Perna, can I ask a couple follow-up questions about the social stuff?

Sure. Okay. So I don’t wanna forget, but I do have a question about modifying later for the platform itself. But I I noticed in my feeds, especially on Facebook, I think was where I noticed it, where I started seeing your post twice, and I’m like, oh, is there a glitch in Facebook or something? Then I realized it was you were you and I are friends, so I’m seeing it on your your page, and then I was seeing it on Content Bistros.

And so what I’m wondering is I so I have a actual business name. Right? But then I decided to launch a newsletter and, eventually, a podcast called the holiday wins so I could, you know, build up the seasonal sale holiday thing. Right?

But I’m kinda sitting there going, I’m not do I focus on one, or can I just do kind of what you’re doing? Or at least I think you’re doing this on purpose, posting the exact same thing on the same platform, and it’ll just have the same thing on my holiday win as I do on Right and Main?

Is that okay. Good. Okay. Thank you. That makes me feel better or less worse.

Okay. Good. And then my Again, because you’re seeing it twice, and maybe a few other people are seeing it twice. But, honestly, like, I’m keeping our Facebook page active just in case we need to run ads at some point.

But, my profile is what does the heavy lifting for us in any case. Yeah. Okay. Okay.

So So that was another question I was curious.

I think about this a lot when I see you on social. Oh, yeah. Oh, I wonder how that works with there are times where I think about things I shared. Now I got better about it with only sharing with friends or whatever, but sharing, you know, random, like, about my, you know, kids or goofiness with family, but it really it was not at all business aligned or whatever.

So are you just really looking at even your personal profile and going, yeah. It’s unless it’s clearly aligned somehow back with the business, you don’t share a whole lot of anything else. Is that correct? It seems like it, but I’m not sure.

Yes. Okay. Yes. That is true. Again, being on social is not like I said, like, for me, yes, it helps me to connect with friends and things like that.

And I do share I am an overshare in the sense, like, I will share, you know, traveling somewhere. But, again, remember, travel is a big part of our brand. Yeah. So, you know, it connects there.

I do share if you go out for a nice meal, I do share if you’ll you know, if you’re celebrating a birthday or an anniversary.

But, again, that’s part of the band. So I if you were to see my post from twelve years ago, it was a very different story.

So, yeah, point is I got wise about the fact that, you know, being on social for me is a business decision. And, yes, I will share fun stuff. You will see me sharing things about books I’m reading or, you know, where I’m going or what I’m wearing and all of that, but it’s it’s pretty strategic.

Yeah. Okay. Cool. And that’s coming across.

I assumed it was that way, but sometimes strategy looks so easy, you know, when you’re not Yeah.

Doing it. Yeah.

So Yeah.

Yeah. Yeah. Yeah. Yeah. Yeah. No. You’re right. You know? For me, I don’t give it a second thought now because I know exactly what needs to go because I’ve been doing this now for so long, but, it comes naturally to me.

But my uncle is the one who pointed it out because someone we’ve had a couple of people ask us this. So and I was going, no. I don’t have a strategy, but then I really think about it. This is it is for you.

Yeah. Mhmm.

Okay. And then I guess I was just wondering any and and, Abby, if this is not relevant, it’s fine. It’s no big deal. You don’t have to answer. But I was just curious about any I don’t know if they’re advanced tips or whatever on when you are modifying. So when you did that Instagram, thread and then you turned it into LinkedIn for so very different. Right?

What’s going on in your mind when you’re going, okay. I need to modify. You know?

Yeah. I need to look at you know, LinkedIn.

I’m just kind of getting back to it. I’ll be honest. You know? Like, maybe last nine six, nine months.

And it’s not, it’s not top priority, but I like using it to build my hook writing muscles because on LinkedIn, hooks do really well. So I use I test out that. And then if I see, this did well here, so then I can kind of pretty much put the same thing on Instagram because I know that hope will work there as well. So my strategy essentially is to adapt it to the platform. So like I shared, you know, when we were looking at Abby’s account, I don’t want it to be a waste of my time. I don’t wanna just keep putting posts out there because I’m supposed to. Doesn’t help me at all.

Like so I would look at what’s working on a platform and then modify it accordingly.

So if it’s an email like you saw, I pulled out a line from the email that I knew would land well because it’s a controversial opinion, so on a on a on a reel, and then I use the rest of the email as the caption.

Okay.

Does that kinda answer your question?

About hooks and I I think even just that little nugget about you noticed that hooks on LinkedIn are an interesting And and And and that is what you did.

I because I was also wondering how how did she go from that, those opening lines on I think it was your thread, but I could be wrong. And then you went over and you were like, them Yeah. Colin. You know?

And I it just I’m always curious, well, what sparked that change?

You know?

Yes. Because it was LinkedIn. And because I I had had time to see how the post performed on threads, and I knew that on LinkedIn, the them versus you kind of thing does really well. So I, you know, I’ve done that in the past as well.

But yeah.

Okay. Cool. Thank you. I appreciate that.

You’re welcome.

Anything else?

No copy critique. No copy reviews, copy q and a’s? Okay. Cool. Nicole, do you have anything?

No. This was extremely helpful. I actually work, for Jo on her social media, so this is extremely helpful for me as well.

Awesome. Great.

Cool. If we have no other questions, we can wrap up, and you all can have a extra ten, nine minutes, basically.

Thanks, Brenna. Cool. Thank you very much. Much.