Alright. Happy New Year, everybody. Very excited.

Today’s call is a good one all about reengaging your list, keeping in with line with the team, and you all have your workbooks with you as well. But I’m gonna quickly walk you through, you know, some of the stuff that’s in the workbook, but then I also want you to look at the different kind of emails, that you wanna send out for reengaging your list before a launch.

So without further ado, let’s get started. Good to see everyone’s faces. Like, okay. I can see Abby and Claire. Yay.

Awesome.

So sharing screen.

And okay. For some reason, it’s not sharing screen.

Alright.

Call bids.

Let’s oh, so how do we activate call subscribers for higher conversions? Y’all should be able to see my screen.

Alright. Abby, I can see you. Can you nod if you can see my screen?

Okay. Great.

Perfect. Here’s what we’ll be covering. What is reengagement? Why do you need it? The three key elements or basics of reengagement and the FOMO plus flow strategy for those reengagement emails that you wanna send out.

So first up, reengagement by definition is the process of reengaging or reconnecting with subscribers on your email list, with inactive subscribers on your email list.

Not so so much as a privilege of, like, okay. I wanna clean my email list. Yes. That’s a gold side benefit. I will get to that. But to reignite their interest and interaction with your brand, with your business, with your offers, with your content.

So you can also use a reengagement campaign with leads that are not entirely active but are low on engagement, you know, like, segment people who haven’t opened an email in a while, not just the, you know, like, the three months, six months, and ninety days that we recommend for reengagement campaigns, but, like, maybe people who’ve opened an email but not, you know, like, really clicked through anything and things like that. But, technically, you want to really, definitely reengage with all the subscribers who haven’t even opened a single email over the last minimum of nine ninety days, especially especially if you’ve been sending emails to them.

So this is key. If you’ve not emailed your list for six months, then using a reengagement campaign to clean out call subscribers isn’t gonna help you. What you would need would be a reengagement campaign to actually connect with those subscribers to begin with. So just keep this in mind.

For the purpose of this training, we’re gonna talk about cleaning up inactive subscribers and reconnecting with inactive subscribers, keeping in mind that you have been emailing them regularly.

Now why do you wanna do that? Because people may not be opening your emails for a variety of reasons, but they may still have purchase intent.

So they may still be interested in what you have to offer. They may still be, you know historically, data has shown us, and I’m sure all of you would see this if you would, like, look at your buyer data as well. You would always have buyers who buy after being on your email list for two years or sometimes, you know, two and a half years. So there would be periods of time in those two two and a half years where they may not have opened any of your emails.

Simply. I know a lot of people do this, and this is something I speak to clients about as well. It’s like where after ninety days, they have an automation that just goes ahead and, you know, starts sends them an email like, hey. We’re gonna unsubscribe you, from this.

So I know they call that a reengagement sequence, but that’s not a reengagement sequence. That’s like, okay. Heads up. We’re gonna bump you off our list.

So the idea here is for you to reengage with subscribers who may not have opened an email for whatever reason, but are still interested and may still have purchase intent.

Also, reengaging your subscribe you know, your inactive subscribers is more cost effective than acquiring new ones. So you wanna kinda keep that in mind too.

And then, of course, like I said, cool side benefit, you clean up your email list. It improves deliverability. You have more people connecting with your emails. Like, that’s of course, you don’t want people on your list who aren’t interested in what you have to offer at all.

So when you don’t have a reengagement sequence, you’ll find it does tend to impact deliverability.

You may get skewed data on email performance.

Also, lower conversions from non buyers because sometimes you may go straight from emailing your list to to prelaunch, and you have this whole like, a few thousand people in your call subscribers who may get open it one odd email but have no context, may have, you know, not kind of or have forgotten about you, may not have any idea about what your offer is. So it does skew data in so many different ways.

What are the three key things you wanna keep in mind when you’re planning out your engagement sequence? The first is segmentation.

So subscribers who have not engaged or opened your emails, like, that’s, like, the easiest. Like, ESPs, like, it make it so much easier easier for you to just, you know, find the segment of people who haven’t opened your emails for three months, six months, or twelve months.

There are a couple of caveats here.

If you have a lot of organizational subscribers on your email list So I’m talking about dot e d u, dot at at guest dot g o e, but I I’ve seen this a lot with dot e d u subscribers.

