Excellent.

In the last session, just as we all file back in, if you don’t have to be off camera,

please come on camera we can see your lovely face.

Katie said I would love a session on setting up an agency for the record. Anyone else. That’s pretty awesome.

I anybody who’s been in ten XFC or past masterminds with me knows I get very frustrated when people are like, no.

No agency, and I’m like, there’s so much opportunity. It’s making me crazy.

So it’s good.

Yeah. So we can definitely talk about that. Well, like, definitely in the new year. So, Jessica, for you, I know you have homework around agency thinking.

Just have some questions ready to go in the new year. And then when we see, you know, that stacking up, we can just book something, somewhat randomly pop. Possibly in January.

But Sarah is here. And if Sarah, if you can make a note of that to follow-up. Noted. Thank you very much.

That’s what the check mark was for. There’s no no. No. Oh. Loading. Oh, shoot. There’s a check mark.

Did you put that in chat?

Yeah. Ah, there’s a check mark. Okay. I didn’t see it. My bad.

Alright, here we are. We are talking about what you are planning to do. In Q1, just calendar year, Q1. I don’t know what your fiscal year is, but, that is January, February, March. How are you going to be acting on your authority building plan the page, what have you decided to do? I would love a volunteer, just a reminder that A lot of the things that you might take and apply to your own plan are that phrase caught not taught, right? So you might pick up on things to do on your own plan by watching us talk through someone else’s plan.

So please do paid this as a moment to take your notes, and apply to the session to, your own, sheet.

Who would like to volunteer instead of being called on by me, which is the alternative if there are no volunteers?

Jessica, do you want to? I saw a random flipping of the hand, and I’ll take that as a I don’t mind. You’ve torn me apart before Joe. It’s I’m open to your feedback. Okay.

Let’s see what you’ve got. K. Now remember, I’ve been sick for the few days. So this is the result of my illness.

So just share my screen. Yes, please. Okay. Yeah. Because I can tell you this is not the detail I would normally need to, but sorry.

Okay. Alright. So we have I will own e commerce sales strategist.

Do you see updating that based on what we just talked about last time?

In the last session just now? Yeah. I think that it would I would just change it to that seasonal sales, probably.

Since, yeah, it sounded like everybody had a resounding the seasonal sales could lead you to, being the Bernee Brown of yeah. So, yes, I would.

Why wouldn’t you say I will own, quote, unquote, be the Bernee Brown of e commerce by January twenty twenty six? That’s a real question. There’s it sounds like an assumption, but it’s not.

Mostly it’s just a self confidence issue.

Like, I I listened to you when you said put in the idea of seeing that in a LinkedIn profile.

It’s bold and I yeah.

But then I have something to live up to. So, yes, I could say that.

I think that you will say that. That’s what I recommend that you do. Just put it in there.

And then now you have a bigger objective, which I find always better. The ten x is easier than two x idea.

By January twenty twenty six, okay, so that Jeff can retire from the hardcore labor that he does. Okay.

My target of e commerce CEO is head of growth in CMOs. We’ll see my name two times a week, every week because the following efforts.

You have you are doing a lot Yeah. For the same things across all quarters.

Your book, seasonal sales psychology, but you don’t have a talk associated with that. You’re going to have one, but there’s no note there. So the book is Seasonalsales Psychology and you want to be in first draft writing by March. Is that accurate?

No. I think with the book, it was so the beginning of January would be come up with the book concept. A rough draft of it and then outline it but no, I think by March, I’d still I guess I was hoping that in March, I’d be gathering the research the data and start potentially drafting in q two.

Okay. So if you like any of the questions, etcetera, look to me, like, you were getting into the first draft, but you’re saying that’s, like, the more complete version of the outline? Yeah. That’s what I’m thinking. Perfect. Okay. Cool.

You will have a bunch of content.

So you’ve got the signature offer, and then you’ll be doing How come this the newsletter is only January?

Oh gosh. Sorry. I yep. Because I over oversight. It’s an oversight. Okay. So you will do more in January, February, March.

No. So the goal with the newsletter would be at minimum. So here’s what I had to do because this I don’t know for whatever reason the check marks work for me, but then breaking it down as hard. And I had to think about how would I do all this content and make it consistent.

And so the only way I could think about it was, okay, I’m gonna do my big thing will be podcast YouTube. It’ll be a video. Video. And then I’m going to commit to recording.

I at least fifteen minute video every week and then I’m going to modify, repurpose whatever in all these other channels.

That was the only way I could think of it. Really. So that was kind of why I checked off so much and the why I put things there was because I kind of had that in my mind one video could become all sorts of things including like a weekly newsletter would be some some version of whatever I talked about in the video that week. Does that make sense?

Yes. Everything should be working together. Absolutely. I’m only slightly So I’m wondering, you have research for the book happening in February and March.

But you need the research for the book in order to write the newsletter, do the podcast, and even have a medium blog.

So that all needs to move up.

Further.

Okay.

Yeah. So yeah.

If you’re going to start. Otherwise, if the research does happen in February, then the newsletter of the podcast, and the blog can’t start until February because what are you gonna write about? You’ll need research. Yeah. So I would update that. Also, where is your note on You just told us something about this, plan that you have for the podcast on YouTube, but I don’t see it noted anywhere on here. Well, I just put just nap.

But then you have that podcast on YouTube, but where’s Then you had a whole thing you talked through, but it’s not written anywhere on here.

Oh, yeah.

Yes. I can write I didn’t am write that in. Yeah. That’s just something I know because I’ve done I I don’t know. I don’t know how I know that, but I know that strategy.

Okay. I would write it in, put it under place. So it’s super clear to you. Yeah. Even when you get a cold, you’ll always remember what is going on. Right? So that’s my measure, like, if I’m sick or tired.

Will I still be clear on what to do?

Why do you have what was your reasoning for a blog on your own domain?

Like at wright and Maine dot com or something like that. I think because I think because of the I know the it’s not I think because I had started building SEO on it and I had gotten some results from it that I thought, well, if I keep doing it and it’s only a repurpose, like, if I can you easily use AI to turn my video transcript into an SEO optimized blog post.

Why wouldn’t I post some version of it on my blog? I guess that’s why.

Okay.

But sharepoint, maybe it’s not worth the time. Well, and we’ll see because spoiler alert, the next initiative after after everybody’s done with Q1 with filling this in is then you go and you block out your calendar in full. So that’s where you’ll see, do I have time for a blog?

I would recommend pulling back on initiatives rather than adding more. How many of these are you currently doing? Do you have a newsletter right now? No.

Do you have a podcast on YouTube right now? No. Not enough of it. Have a blog on your site or None of it, Joe.

You know none of it other than the I’m listening to those everyone. Right? None of it. Like, the book.

