So we’re gonna focus on brand positioning,

talking about visuals and the visual side of it, but I can’t really talk about visuals without doing the deep work underneath because then it’s like then we’re just talking about colors and shapes, and it really doesn’t have any context or any meaning.

So before I dive in, because I’m gonna throw a lot at you, I would love to just get some feedback from all of you and ask a couple of questions just to kind of see where you’re at with your own branding, brand positioning.

So first question, when when it comes to your own positioning, what makes you feel stuck right now? Like, where are you the most tripped up?

Let me know.

Jump in.

Share.

Yes. I see people leaning forward, so just off go off mute and feel free to jump in and share. Johnson, I saw you I saw you leaning. Tell me.

I mean okay. Yeah. But it’s I feel like, can I say, it says one thing, and I kinda just wanna say, like, broadly gesture at everything?

Every oh, shoot.

Okay.

No.

I mean, it’s been there are bits I like about it, but, it it really needs, like, a an overhaul.

So, that’s why I wasn’t chiming in because I was like, I don’t really have one thing I can I can point to?

Is there, like, one thing that is most cringey that it just Yeah.

I mean yeah. I guess I guess my the the branding on my website is pretty, is is pretty basic and pretty minimal and pretty, I don’t think I’ve really touched it since I I put it up the the first time.

Okay. Alright. So, hopefully, we can come up with some ideas today. And because we do have a small group, we can really personalize some of this and come up with some ideas for you that you could weave into your current website, which would be cool, to just make sure that’s positioned well.

What about Stacy, Abby?

Anything that makes you cringe a little bit or, isn’t working, you don’t really know how to push through it? Anyone else who I didn’t see?

I don’t have anything particularly cringey right now. I have a I have a background in branding. So Oh, so you’re you’re like I mean, I’m just no. I don’t got this, but but I but I try to get past the cringy bits anyway.

Okay. Okay. Is there one area where as as, like, as someone who specializes in this, an area where you’re like, ugh, but I get in my own way here in this particular area when I’m working on my own positioning, like, overthinking it maybe?

No. I’m not an overthinker.

Okay.

More just, like, doing ten million things. And and, I mean, the one thing about my my brand right now is that I haven’t yeah. I mean, you know what goes into proper branding, and I haven’t had the time and energy to do a full, you know, full normal approach of what I would do if I were doing branding for a client to my own, to my own Yeah. Product that I’m, you know, building out right now.

Yeah. It’s more a time issue. Yeah. Yeah. I get that. I get that. What about you, Abby?

I know we’re gonna pull up your website. I’d like to pull up your website today.

Yeah. I mean, I I like my branding. I think the thing what I get kind of fed up with is just sharing the same kind of brand photos over and over again. Like, I just get bored seeing them and, like, putting them out there, because they’re, like, two years old now.

So just sharing your visuals repeatedly, you get tired of your own component? Like, everyone else looks the same.

Oh, like yeah. Like, I I get bored just yeah. Seeing my ones over and over, and I, like, worry that people are gonna be like, she’s sharing this, like, picture again.

Got it. Okay. Got it.

Great. Amazing. And so what we’re gonna do as a starting point is focus on elements of value and figure out what your customers value the most and how you’re sharing that through your brand. And going through this process could hopefully trigger an idea or two around what you can incorporate, not just in the visual side of your the brand, which we can touch on and that’s fun, but also in how you deliver your processes and how you create your customer experiences and the, typography and every element of the deliverables.

And so just kind of, like, weaving it throughout the entire business so that it’s a really cohesive experience for your clients based off the elements of value. Has anyone walked through this process in-depth before? Just raise your hand. You have?

Okay. Good. That one person hasn’t, so that’s great. Abby, you’ve done a deep dive through values.

I hired someone to, like, do my branding for me, and they kind of walked me through some of this stuff. But, I mean, I feel like everyone’s process is different, so I’m curious what you include in yours.

Yeah. And maybe also just to see if anything has shifted or if certain values that you can kind of, like, focus on a little bit more heavily in, your visuals and everything else. So very cool. Alright. So I’m gonna just stop sharing real quick, give you a worksheet, that you can jump into. I’ll just drop the link in the chat.

And we’re really going to be diving into this together.

