There we go. K. Everyone, everyone can see? You’re good? Okay. So, today, we’re gonna go over, how to write useful books.

And the premise is based around I don’t know if anyone, has read it yet, but there’s there’s a great book called Write Useful Books by Rob Fitzpatrick. And, it’s a very systematic approach to to writing the book, and a good analogy is Joe’s research and discovery phase. It’s really getting into the mind of cost of the customer, understanding the problem, that they wanna solve, and then crafting a promise or solution to solve that problem. So what we’re gonna do is we’re gonna take that concept, that he talks about in the book and the step by step process, and we’re we’re gonna use AI, to streamline a a lot of it today.

Now the book is essentially broken up into here’s a a diagram of each phase of the book, and, essentially, it’s broken down or the process is broken down into scoping.

And scoping includes really, you know, who you’re writing for, what they care about, what problem are they trying to solve. And then based off that, you craft a clear, clear promise.

Then more importantly, you you decide who the book isn’t for and what the book isn’t gonna cover. And then once you have that information, you can start drafting your table of contents, and then you create something that’s called a recommendation loop. And I’ll give some examples, in a minute on what that is. And And then you’re using this information to essentially, you can survey people, you can interview people.

I gives I’ll show you how to do that. If you really wanna do that, I’d I’m gonna write a couple of books, and I’ll show you where I’m at with these. I’m not gonna do that. I think that with AI, you can get enough information, session today, you’ll have what’s called a scoping document. And the scoping document will be similar to this.

And the scoping document will be similar to this, which is gonna be your table of contents, your top ten problems, the the interview questions, really getting into the mind of the customer that then you can use to start creating your book. And then, of course, I’ll get into that sort of the the process where I’m at it with it and whatnot.

The let’s start at the first step on that. And the first step he talks about is really it’s define your ideal reader and the specific problem they wanna solve. So this is this is copywriting in a sense. You know, you wanna you wanna know who you’re writing for.

Oh, you’re you can hear me okay? There’s oh, I thought I heard a noise in the background.

Now he defines the problem as loosely or the problem is loosely defined as a skill the reader wants to develop, a fear or frustration they have, or a question they need an answer to, or a goal they wanna achieve. So when you when he says problem, he’s defining it very loosely.

The whole concept of the book is really to you wanna get into the mind of the customer, we call it, and copywriting direct response. In this case, we’re getting into the mind of the reader. We’re trying to really understand, the core problems so we can truly write a book that is useful.

The first step, of course, is to write your clear promise. Now he talks about the way he frames the promises, the key in framing of promises around solving a core problem or frustration or achieving a tangible outcome. So, again, it’s a skill I wanna develop. It’s a fear I wanna alleviate. It’s a question I want an answer to, or it’s a certain goal that I wanna achieve.

There’s a great quote by April Dunford, and she said most books are idea books. You know, that they don’t give you one little word about how to get it done. My book is going to be a book about how to actually do it. And that’s really one of the concepts of this is it’s, it really is writing a useful book, and it’s gonna teach you the actual step by step process. So it’s not theory, and that’s the overarching concept.

The key to identify a very specific problem, and there’s there’s certain processes that you you go through, and I’ll show you how to do them with with AI. But, you state the the problem, then you make an explicit promise.

How he defines the promises, it’s, you’re providing a clear path to that solution or desired outcome that they want. The promise should focus on teaching actionable methods, not sharing ideas. So he gives a great example of a promise of, a book. And this this is a a book that’s very popular, How to Stay Alive in the Woods. You look at that, you and Celine know what it is, and that’s a great example of solves a problem, and it’s a clear promise.

Here’s some examples of problem and promises.

And he the way he structures it in the book, it’s almost it is essentially a formula that you can use, which is great for AI because AI loves patterns. But, he gives some clear examples. So here’s an example of a problem. I’m struggling to gather reliable, customer feedback and insights as an entrepreneur.

The promise is this book will teach you proven techniques to conducting insightful customer interviews to deeply understand your customers’ needs and build products they truly want. So that’s a that’s a great example. Another problem, feeling stressed and unprepared when facilitating workshops or presentations. What’s the promise? Follow the step by step framework in this book to design and deliver engaging impactful workshop workshops that wow your audience.

Here’s another great one. Wanting to develop a consistent writing habit, but lacking motivation or desire.

This book provides a structured plan with actionable daily exercises to help you build a sustainable writing practice and make progress on your goals.

And then the last one he gives is, desiring to be more productive and make better use of your limited time, learn productivity strategies based on the latest research to eliminate wasted time, energy, and focus so you can improve the most your most important goals.

So in this case, as you can see, you’re you’re clearly aligning the the promise to the problem.