If you have none of those things yet, suddenly starting all of those things is a recipe for disaster largely. Right? So it’s setting yourself up for failure unless something else is changing like like, well, I’ve just hired two people. Then maybe, right?

And this is for everybody. So it’s nice to want to do all the things. Then we have to focus on just the things that we can do that are the best levers to pull. So If you are looking at that now, you’ve got newsletter or podcast that appears on YouTube, medium blog and your own blog.

What would you have to get rid of two of those. What would what would go?

Oh, I well, I’d I’d keep the YouTube videos. Because it’s the main content.

And then I’d probably just start the newsletter.

Cool. So let’s just uncheck.

Blogs, both of them. Okay.

And then you can make the bold move to delete.

That content underneath those columns.

Then that leaves you with something that you might actually be able to do. Potentially. Right? And then you can focus better on those things. Keeping in mind.

Lenny’s newsletter, a few people in Europe talked about it already. Lenny doesn’t have a blog, Lenny has a newsletter, Lenny has a podcast as well. Those are the two things. Lenny doesn’t even have a book. So you don’t have to do everything you just have to do one or two things consistently and like have your point of view, do them really well, keep showing up and doing them.

So yeah, that’s for everybody.

Figure out what that talk is going to be. And does it have to happen in q one? Do you have to start thinking through this in q one? What conference season?

And this is where you’re thinking through for everybody, when you’re thinking through, where do I want to speak on stage? Then you need to go and look at when those events happen. So if you’re like, I want to speak at, social media marketing world or whatever it’s called, well, that happens in February. So Let’s scrap that.

You can work on that on pitching them or getting in front of them in some way. Next fall. They’re gonna be thinking of their speaker lineup.

So think through where you want to talk, and we’ll think through more of this stuff as we go. Don’t worry. It’s not like, oh my gosh, there’s so much to do now, but we’re at the point where we’re starting to put the basic roadmap together. Like, and then we’ll work out some kinks in that. But with that, if you are not planning on doing talks in Q two, or even Q three, like the beginning of it.

Then don’t worry about that as something to work on right now. You can instead move those along to q two and three. So right now you have, I see under column under row twelve, pitch and execute this, seasonal sales offer and, etcetera, etcetera, just cut those paste them in Q2 or Q3. Then you know you have it, but it’s not puttering up. Oh, shit, I have so much to do.

Okay?

You’ve also got under book all of your outline stuff. So maybe put that under book outline instead of under book, and, then you don’t have to worry about the writing of it either. It doesn’t look like I have a job project to do in q one.

And then the product high service, cool, figuring out YouTube, LinkedIn, email list, What’s your thought on the email list? So you have outside of the newsletter, you wanna an email list, you don’t have a core lead magnet under the first block.

So what are you what’s your plan? What’s your future use of the email list?

Well, sorry. So The only reason I checked that after I had attended Purna’s product packages, productized services, and I’m still kind of thinking through this whole package productized service of the seasonal sale and when Printer was talking about she was talking about you know selling your pack just through email. And I was like, oh, that’s a really good point. If I have the newsletter, that’s not really, you know, I’ll need I’ll need automations and sale a sequence around selling that package. So that was that was honestly that was why I checked it at that point. I was like, oh yeah, I need to think about that later.

You’re right. There needs to be other things before we probably even get there. Yeah. Potentially.

Right? So, there’s lots of good ideas. And you have to rank Burna’s package idea, where does it fit? And it might, but is it gonna be a Q1 initiative for you?

I would move email list out. I would cut it, move it down to q two or q three.

Yeah. And then you’ve got guesting on podcasts.

So next to those ones all down in this third block, where it says guesting sponsoring, use the notes column, that big merge, those merge fields right next to it, to tell yourself what it is, and then to tell us too. So, are you are you guessing on podcasts which ones are they, or are you planning on sponsoring them? Because maybe you have more money than you have time.

And so think through that and then put a note there. So you’ve got research, e commerce podcasts, and then pitch them.

Pitch assets to those podcasts? Well, so, yeah, I don’t have, like, the, you know, a lot of times, like, the media kit and all the info that I’ve I know they ask for. So I just put that in as a I need to make sure I have all of the stuff for pitching them.

So you’d have to create unique assets for these podcasts.

Well Is that accurate? Yeah. I mean, I need something. Yeah. If they’re asking for my, you know, my, all the imagery or the info about me, like, all that stuff. I have not put together hack with all that stuff. Oh, so, like, your headshot and your files and, like, links.

Yeah.

But I haven’t done a lot of pitching. So this was literally again. No. That’s okay. It just feels like it’s so it’s like a like, a five minute job.

So I don’t think it belongs on your sheet. Okay. Yeah. It’s just that once you actually do it, and I think it’s a fair thing to talk about. Like, It doesn’t it’s it’ll be.

Jessica Noel is, and then you’ve written it because you can edit it later and just throw your headshot in there.

Call it a press kit, and it’s it’s done. So but it’s good that you have it. Don’t get me wrong. It’s just a little low level for this.

It’d be a nice thing to check off your to do list. It would happen really fast, and you’d be like, cool. I’ve got one done. So that could be a good reason to put it on you if everything feels too big.

But make sure you list out what podcast you want to be on. Put that under the notes field right next to it. Same seeds for YouTube and delivering your core webinar. Cool that you have those noted under begin in other queues.

Just put those over in. Leave these columns blank because this is the more you have in here, the harder it is on your brain. In my experience at least. Okay.

Any additional notes or thoughts or Jessica on q one efforts and efforts overall?

Have some feedback.

I need SOPs so bad. So please. I’ll repeat that chain. It’s, so I’m a bit of a project geek. So I I everyone looks at project management a different bit differently.

How I look at this is there’s, you have your quarters, but there’s actually twelve weeks. So the way I I’ll just tell you how I would approach it each is deliverable. So the book is a is a deliverable.

I would take that book and break it down over twelve weeks and then put the many deliverables within that and focus on Joanna says, like, focus on the twenty percent of the book that’s gonna achieve eighty percent of the result. Right? There’s little things that you’ll you’ll pick up as you you go to publish. Like, you’re not gonna be able to think of everything.

Like, focus on in each week. One would be I’ll share something after as well, like, finish chapter two or finish draft of chapter three. Like, very be very specific and the exact outcome that you wanna accomplish during that time. And another trick is to also make sure that it’s a noun, like, just to anything you put in there as long as it’s a noun, then you can pretty much rest assured that it’s it’s deliverable.

Right? And then when you get into creating tasks and stuff, then ask then add your verb, But be very careful. Like, a book is is a big project. Like, it’s a I’m I’m working on a book now.