Most of them have these really strong, systems set in place where what happens is their software opens the email automatically and clicks through all the links to ensure that there’s not like this, no malware, and things like that. So that does so those subscribers, they would show as active, but they may not technically be opening your emails. I wouldn’t want you to overthink this state here, though, because manually shifting all of them out and all of that can be tiresome, but I just want you to keep in mind that sometimes, if you have a lot of organizational subscribers, your cold subscriber data may not be entirely accurate.

Having said that, for the sake of simplicity, let’s just look at subscribers who’ve not engaged with or opened your emails for the last ninety days, six months, or twelve months.

I found using a ninety day kind of a period works really well, keeps your list nice and fresh.

You also may wanna segment and send, wait list subscribers your engagement sequence, especially if you haven’t emailed them for ninety days or more. A lot of our clients, we found, would have a wait list for their courses, but would not be sending anything to that wait list segment, other than the occasional, here’s a new podcast episode that I published or here’s a new piece of content that I’ve shared and things like that.

So we would find that a wait list. While they would have a wait list, it was not terribly engaged. So also using the especially before a launch, you wanna look at the wait list segment as well. Then, of course, incentivization.

Why should they care about your you know, why would they bother?

And, again, note here, an incentive does not always mean a discount, does not always mean a free gift. It could just be great content that aligns with the goal of why they signed up in the first place. And I’ll share examples of this with you in a bit when we look at the example emails.

And then we’ve got cadence. So when will you send these emails out? Like, at what duration?

What’s what’s the cadence here?

Usually, recommend spraying them out over three to six days. So either one day after the other, if you’re sending out three emails. Yeah. That’s the beauty of the sequence is, like, you don’t need a ton of emails.

A reengagement sequence could actually just be, like, three emails and help you do your job. You could maybe have, like, more than three emails and, like, replicate one of the emails that I’ll share with you. You know, so you have, like, say, maybe four or five emails. But also remember, because you’re heading into a launch, you will have a prelaunch sequence as well.

You what you wanna do here is have your reengagement sequence kick in, say, you know, about two weeks before your prelaunch sequence kicks in because that would help you get clean up your list and then have your prelaunch sequence come in and continue that momentum.

Alright. The FOMO plus flow strategy.

So this strategy essentially taps into good old fashioned loss aversion, something that you oh, you don’t wanna lose, and curiosity.

We show them what we they already have access to, which is, like, your great content, that they may, you know, no longer get regularly in the email, and then use intrigue to pique their curiosity about what’s coming up next, AKA your launch.

It could be your webinar. It could be a challenge, whatever it is, your launch vehicle. Right?

And why it works is simple because most people don’t like losing access to something that they feel that they already own. Also, curiosity does trigger anticipation and a desire to know more. Both work really well to get people to stick around.

So here’s how we wanna implement it.

We wanna remind them of the value they already have access to. It’s something that they didn’t lose, you know, so tap into that loss aversion while teasing something exciting to come.

Curiosity. It’s a loss aversion, but curiosity use both of them together.

I generally go with a three mil sequence, but like I said, you can always have more. It’s you know, you wanna test out, say, five, go for it. Let me know how it does.

A six day sequence. So I spread it over six days, so there’s a day between the emails.

Day one, you kick off the sequence of FOMO. Day three, reinforce the message, create curiosity. And day six, like, final chance, letting you know if you don’t hear you know, if you don’t click through, we will be going ahead and unsubscribing you, or my ESP is gonna be going ahead and unsubscribing you, and you could always sign up later.

So what do these emails look like? The first email, you’re leading with loss aversion. So the purpose of the email is essentially to highlight the value that they may have forgotten that they get from your content, they get from your emails, and you jump in and nudge them to check it out.

Course tone, you wanna keep it warm, appreciate it, non judgmental. I am not a big fan of the okay. My I’m you know, my ESP charges me per per subscribers, so I’m gonna be removing you since you’ve not used this or guilt tripping them into it.

But, again, that’s, like, the tone I would recommend. It kinda all depends on what your brand tone and voice is like. Core message, you’ve got x waiting for you. Don’t miss out. Click to access now.

Example subject line, have you seen these yet? Instead of or it could be, okay. We’ve missed you. So just kind of reinforcing the fact that there’s something that they may be about to lose access to.

So this is a reengagement sequence that we sent out for the CB brand. So it’s very straightforward. It’s not too long. Afram, looks like it’s been a while since you’ve had a chance.