Once you understand the problem, you align a promise, and you state your promise, then you go into what he call what he calls as drafting your your table of contents. Now, again, there’s specific requirements on this.

You’re gonna add detailed subsections under each main section to further break down the specific lessons and takeaways.

You’re gonna test your table of contents, by having teachable conversations, he called them, where you attempt to actually deliver the promise value to your potential reader step by step. He suggests interviews and and, surveys. We can use AI for that. But, again, I’ll give you both message. You you can choose which one you want. Here’s a great example of the before and after for a table of contents. This was an actual book where the table of contents was just pine, willow, popular oak.

This table of contents, it just lists the names of different trees, but it doesn’t convey what the reader actually learned out each one. And here’s a here’s a great example of a good table of content. So instead of pine, it’s pine for fire starting wood and bandaging injuries. Willow for carving, weaving, finding water as a and as a pain killer, poplar for carving, kindling, containers, and treating infections, oak for construction, crafting, cold fires, and medicine.

So it it it it’s very specific, and it describes a specific outcome from each in the table of contents. So it’s very important.

The next one is writing your cover, and, again, it’s a formula.

And it’s for your cover, he says, you know, you write your clickable cover that makes an unmistakable promise about the value benefits that you will receive.

So the cover should make a clear promise, of course.

The title or the subtitle should explicitly describe who the book is for, the benefit outcome, and the text and imagery conveys a a core promise at its glance. And you’ll notice a lot of this stuff is is pulled from copywriting as well. A lot of this stuff is sales letters.

It just framed differently. Even the the the problem solution, formula that he says to use to write your promise is is literally problem solution or problem acetate solution for copywriting as well. And, again, if you’re gonna use the cover, he gives this multiple times. It’s how to stay alive in the woods.

So what we’re gonna do now is we’re gonna go through this this process that he talks about, which is scoping, and we’re gonna apply the steps using AI. So what I’ve done is I’ve created and I’ll give everyone access to this at the end. So, we’re covering this part, and this is gonna be like I said, this is gonna be enough for you to have your table of contents, have your book, ideas for your book title, and then you can start showing it to people and then start drafting your book as well. The writing and the drafting phase at the end, I’m gonna show you how to use chat or get chat t GPT to emulate your writing style or a specific writing style that you wanna emulate.

In my case, I’ll explain. When we get there, I’m writing a book on effective delegation. There’s a specific book that I really like, and I like that writing style. So I’ve I have AI analyze it and do a style guide and produce a style guide that I can input and use as a database.

And then moving forward, it’s gonna emulate that for me. So I’ll teach you how to do that at the end as well.

So here’s the first prompt for the scoping, and I’ll I’ll do a couple of them as well depending on how much time we have. Now the first step is you really you wanna define your, the top ten problems that your ideal reader wants to solve.

In this prompt right here, we are we’re instructing chat TPT or whichever you use, to look for the most pressing problems of your ideal reader, based on the specific criteria. The criteria we’re using is directly from the book.

These are exactly the criteria he’s saying. Now we got this from and I’ll I’ll show you a trick on how to get this information from is you can take these books that you wanna analyze and you can you can create your own dataset from them.

You can you you can create your own knowledge base, and then you can use AI to craft prompts that follow the specific instructions of the book. And I’ll show you how to do that, in a minute as well. So the first step is we wanna take this. I’ll do two example audiences to show you.

Let’s start with, in my case, I wanna start with pop it in. I’m gonna go with, let’s go first time managers. So ideal reader, just replace this.

And then what it’s gonna do is it’s gonna you can use chat GPT for this, which which will give you pretty good results.

Or another one is you can use is scholarly GPT. So what’s great about that one is it’ll pull, its knowledge from a massive dataset of, papers.

So we’ll we’ll do that one next and you can see the difference. Now these a lot of these are spot on if you read them, and it’s quite detailed as well. So once it lists the ten, then it’s just a matter of your you take that ten.

You can put it in your scoping document because you’ll save it for later.

But, we’ll go through.

One that I another one I’d wanna do as an example and just to show you how, you can get some pretty detailed information, especially on the research and discovery phase, is, let’s do it with scholarly and let’s do it for new dads.

Right?

And just to show you how broad, you can you can make this. So this will be new dad. You can also do it new new, new moms entering the workplace, new dads entering the workplace. There’s a lot of you can choose any topic, and it’s really gonna help you dig deep. Now what’s cool about the Scholarly GPT is that it’s basing it off of actual studies and whatnot so that you’ll find the accurate the information is pretty accurate.