So, you all are gonna be sharing a lot with me. And if you don’t want to, just jump off video and, I will not call on you. So feel free to make a copy of the worksheet.

This is the entire positioning process, we worked through in one of our programs called Serenity Now from Seinfeld, and it takes a month to go through it. So because we have fifty minutes, we’re gonna just focus on the first few sections, but you can work on it on your own time. And, as kind of a bonus gift for the people here and people catching this later, if you are working through it and you need you get stuck or need feedback, you can share it with me, and I’m happy to help you sort through it. If you’re like, I just brain dumped all my information in here, and I have no idea what threads to pull or, like, what’s good, what’s what it means.

You got my email address, and I love sorting through this with you. So we can continue that conversation because, obviously, this is a longer conversation than what we can do right now. So for the sake of today and, again, kind of focusing on the first major element, which is identifying elements of value, We’re gonna get started and focus on this section and see how far we get today. So I do need two readers. We’re gonna read through the section so, Johnson, I’m gonna call on you to start.

Sure. Just want me to read, read this up.

Yep. Right here.

And when you stop whenever you stop, I will call one of the person Alright.

Cool.

To jump in. It’s not that lengthy. It’s not that lengthy. I just wanna make sure No.

No. Sure. Sure. Sure. Here. Okay. Cool.

So time to get intentional about the elements that form your brand’s core value, which will set you apart from the competition and help you exceed your customers’ expectations.

Companies that performed well on multiple elements of value, the fundamental attributes that drive customer choice and loyalty, have more loyal customers than the competition.

Bain and Company’s twenty sixteen survey confirmed that.

The survey found that companies with high scores, eight or above, on four or more elements from at least fifty percent of respondents had significantly higher net promoter scores.

Do you want me to read the the Don’t worry about that part.

Just Okay. We all know what that means.

These these companies, such as Apple, Samsung, USAA, Tom’s, and Amazon had on average three times the NPS of companies with just one high score and twenty times the NPS of companies with none.

Basically, this means companies that score highly on several important elements of value get way better recommendations from customers compared to those that don’t. The survey also found that companies performing well on multiple elements of value grew revenue at a faster rate than others, indicating a strong correlation between delivering on multiple elements and achieving higher sustained revenue growth.

Companies that scored high on four or more elements had recent revenue growth four times greater than that of companies with only one high score.

It’s important to note that companies scoring high on emotional elements, those that evoke positive feelings like trust, belongingness, or excitement, tend to have a higher NPS on average than companies that perform well only on functional elements, those related tactical needs, like cost savings or convenience.

The broader appeal of smartphones stems from how they deliver multiple elements, including reduces effort, saves time, connects, integrates, variety, fun slash entertainment, provides access, and organizes.

Manufacturers of these products, Apple, Samsung, and LG, got some of the highest value ratings across all companies studied.

For now, please take your time to explore these the values below.

Amazing. Thank you for reading through that.

I mean, this is why we’re so addicted to our smartphones. Right? Because masterfully has we’ve been in all of these different values so that it’s nearly impossible to live and operate without it. And so we’re gonna think through and explore elements of value in your own business.

And this might be a little bit different even than, Abby, what you’ve done with your branding consultant and what I’ve done previously with other consultants I’ve worked with, because this is really customer led. And so I’ve often branded based off my values, which is definitely a good way to go. You can do that. But going through this process is slightly different because this is starting with the customer and doing that deep research to understand, okay.

Great that I value these things and we can definitely leave that into the messaging. But at a foundational level, what do my customers value? What do they need? What’s important to them and which you know, how does it align with my business?

Obviously, choosing different values that do work for your business so that it can serve you as well. So there is this chart. You have it in the worksheet, and you can look through it. Sometimes, you know, some of the terms, I think, are less clear than others, so I definitely would explore and check out the definitions of each value and reminding yourself, like, the emotional values are more powerful.

So we wanna make sure that we don’t ignore the emotional values when thinking about our own business and just focusing on many of the values that we focus on, right, which is about, oftentimes, like, reducing costs or reducing effort or saving time. I mean, how many messages do we share or, like, this will save you time and going a little bit deeper into the emotional side and even life changing value, which many of us do provide for our clients, and maybe even reaching the highest level of social impact and self transcendence depending on what you do or how you work with your clients. Like,

maybe that’s not really a portion of what we’re doing, but that is possible when you think about this from your client’s point of view. So what we’re gonna do is take a couple minutes and think through which five, we’re gonna start with five, values you want to embody in your business and why and come up with the reason why. And you can add all this information into the worksheet. We’re gonna do it right now.