Just check out some of our emails. Business can be hectic. Inboxes can get crowd life can get busy. Inboxes can be crowded.

So you wanna take a quick minute to share a few juicy pieces of content you may have missed out on. As a reminder, what do our emails do? They serve up fresh new strategies to help you write conversions and grow yourselves, build a more profitable business. They also bring our newly published blog articles straight to your inbox.

And then we lead it to what they what’s been published in the past, what’s been some what’s been popular.

But at the same time, we give them an easy out, like, okay. As entrepreneurs who deal with chronic illness, our parents and value taking time off, we know that checking email isn’t often on our list of to dos, so we hope you don’t mind this friendly enough so you can enjoy the content you signed up for when you joined this community.

And then we also give them, like, a, you know so incentivization, more free content, more content here from the blog, something that they’ve been you know, they would regularly get access to, and then this is, like, another evergreen opt in that they would you know, they can sign up for.

Email number two is the look behind the scenes, which is you know, kind of gives them taps into curiosity by teasing something exciting and new coming up. This could be your live webinar. This could be if you are going evergreen and you have a new evergreen recorded webinar. It could be that.

Again, intriguing, playful. We’ve been working on something for you. Catch up. Sorry.

But here’s, you know, what you may also wanna catch. But then remember, this email is only going to go to people who did not open the previous email.

So that is something to kinda keep in mind when you’re setting up the automation for this is email limit two will only go to people who did not open or click through from the previous email. Anyone who opens or clicks through gets removed from the automation.

So this is the second email. I love a good behind the scenes first name. So since it’s been a while since you had a chance to check should be what we are up to. Here’s a peek behind the curtain.

When can I have a delicious rich pack with techniques training to help you get those first thousand and next one thousand subscribers without running ads? OneGen will serve all organic lead generation strategies coming right up, my friend, and you’ll get them delivered straight to your inbox, but only if you stick around for a bit. If even the teeniest teensiest, just curious, tap here, you’ll automatically go just to put. When you click here, we automatically tag them as interested.

The automation kicks in. No email address needed. They get removed from the call subscriber sequence. Everything’s great.

And then also, since you haven’t this is something that I added in, does not mean you have to. If you wanna remind them of what the brand is all about or who you are, you may wanna link to your about page, which is what we did. So since you haven’t had a chance to check out our content emails recently, you may have gotten who we are and wondering who is this right now person, this may help refresh memory. This link basically takes them to the about page.

And then the last email, use it or lose it.

So this one essentially just taps into urgency and combines both those factors like, hey. You know?

Last email, last chance, we’ll be removing you from our email service, but no pressure. Maybe it’s not the right time for you.

You could either stay with us or move on. So yeah.

Last chance to see what’s next. Again, this email will only go to people who did not open the previous two emails.

And this is what that would look like.

So hey there. This is a friendly last chance reminder. You’re about to lose access to our weekly emails that bring tactical strategies and fresh paper copywriting recipes to your inbox. Over the last few days, we’ve shared a few samples of these like this, like this, or this.

But if selling more courses, digital products, and memberships isn’t one of your goals this right now, we get it. Clarity has changed. Businesses evolve. That’s cool.

Should you not click on any of the links above, you’ll not hear from us again. Alternatively, you can unsubscribe here. This would link to the unsubscribe link. If you’re yawn, that’s it.

So all of these emails you’ll notice are really short. They offer value. They help them see what they have access to, and they pique curiosity.

So with that, you wanna keep your emails short, conversational, and, like, visually appealing, especially if you have a like, visually and I say visually appealing, it means, like, plenty of white space as well, or if you wanna include GIFs or branded images, if that’s part of your brand identity, go for it.

You wanna use personalized subject, lines and, you know, content as well. Conditional messaging is your frontier, especially if you have multiple opt ins. So you wanna remind them that, hey. You wanna you signed up for this.

So that tells us you’re interested in a, b, and c. Or if you’ve got like I said, if you’re sending reengagement email to your wait list, you may wanna remind them about that. So you don’t have to, like, write a whole different sequence. You can just use conditional messaging and include those in your email.

Test timing and frequency. So like I said earlier, I have this set up as a three email sequence for our subscribers.

You wanna test out five days. You wanna test out a longer time span. Go for it. But don’t just set them and forget them. Keep an eye on your engagement promotions or automations to see how they’re doing.