And the same sort of concept, you just you take this in, add it to your scoping document, and then you can move on to the next step. Now, I don’t wanna it’ll it’s a run out because of the time. But the next step on that would be now the step is optional here is to in the book, he recommends, to take once you know the the top ten problems, so a new dad’s case, you know, in this case, it’s gonna be balancing work and parenting, sleep deprivation, financial pressure, lack of personal time. As a new dad, I can tell you this is all a hundred percent accurate, as well. Dealing with mental or no physical health neglect, adapting to change self identity. So a lot of these, what do you suggest now doing in the book is to take this information and to write a survey.

So, again, you can use chat GPT for that. I included a prompt if you do wanna do do that. There’s a a GPT called survey, creator GPT. I’ll open that for you.

And what you can do is you can paste the there we go. You can just paste this prompt, if you do wanna do that inside of that. And what it’s gonna do is it’s gonna, create a survey that has two parts. It’s either a survey question or a survey interview that you can send to different people.

I put the output in here for you. You can see what it looks like.

And this is the output. It’ll put it on a scale of one to ten. And because you’re we I recommend that that GPT that you use because it follows best practices for surveys and whatnot.

And then, of course, you would send this or interview, your one reader. In this case, it’s new dad. And you’re essentially trying to figure out, okay, which which resonates with them, the most. And then based off that, we would move to the next step.

So the next step after that is, you know, let’s say that we we are we speak to dads. We’re like, okay. This problem really resonates or it’s first time managers. In this case, what we would do, I know I went through this right here. Let’s go to this is a new dad.

Okay. Here’s the delegation. So I’ll go through I know it’s delegation, time management and delegation.

So what you do is you take this prompt and copy it. Now what this is gonna do, it’s gonna really dig deep into that specific problem, and it’s gonna use the criteria from the book, that we talked about. Because now we know the problem. We wanna understand the goal.

We wanna understand, what we talked about earlier, any questions they have. We also wanna understand any frustrations or problems that they have, related to that specific problem. So we’ll put that in here, paste it, and go up target audience. Here we go.

So first time managers.

And now what’s gonna do, it’s gonna based off the criteria of the book, it’s gonna really dig deep and so you can get in into the mind of the, the reader.

And this is building now we understand the top ten challenges. We we’ve narrowed that down to getting into the understanding the the mind of the customer, the the reader, and crafting our table of contents and also our book title as well. Now what I did in this case is you just copy and paste it, put it in your scoping document, and you can study it later. And it’s pretty detailed stuff. Like, it it it talks about personal and professional growth, why they’re motivated profile. It goes into detail quite a bit.

And if you do read the book, you’ll see that these are aligned with with everything that he mentions to, to do. You may not agree with all of it, but we’re using his criteria to, define the to define the stuff. So next is to, get an even deeper understanding.

Now now we know it’s first time managers. We know the problem. The core problem is effective delegation.

Now we wanna get in to deeper understanding. And we for effective delegation, we wanna know which skills they wanted to develop. So we’re gonna ask AI, specific questions, including why questions.

We’re gonna we’re gonna wanna know the the, the skills it wants to develop, the frustrations and the fear, any specific questions, and then any goals. And then we’re gonna ask we have specific criteria that he discusses in the book to get an even deeper understanding. So So what we’ll do is we’ll paste this.

And remember, all of this information we’re gonna be using for our table of contents and our book cover as well, which is I was pretty surprised the book. The GPT nailed it quite well. So we’ll paste this in.

Here it is. So d and this is deeper, deep in our understanding of the most pressing problem identified earlier, which, of course, was the delegation for our reader. We click on this. And now it’s gonna give me specific skills that the the reader wants to develop, specific questions it wants, answers to.

Because remember, we’re we’re promising something in this book. Right? So it has to be actionable because it has to be a useful book. So what we’re doing is we’re layering in and layering it, and we’re we’re getting to the meat and potatoes.

But because we’re going it from different angles here, we’re coming from a skill development angle. We’re coming from a fear and frustration angle. We’re coming from an answer and question angle. We’re also coming from a goal angle.

We can tackle different promises, and we can test which ones resonate better. So that’s that’s the ultimate, goal that we’re doing here. So, again, copy and paste this, put it in your, your scoping document.

Now the next step when that’s done is now we get a handle on our most pressing. And I’m I’m sort of going through this because we’re limited on time, but, ideally, you’d wanna analyze this and and read through it. I did this do with copywriters as well. So I’m gonna there’s a book called, Creative Under Pressure that I’m gonna write because it identified with copywriters.

One of the biggest challenges is wanting to, maintain creative or be creative when they’re still facing all these tight deadlines and they feel rushed.

So that’s a pre engaging topic. So I’m gonna write a book on that as well.