And, again, this is more about knowing your customers, inside and out.

And, obviously, like, you all are, you know, advanced copywriters. You’ve done this work. You know what your customers and clients value, so you’re not starting from scratch. Otherwise, you would have to start with some interviews and do some surveying to understand what do they care about. But this might be something that needs to a refresher every quarter or every six months to understand what’s shifted in the marketplace. Like, I thought this is what they valued, and six months later, it’s actually shifted, which is happening faster and faster and faster now, as technology shifts. So take a couple minutes, go through the list, and maybe, you know, a couple pop out to you that are really clear because this is how you operate, this is what you’re already doing.

Maybe there are a couple values that you want to weave in because you know they’re important to your clients, and maybe you haven’t really been focusing on them and they aren’t showing up in your brand positioning, and this could be a good way to intentionally add them. So you could add more than five, but for the sake of today’s exercise, let’s just lean into five, and then we’re gonna kind of expand from now. So for now, just choose a five, add in why why you chose it.

It could be as simple as I talked to this client and they told me this is important to them. But whatever that is, add that in here.

So I’ll give you a couple minutes. Just, I’ll read them and have the chat box open. So when you are done, just drop me a note in the chat. Okay. We got a couple done, so let’s let’s share. And I’m curious to hear about the values you chose and, you know, why you chose those particular values.

So why don’t we kick off, Johnson, if you’re able to share?

Yeah. Sure.

So, the first one I chose was, make some money, because that’s a a primary motivator, for for my, my ideal customer.

And the second one is reduces effort because I think that, ideally, maybe there is upfront extra effort often, with the kind of consultancy work that I wanna be doing. But in the long run, the plan is that it it simplifies, which I kind of was also struggling to pick between, simplifies and reduces effort. But I kinda want a little bit of both.

The third was because this was the other thing is, we’re talking, not just product. Right? We’re talking brand as well.

Like, it’s it’s it’s it’s assets. It’s content. It’s everything. Right?

So, the third I chose was fun and entertainment because the Nice.

The, the the the brand that I wanna build is is is based heavily around storytelling.

Oh.

So the content that I’ve been was producing, leans into that quite heavily.

And then the the fourth was self actualization, because I think if I think very often the goals of my clients, you know, they are to to to to to to simplify or reduce effort to make more money.

And, if I can help them do that, I feel, that that’s that is bringing them closer towards, what they really, truly want to do. And then finally, I went for a I just want for the answers.

Social responsibility.

Nice.

Go on back.

Go on back.

The the the, system that I’m developing is one that I I’m hoping is gonna kind of introduce a more empathetic approach to, marketing and sales. So, that’s, that’s something else.

Amazing. That’s such a good range in those five. And, of course, you can always add more later, but I think, well, with those five, how do you feel?

Like, do you feel like you’ve, integrated most of them into your positioning in your business, or are you I need to focus on I think I’m in I think I’m in the pros process of I think, for sure, like, I’m hitting the first three.

Yeah. But but well, no. Maybe four. I mean, no. For sure four because, I mean, I’m helping clients make more money, and that is opening up doors for them.

But, yeah, maybe social, responsibility is, that’s the one to to to work towards.

Yeah. So that’d be might be one that you focus on more, not just in this exercise, but to build out in different parts of your business too, not just the build side. But, okay, where else can I read this into? The client experience, deliverables, products. So that’s really cool.

Great. And Abby or Stacy, would either of you wanna share? I’m taking notes so this we can kind of jump through the next step.

Abby, do you wanna start?

Yeah. Sure. I’m happy to share.

I kind of wanna switch out a bit after Harry Johnson’s day. So I’m gonna get rid of one. Okay.

So my first one is makes more money. Obviously, they wanna make money.

Simplifies because I think people feel like evergreen funnels can be really complicated, so we make it, like, really simple, easy for them.

Reduces anxiety. Like, the reason that I got into Evergreen Funnels is because I just see, like, the mental toll I’ve launching takes on my clients, and I really wanna reduce that anxiety just to make it more chill, bring in that predictable passive revenue.