As a rule, you shouldn’t do that with pretty much all your automations, but I know how it can get, because you can have, like, a whole bunch of these, or, like, different automations running in the background, but reengagement automations are definitely one of those you wanna kinda keep an eye on as well to see how are they doing in the background.

Oops. Sorry.

Setting this before a launch is super awesome because you clean up your list to improve deliverability and can increase conversions.

I guess that helps.

And having the sequence set up as an automation to run every ninety days makes it one less thing for you to remember and do, but it also what it does is it ensures that your list is all clean and clean and fresh. So, yes, you wanna send it before launch, but better still, what you may wanna do is just set it up as an automation, have it run-in the background every ninety days for people who have not engaged with your emails, and so that your list is always clean and fresh.

Cool.

That was a quick training. You now know what reengagement emails are, where are they essential, what are the tricky elements, and how to use the strategy, the formal plus flow strategy.

So let’s look at questions.

Cool.

Questions about this or anything else copy or email related? Go for it.

Yes, Joseph.

Pera, out of curiosity, is this is a reengagement sequence something that you would spend time optimizing? And if so, how would you optimize it?

Yeah. That’s a good very good question. And the answer is yes. And I’ve done it in the past for clients as well who have had reengagement sequences running.

But we noticed not only was were the open rates low, there weren’t a lot of peep like, the automation was just cleaning out whole bunches of people because people weren’t really opening those emails. Right? So they were losing a lot of subscribers, which is why I said you wanna set these up, but you wanna keep an eye on this and then optimize it. No one wants to spend money acquiring subscribers only to lose them ninety days down the line, Especially if your business or your clients’ business are you know, they’re running ads, they’re spending money as well.

So why would they want people who are, a, not opening emails, and, b, just getting unsubscribed ninety days or six months down the line. So absolutely yes and yes. I’ve done it in the past. Highly recommended.

And something that I always ask as well when I’m starting to work with a client is whether they have a re engagement sequence. And if they have, then I definitely take a look at it. It’s like like a five minute take for me to see whether or not it’s performing. For me to optimize it, it’s a different thing.

That makes sense.

That makes Okay. Cool.

Yeah.

Awesome.

Do you have any, like, best practices around the optimizing part? Or does it So obviously, you wanna spend on that?

Yeah. It depends, of course. But you obviously wanna see whether those emails are are being opened to begin to begin with. Are people connecting with the content?

And then, of course, if the first step is where I would start is, like, seeing the open rates. If people are not opening those emails, that is where I would start. And then the email copy itself, sometimes what happens is the emails don’t align with the tone and the the voice of the brand because, at least in our case, what I found in the past is, like, clients have just used, like, standard templates for these. So there’s a big disconnect between how they usually would speak in an email versus the reengagement emails, which is one reason why those don’t do well.

That’s awesome. Thank you.

You’re welcome. Katie. Hey.

Hey, Berna.

I am wondering about so I think you and I are both on ConvertKit and both in the creator network, and I think I actually get a, like, trickle in of subscribers from your, recommendations.

But what I have noticed is that thank you.

What I have noticed is that, like, just from my not super thorough analytic review, but just clicking through the people who are coming in there, that lots of them never open a single email.

And so I was wondering what you are doing in terms of a welcome sequence for people who arrive via the Creator Network.

If you have any tips on that, just to actually have those subscribers, like, engage in any way.

Yeah. No.

Full disclosure, that is we did have a welcome sequence for people from Creator Network, but that is one thing that I wanna rework this year and kind of link it to the, we have an opt in, the five x email, like, five x zero email sales track five x zero course sales, email course. That often has been working really well. So I wanna kind of hook that up. So I’ve pulled it down, but what I’ve found that works best for subscribers who come via creator network is to, a, acknowledge that, you know, hey.

So we’re gonna see and I think now ConvertKit has that functionality where you can acknowledge like, you can kind of include that conditional messaging that they’ve come in from this particular creator’s network, and let them know, you know, how you’re similar and also, you know, what would you be doing different. Because the reason most people join is because of the there’s some sort of an alignment Mhmm. There. So you let them know.

Like, for instance, you would say, hey. Great to see that you’ve joined from the Content Bizro, you know, email community. So excited to have you here.

Like them. Here’s what you’ll find. But you’ll also get a, b, and c linked to some of your best content, maybe even include, you know, your, like, your best performing opt in, which is what I’m gonna be doing now with with ours.