Let’s do the next step. Craft a tangible promise. So this is the fun part. Now we know the problem, the core problem, delegation, you know our audience. Now we’re gonna ask ChatGPT to craft a clear promise that we can start testing. And, again, this is the structure of the book, to the letter, including the skills, the promise that they need, the fear frustration, the promise that addresses that. We paste this in.

So here we go. So the first one is the need to craft a promise, is skill development. So many new managers struggle with establishing authority while maintaining a positive relationship with former peers. Here’s the promise. If your new manager finding it challenging to balance authority with, camaraderie among your team, then this book will teach you practical leadership skills. The next one is understanding the fear and frustration.

The another one is the identify the problem, new managers. Asserting authority is a good one. You know, if you’re a new manager pondering how to assert your authority effectively without alienating your team, this book will offer you clear guidance. So what we’re doing now is we’re aligning the the promise based off the, problem, but this we’re we’re categorizing the problems, again, based off skill, fear, question, or goal. Now once we’ve done this, we have our promise, we have our need.

You can go on to the next step, and you can test this if you want. You can take this prompt, put it into the survey GPT. And what what that will do is it’ll craft a series of, survey questions that you can either email, or if you want to, you can interview them. And the goal of that is to determine which promise out of everything we just mentioned sort of resonates with the reader, and then you can you can use that to move on to the next step, or you can just use chat tp t. I’m not gonna do this because I’m I’m pretty confident in the results that that chat chat t p t is writing. I’m gonna move on to the next step.

He talks about in the book, you know, who the book is for and not for.

So what I’m gonna do is now I know that the the reader, I know the core problem. Now I wanna draft who the book isn’t for is not for. And I wanna not only decide who the book oops. Sorry about that. Okay. So the next step is we’re gonna we wanna write, or decide who the book is for, who the book is not for, and what the book will not cover. So now Chat EPT understands our audience, the core problem.

It also has a handle it can also tell us, okay, who is the book not gonna cover, and it’s gonna write that for us here. Again, these are all the requirements that it talks about in the book, with clear examples of each one. So then it’s just a matter of pasting it in. Now this is important as well because this is gonna be one of the first sections on your book that, and he talks about, you know, you wanna highlight exactly who the book is for, who it’s not for.

So when I look at it right away, I’m gonna say, you know what? This book is for me. It’s not for me, and I’m gonna make that decision. And not to go really broad, because if you go broad, you get a lot of four star reviews.

It’s like, oh, this was a good book, but it wasn’t really for me. You wanna avoid that. And by highlighting who this for isn’t for and being ultra specific, new managers who wanna learn how to delegate, It’s not for, leaders with a lot of experience.

It’s not for non manager skills. Like, it it’ll break it down for you. I’m gonna include this in the the table of contents. So I would copy and paste this, put this in the scoping document.

The next step here is to write a recommend recommendation loop. Now this is cool because a recommendation loop is he talks about it, and we’ve all done this where, okay. I have a problem, and let’s do presentation. So I have a presentation coming up. You know, I’ve never done a presentation. I need to learn how to do this.

I’m talking to a friend at work. A friend says, yeah. Yeah. I I was doing presentations.

I read this great book. You should check this out. Oh, what is it called? I go read the book.

I implement it. I hold a successful presentation, and then I recommend it to someone else. That’s called a feedback loop. And in the book, he recommends that you write that, and it’s a dialogue between two people based off your specific problem, which is which is pretty cool.

So I’d paste that in as well.

And remember, I’m I’m layering this off of, each step. So now it’s gonna analyze it based off the problem, and it’s gonna write a a, a recommendation loop for me.

And, of course, what I would do before is you you take that. Here’s the recommendation that it, it did before, and it breaks it down for you. It’s triggering the need, mentioning the stress, and it’ll create a dialogue from start to finish. In this case, it’s, you know, she’s, Saris is is struggling with her colleagues. She’s struggling with her new roles in the manager and delegation, and Tom gives her advice, recommends this book. She applies the book, and then they call it closing the loop where she she’s like, hey. I had a great experience, and then she recommends it to a colleague.

So that’s what that’s what it’s, he refers to. And, so this is gonna write a complete recommendation loop for you as well. And, again, copy and paste that, put that in your scoping document, and move on to the next step.

Now we get into the fun stuff, which will be the table of contents. Now table of contents is, it’s, we talked about that before. It’s there’s a specific criteria he says to focus on. It’s solving the problem. It’s actionable.

So we’ve taken all the criteria from his book. We’ve taken the exact output that he suggests, and he gives some great examples. So we’re just gonna copy this in.

And now ChatGPT knows, who the book is for, who the book is not for. ChatGPT knows the core problem we wanna solve. It’s recommended potential promises, to solve that problem, identifying a goal, a challenge, or frustration depending on which angle we wanna go with. Now based off that information, gonna go ahead and it’s gonna draft a table of contents for me.