And then I put self actualization because I want my client to be able to just have their course running, selling in the background so they can then speak on stages and do the the bigger things that they wanna do, but they can’t because they’re just, like, live launching all the time.

And then I didn’t have social responsibility, but then I added it because I thought, actually, yeah, I think, like, ethical marketing isn’t whatever that means. Like, I’m not an authority on it, but it is important to me to not be using kind of manipulative sales tactics and to kinda always be educating myself on what that means and how customers are responding to my copy.

So Oh, I love that. It’s such a great mix too. That’s I love it. Okay. Great. And, Stacy, do you wanna jump in and share?

I I didn’t use the five things.

I have my I have my own well, I have my own value framework. I have a thing it’s called the value code. It’s a book that I’m working on, and it’s about the types of value that your product or service provides.

So I worked on that, and I just made a, my I have a a software that does a value code profile based on things that you put in. And so I I ran that, and I’m still sorting through it to decide which ones I want to focus on, primarily.

Okay.

I can kinda I mean, I can kinda show you if you want to see.

But Yeah.

I mean, if if you can share a couple of them, it’d be helpful to know as we move to the next step. Or if you just kinda wanna do your own thing, that’s cool too.

I’m gonna probably just do my own thing. Okay.

Okay. Very cool. I’d love to hear more about that, a little bit later. Okay. So let’s move forward. Thank you for sharing values, and I love that, you know, you’re also kind of, Abby, changing them up too, as you think about them.

So did that, selected them. Now we’re going to integrate them, which is the fun part because this is where we get creative, And this is where there are endless opportunities to think about not only the visual side, but about all the other aspects that we typically don’t think about. So I love examples. So I do have two different examples in this workbook that you can look at that I’m not gonna read through in-depth.

But, some of the ideas are just, like, maybe not what you would do and not the name of what you would call it.

Like, you might not create a quality feedback loop and call it that, but they could just kind of inspire other ideas for you. And I know as I walk through this exercise for myself, I just got a ton of ideas, and I use a lot of different, I use Claude to come up with even more ideas, which is the amazing part about using some chatbots so that I can just continue to brainstorm. And so at this stage today, we are just brainstorming.

We’re not deciding on what is actually good or feasible or realistic.

We don’t have to make those decisions today. I think everything is possible, and we’re just gonna work from that mindset as we walk through these exercises. So the first one was for quality, which is a really good value to add. So that might be, like, the sixth value that we all have because I I know we all you know, that’s something we all value in this room.

And the other one that was kind of fun that may help you, Abby, is reduces anxiety and walking through. So you can check out those examples, right now and then later. And so what I want you to do is take a couple minutes, and there’s space for you down here to walk through your own. And so I would love you to fill out as much of this as you can and just kind of get creative if you want to use, whatever is your preferred AI chatbot.

Like, go for it to brainstorm if you’re feeling stuck.

We can also help you in a couple minutes if you are stuck on any of these areas. So the core areas to focus on, client experience, how you can integrate this into that, into your processes, your deliverables, potentially color palette.

I know a couple of you already have your color palette, so maybe, you know, you aren’t gonna touch it at this point. But if you don’t, that could be something to think about.

Fonts might be a little trickier to think about unless that comes naturally to you, so feel free to skip that one for now, but that’s something you could revisit in the future.

Logo design also, again, like, little more advanced.

So you can skip that one for now unless some ideas come to come to you as far as like, oh, yeah. This would be very, you know, kind of, more organic looking or be geometric based off value.

Packaging and collateral was kind of like if you were to send a gift, any ideas related to that. Imagery, anything that goes into your marketing tools on your website. Any images come to mind, you can add them here.

A little pop culture, that’s probably my favorite section where we can have the most fun is thinking through what pop culture references from any decade could fit into this value. And so, for example, if it was quality, like, the example was Beyonce came to mind, because she delivers consistently in an exceptional level.

What were some of the other pop Apple, for sure, for quality is a pop culture reference.

Wes Anderson films, like, this is a brainstorm, so anything’s possible, but that will be a fun area to expand upon because it may trigger an image idea or even just messaging that you could mirror or be inspired by, or just references in your own messaging, quotes, anything playful. So that’s the last section and oh, not the last section. Objects.