So that would be conditional formatting based on the source referrer.

Exactly. Okay. Kit has a great I think they already have a built in automation for it as well. I can look at it and send it to you, or you could, like, find it in your automation library, but I’m pretty sure they have it. Yeah.

Yeah. Well, I reached out to them because I couldn’t figure out how to set up a welcome sequence for the creator network, and so they shared a template.

So I can I’ll I’ll start there.

Yeah. Yeah. But I also know there’s another way to go about it, and I’m not blanking on it. But I will look it up and send it to you.

I think Jason Bresnik shared it with me, a while ago about how to include it. So I’ll tag you if I find that. Yeah. Thank you so much.

Yeah. You’re welcome.

Any other questions?

No?

Just leave it. Nothing. Will I be sharing these slides? I could do that if that’s helpful.

Yeah. Okay. Cool. Will do. K. So how is it going with with your goals around visibility and what you wanted to kind of build?

It’s it’s going well, kind of. No. I’m working on it right now, so I had to come up with a business name since I’m switching to an agency.

Just I got my name. I’ve been gathering, like, ideas for content building, and figuring out, like, which days I’m gonna post. So that’s what I’ve been doing this week coming off of the Christmas break and all of our snow days that we’re having this week.

But I’m wanting to get at least the first draft of, like, a Substack article written this week. And then I’m playing with the idea of doing video, but I also have three content ideas based on that Substack for LinkedIn on top of it.

Awesome. Great. I was supposed to have those with the name. That would be cool.

Yeah. I’m excited too.

So I’ll keep you up to date.

Great. Cool. Claire. Hey. Yeah. Hi.

I have questions about cold email because I know that you started off with cold email and managed to somehow magically unlock this channel.

So I’ve, I’ve set up my very first campaign, and I’m feeling like, sort of, like, tense about it.

I was wondering if you have any, like, resources that I should be looking at, or maybe I could send you my my, like, first reach out message. I’ve written, like, a ton of things, and I chose the best one and decided to not do AB testing because it doesn’t allow you to track open rates anyways.

Or Yeah.

Yeah.

Awesome. Yeah. Pretty much. Oh, I am I’m also automating it. I’m not writing it. So I’m writing personal outreach on LinkedIn.

But on email, because I have this database that I’ve landed upon, I thought I might as well set up something automated and just hope I attract the right one. Is that is that an okay strategy to not personalize every single one?

Okay.

Alright. So there are two schools of thought there.

One, yes, you’re right. I am a huge fan of cold email. Like, I were you know, it’s, like, how we got our first few clients. I still would use it.

And yeah.

But when here’s the thing. To give you context, like, we started our business way back in two thousand eleven. Like, there were no tools and things like that. And even if they were, they were only for, like, really, you know, big companies and get yeah.

So it was a lot of manual work, a lot of personalizing and all of that.

These days, you do have the benefit of using different tools and, yeah, speeding things up. I would say give it a shot, test it out, see how it works.

That said, I have found cold emails to work the best when I have personalized them, but I also know that that’s not very scalable. So if you’re looking for scale, I would say use the tool, send out the bulk emails, see how it goes.

I mean, I’m not necessarily looking for scale. I’m just looking to find something that, like, works. I want something to get someone to say like, oh, that sounds interesting.

That’s all I want.

I’m happy to personalize, but I don’t know what to say. Like, what am I gonna say?

I read your latest LinkedIn post just like every other person, and it was interesting, but not that intelligent.

Okay. I’ll give you an example. Okay. Thank you. I co pitched a podcast, a a pretty big one, and how I co pitched them was by referencing a comment I left on their Instagram because I’d heard the podcast episode.

So Okay. This person had done a podcast episode talking about a particular book that that I found really helpful for our daughter. So what I did was after I listened to that podcast episode and here’s the thing. I’m, like, actually generally, you know, interested in that person’s work.

So after I heard that podcast episode, I went to their Instagram, on the latest post and let them know that, hey. Just finished listening to this episode of yours and loved that book recommendation. Have already gotten it for our team. Very excited to dig in.

And then a few days later when I had a great idea for a podcast episode for her, you know, I pitched her saying, okay. I know, you know, I’d like I just finished listening to this. I know you’ve done these these topics in the past, but I was wondering if this would be a good add on for you know, in continuation with what you’ve talked about. To give context, I’ve been listening to your podcast for a while.