But it I you may find it helpful to just to do that, like, take the book, break it down into twelve weeks, then figure, okay, what are you gonna use to, promote that book? Okay. You’re gonna have your podcast. So then how can you connect the two. Okay. You’re gonna need this to do this and then fit that into the twelve weeks somehow, like thinking blocks like that. That’s what I do.

A good tool that uses a, not a mind map. A, yeah, I think it’s a mind. No work breakdown structure. You know, they start at the top.

And then they go down and just use nouns and you should be you should be good to go. I’ll share mine how I did it, and it may help. Oh, it’d be great. Thank you.

Yeah.

Others, you’ve gone through this yourself. Yeah.

Chris? I have a question for Jessica.

Since I thought about it as well, and I came to a decision for mine, but how are you dealing with the newsletter and email list. Do you have two separate ones? So the substack ones and your websites one? Or what?

My plan was to do, yeah, I was gonna do like a subs sub stack and then my, own, my own site website. Yeah.

List. Yeah. Which I need to which I just completely am starting from zero because like I said, I stepped away for about a year and a half. So those that all had to be cleaned. Yeah.

Have you thought I already about how are you using the websites one? So I are you gonna send, I don’t know, like, sales emails?

Or No. You don’t have a lead magnet?

No. No. Based off of what we talked about today, I I yeah. I’m not sure. I have to think that through. I’m gonna take some time to think about that.

Good. And share?

Sure.

Well, thanks, Jessica.

That’s great. So, next steps for you and for everybody will be to start digging and first go through really clean up, what you’ve got there with an eye on, like the reality of it. Focusing only on the most important things to do. And then it’s time to start breaking it down into a way that you can act on it.

I strongly recommend using your calendar, maybe even just creating a separate calendar in Google calendars, that’s like my to do list so that it doesn’t interfere with other things. However, I do my to dos all my project management right in in my main calendar.

So I find it really useful. I find that most of the tools people try to use to manage their time They just, especially as a solopreneur, you just end up going back to your calendar. Like, it’s the single point of, like, it’s everything. It’s your, it’s your life. On the page, so go in and start blocking. And that’s where I know people struggle with theme days.

But you gotta block your time out to get those projects done. If you’re not doing it consistently, you might as well not do it at all. Because it’s just gonna be a big distraction and a waste of time.

So that’s your challenge in time for January one.

K. Can you get that done, Jessica?

Nice. Okay. Cool.

Fantastic.

K. Who wants to go next? We’re only gonna look at one more.

I don’t wanna go, but can I ask one quick question about the book? Yeah. Is that alright?

Yeah, so I have an idea for a book. I’ve I basically wanna do like, the evergreen course formula. So, like, kind of like the product launch formula, but an evergreen version.

But I I would when you said the before about getting it in airports at the top. I was like, yeah, I would quite like that.

But to do that, I I think I I I believe I need some impressive case studies, like, proof that I’ve made people millions if I’m gonna make it like this amazing book. So would you recommend I do a book now that’s kind of smaller fry, but still on day whenever green and hold out for that. Or, yeah, I’m not sure whether I should wait until I’ve got studies or just do something now? This is the the constant question is do I wait? Do you know how many how many people get their shit done by by waiting?

Like, none. Yeah. But if I if I write a book that without those case studies, it won’t be as epic as it would be if I did it later.

Like, I mean, is it just a case if I write a different book and hold out for that one? I mean, I get what you’re saying, and I hear people ask this question all the time, like, do I wait? But The time. But then you also say be patient and think long time. So But it’s all You can also yeah. And on the go ahead, Chris.

I was saying you you you can also update the book. I see a lot of authors, like, write the book and then do the updated or revised edition, right, where you can add those stuff in the case studies.

Yeah. That’s And the feedback is custom here. Right? In most cases, I have and I’ve talked about this in past, like, masterminds. Like, the number of what I would call monsters I have created is hi.

People who run with an idea when they’re not ready for it, and you’re like, whoa, pump the brakes on that. But I would start, and in your case, Abia, do know a good amount. Not a lot about you, but I’ve known you for a little bit now.

Don’t hold yourself.

Back.

There are three fears that people have rejection, which is what you’re talking about, judgment, and success.

If success is a fear for you and if rejection is a fear for you, know that those are fears.

They’re not necessary early real. Now that’s what I’ve been coached on. Those are the three fears that I’ve been coached through.

And I would say, take that to heart. You’re afraid of rejection. Is it real?

Look at all of the books that are published out there that don’t you don’t have to have fifteen studies.

You’ve got one pitch that you’re going to either pitch to, publisher or to self publishing organization like page two. These are the groups that will help you get your book out, and a traditional publisher will get it into airports. So if you wanna go the traditional publisher route, route, you have to then write, and now is the time to write your pitch letter that you would send to an agent. How can you make your book sound awesome? And that’s as far as you really have to go with it.

Is that you have done this before. So you don’t there’s two I find that there’s way too many people who say I’m not ready yet, I’m not ready yet, and then they watch as people who are less ready than they are go flying past them.

That’s me saying that has created monsters before who then slam into a wall when they go running by and it’s like, holy shit, I wasn’t ready for this at all, and like they slam into a wall or they fall off a cliff. That’s a possibility.

It is, but that’s the risk we take as entrepreneurs too that I might fly into a wall or fall off a cliff.

Very rarely does it actually happen, though, especially if you’re conscientious with the way that you’re going about it and even asking the question proves that you are conscientious about this. So I would say Go with the big idea first, go with the big dream first, and then let actual rejection.

Stop you or hold you back or bring you back to a point. And I don’t mean one point of rejection. I mean Holy shit. I’ve been pitching this It’s my six hundred pitch, and I’m still getting rejected. It’s probably time to rethink this, not the first one. Don’t let the fear of rejection.

Stop you. Let someone actually reject you. Then, then you can actually work with that. Does that make sense?

Yeah. Yeah. That’s helpful. Thank you. I know it’s scary. I’m gonna do it. I’m gonna do it.

People it’s not scary for it, and they’re doing it.

Yeah.

The fears. The three fears. Alright. Anybody else have a question or something that they wanna share with Abby even?

No.

Cool.

Randall says, so if you are thinking traditional publisher, should we be identifying perspective agents now and quoting them on social media. Potentially, a lot of them have newsletters as well that are really, really useful.

So like go one sub stack and just look for, literary agents, yeah, if you wanna go traditional.

Yeah. And there’s a lot of information out there, out there about going traditional versus not.

April Denver is self published.

Both times. So you don’t you don’t need to go traditional at all. Nobody expects it anymore, but if you wanna be in an airport, Maybe. Maybe.

Okay.

Are we ready? Yeah. Self publishing. Pay two is like sixty grand, I think, to have them help you publish, but that’s a lot of hand holding along the way.