Objects that come to mind, other ideas can fit into this bucket.

If, again, it’s quality, maybe it’s like you’re thinking of this is more cliche, but, like, you’re thinking of a a Rolex or any type of images that, marble that feel really sturdy and strong and, like, they can last forever.

So let’s take a couple minutes and dive in. This is the creative portion, and I wanna see what you come up with. And if you’re open to sharing your website, we could even look at a couple of your websites to integrate some of your ideas into your website, which, Abby, because I have your website, we’re definitely gonna look at your website.

But, Johnson, we could do that with yours as well at your game.

So take some time.

Let me know when you’re done. There’s no rush. We got time for this.

I will sip some water as I’m waiting. And you don’t have to do all five because that’s pretty intense. So you can definitely do two or three.

If that feels intense, just do one. Once you finish the first integration for the first value, just let me know in the chat just so I can kinda see how we’re doing with timing. There’s no rush, but I just wanna make sure that, we at least can do one of them. Well, Abby, if you’ve done one, if you can do one more, that would be amazing.

Maybe, one that you feel like you haven’t fully brought into your brand and your website yet since we’re gonna look at your website, if there’s one that you feel like you haven’t fully pulled into it. Okay. Alright. Let’s just jump back in based off where we are, and, hopefully, you can continue working through this with the rest of the values.

So I’d love to hear what you came up with.

We’ll start with the first value.

Abby, do you wanna share?

Yeah. So, for reduced anxiety, as part of the client experience, I thought it’d be cool too. So Rai shared that he booked, like, a massage for one of his clients before in his last training, and I thought that would be really cool because I’ve sent, like, a spa package in the past for a live launch. But I think, actually, at the start of every Evergreen project, putting them in for a massage would be, like, a really nice way to be like, you control now. Like, I’ve got you.

Yeah. That’s so amazing. Especially if you’re booking it and not just gifting it. You know?

Like, you’re because if I have their address, I can Yeah.

And scheduling and get you know? Because the worst part is booking it for me.

Like, finding the time to book it. You can make it thing.

And then, also, I mean, I already send a welcome pack, but I’m sure there are things I can do to make it even more, like, anxiety reducing.

What do you include in that now?

I include a timeline of the project, a breakdown of what’s included, and then, like, instructions for the steps.

So, like, to a link to book the first call with me, the form and stuff, and then, like, a list of, like, use handy resource like, quick access to, like, that Google folder and, like, Calendly if they wanna book a call with me and Loom if they wanna send a video.

Okay. Good. So it’s, like, everything you need to know for the project. Got it.

Yeah. Just, like, trying to keep it in one place. Yeah. Cool.

What about other areas, like, the visual side of it, the images, anything pop up for you with pop culture, objects?

Not for like, so I think my my current, like, color path palette is quite chill. I thought, like, I could show, more, like, visuals of my process so it just feels more like they’re held. And then also actually showing and when our client testimonials okay. So that is actually showing that predictable revenue because I think that’s, like, the biggest kind of anxiety reducers actually knowing you can see that revenue coming in without the live launch.

Yeah. I mean yeah. Your colors are we we’ll get to them, but they feel, yeah, they feel like they are anxiety reducing and, they feel really good. Like, the vibe on your website feels really good. Okay. Great. Any other surprises maybe from that value or a different value as you were filling this out?

Yes. There was. Let me just look through.

Oh, yeah. So there are kind of a couple of questions I’ve been asking myself about running, like, my business, and one of those was is kind of how to include the optimization retainer. And I think if one of my core values is anxiety reduction, I think it it really makes sense to make sure that it is included in my signature offer at least, like, just those three months because then even if it doesn’t convert, they know that they’ve got that. So that kind of answered that question for me.

And then there’s also I I don’t wireframe because well, because, you know, I don’t want to. But I think, like, but I simplifying the process is one of my values, I think. Yeah. I I should really what I phrase to make it easy for the clients.

So, yeah, I kind of answered those two questions that have been in the back of my mind. So, yeah, I found found it really helpful. Thank you.

Oh, amazing. And then we can maybe, you know, also brainstorm ways. Are you maybe you’re already thinking about for the social responsibility part, like, how that could, show up in different areas. And so you can integrate that piece too. That’s what I’m hearing. Hey. Johnson, are you able to share?

