, Monica, Monique. Sorry. We’ll we’ll we’ll work together, buddy. Do you want Nolan, I can work with you too, buddy. If you wanna, like, work on some.

I would love that for sure.

And we can both start with the with the authority plan.

Like, just looking at that, and we’ll start with one of the deliverables.

Like, what do you What’s the first thing that you’re working on, Nolan, for your authority plan?

For me right now, it’s like my productized services because I have a couple clients that I’ve worked with in the past, and they’re like, was trying to negotiate, and I know everyone wants to pay down here to get up here. So it’s just like I just wanna have my services out there and like, this is what it is. If you want it, great. If not, I don’t I don’t really like to negotiate things like that. It’s, like, I feel like they disrespect my business at that point in time, and it’s, like, I don’t really wanna not that I don’t wanna work with them, but it’s just like, I would prefer just being, like, This is the price set in stone, and that’s it. Okay.

So the outcome is, let’s use a framework. Right? The outcome is that you wanna productize a service in your in your company Correct?

Right.

Now to get to that point, the very first step that we’re gonna need to do is you need to look at the services within the past couple of years that you’ve delivered and you wanna focus on the twenty percent of services that generated eighty percent on your your revenue, the high ticket stuff, okay, or the stuff that you’re frequently delivering.

That’s the first step. Then once you know that, you can identify the product that you’re actually gonna productize.

Then the second step is that the actual process to productize that service, and it just so happens, Joanna has a really cool course on that. That’s your process. And at the end of it, you take that how to manual and you productize another service. Then you can’t dispute.

Course is that?

I I don’t know if it’s launched yet.

Ryan’s doing it right now.

Sorry. Is it right? Yeah. I think he’s I think he’s doing it right, but that’s what he’s doing.

Oh, the productized service one.

Yeah. The productized service.

That’s Oh, yeah.

Good call.

That’s your how to guide.

And we can we can build that out and then document it. But then we’re also gonna have to get into let’s let’s look at something else you’re gonna have to automate. When part of automating your creating product high service is finalizing your sales funnel.

You’re gonna have to create a sales pipeline. You’re gonna have to do your marketing funnel.

Those are systems you’re gonna have to create.

Right.

You might you have to document them. Right? And then you save those to your knowledge base. Now you have four different how to guides So as simple as that.

So open up a Google doc, literally name it how to, and then link to it from your the plan that Joe has, the authority plan.

Are you working on that now?

Is that when it’s due this quarter?

I believe so. Yeah.

Is it? So put it here. Literally do this, buddy. You do this as, like, literally do this. It’s so, like, don’t over complicate it.

So say it’s in the shop.

Literally do this. How to productize, you know, a service, and then link to the how to document, and then you just and then that opens up and then just work from it. That’s your perfect plan. Figure out as you go.

I’m literally doing that after this, call.

You see how simple that is?

And people do, like, hand charts and you wanna sit on the email one, because I would love productized services the next thing to do.

Honestly, like, I feel like once I have a productized service, and that email base, they kinda are together starting point.

That’d be the only one without the other. Right? You’ll need the you can’t do one to figure it out. Yeah. Exactly.

Yep.

So I’d know, and I’d happily go in, like, if we wanna sit together and do the email and then prioritize service, that would be to really great how to guys, I think, to get me going.

Share the plan. You guys share this with me both of you and then and then figure out the trick is in each quarter.

This right here is a process. You can’t do what are you gonna do in q one? What are you gonna do in q two? In q one, you’re gonna productize a service.

What you’re really saying is you’re gonna create a step by step process to productize the service. And the end of it, you’re gonna have your process documented. What are we gonna do in q two? Well, you’re gonna sell and market that.

Right? That’s and that’s what Jill’s trying to to teach you guys, right, each to look at it that way.

Right. And then don’t link, and you’re oh, it’s so simplifying it, guys.

Like Right.

It’s literally just breaking it down to very first principles, like engineering stuff. I love that.

Bingo. And not only that, buddy. Think about it. All you’re doing don’t get caught up on, like, these stupid task management stuff. Like, people time block individual tasks, that’s mind numbing. No.

Just block out time to work on your authority status, link to your the authority on it, and then just work from your online document. Pick up where you left off.