Page two, everybody there comes from a traditional publishing background. So you’re getting all of the benefits, without having to wait two years to publish. And have earned seven percent of this. This way, you earn a hundred percent, and I don’t think you should go into this.

To make money off your book, but it’s an important consideration. When you think of how many books you might actually sell, because you’re gonna be the one doing all the promotional work anyway, whether you go traditional or self publishing, it’s your platform that’s going to sell it. So there’s a lot to be said for self publishing.

Cool.

Who wants to share?

Monique.

Can I ask this is so curious? I have spent some time on this notion of how to publish, and I’m I’m guessing there’s some curiosity around it. So I looked at page two They have a case study where there’s actually an author who gives their article about like their whole process. So it’s really worth, I think, a read to anybody who’s interested.

Nice. Just page page two alone has an interesting resource.

The self publishing route though, can you describe that? Like, I’ve heard a little bit about it. And the idea that you’re just doing it through Kindle and you’re kinda getting it out there, is there a version between page two and self publishing that is a bit of guardrails, you know, to get you and and maybe there’s somebody out there who’s offering a workshop or a course on it.

I’m smiling at Jessica.

So Jessica has we have I worked for copy hackers on contract for a year getting our Rich rider series out the door.

Abbie Ghost wrote most of those, like, two of the three books as well.

So there’s definitely talent in the room that can walk through, like, how to self publish without going the page two route. Those for me when I asked them to work on these projects for us. Those were Lead magnet books, just using Amazon as a search engine, really. So, that was the idea there, like a better qualified searcher finding us on Amazon.

It wasn’t authority building.

It was a different initiative there. But Jessica or and or Abby, do you wanna share anything with Monique, or is this like a separate conversation we might need to have? I think we should. I think it’s a really great conversation.

I would be when I’m sorry. I forgot who was king. I apologize, but whoever was talking about traditional publishing, my question was why why why do you want to go traditional you’re doing all the work. And I don’t know.

So, I definitely think it’s worth a workshop. I know, Abby, you’re has tons of ideas about how to if you wanna talk to somebody about getting a book written, Abby’s your girl. And she she doesn’t I’m so excited, by the way, can I just say, heck? Yeah.

I feel like this is the unlock I need. And I’d even love to dangle this idea about as you’re writing a book, do you release a chapter as a lead magnet? Like, is there that push on some aspects of using chapters as they get written as material. And I just I’d love to throw it out there because it feels so big.

Like, kinda feels like this thing that’s bigger than than it should be, but if it’s broken down and used and played with in different ways, in a in a way that’s a process, it would really change my my calendar that I haven’t quite nailed down just so you know.

I think it’s just works up, Joe, in my opinion. Yeah. We could we should definitely talk about it as we get into the new year for sure.

Because there’s a lot to be said there. Right. Yeah. Everything’s content, release it, release chapters if you want to, release it over time. But but strategically, right? Like, so you’re not just putting your important chapter out to crickets.

So what can you do to really push and make the most of one or more released chapters.

Also, this fear of how big your book has to be, if you go traditional, they make you write an eighty thousand words book, and that’s just it. Eighty thousand words doesn’t matter unless you are seth godin. And, like, otherwise, you’re writing eighty thousand words and good luck getting them to sixty to eighty and good luck getting them to say anything to a thirty thousand word book, which is, again, what, April. April and I have a separate thing that we do together, which is why I talk about her quite a bit and her book publishing and her workshops so, yeah, that’s thirty thousand words for obviously awesome, self published, made thirty thousand words because you can read it in the average four hour flight, which is what her audience does.

So you don’t need a massive book, you don’t need to follow all the old rules, either. Like, traditional publishers, they’re called traditional for a reason. Like, it’s not a flattering word.

You can do a lot on your own. But yeah, let’s let’s talk about those. I did chat out also Tim Gral, who has worked with a lot of traditional, traditionally published authors like Daniel Pink to get them on the best seller list, follow him it’s absolutely worth everything.

Just one insight. One insight is that one unlocked. Right? Stacey?

I just wanted to say there’s someone I know from a a a member group of consultants that I’m in who does that thing, you know, the cut she’s got a traditional publishing background, and she does the sixty to seventy five thousand dollar you know, package to help people do their book. But she also she has a a a newer service that’s, I think, in the maybe fifteen hundred dollar range, where she kind of gets you all teed up. So you get kind of the benefit of all the goodness of her background and knowledge, and and a map of a of, you know, the the game plan for you to do. I think that I’m gonna do that for my, my next book, but she’s somebody, you know, she may be willing to, you know, do a visit in talk to us or something like that.

If there’s a if there’s enough interest, I’d be happy to, check into that or whatever. Yeah. That’s cool. I think that’s a it sounds like it’s an in between option that’s, you know, giving you the benefit of her expertise, but without the, without the high price tag of the, you know, do it for you route.

Yeah. I’m also curious what the people who, yourself, included Stacy, people who are using AI to help generate ideas and, like, find gaps and ways in, would say about, like, just the getting started too, not the not the help with writing necessarily, but, thank you. I’d I’d be happy to to share information about that at some point in this session if you want to. I did a challenge, maybe, I don’t know, three years ago, to write a book in seven days with AI, and then I did.

Brode and published a book on Amazon in seven days.

Not much of a book. It’s kind of a bar book, but it’s but it but I did it. So Yeah. Yeah.

I know, like, writing the book is a different thing and not recommended for AI, but, like, the starting stuff. Totally. Cool. Okay.

Awesome. So we’ve only got ten minutes left.

Who would like to quickly share their sheet.

What they’ve got? Right. Thanks, Christopher.

Right. Sharing.

Can you see my screen? Mhmm.

Oh. Okay.

I will own message market for a B2B SaaS by end of twenty twenty five, so I can make, two hundred thousand with thirty k of it and passive. So hundred and seventy in services and thirty k in, okay, product course sales and pay for my living expenses course sales while setting myself up to reach one million per year by twenty twenty six. My target of market managers, heads of growth, product marketing and founders will see my name. Two times a week every week because Yeah. Actually, one thing wrong here is that the two two hundred k is actually by end of twenty twenty four. But I will own message market fit by end of twenty twenty five.

Change it. Yeah. That’s because I don’t think I can own it by end of twenty twenty four, but I can reach to another k. I think you own it now. Sorry. What’s the, yeah, like is it I I am so curious about deadlines.

I I like a realistic anything. I like real.

But at the same time, like, there’s also the why not now question? Like, why not? Like, I saw that you had posted that someone said did you invent the term message market fit or something like that?

Yeah. I don’t know. So there’s, like, a signal.

I see some people using it in d to c.

Few maybe fewer in b to b, but I don’t know. Maybe it’s the fact that I still haven’t haven’t got, like, a clear idea of how to structure my processes, and it’s something that I’m gonna work on, like, the beginning of the year. I don’t know, maybe as I started working on it, then I see, like, a clear value prop that I can offer.