In fact, I’ll, you know, I loved your episode you did on this. I had, you know, even commented letting you know how helpful it was and that we ordered this particular book, giving the name of the book as well, for our daughter. So that’s how I personal that that’s the level of personalization I would I would do.

I recently landed an a really cool international paid speaking gig that I will talk more about later once I’m allowed to, in a similar way where I was on the person’s email list, email them back, letting them know, you know, why I’m on their email list even though I don’t really fit their profile, etcetera, etcetera. Wing being, yeah, I would say personalized your cold emails if you’re not looking to scale.

We’ve given FedEx cold emails. Another person I would recommend, I’ve not used her courses or content, but I have collaborated with her a lot in the past, and she’s also taught a call session for one of our programs, Laura Loper.

She’s, you know, really great with cold emails as well. If nothing else, like, even if you don’t work with her, maybe you could hire her for a consult to, you know, look at your cold email strategy and help you kind of improve. In fact, cool story, someone who who consulted with Laura for their cold email pitched us, and it was such a good cold email because we did respond, get on a call with them, and may even be working with them. So well drafted cold emails do work, for sure. I’ve been on both sides of the equation.

Personally, I enjoy the personalized cold emails. They don’t have to be highly personalized, but but they should have some kind of context.

Yeah. So Yeah. Okay. Cool. Thank you so much. That was really helpful, and thanks for the for recommendations in the chat as well. Appreciate it.

You’re welcome. Katie, did you have a question?

I did. And then I thought of another question.

And now the more recent question is eluding me.

Cold emails.

No. Okay. Sorry. But the original question was around, just kind of on this topic of, like, engage keeping your email subscribers engaged, I I dramatically called my list, just before Black Friday, of about a thousand subscribers who had primarily entered through a bundle, like a summit Mhmm. Occasion.

It was the Lizzie’s Christmas party. I’m sure you like yeah. And, it really messed with my head because I had this really dramatic growth. And so I had this feeling that I I had kind of a really targeted audience on my email list. And then when I had this dramatic growth, I started to really question, like, what are these people here for? What do they wanna hear from me? That kind of thing.

And then, ultimately, they were so unengaged that I ended up like, so many of them ended up being deleted. So I was wondering because, like, with list building as a priority, summits and bundles and that kind of, you know, situation can seem like a really easy way to get a lot of subscribers in one go. What strategies do you recommend to, like, make sure that you’re in the right bundles, I guess, or, like, that you’re actually going to want the audience that you’re growing, from those opportunities, and how do you engage them once they sign up?

Yeah. That’s such a good point. And one of the reasons why we, like, actually, like, stopped participating in summits for the most part because it was just, like, you’re doing so much work for this with, like, getting people in. And, yeah, being, I like, mine kinda basically participate only in, like, I think, two, maybe three summits, like, that we’ve been in over the like, we would still say yes to behind the launch. Breadhouse is one. We get really high quality subscribers from there. And then, of course, CopyChat is another one.

But the strategy we found that works really well is, again, a, being very, very selective, about what you’re pursuing. When you find yourself in huge bundles, here’s what happens. And full disclosure, I do it all the time too. If there’s a bundle I wanna get, I would very rarely use my personal or business email address to sign up.

Most people have a dummy email address, and so do I, which I know it would mess with, you know, your numbers and things like that. But the thing is, like, it is so hard when you’re signing up for, like when you as a consumer are signing up for a big bundle because you are all of a sudden going to get emails from sixty, seventy, eighty business owners.

What I found works best is to be a part of a smaller, more select bundle. We did one last year for Crystal Church. They were, like, I think, six people in there.

Did it bring us a thousand subscribers? Absolutely not. It got us, I think, three hundred odd subscribers.

But those subscribers have since then gone on to sign up for consulting sessions or opening emails.

So I feel it’s so much better to be more intentional, like, as a business owner about the bundles you’re participating in. And if you are participating in a bigger bundle, I would say then, yeah, you would need your engagement sequence in place, and you would want a welcome sequence that really encourages new people to reply and let you know who they are or even, you know, hey.

Periodically, I get on calls with people. So, you know, like, letting them know that you could you know, you’d be reaching out to them to chat with them and things like that. But for the most part, based on and this is, again, my experience, again, not, like, I’m not I’m not speaking for people who had huge success, but I found, like, huge bundles.