Exactly. You see how long that is. So easy to follow, and that just makes perfect sense honestly.

Exactly. And that and that’s the way to do everything in your business.

And It’s always so over complicated, but there’s this.

There’s this. And it’s like, man, there’s so many opportunities, but it’s, like, really just systemize it, and there won’t be as many opportunities, you know, hone in on what matters, you know.

Exactly. And your project plan is a how to guide. That’s it.

Yeah.

I mean, I’d love to have one productized service by the end of January that I could send you an you know, email list in on social media and just say, here it is to your point, and all I’m like I can help you.

If you want to do the productized service, we we have about ten, fifteen productized service.

As we’ve launched. We make one service makes about a hundred k, a year. So I can help you guys with that step by step because part of the process is you’re gonna have to you you you’re gonna have to have a system to to market it to sell it than deliver the service as well. Right? But that’s easy. That’s just con that’s just can ban. It’s to do doing done, and then you but you automate it, that what you’re gonna need is part of your process that you’re gonna have is like a client discovery, but you’re gonna automate that.

Right? And that’s gonna give you everything you need to build it. And then at the end, the trick with a productized service is not to do it, just to automate it and delegate it.

Right? Your job is to build the system not to not to do the work. Right.

I feel it.

That’s if you wanna scale.

I feel like if we do one productized service to three of us altogether from beginning to end as you describe it, Shane, I would, like, have a massive unlock.

You guys wanna if you guys wanna pick a service, the productized service, I will help you guys. I promise you guys in three months, will you’ll have a fully productized service. I’ll even do to help you guys. I don’t mind.

Like, I I’m all of it win win, like, succeeding in life. I’d like to help people is I will my agency will do the the this stuff. Like, we’ll we’ll code it for you. We’ll do all that stuff.

Right? I’ll I’ll walk you guys through the what we just did on building the system. The end goal will have a complete system on how to launch a productized service.

The stuff like the landing pages and all that stuff my agency will take care of will use WordPress.

We’ll we’ll we’ll do that for you. And in the end of three months, you will literally have a productized service you can give to the students and say, well, I’m gonna I’m gonna start making money from this.

Oh my gosh. That’s it.

But it’s easy, though, guys. It’s but it’s it’s it’s possible and it’s easy as long as you approach it as a how to guide.

Right? Right.

So it’s That’s the productized service.

That’s it.

Yeah. Without those systems, it’s just so overwhelming because there’s so many moving pieces. And there doesn’t need to be that many moving pieces. I know.

Focus on the twenty percent that is gonna achieve eighty percent of your results. That’s it.

I’m not sure if that is yet, but I’m willing to get jump on in So what would be what would be the next meeting type?

Like, where Nolan and I could no.

Are you What would you can send me your authority plans, but send me those authority plans.

I’ll bookmark them. I’m gonna create a system. I’m gonna I’m gonna do what I’m doing. I’m gonna I live this stuff.

Seventy authority plans, I’m gonna create a system to help you guys launch product high service. Okay? Then we’re gonna work from that and and then I’ll show you how the first step is we have to define, okay, we know what the outcome is, and we know what you guys wanna achieve celebrity status. You’ve chosen your one thing.

Then once that’s done, we’re gonna start if you wanna start with a product size service, that’s fine. We’re gonna schedule it out.

And we’re not we’re not gonna get caught up where it’s like, In q one, I’m gonna do this phase. In q two, I’m gonna do this phase. No. We’re gonna say, by the end of q two, we’re gonna have a fully productized service. You’re gonna link to a how to check mark list. That’s it. And we’re gonna figure it as we go.

Easy, peasy. Right.

Love that out. It’s just like simple reverse engineer. Like, what do we want? Okay. Let’s just work a little bit backwards straight lines for That’s it, man. Not branching out over here. We’re not branching out over there.

Think about it two calendars. Like, I’m a bit of geek with time management, about how, like, mind numbing that is when people, like, actually time block specific tasks. That’s insane.

Rate time block outcomes.

Just set aside time. Everyone, well, what is my one thing that I should be working on? My my non negotiable?

What they’re really saying is I’m not clear on on the outcome that I want. I’m not clear on my goals because if you don’t know the outcome or the goal, you can’t you don’t know the process to get there, and that that’s what they’re confused about. Right? That’s the issue.