Maybe I get more confident.

Right now, maybe I don’t feel as confident, but maybe just a temporary thing.

Yeah. Confidence is weird that way. You will build the train and the tracks at the same time. In business. So you are building your authority while also coming up with your authority in a lot of cases. Like, what’s your IP?

And, you have to own it immediately, which is tricky, but just know that it’s not unnatural. It’s what everybody does unless you’re in academia, in which case, oh lord.

Okay. So we have the marketing manager’s heads of growth product marketers and founders. It’s a lot of people.

They are. Let’s see where you think they are.

Can you scroll down so we can see more, just to the bottom section, the very bottom one?

Oh, you have okay. So you wanna get in front of these people. I don’t see anywhere on your sheet.

Where those people are.

I mean, I’m using I think they mostly are LinkedIn and Twitter.

But I added Instagram and YouTube just because I’m doing the podcast as the starting thing for all my content. Basically, So podcast, then I’m gonna repurpose us to YouTube videos, and then I’m gonna repurpose all of the content on LinkedIn and Twitter mostly. Which I think we can swear those people are mostly LinkedIn and Twitter as well. Maybe second to Harry.

Where do you have a list of where those people are?

Well, what do you mean a list? Like a social list? Or just Yeah. Like, what does your what does the head of growth at intercom.

Where do they consume content that’s tied to master market fit? Yeah. I’m seeing most of the on LinkedIn.

Definitely. LinkedIn and newsletters of other people in b two b. Okay. So newsletters of other people. Yeah.

How do you know?

How do you know they’re on LinkedIn or the reading other newsletters?

Just been even just in the past couple of weeks, I’ve been doing outreach for the podcast, so I have nine people booked. And I’ve been looking at a lot a lot of posts. I see a lot of, Yeah. I’ve been basically filtering LinkedIn for these roles, and I’ve been reaching out and seeing them comment on other people’s posts.

Yeah. Okay. Cool. So these are people that you want to hire you Yeah. Who are on LinkedIn.

Yeah. Exactly. Cool. When it comes to newsletters, what newsletters are they reading?

Yeah. So probably stuff Lennie’s newsletter.

April done for his positioning newsletter.

I follow this other one. It’s called growth waves, even though it’s a bit more d to c.

But there are a couple of newsletters, mostly on sub stack, beehive, yes. Some people have their own, unconvert kit.

Can’t can’t come up with the names now. But I’m seeing some of them.

Okay. It sounds really gassy. And, like, that’s sort of the stage we’re in, but This is also something that everybody needs to be thinking through. There’s no point in just randomly doing stuff.

Right? So if your objective here is to get in front of let’s narrow it down to heads of growth at B2B SaaS. So if they’re ahead of growth, I would also indicate in your before you say B2B SaaS, like, or or along with that, how big they are? Are they a hundred million a year?

Are they ten a year? Are they early stage or series B? Where are they? Put it in there because that will dictate where you go.

And with that, if their heads are gross, there are Slack communities that have that are filled with women’s CROs, special Slack groups just for them. With three hundred women’s CROs in there, just sharing with each other how they do things. So I want you to think more about where your prospect really is. I’m saying this to you, Christopher, but that’s for everybody.

Mhmm.

Randomly putting stuff out there.

It’s hard. It’s a hard play. It’s it’s time consuming it’s exhausting when it doesn’t work.

So So you so you would have slack in under, like, under these. Right? And that’s just a great time. That’s an example.

This is the part where you go, oh, I didn’t know they were on Slack. I wonder where else they are. And then you go make a list. Of all the places they are.

I chatted out. You sparktoro.

That’ll help you find people who are influencing your audience. It’s what? Forty nine dollars a month to find out where your people are at so you can go pitch them.

So, yeah, there’s communities galore when it comes to SAS. There are private communities, goal. It’s something that it’s something that I can also ask sneakily in my podcast, like, at the end, I’m I’m just gonna ask, tell tell our audience where do you like to go to for some content to read stuff. Totally.

Yeah. Because Lenny’s newsletter, you can’t pitch. You can’t get there. He invites a very select group of people in.

So but who’d where does Lenny go? Who who does Lenny like watch? These are the kinds of things that you need to go out and do. And then he needs, of course, ignore Lenny because he’s like, possibly because it’s so difficult, to get on there. There’s other ways to grow your authority. So we have to choose really good one. And I know you didn’t say Lenny’s newsletter, but it’s an example that comes a lot up a lot in B2B SaaS and in tech in general.

So that’s homework for you. Where are your people at? Where are the people who influence your people at? How do you get into that network?

And faster.

If you you can own message market fit, you can own it faster.

And then you really need to be clear on, I think, what might clutter things up a bit for you is you’ve got, you want to do course sales while also doing services.

I don’t know what percentage is what when it comes to your one million a year for twenty twenty six? Is it still gonna be? Course sales are like is that fifteen percent of your total income, twelve percent, something like that, or are you ramping up more at time in which case you need to work on growing your email list now. You need to work on mastering Instagram so that you can use many chat and other tools to sell on Instagram and DMs and things.

Right? So this is the kind of stuff to start thinking through. And just like I said, this is different feedback than what I gave Jessica By the way, we were focusing on something else for Jessica. We’re focusing on something else for you.

Everybody in the room has to focus on all of these things and more.

But you’ve got a lot loaded up in q one just like Jessica did. So don’t because you don’t have any of these things. You’ve got your podcast. Right? That’s good. You’re working on that. That’s great.

But all the other stuff glad that you have your book, etcetera, down in q two and three. Your book outline though, unless do you plan on writing a book, Chris?

Yeah. It’s something I I right now, maybe not, but also maybe because I’m a bit still unclear on Like the whole plan.

Yeah. Choose.

You have to decide. Is it happening in twenty twenty four or not? And it’s la you’re allowed to say no. But then you have to have something else that you work on as hard as you would work on a book.

Yeah. Probably, then I would say right now, if I had to say now, I will probably say no to the book in twenty twenty four. Good. Then uncheck it right now.

Boom.

Oh, maybe the talk, the talk, maybe not even the talk.

Okay. Stuff already. So uncheck those next to them so that they’re no longer Yeah. Extraction.

Yes. Cool. So then we have your newsletter and your podcast sound like the big swings for content you are making, then you’ll have content that you are creating with other people, which you have down below. So get really clear on what authority you’re borrowing, like whose authority you’re borrowing, and the only way to know that is to go do some research.

Yeah. I hear you right here. Basically, I’m gonna do the research in January, basically.

Yeah.

I mean, Yeah. To me, that seems like a really minor thing. Like, you could get a VA to go research this for you. And, like, here’s twenty five dollars.