Now the, and now what you wanna do at this stage is you’ll take this table of contents and you can start testing it with people. You can put it in front of new managers.

You can ask people for certain feedback. You can tweak it. If you’re not happy with the first run, then, of course, you can, you can just have it rewrite it as well.

So I took this well, it’s running through because of time right now. Put it I put it into the table of contents here, and, it was spot on. It, I like this one better because it it it laid the foundation. One trick I had, if if you do so he does mention too, if you’re gonna write a useful book to make sure that it’s it’s timeless.

Right? It’s it’s not to not to align it with certain technologies that won’t be around in, say, a year or two years. Right? So one thing that I did is they’re the business book here on, like, the top one hundred tools you need to succeed.

And in that is the delegation process or as other business, frameworks that are using the financial world, like balanced scorecard.

So you can take these proven timeless frameworks and you can ask AI to, draft a table of contents around this framework that then aligns with your reader and the problem they wanna solve. So that’s gonna solve sort of the timeless take that we were talking about.

Next step we do after that is the book cover. Now this this is a fun one as well.

The book cover is there’s certain criteria that, we talked about in there. Now this one, you want to update a few things, on this as well. So you wanna paste this in just because it’s a bit more accurate. And it’s gonna give you ten potential book titles. So I put first time managers and most pressing, which is delegation, which we figured it out.

So now it’s gonna suggest some book titles.

Some of them you like, some of them you won’t. Some of them for there’s other titles I gave, and I’ll show you in a second that I love.

The copy running one, I absolutely love.

And, the the original title that it said, I made some tweaks to it. Now this is the criteria he recommends as well. You could use, copywriting formulas here if you want. There’s other formula that you can find. Test that. But this is based off the criteria he suggests that’s embedded into the into the, the prompt.

So now you have your titles. And, of course, you can you just you paste it in here. And now you have your table contents. You have your, your title.

You have everything done in the first part that he talks about, which is your your scoping document. So you’re like, what’s the next step? So the next step is to, take this information and you can use some type of writing tool. What I use is, it’s a lifetime value.

I don’t know if anyone’s ever heard of Atticus.

So there’s three books that I’m I’m gonna start, writing. The first one is the one we just went over, is the effective delegation for first time managers. I think that’s a great a great title.

This is the outline that I talked about, which is based off the framework. So it’s, I have my outline. I have the premise. I have the title. I can start testing it, and these are the the the other headlines that I I may test as well. And that’s all from the scoping document. It took me about a half hour to put this together.

The other books that, based off other research I did, the other book I wanna write is, of course, write useful books with AI, which is the process I’m going through right now. I’m gonna take that and I’m gonna write a book on it, as well. Well, that’s an obvious no brainer. And then this one, which is really cool, is creative under pressure.

I went through that exercise, and I told you earlier that copy that was one of the top challenges that I realized with copywriters is this need to feel to be creative.

But how do you juggle that, especially with all these tight deadlines? So it’s offering actionable tips and incorporating AI or some angle I have to think through on it.

So you put your title in there, you put your headline.

And, on the next step in here, another this is a big one as well, is the drafting.

So, this is all about writing, and you may agree or disagree on this approach, but, the there there’s plenty of books in that right now that are a hundred percent AI written that are making a lot of money.

If you wanna go that route and there’s a certain style you want, this is how you can do it. What you’ll do is you’ll take and I’ll include the prompt for you as well.

You can copy and paste this prompt into, chat GPT or any any that you want. And what this is gonna do is it’s gonna write a style guide for you based off your writing that you want. Now when I say style guide of your style, what I’ll do is let’s start a new one here. I’m gonna paste this in. This is a book that I really, really like. This is a book on delegation that, was was number one seller. It sold really well, and it tells an engaging story.

It, it’s not dry. It’s like a new manager. What he is what he experiences. There’s a lot of dialogue. It’s just a great writing style that I like. So all you need to do is if you find a book that you like or someone else’s writing, it could be a blog, it doesn’t matter what it is, then just go ahead and copy the whole chapter and paste that into the prompt. And you wanna find the the section here where it says examples right here, and just go ahead and replace that.

Okay? And then enter. And ChatTPT is very good at this. Claude is very good at this as well. So it’s gonna analyze this writing style, and it’s gonna write us, a, style guide for me. It’s gonna look for pattern recognition, adjectives, adverbs, and it is spot on. And it’ll give you an example, at the end, this will pass one hundred percent AI detectors, guaranteed.

It’ll it’ll show as one hundred percent human writing because it’s basing it, of course, off the human human writing. Right? So when this is done, you can take this.