I am able to share.

That was cool. I I liked I I listening to Abby talk about it, it’s it’s, it’s clicking more to me how this is, like, it’s beyond it is beyond branding or have beyond how I maybe, been thinking about running. Yeah.

Yeah. So, swinging client experience, I wrote, create, a fulfillment narrative discovery wherein we start projects by using the techniques from narrative setting to explore what success looks like for the client beyond this project.

That might end up affecting strategy or execution of the project, or even change the product goals altogether. But if nothing changes, great. We’ll know our clients’ needs better.

And then building off of that in terms of processes, use what we learn in that thing, to create a simple tailored road map that lays out exactly how the project is gonna support their largest goals if possible.

And then another process I was thinking about, which might be cool, would be to, on our side, create a larger map that identifies in the broadest possible strokes the steps the client might take to reach their big goal. If there’s something that we can help with, which I expect there often will be, line that up to present to the client at project close.

In terms of deliverables, I just wrote goal attached weekly reports. So just regular updates that are integrated and attached to the key metrics we’ve identified that support those big calls.

Color palette, use bright, loud, bold colors to inspire a sense of empowerment and daring.

Typography, I just wrote user confident font LOL.

I don’t really know anything about typography.

That’ll take a lot more time. Yeah.

Yeah. Yeah. Yeah. I think it.

Logo design, create a logo that incorporates a sense of freedom of choice and joy, and then pop culture inspire. I didn’t really it wasn’t really like pop culture. It’s more just like, archetypes, I guess. But I was I wrote ethical rogues, wise trailblazers, and joyful trendsetters, which is more just like a general vibe, I guess.

Yeah. So yeah. That’s great.

What about any images or, objects? Anything that could show up in, on your website or in images?

I didn’t write anything down. I’ve that I’ve just I don’t know how Abby wrote too. I barely wrote one.

That’s okay. That’s okay. That was great. You came up with a lot so many great ideas in there. Very cool. Amazing.

Stacy, did you walk through it? Did you wanna share any ideas of integration?

I know you have great values that you dropped in each My, well, I’m I’m since I did since I inserted another step at the beginning, I am a little bit behind the execution part.

But what I did realize was, that I have, not given myself enough credit for all of the stuff that I’ve already integrated into what I’ve done.

And so that’s what I, I think I need to give myself a little grace because I’ve done more than I realized.

Yeah. Sometimes Sometimes it’s a good reminder just even to walk through this to be like, oh, I’ve already I’m already really embracing this value in my processes and my client delivery, and, like, it’s already happening. But this value over here, I have not integrated yet, and so I’ll pull it in. But that’s awesome.

Alright. Great job. And now final part of today’s session, we’re going to look at someone’s website.

Maybe we have time for two, and we’ll talk about how you could integrate some visuals and we’ll just come up we’ll just brainstorm.

Like Sarah said, this is an experiment. Just like gardening, this is an experiment.

So, Abby, I do have your website. Johnson, I was trying to find your website, and I can’t find it. So we can also look at yours if you want some help. I know Abby’s is in a good place.

Do you have a website I can look at?

I do.

I I it’s really I don’t I mean, I want you to look at it. I really also don’t want you to look at it, but I’m gonna say it’s it’s called, it’s hardworking words dot net.

So that is it. I, you know, I really am not, but this is my least. I’m not really haven’t really used it at all, so that’s my excuse.

That’s okay. We’re here to help you brainstorm and come up with ideas that can help you integrate do you wanna focus on self actualization as the value?

That’s true. Yeah.

I mean, it kind of fit. Yeah. I mean, the call is a phone forty volts. So, yeah, maybe that’s maybe that’s a bit.

Okay. Alright.

There’s no judgment here. Judgment free zone. So okay.

Cool.

I’m in the right spot. This looks like I’m in the right spot, Johnson.

That is. Yes, sir.

Okay. Okay. Amazing. Okay. So, as a group, we’re gonna come up with some ideas, for integration. And self actualization was one of the values, so let’s keep that in mind.

Also making money. So can consider all of these. Making money, reducing effort. I will add these to the chat in a second.

Fun entertainment.