Like, my that’s it. It’s done. Right? So, be careful what you’re spending your time on.

Yeah. I mean, I I also added here, like, research just because I know this is gonna be quite a light activity.

Just because I have a lot of other stuff that I’m doing. There’s a lot. Your your first month is a lot of thinking.

So making lists, doing research, defining a value prop, adapting a process brainstorming.

There’s a lot of thinking there, and you’re you’re not gonna feel like you’re making a lot of progress. So just like go in and just like Shane was saying put nouns in place if that helps you better express to yourself that you’re going to be working on a thing, because there’s just there’s too much thinking there.

For somebody who’s the only doer in their organization.

Yeah. Actually, something that I mess up. It’s which is the podcast I’ve already booked. I know, like, eight episodes for for January. So this needs to be updated.

What’s the value for the podcast? Like, why do people listen to your podcast?

Let me let me look it up. Where do we have it?

Here, I have a document. Is it interview style?

Yes. Interview with, basically, marketers, founders, product marketing people.

I ask a question, Joanna, while you’re I love what you were saying about finding them in communities.

And this is one of the things that I’ve been noticing.

Like, Saster community, I offer it. It’s, with Jason Lemnick. He I’m kidding. It’s amazing, but I’ve never felt the ability to, like, reach out or to showcase Yeah. Experience or insights. So I don’t know if there’s a POV at some point on that.

You know, once you get in and or how you get and then not burning yourself in that moment where you’re, like, trying to find your people slowly, but quickly enough that you’re kinda creating opportunity. So Yeah. I mean, I think a good thing about a Slack community when you get invited into it. So make sure you’re in there for the right reasons.

It’s it’s the like new forum where in the past you could be part of a forum or like a more public online community and get a lot more out of it.

This way you’re just in there sharing value with other people, and then they hire you. And that’s like or and then they say like, wow, you know that. How did you know that? Can you teach our group about this? Can you run this?

So One, it’s, yeah, getting allowed into these groups, but there are so many of them. There’s so many of them. West has product led growth as a free Slack community.

And they’re not all good. Don’t get me wrong, but some are a really great place. To spend your time and add value, and then it comes back afterward. Yeah.

So just There’s lots. Dan, Dan Martel has another one. Like, there’s lots out there. Just again, if you don’t want to do the research, hire a VA to look up where these where these are.

And that’s their job. Yeah. I love it. Cool. Yay.

Duh, duh, duh, duh, duh, duh, duh, duh, duh, duh. So what did you wanna show us here, Chris? Just to see my screen here. Yep.

Okay. Yeah. So the podcast, by by position. So, basically, interviewing b2B as founders, operators in marketing, growth, and product, we dive into deep into their messaging strategies from how to do research, implement and test their copy, The goal is to help B2B pros understand their customers and turn their knowledge, plus their own expertise into powerful high converting copy that resonates.

Yeah, and basically I’m gonna do this. This is this interview segment that I’m doing to start.

Combination of interviews and casual chats with b to b as leaders discussing their company’s messaging strategy approach to research and copy writing, I see peak creation internal alignment on voice positioning anymore.

So this is kind of the idea for now.

This is the document that I’ve been sending people, like, super rough just to to book these interviews.

Mhmm. Anybody have any notes for Chris?

And probably, I definitely need a clearer and more, like, personalized value proposition for sure.

I just think you need to make sure that what you’re doing is going to light you up enough that you can promote it. Really well. You’re creating a product here. That’s what it is. It’s a content product.

You need to spend a lot of time promoting it.

So just make sure it’s the podcast you would stop everything to listen to. I know that sounds like, oh, man, that’s so big. You can do it. That’s your if that’s your job, tell yourself that’s my job to make this the best freaking podcast.

What what do I love about a podcast? You to find that out, you put your headphones in and you go for a walk listening to your favorite podcast, and then you like steal all the ideas for how they run it. Right? Of them are higher production value and cost a lot of money.

So you have to figure out, are you willing to invest money in this? Are you willing to sell to thirty thousand dollar projects and spend that money on an incredible podcast production company or not. Right? You don’t have to do that, but that’s your objective is to say what product am I building here?

And how do I make it the product that when I promote it, I will love talking about it. That’s where you need to get. And if this is it, cool. Done.

Solved. And if you think, well, that’s not what I’m doing it for, I just wanna, like, get get stuff out there. Just know that there are a lot of podcasts, just like there are a lot of newsletters and a lot of blogs and a lot of YouTube channels that people put content on, but nobody shows up for. This isn’t for you, Chris.

This is for everybody.

So whatever you’re creating, make sure you have a clear value prop and it does inspire you. It does light you up. Okay?

Mhmm.

K. Let’s look at your sheet. I have my my reasons and, yeah, yeah, I see points.

Cool.

Okay.

Any other notes for Chris on this?

I guess I was just gonna say, because I I to build off of what Joe said to you about all the podcasts out there, I’ve been noticing that I kind of have gotten sick of a lot of the podcasts. I used to like when podcasts were just kind of coming out and They all take that interview style and that’s what my old podcast was like too and I I was just curious have you seen the the, YouTube channel, the hot wings, hot, whatever where they interview celebrities while eating hot wings. Have you seen that? Oh, yeah.

I think it’s all the media. Yeah. Good. Okay. So the thought I had as you were talking about it was, I was like, messaging is such an abstract thing that of people like hire a brand voice for and then they never implement and no one it’s so abstract.

And I was like, I wonder what the hot wing’s version of a messaging thing would be. Like if you had to do that same kind of a hook where it’s not just interviews, there’s some sort of unique twist on it. I don’t know. I was just curious what your podcast would be like if you had to come up with something that was a little bit out of the box and diff does that make sense?

Yeah. Yeah. Totally. Because I feel like I don’t know. For me, I’m just not hooked the way I used to be in podcasts.

And I feel like it’s You have an opportunity because your topic is I think for a lot of people, so I don’t know. Hard to grasp. At least is for me. So I don’t know.

I was just was curious if I put that challenge to you of what would your hot wings version of your podcast be like. Yeah. What would you do with that? You know?

That’s great. Yeah. That’s great. Thank you. And and and it’s one thing that I’ve been thinking about as I as I’m building this thing.

I’m super curious about, like, these people learning, like, the insights from the company. So I think that’s motivating for me, but also I want to make want to make this thing kind of unique and, yeah, I’ve been thinking about some stuff. I have nothing, like, defined yet, but this is a great idea. I I will definitely keep in mind.

Yeah. Finding that hook. Exactly. Like, the interesting or funny or expected thing.

Does anybody have any ideas? Nope.

Anyway, I think it’d be really fun to play with what you can do.

Doesn’t have to be that difficult either.