And just before you’re gonna write a book or if you just wanna do an outline, with your spit draft or what it is of that chapter, you do very high level. And then you can copy and paste this, and you can see how it’s doing the dialogue, which is just exactly how I wanted. You would copy paste this in here. Save this as your style guide somewhere. You could put it in the prompt if you wanted to.

Okay. And just, write like me.

And now you have your own personal style guide that you can use. And when you’re starting, a prompt, you can just, you know, copy this, put it in here. This is gonna tell ChatGPT exactly how you write your your the style guide, everything it needs to know to emulate your running stuff. And then you can just put your outline here or what you wanted to write. It’ll emulate that for you as well.

I’ve done that with with these sections. So here I’m at with the to taking that process. And keep in mind, this this was a day. Okay? This is, like, maybe three hours getting to this step.

Effective delegation for first time managers, table of contents, the the the book titles that I’m gonna test, the introduction, the all the chapters, what’s book covers and what it doesn’t. I have all that in a scoping document. So I can just take this, copied it, put it in my writing style, and chat GPT will write it. Here’s the first, here’s chapter four foundations of delegation.

Here’s what it’s written so far. It’s the dialogue I want. It tells an engaging story of a new manager who’s learning how to delegate. He has the specific problem that I’ve discovered, the specific scenario, the specific problem, sort of promise, and it also uses the framework from this business book as well. So it’s timeless as well. Right?

And I’ll repeat that process through each, for each one, including the preparing to delegate, and then I’ll just rinse and repeat.

A tip on this is to, especially if you’re looking at a certain, topic is to, if you can find it, like, this was on AppSumo when it was available. This this is a database. So what you can do on these is is find a book or a topic that you like, and then you can add let me go to chatbot here.

You can go in and you can create a prompt, for it. You can upload the book. Okay? So all of these are books here that I that I’ve uploaded, including, like, patient dataset.

So it’ll only pull from that. And then you can you can instruct it to act as a writing coach and that author, and you can put your prompt in here. And then you can use this as a reference guide when you’re doing your research as well. Now a a trick on this as well, if you’re if you’re reading a book and you wanna create your own prompts or or concepts, is, ask this to use the book as its own dataset and then ask it to explain the concept in the chapter.

And once it’s explained the concept, then ask it to write step by step actionable, process to achieve that concept and then ask it to turn that instructions, that step by step process, go to chat GPT, and explore. You’re gonna see different different type of, GPTs that you can use here. One of them is called, prompt.

Here we go.

And you can pull this up. There’s prompt engineer, prompt perfect. That that’s a that’s a good one. You can paste those instructions into prompt perfect, and it will write a prompt for you to achieve the exact outcome that the author suggests based off his criteria.

As you can see, yeah, that’s pretty powerful, and you can align that with different books, and different strategies that you want depending on the angle that you wanna use. So if you can get a hold of this, definitely do it because you can build your own your your own datasets.

That’s it, in a nutshell.

I’m gonna put this online in one of the groups.

It’s gonna take me, I imagine, about two weeks to publish the book on delegation.

I’m gonna publish it to Amazon. I’m gonna put it up, and then we’ll see how it goes. But, it’ll be interesting. And then I’ll share additional processes on that as I go through it as well and all the prompts. So go ahead and bookmark this, this page, and I’ll share it with everyone as well.

And just a systematic process. You know?

Go step by step and and learn as you go, and then you’ll see different opportunities and and go from there.

Any questions that I can answer for anyone?

Jess had one. How are you planning on testing the titles?

Well, that’s you can do a survey. Right? It’s you can I can put it in front of people?

You can find first time managers. Right? You can test them. You can do interview questions, or you can send a survey if you want. K. Easy.

There’s a test I forget what it’s called. There’s a tool we’re at. You can actually pay as well, the split test. And people you can use Google Ads if you wanted to test book book titles as well or book covers.

I’m not gonna do any of that. I think that AI is to the point right now where I can get a pretty good idea. Like, I’m I’m more than comfortable with launching with effective delegation for first time managers. I think that’s clear.

It meets the purpose. It’s spot on. I’m not gonna see how it goes. But, but, yeah, the you can, and I’ll I’ll forget I forget what tool it is, but I’ll I’ll send it over.

He talks about it in the book that you can use to test as well.

I think Naomi just she chatted over Liza.

That’s the only chat that I use to, test different ads.

So you can It could be.

It could be.

Testing, and there’s a really wide variety of criteria you can choose from.

What’s it called? Sorry. It could be the one I’m talking about.

It used to be called UsabilityHub, and they’d be branded as Listener. And you can do five second tests. You can Yeah.