Right? And then when you block, you time block, you just focus on progress. Today, I’m gonna work on my authority site. I’m gonna open up the how to document, and I’m just gonna pick up where I left off and move to the next step. And then I promise you in three months, you’re gonna have something really good.

Awesome. Love that.

Alright, guys?

Okay. Is it the but it made sense. Everyone, any last questions before we go, I know we always stay longer than it’s, any other any other questions on that?

No. I think it’s just letting it all sync sync in.

Yeah. Let it sync in, and I and it’s gonna really sync in when we do it together and also give everyone else examples of it, including, like, how to set up the knowledge base because you’re really setting up your system on how to run your business. Right?

As well. And we make a here’s another tip. When you’re creating your product type service, you’re gonna need to invoice clients. You’re gonna wanna automate you’re gonna need a you’re gonna need a how to guide on how to invoice clients.

Right. And see how it connects? And before you know it, you have, like, from that one productized service, you’re gonna have twenty different how to guides in each different department that night you can automate or delegate.

Well, I do have a business.

Exactly. Now you’re systemizing your business. Exactly. And that’s the mindset to have. Right?

Right.

It’s a big it’s a subtle one, man, but it’s it’s a big one. Right?

Well, and one of the things that I’ve really been thinking about that Joanna had said is that you don’t actually need a website. You just need a landing page, which is can be within Stripe.

And I was like, that’s a bit of a I don’t even have a website, guys.

Yeah. You don’t even need a website. No.

And this There’s different ways.

And that’s a lot a lot of where I’ve been hung up on my business is the fact that I don’t have a website up.

And I’ve sort of It depends on your strategy.

You don’t need a website.

It depends on I know.

And I think that is in itself a how to guide. Like, by the way, you don’t need a website to have a very profitable business. And here’s how you can have a landing page and a place where you create these services. Like, I think that’s that how to guide is a value alone.

Well, the the the how to guide on that is it’s a it’s so that there is a there is a guy. That’s what we did as partner Right? So we have agency partners we work with, where they white label all of our our work. Right? So we’re doing the work. And but their clients don’t know it, but the work we’re doing is product sized and delegated out.

So I don’t we don’t have a website because I don’t need to because we always have business coming in. And then the the services are all productized, systemized, and then it allows me to do like, I have a lot of time on my hands because it’s I can.

Right? I have two kids, but it’s but it’s building the system to get up to that. Right?

That’s the secret. That’s that there’s a whole that’s that’s what you do. Right? Right?

Definitely working a lot smarter than harder, but like you said, it wasn’t like you couldn’t just flip a switch on it, like, work smarter.

You had to work hard to learn and fail from and no one thinks like this guys trust me.

Nobody thinks systems. That’s why there’s such burnout. That’s why people get, like, frustrated. That’s why everyone’s saying Don’t do agency work.

Don’t do agency work. But you hear Joe say, yeah, do agency work. There’s a lot of money to be made. What she’s really saying is system Like, she’s she you don’t think she has.

It doesn’t have a a clear cut system and processes in place to deliver? You bet she does.

Right.

Right? And that’s what she’s really but people will start an agency, but they won’t think they don’t even have their services productized. That’s crazy.

I feel like that’s you gotta set that up early for your Exactly.

You don’t need custom work, you you just need to solve problems.

Right. Right. This is it. Either you want it or you don’t. If not, there’s thirty million businesses in just the US alone.

So Well, yeah, but the beauty of it is you don’t you don’t need to tell they don’t need to they’re they’re getting an amazing product and because it’s a systemized and you’re you’re ensuring consistent results.

They’re actually getting a better product than this custom stuff. Right? But you don’t have to sell it as that. Right?

Like, when we deal with the clients, we’ll we’ll charge, like, say, like, twenty grand for a website. It’s a proven system that we use. We use ADA framework. You don’t think it’s a step by step process.

They it’s custom, but it’s not. Right? Yeah. That’s the key. That’s the trick. But if you don’t think like that and you start an agency, you’re done.

You’re burnt out. I’ve been there. Trust me. You don’t wanna go there. It’s depressing. I I had depression because of It’s, like, this is years and years ago.