Yeah. Cool. Do have an idea. And this is Chris. Like, you have, messaging market fit.

Remind me. Right? Yeah. Message market fit. Yep. Yeah. You may wanna because there’s product market fit.

There’s all those other great, you know, you may wanna I love this idea of picking a fight with one, you know, in sort of bringing people on who stand for each of them and, like, you’re kinda in a lot of ways growing each other’s opportunity to define.

Just much like I’ve I’ve kinda created value creation as an area, but like value led growth is the area that I’m ultimately wanting to grow towards and there’s customer led growth, there’s product led growth, you know, and so it’s kinda I’ve been debating. Do I you know, gently and kindly and have a, like, a fun debate about, like, what’s what happens first and why, you know, what the opinions on customer led growth versus product led growth versus value led growth is. And that’s sort of the area that I’ve been behind value propositions and value creation been really thinking about.

So find your cousins. I guess put them in a room together. It’s like that fun Yeah. Yeah. So far into, like, the stuff that I’ve been looking into, there’s definitely product market fit. So a lot of people are discussing which one two goes first.

I see a lot of people saying it should get product market it should validate product market fit.

First showing, like, draft messages, then you get the problem market fit, then you test message market fit again. It’s like a back and forth. Yeah, there’s a lot of, things that I could use.

Yeah.

You gotta win those those listeners.

Yeah. Problem solution fit. Yes, Stacy just said. Exactly. All the all of them. It’s great.

Cool.

Dig it. Chris, thank you for sharing. Thank you, guys. Thanks. Next steps for everybody. Refine what you’ve put together and, simplify it for q one. You can’t do everything in q one.

I think we also have learned, like, also don’t focus on just thinking in that time in q one or in January, make sure there’s some doing going on so that you’re making progress. It’s good to think first, but there’s gotta be something that you can start acting on, good to get those wheels in motion.

Organize this in your calendar or your your task management solution, whatever, work for you right now for managing your time, use it to put this, that you’ve just graded together, so you actually get it done. And if you feel uncertain about something or if it’s like, oh, this feels hard or you’re avoiding it for some reason, bring it to the group.

Avoidance usually means like you should just work through it because it might just be something to stop doing or to do differently.

So so bring it Monique? Yeah. You wanna share your oh, wait. In the new year, you wanna share it?

Or I I could do it now. I mean, I I loved FYI, I have a young family. So I found like some of the sessions are when I’m shuttling kids around. So I haven’t been able to maybe throw myself in the hot seat, and I have listened to all the chats and the sessions and loved everyone’s feedback. So I don’t wanna take the space now if, others are playing for, but I’d love to just put it out there to know, share what I have been thinking and get everyone’s collective thoughts on it because I know I’ve been doing a lot of slacking less talking.

What is out there right now? And then I know everybody is dropping off because we’re over time, but what is it? Just tell us the thing, and then you can, like, name it and claim it. So I have been claiming value propositions, for tech companies.

And then as I’ve worked through it, and I know there’s been some discussion around, and I forget what universe of like DMs or not is value creation has really come out of that for me in a bigger sense, but it’s more strategy than it is, a singular focus. So what I’ve been really thinking about is product led growth, as it is sort of the catch phrase du jour, I would say. But it’s around really being I always look at it if there’s vision statements, there’s mission statements, there’s brand positioning statements, and where in my world of previously, like, the value proposition is where the work of creating aha moments for what you’re solving for for the user is it’s where everything comes together from under underneath it.

Benefits and features kinda all get distilled. Like Dropbox was as we all probably know was cloud storage, but it really created this point of differentiation around syncing storage and documents across all your devices as the value prop.

So that’s the work I’m doing and I have frameworks and I have work I’ve developed That’s a little bit different than, because I am link Canvas certified as a with Ash. I’ve done that work with him. And, and see the value of it, but I’m in strategizer. I’m familiar and used it a lot, but the value prop canvas, I kinda go a little bit in a slightly different direction but not entirely off mark. So I have experience.

Sometimes it’s capturing that.

Either through IP and frameworks that I create or just leveraging tools that already exist and taking my experience of getting really hard work done of being tight on value props. It’s really hard for technical founders.

And I’ve been consulting and helping founders and they’re really struggling with their value props. And so from the technical stand standpoint, they need help.

And that is the work that I’m doing.

I would love thoughts. Is value props for tech companies enough? Like is there enough work to be done out there or is the value creation or the value led growth?

Something that feels like is some, you know, a bigger platform for me to live in and that’s in a nutshell.

Where I’m at?

I have given you my thoughts on that previously.

So I stand by my original note for you, Monique.

But yeah, I know we’re at the end of our time, and I know Stacy, do you want to comment on this, or is it something unrelated to what Monique is saying? Oh, no. I was gonna I didn’t realize we were out of time. I was gonna show my, my spreadsheet.

Oh, okay. I mean, I can stay who I have a hard stop twelve minutes, but I can stay on, for those of us that would be awesome if if I can get, like, a couple minutes, that’d be great. Sure. Absolutely.

Yeah. Anybody have any notes for Monique about value propositions for tech company value? What was the other one? Value creation for tech companies? Mhmm. Yeah.

For value led growth? May maybe the only thought that I have if you use value led growth would be probably to clarify the distinction between product led growth and value led growth because I’m not I’m not sure, like, would people understand what the difference is and Yeah. I mean, product is value as well. So what kind of value are you talking about? Specifically, maybe There may be there’s a different way of saying it or you can preface it or add something after that makes it clear.

Just the that’s the only result that I have.

Yeah. Mhmm. Good. Okay. Let’s discuss over in Slack too, Monique, but thank you for sharing it.

I still get value propositions for tech is perfect. But Okay. Yep. I think April’s built something huge on positioning, which sounds small out of the gate.

And then you’re like, oh, no. It’s massive, the need. And I think the same is true for value proposition, massive need.

Okay. Cool. Stacy, please share, and we’ll wrap up in ten.

If everybody if anybody has to go, cool beans, got it. Thank you for staying on. If you can stay, that’s great, and give some notes to Stacy and maybe take some for yourself.

And, yeah, then I’ll follow-up in Slack with next steps.

Alright. Okay. So I My thing is not necessarily to build my own authority, but to to build the authority for my my one thing is my product. So it’s establishing the the product, Sassy, as the ultimate AI sidekick for marketing professionals.

And the hot minute is my, super short, podcast where Sassy is actually the host of the podcast. And it does a little, promo. It’s, you know, be become a smarter marketer in a minute a day.

And then So I have that starting going through the cycle of the letters of the alphabet. Season one would be twenty episodes. So there’s like a is for whatever, b is for whatever. That’s what the daily episodes are. That would, start January second.