That’s the one.

Upload up until six different yeah. Yeah. I you can do without a subscription, you can do tests with one question, I think, one or two questions, and then just pay for that test.

And I think it it’ll cost, like, fifty dollars per test.

Yeah. That’s the one he talks to. I’m pretty sure that’s the one he talks about in the book.

Yeah. It’s a great, great platform. I’m busy over here.

Is anyone here writing a book? Anyone have any plans to write a book at all?

Abby and I are both writing books right now.

Are you using AI at all?

Or I don’t I would imagine.

I don’t take my word for it, but I I don’t think Abby is. I am. So, but this is really helpful because I’ve, I don’t know. What I’ve been coming across lately when I’ve been doing work is, between chat g p t, and then I’ve been getting into Claude, and then, oh, I just started on another one.

But I found it interesting because I did the same process the first few steps, kind of similar to yours but different. And I couldn’t believe I was using ChatGCT four, like, the whole thing, and I did it two different times and two different things, and I couldn’t believe how incredibly different the outputs were.

And, so I was like I don’t know. I think where I go a little bit wrong with AI is I like to see the different outputs among the different tools, and I struggle to stick with one because I like a piece of one, but then I like a piece of the other. And, and then I don’t know which one to commit to, and then it gets really jumbled when I’m trying to keep, you know, the whole conversation going with the chat so that it remembers and tracks and I don’t know. So that’s just been my I don’t think I have ADHD, but I definitely have an organization problem. So I you know, that’s just what I’m working out with as I write the book. So I appreciate the process, Shane.

Are you using Scholarly to, the so when I did the the spot on what Scholarly is really good as it’s, like, list the specific problem of this group, and then it links and it references actual studies.

Yeah. No. I haven’t. I was actually searching for that because I I hired a freelancer to do some work for me, and I’m like, I know there’s one where they will reference journals and things like that. So I appreciate you saying that. Yeah. I need to get it.

It’s in there, the link. I did link to it as well as it prompts.

And I did use Scholarly. I found the results were, were really good with Scholarly. There there’s a few of them in there that and the I like how it references. Another, search engine I’ll share my screen with you.

This is a really good one you’re gonna like.

And I’ll do one with you right now is have you used, perplexity at all?

No. So perplexity is cool because what it does is so let’s take this the core problem here. Okay. Here we go.

Most pressing problem. So what it’ll do is it’ll actually pull different references from the Internet, and, I use this one quite a bit. So let’s go here. This is fine.

Identify the most pressing problem of, let’s do, like, first new dads. Right? And what it’ll do is it’ll search, and it’ll pull and link to the actual references that it pulls. So this is searching Bing right now and using Bing.

And it’ll it’ll still stick to this criteria, but it’s gonna give you it’s gonna link to actual sources as well. So try this one.

Okay. Love it.

Difference between perplexity and Scholar GPT is what one scholar is peer reviewed and perplexity is just pure quality.

Everywhere. We it’s, like, pulling different like, this will pull from Reddit forms. Like, see all these here. Right. These are all the places it’s pulling it from.

Yeah.

What’s cool is that you can see like, some of these are yeah. A hundred percent is gonna be right. Some of them are are, you know, advice for dads. Some of this I can okay.

Just a heads up. Let me let me also explain this. I can control these rankings as well. So we’re we’re doing this now where these are pretty easily to, to manipulate these rankings as of now because they’re trying to figure out their algorithm.

Like, back in the days of Google when it first started, you know, it was easy to rank.

And the thing to be careful about this is, like, if I put in into this right now, I said, you know, will AI take over an industry?

It’ll say no. But then if you look at the sources that it’s referencing, these people have a vested interest in AI not taking over the industry. So you have to difference with this one.

However, now this one right here, scholarly, this is gonna pull from, is, two hundred million plus resources built in. Like, it’s an actual database, and these are, like, Google Scholar, PubMed.

So you can pretty much trust these results. Right? You still wanna verify, obviously. Right?

But you’re gonna you’re gonna get some pretty good you’re gonna get some pretty good information from this, and it’ll reference the sources as well. What I would do is another option, if you’re doing your research, is to take this. Okay? Find a assign a study or a journal and upload this to so all of these files here, these are books. So if you buy a book from Amazon, okay, you buy a book, you can upload to your own dataset, and then you have your instant look, I don’t read books anymore. I ask for summaries, and I and I create a bot that analyzes the book for me, just answers it when I need the information.

That’s a better approach to take if you can.

And then find a journal or a study and then just create prompts and a bot, like a chatbot, to analyze the different stuff. Right? Like, we use it for datasets for patients, write great leads, all that stuff, and that’s what I do now anyways. This is great for research. Amazing for research.