You may get more subscribers, but eighty, ninety percent of them would be using dumb email addresses.

Mhmm. Okay. Yeah. That checks out with my with my experience and also the overwhelm that you feel as a subscriber when you get that many emails. So, just wondering, have you ever experimented with the strategy of sending, like, one email immediately after and then or, like, what would your thoughts be on strategy of saying, like, hey. I know your inbox is overwhelming right now.

Like, I’ll reach out in a month once things have quieted down, or do you think that that is just going to It’s not.

People are going to forget. They are simply gonna forget if you give them a month to kind of settle in on things quiet and down. So you definitely want to, you know, start engaging with them right away, and you definitely want to start, you know, getting them to engage with you more importantly right away, either over on social or anywhere else, or better still, get into another one of your opt ins. Like, I have found and which is why I’m doing this with the creative networks. I have found that, you know, when you move people from the source they’ve come in to, you know, another more more targeted, more segmented, you know, opt in, it works really, really well.

Okay. Thank you. That’s really helpful.

You’re welcome. Amazing. Great. Well, Jess, good to see you. Jessica, hey. You have a question?

Sorry. I interrupted you. Sorry. Is that okay if I have a question? Okay. I just Of course.

Okay. I just wanted to get kind of some just really quick feedback on my messaging for my new personal brand, which will be the Obsessed Writer, but really about what is different from my thing than others in the book launch, publish, all that kind of thing. And the thing that really seems to resonate with I did interviews with Joe and Talia and Rai and a bunch of other people, for the who are the ICPs. And it seemed that the thing that really appealed to them was this part about, yes, launching a book is like step one, but it’s the rest of it that seems to be more interesting to them.

So the ongoing leverage of the book for PR and, you know, all the things. So I’m trying to start my work with my messaging. And I’m just wondering how this idea of books as brands or books into a brand, into someone’s personal brand, is that I just feel like I need a not a tagline, but I need a phrase to start so I can start going off of that. I’m just I’m struggling a little bit around how to capture what I’m really about.

Does that make sense?

Yeah. Yeah. Of course. And, honestly, Jessica, like, I feel and everyone who’s in the room, feel free to weigh in.

But what I feel you do when it comes to book publishing is you help people see turn their book as a building block for their brand. So books that are building blocks for your personal brand. Books that are building blocks that get you that that speaking gig that get you those, you know, the clients that you’re looking for. So it’s not just publishing a book for the sake of publishing a book.

A lot of people help you do that, but what you’ll help them do is take that book and turn it into a a really well oiled, well leveraged vehicle for growing their personal brand.

Okay. Thank you.

How I see it.

Okay. No. It’s great. Thank you.

Can I add something, Jessica?

Please.

So when you’re talking and you’re saying, like, book as a brand, like, I don’t know that brand. I like the alliteration.

What is coming more to my mind is something like it’s like a catalyst or it’s like it’s like something that it’s like, yes, you have this book, but then all of a sudden you’re gonna have this, like, explosion of things that are gonna come from the book.

You know what I mean?

So it’s like speaking opportunities and, like, yeah, meeting appearances and podcasts and, it’s like like, that’s kinda what my brain was doing while you were talking about it. It’s like, yes. You like, the book, and that’s where we’re gonna start, but then it’s like, boom. There’s gonna be this, like, bigger thing, and I don’t think the word brand is, like, the right direction.

Mhmm.

Yeah. I I think you and I have minds that make pictures the way because that’s exactly what my brain does as well. And, yeah, I agree. It’s like, I’ve thrown around when you said catalyst, I was like, oh, yeah.

That was why I was thinking the word engine. But when you were describing it, it was more like an ecosystem Yep. In my brain. You know?

So, yeah, I have to figure that.

Okay. That’s great feedback, Jess. Thanks.

You’re welcome.

I was actually thinking the word blow up as well, and then I was like Book that blow yeah.

I love that. Yeah.

That’s great. Thank you. Blow up or something like that?

Or Yeah.

Thanks, Katie.

Yeah. That could be some fun, like, visuals.

Yeah. Absolutely. That’s great. Thank you so much.

Well, great. Perfect. Jess does not have any questions.

No. I’m good.

Thank you.

Does yeah. Okay. Cool. Well, we can wrap up a little early, and I will see y’all in the Slack channel.

Catch y’all soon. Bye.