And, John, so what does that what does that mean to you? What like, when you think of fun entertainment?

I think it it means a kind of, slightly, non not taking ourselves too seriously sort of approach to talking to our clients, and incorporating a lot of storytelling, and just having fun with it. Getting it as far away from, like, traditional b to b language as possible.

Amazing. Okay. We’ll do that.

Self actualization, which we just talked about a little bit. And so it sounds like helping your clients really feel free in their career and lives. Is that how you describe it?

Yeah. I think almost like empowered is maybe the words I would want to them to feel. A sense of, like, having having us on board means, they are gonna be able to do what they really care about, more easily, more quickly.

Yeah.

Okay. So we’ve got them in the chat. Just drop them in there, and we’re going to just come up with ideas of the group, and you can type them in the chat if you want or just share since it’s a small group. And just yeah.

We’ll just drop all the ideas as we think through them. So I have not seen this before. So I’m looking at it for the first time, And I think as a first reaction, the fun entertainment side could come straight from you. So I would love to see you as that entertainer, which I feel like you’re comfortable stepping into that role and showing up as the entertainer and embracing that in your images.

So, as a starting point, like, how can you show up as that entertainer, based off your style, whatever style that is?

Let’s see. Money.

I like the ever felt misunderstood to lean into the empathetic side of it. Johnson, can you talk a little bit more about the social responsibility and what you would like to kind of weave into messaging and images from that side?

Yeah. I mean, it’s it’s the the narrative selling this framework that I’m using that’s sort of based on narrative psychology.

It’s kind of a re it’s like a a a reframing of a a lot of what we do in copywriting already.

I think it comes at it from a more intuitive perspective.

And so part of the the thing that the part of the the sort of problem it aims to solve is, to make understanding your your your customers easier.

And so this website is maybe a year and a half before I even came up with that idea.

So it’s very little that is probably on the page beyond just kind of believing in empathetic, selling and and sort of, an empathetic approach to selling.

Yeah. But the narrative psychology framework, sounds so intriguing even just to I’m not sure all the pieces of that, but, like, if there’s a visual you could create to show the different components of that and and replace, you know or add it to this section of the copy. That seems like a really powerful visual that you could share.

That’s a great idea.

Also, the idea around the road maps you talked about, the different road maps that you would integrate into your client experience, if that could be something that, you show as a visual and also kind of layout in a time line, to show what that looks like or an example of it.

I think that could also become a secondary visual for you. So you have one or two you could choose from.

What’s cool about this is you already mentioned the bright colors and that that helps you lean into self actualization as a value. And so you’re already like, you’ve already done that. So you were already kind of channeling that with your initial color palette, and you could just add more to that. So that seems like that’s aligned.

What else?

Abby, Stacy, especially Stacy with your branding experience, what else do you think could integrate and use value.

Down.

Can you scroll down to the bit underneath that?

A bit more?

Oh, yeah. Oh, okay.

Yeah. I was gonna say, like, with the steps, you can, like, maybe, like, emphasize it even more. Like, it’s just, like, one, two, three.

So, like, because step one, they don’t need to yeah. Okay. Wait. Two of which you’ve already done.

Oh, okay. Okay. I get it. Yeah.

But, yeah, I would just emphasize maybe even more, like, the steps that it’s it’s like so it looks like a really effortless.

Yeah. This is all done on Squarespace. It was again, even those ticks, they’re still completely buggered.

It they were supposed to it was supposed to look pretty. It’s it was it was I need to hire a website. That’s the thing.

Did you do it yourself?

Yeah. Yeah. I did this. Yeah. That’s but that’s all, like, mid journey generated art as well.

So I really can just kind of, better than It’s better than what my idea what I did.

It was so bad. Bad. Oh my god.

No. I think it is good.

And then yeah. The images, like, that that I kinda like them. I like that painting, but they’re not fun. I think like like Kira said, if you’re sorry, that’s harsh.

No. No. It’s yeah.

It’s fine. I know.

Yeah. Like, I’d love to see you at the top because I think if I saw you and you, like, like, interfering in yeah. Then I’d be like because at the moment, it’s not, like, if I was kinda like an edgy fun brand, like, the kind of brands I think you wanna work with, like, this wouldn’t make me think, oh, he’s, like, he’s a super fun guy. Like like, he’s fun like our brand.