You don’t wanna you don’t wanna go, man. This stuff works. I have a clinic in Los Angeles. I have rental properties an agency, multiple productized services going on, kids, and it’s all systemized, right?

That I’m not I’m not like it’s genius. It’s just just create systems and figure it out.

I’m so excited.

I feel like this is so stuff.

Yeah. I’m I’m really, like, I guess now it’s a question of I’ll send you my authority. I’ll update it.

Then maybe authority site guys, both of you, please, and then we’ll work through it. And then let’s let’s both of us aim the three of us. Each of you guys will have a productized service.

Let’s say you wanna do three months from now this quarter. You wanna do the business quarter?

I would love to do is end of January, like unrealistic?

No. This is we’re talking end of no. No. You can’t. It’s not you wanna So a good rule of thumb is every three months.

So a good rule of thumb is take it deliverable, and and focus on completing that within the ninety days. So then it’s like there’s twelve week here. You have four quarters. It’s a lot of work.

You’ll get a lot done. Trust me. So during q one, you focus on your if that’s what you need to focus on first, I don’t know what you guys do. Like, it may be if that’s what you guys wanna do within q one, that’s gonna help you achieve your status.

Then do that. Right? But your goal is to have that done by q one.

Yeah. Revenue for me is number one before status at this point. Like, I can link I can do LinkedIn. I can build my book, but I feel like, you know, and some of the newsletters, but I honestly feel like the revenue and scaling part of it is the safety net.

If that if that’s the focus on it, like, it then then that’s the how you get there, the process is gonna be different. Like you said, we talked about that, remember. For you, it’s about maintaining cash flow. Other people, it’s not. The process is gonna be different how you achieve that outcome.

Yeah. But we’re gonna work on that. And if that’s what it is, sure, let’s aim for q one, both of you will have a productized service, and then we can start, driving traffic to it. And selling it. Right? So we’ll have to think you’re gonna have to hire a VA. You may have to do it yourself originally.

But you have a VA and then we’ll use my agency, I’ll help. Hey. Let’s I’ll work with you guys on that. We’ll we’ll get you guys what you need on that, and then we’ll have some fun.

Epic. I appreciate that, man.

No. No worries, man. It’s it’s, it’s, it’s, it’s fun when you think about it, man. I get, I get good with this stuff, but it’s, It’s, I love anyways, it’s, we’re good. Any any questions before we go, guys?

I know we’re over Above and beyond everything answered for me.

I know. I just want to say above and beyond. And I think the only thing is if there’s a book that you recommend or something you recommend to just, like, read, or listen to, I would take that in between now and the next time we connect, I guess.

On systems, like sort of creating, it’s it’s not there’s a yeah. There’s a couple I’d recommend. Like, it’s, like, kind of the same approach.

But just remember the the the just focus on, like, Anything you look at you’re about to do doesn’t matter what it is. You’re gonna wash your hands. Okay. What’s the outcome? Clean hands. What’s the process?

Rinse with soap, lather up with soap, rinse my hands, towel. Okay. Now you have a system. You have approvable and approach everything like that. Right.

Making a cup of tea. We’ll put the water on first, then you pour the tea into the ball, then you pour the ball. Yeah. Exactly.

You got it in one turn. You got it.

Maybe that’s the work.

Is this, like, going through the next few days of, like, what’s the outcome? What the in the process is the how to guide?

Bingo, and that’s your project plan. That’s all you’re working from.

Yeah. Yeah.

And then when you you book time out on your calendar and you link to the how to guide and you pick up where you left off. Easy piece. Yeah. You do anything.

Trust me. That that’s, like, over time management is the most, like, overrated thing in the world. Just Like, just block time and work on it. Don’t give yourself deadlines.

Your deadline is q is q one. You’ll reach it. Trust me.

You don’t need to give yourself milestones and all this crap. You’ll get there. Awesome.

I love it. Okay.

Alright, guys.

I’m gonna go make yourself a cup of tea, and it’s gonna be a mint tea that’s hot.

And and have a sheet of paper beside you and think steps. Step one. Right. Step two. Step three. Yeah. And then put that beside it, and then you could say to your children, Go make mom a cup of tea.

Right.

That’s unfortunate.

You got love it.

Exactly. And now you get the perfect moments exactly the way you like it. Right?

Love it. Alright.

I’ll talk to you guys.