I’m not sure if five days a week is the right thing if I should do it two times a week or three times or seven or whatever. So I’d love thoughts on that.

My website I’m working on now launching that by the end of December, including an explainer video. I have a a customer story project in process as well. And then I also have, an email series that’s like an evergreen educational thing called Sassy Sharp’s Secret LanguageLab Lab that goes through one literary device and in a in every email and explains the literary device and gives examples of it. These are all things that the, the software can do, like, if you want, you know, anaphora headlines or something like that. So so there’s that. That’s a one hundred email sequence.

And then narrative campaigns are story based campaigns for each different market segment. So I have all all these different segments that use my software, fractional CMOs, copywriters, messaging strategist, brand strategist, I have different, different messaging sort of dialed in for each one of those.

And then as far as the, channels, what I wanna do is take op minute and syndicate it everywhere since it’s short form, I can can launch it as a podcast, but also put it on all the socials as well.

And then my main promotion is a dark social syndicating the podcast, and then I’m just gonna get a publicist because that’s easier, and I don’t have time to futz with all that stuff myself.

Love, getting the podcast, getting the, publicist.

Any notes? I’ve been doing a lot of talking. Who would like to share?

I would just like to say Stacy. I’m in awe of how quickly you act on everything I feel like we’re on opposite ends of a spectrum. So, yeah, just my note being, like, love the ambition of the, like, the hundred email sequence and the daily publication.

Yeah.

And also the decisiveness with which you said get a publicist.

Thank you.

Agree. I think what you are able to accomplish in a short period of time is a lesson in making action and just going with it and testing.

I think you asked a question about how often frequency podcast frequency. Yes. Yeah. I I feel like do what you’ve like, it seems like you can do things really quick and and if it’s easy for you to do it? Why not? Because once you got them created, you can probably just keep using them. Right?

So twenty six.

Once those are done I figure I can do a season, and then I can, you know, release that, and then I can probably have a little bit of a pause in between, and and re promote, you know, sort of like the way a television season does reruns.

Repromote the existing ones, on social.

But, so it’s it’s like if I do, you know, if I do four days a week, I can stretch it out for to be six and a half weeks worth of promotion. If I do five days a week, it’s gonna be, you know, five days five weeks worth. So, I I was thinking, you know, seven days a week would just be too much.

You know, I don’t I’m I’m more interested in, like, if if something is good and it only takes two minutes to listen to, would you listen to it every day, or is that too much?

What’s that NPR has every morning? They have like a five minute podcast that goes out. What’s it called? Don’t remember.

Because I don’t listen to podcast, but listen to NPR, and they always say it, and they’ve been saying, like, advertising this thing for couple years now, so I doubt it’s not working.

I do like the idea of daily.

In a season, of course. So you’re not committed to life in doing this. It’s it’s do you think seven days a week instead of just five? It I’m really making it actually daily.

I was thinking five since it’s a business podcast. I don’t know. And when do people in business list in two podcasts. So, like, that’s kind of when does it fit into their routine?

Where is it? And so if it’s like, I only listen to podcasts when I on the treadmill.

And I go on the treadmill three days a week, then we can’t plan our, like, then we have, you know, you can. Guess at what day they’re on the treadmill and when. Right. Well, and also if if the episodes are really short, they’ll probably listen to two of them back to back Oh, yeah.

You’ll just Binge. And you might wait a long time though for them to stack up. Like, most of us do with, like, series on net Flicks. Like, I won’t watch it until there are six episodes.

We’re also just gonna be annoyed. So you might wait longer. But I don’t know. It depends on how sophisticated your podcast listener is.

Do they have these routines established that you’re trying to fit into?

Two minutes sounds like because also with it being, like, syndicated on social, they could also listen to it in their instafeed or, you know, on tip talk or whatever, you know. Yeah. Yeah. Which is interesting. If I can get the same content on Instagram, Anyway, there’s, I think, something to think through there.

When do you listen to your podcasts?

I don’t listen to podcasts.

Well, I think that’s interesting. I don’t. I don’t. That that that’s why I made this so short. Like, I don’t have time to listen to people talking for an hour to get one nugget. I want just the nugget.

That’s the that’s kind of the philosophy behind this. That’s what’s funny is just so also on PR. There was a whole episode last week about, podcasts and why people listen to podcasts. And the the interviewer asked that question. Like, why do you? And someone called in and was like, I don’t because it doesn’t make sense for you to, I just read the newspaper.

And what the these these guests were all saying was, that’s why I like podcasts. They force you to sit quietly and just listen to something for a while. So the medium itself, it creates fans out of people who just want to than listen for a while. So that doesn’t mean people won’t want a two minute podcast every day, but it’s it’s worth considering, especially if you’re not somebody who listens to podcasts.

So you’re it’s like writing a book when you don’t read books. You’re probably not gonna go about it the right way without doing a bunch of research on it and then starting to read too. So probably worth doing. Listen to a bunch of podcasts, see what is cool about them, like the ones that you do like, the ones that are top rated out there.

And then if two minutes a day is still your hook, then I would think through when should a person slot this into their day is it walking into the office? When do they already have their earbuds in and they’re listening that you can then stack on top of that experience that they already have. Does that make sense? Mhmm.

Yeah. Yeah. I feel like it’s such a natural fit for, like, while you’re making your coffee first thing in the morning, like, and the hot goss. I just feel like you could be, like, while you’re waiting for the Nespresso machine to heat up, yeah, you just put your airpods in and listen to this like, perfect length of time.

Yeah. It takes two minutes to brew carbon espresso.

Yeah. So maybe it’s not called the hot minute. Maybe it’s something that’s more directly tied to having to the time that you’re standing in front of the coffee machine. It forces a habit on people. I’ve already recorded a bunch of the episodes in its hot minutes. So I don’t know if I wanna go back if we do everything.

That’s fair. But I would maybe position it in your marketing around. So help people know when to listen to. Right.

Yeah. I think that, yeah, kinda giving him a hint of, like, of of of watching it. I even talk about a coffee and tea in the, in the in the little intro blur, but changes every day. So it’s like, you know, it mentions mentions hot beverages.

Oh, that’s good. Right? So there’s, like, there’s a thing there. Yeah. Yeah. Yeah.

I know we’re at the end of our time. Okay. Thank you so much. Oh, this is great.

Yeah, I’m sorry we didn’t get to talk more about it, but cool. Exciting. And I love how clean and slimmed down. It is.

That doesn’t mean everybody needs to do it that way if you’re watching the recording. It doesn’t have to look like Stacy’s. Don’t worry, but this is good.

Okay. I’m an animalist.

That’s good.

Thank you. Thanks everybody for staying on too. And, then I’ll follow-up Slack. So we’ll see you over in Slack afterward. Okay. Thanks y’all. Bye.