So, yeah, I just I just think a picture of you, like, with yeah. With I’ve been putting off getting, getting photos done, so that is Good.

Now you’re in Spain as well, so you can get, like, really good.

That’s true.

Yeah. And work through, like, the objects and think about the objects and textures and, different images and juxtaposition of objects together that would connect to your values. You know, that would help highlight, the different values you’ve chosen or even if you go with more than five, could weave in all of them together. And, working through the workbook I shared with you, you can also it’ll you’ll come up with a bunch of ideas in that workbook if you go through there. I mean, again, like, going back to the original, it’s you are doing the right things here with the images because the images are kind of freeing. The self actualization is is coming from this, you know, sunset image.

So that’s working. It’s just more the fun element is missing. So it’s almost like taking that freedom and just adding you on that beach having fun so we can see you and it there’s that entertainment side is there. But even the last section where you’re simplifying it, like, that’s also what you said you value, reducing effort, simplification. So I think anytime you can add those those check marks and really keep it just easy to follow, that’s going to send the right message to your ideal clients too that this is I simplify things. I keep it easy.

You don’t have to stress over that. So I think that you have the right elements. It’s just as you update it, you can just kind of take it to the next stage.

This is a really great it’s a really great start other than we just need more of you and probably more color to express self actualization.

I’m done.

My my main, comment is more reduced effort because I’m not seeing the reduced effort part in this page as much. And first of all, you’ve got hard working words up at the top, and then you’ve got something about more about working hard in that down.

It’s like hardworking words that work as hard as you do. You’re talking about hard work, hard work, hard work. So where’s the, you know, hardworking words so you don’t have to? You know what I’m saying? So there’s some ease, a sense of ease that’s missing for me.

And and so maybe I mean, I think that that that is even conveyed in your visuals. They look more like ease and peace, but, but there’s an incongruence there. That’s my my main comment.

Yeah. Great catch. Love it.

Yeah. That’s perfect. That’s it. Awesome. I’m not sure if you’re thinking of renaming it. So that’s that’s it.

Well, problem solved.

Yes. I know.

Oh, okay.

Thank you, Johnson, for sharing and, letting me put you on the spot there because I know that’s Oh, thank you, Karen.

Always fun to do.

Okay. So last thing before we jump, because I know we’re at time, is I just wanted to share the crazy madness that is this process. If you wanna continue on and do it hang on.

Here’s what it is, basically.

Oh, shit.

So if you wanna work through your x factor positioning statement, which the process will help trigger ideas, again, to go back to the visual side if that’s what you wanna focus on, walking through this process will come up help you generate a bunch of ideas. And so the idea is to end up with your x factor positioning statement with these different stacks, talent stack, niche stack, which you all if you’ve already dialed in, most of these stacks, it’s just putting them all together so you have product market fit. And so if you want to do that or you’re struggling with a particular area and it’s just not fitting, you can walk through each step and each stack in that worksheet.

So it’s all in there with some examples, and plenty of questions to trigger ideas for you and the process is in there so you can just do it on your own independently to walk away ideally with your own x factor positioning statement. Even if you have one, it might just be good to refresh it. And if you want to, I will share a link to this Miro board in the document too. If you want to take it up a notch because you’re an overachiever, you can have a positioning statement two point o which integrates your values and the work that you did today so that it’s all in one place, which is great to have it all in one place so you can have that template too.

So that’s, that’s what’s in the worksheet. And, again, I’m happy to look at your worksheet if you need feedback, if you want ideas for images. Like, as long as you do the work in there, it’s easy for me to go in and then pull ideas and kinda poke around and help you get unstuck. So that’s, definitely an option.

Like, maybe do it in the next six months.

Let’s not wait too long because I can get hit by a car. So but thank you for giving me your time, and, hopefully, it’s triggered an idea or two. And thank you for, sharing.

I really appreciate it.

Thank you, Karen. That was so helpful. It was really it’s really cool to meet you as well. I’ve I’ve listened to the the TCC a bunch, and we chatted a bit on LinkedIn. Yeah.

It’s good to finally meet you.

Yeah. Really nice to meet you, in sort of person.

Awesome. Good to see all of you, and, have fun. Reach out if you need any help. Thanks for having me.

Thank