On that note, Andrew wants to know if you can recap the different tools and GPTs used in the process and what they do and how they connect.

Just so they’re all all the you mean the tools is in, the prompt tools or the different I think the one that I’m most interested in is how the one that you were just showing us, the four AI, where you can build the knowledge base from books. Like, it Oh, okay.

Yeah.

Connect to chat GPT. I got it.

My I was just curious about So this isn’t connecting to chat GPT.

This is, this is creating your own knowledge based dataset. Okay? So this is this right here is and and that’s a different so chat GPT pulls from a a a data it’s itself well, not self learning, but it pulls you can create your own dataset from this. So I can upload a book, a document, and then I can create a bot to only analyze that specific book or document and become an expert at that and then ask you questions.

Okay. And and what’s what’s stopping you from, like, I don’t know, putting a a PDF of the book into, the custom GPG, like, knowledge base instead. Like, why, like, why doesn’t that work as well as this?

Because this is this will there’s a with this specific tool, it’s not, it’s not just chat chat DBT. This one you can use, Claude. You can use a a bunch of different, bots as well. So if you open this up, you have different options, and you can also pull API. So you’ll get different results from different ones.

One of the issues is with chat g p t, it may not accept because it’s copyright. Right? It as soon as it reads that like, if you put this into, perplexity, it won’t do it because it it’ll say it’s copyright.

Even though it’s my like, I’m not selling it. I’m not doing any wrong. I’m using it from my own knowledge. I’m not sharing it.

Right? So you this just allows you to to bypass. It’s not it’s more like a third party. That’s why I like it.

And more importantly, the different, you can use you’ll get different results on what you go with. Right? And you can also do your own custom, API, and you can actually get it to do stuff if you want it to as well. You can do this with chat GPT if you want.

It’s not gonna be I prefer this, as well because it it remembers it. It’s always there, and you can just kinda build on it. Right?

Yeah. That was close.

You mean, I think you can get this still, I think you I don’t know if this lifetime this was a lifetime deal, and it’s a steal if you can get it. You get, like, more than enough credits, and you’ll save a lot of cash.

And you got it on that too well?

Yeah. I don’t know if let me see if it’s still available. This is the best one I found.

This is amazing for research. Absolutely incredible for research. Here it is. Research anything with AI.

Now it’s off. If it if it comes back again, I’ll let you know, and I’ll let everyone know. But it’s it’s spot on. It’s, I love this.

This is, like, one of the best tools that I use.

Who doesn’t? Right? And you you can hook this up to Evernote and create your own knowledge base. Right?

All that stuff. All those little bits of information that you’ve always saved and you don’t know what you’re doing with it, you have instant access to it with AI. Right? And you can you can sorta have fun with it.

That was great. Yep. Pardon me?

I said that was great. Yeah.

It’s fun. Combative. It’s, it’s fun. I’m I’m gonna publish the book.

You guys can hold me that too. I’m gonna I’m gonna put the link on. I’m gonna publish the book on delegation in about two weeks, and I’ll add to the process as we go through in including the right like me.

And let’s see how it it goes. Right? There’s there’s a lot of books on there making a lot of money right now that are hundred percent written by AI.

So Mhmm.

Jess has a question.

So if you’re going back through and checking to verify that everything’s accurate, Shane, do you have, like, scope on that? Or, I don’t know. I I, again, hired a freelancer to help me out with, a talk I’m gonna be doing been doing using AI to kinda, I don’t know, just put something together. And I did pay and then, also, I hired the same freelancer when I was doing a competitor audit component of an email program audit.

Mhmm.

And and so I I just was curious if you had any suggestions about when you’re using AI but need to verify any tips, things like that? Because I found in the first like I said, the first time I did the g chat g p t competitor audit, it seemed very spot on when I went to verify on all the competitor sites or socials of what they were leading with messaging wise. Then I did it again on ChatGPT, and I literally asked it.

We’re making assumptions. Right? You’re not whatever.

And he goes, yes.

These are just industry, assumptions, whatever. And, and it was completely off from what each company was really leading with in their messaging, whatever. But, anyway, my point is is, like, I’ve realized the need for a lot of double checking and triple checking, And I was just wondering what your experience was with that with AI.

It it depends on the topic. Right? Like, if you’re talking data where, you know, actual numbers and stats, for sure. But, like, delegation, I’ve been doing it all my life. I’m basing it.

I’m asking AI to, because one of the concepts that’s useful is, like, make sure it’s timeless. Right? It’s it can it can be applied now or twenty years from now, and and I’m just using a proven framework on a business, so I don’t need to verify anything. Yeah.

If I was asking for statistics on delegation or along those lines, I would hundred percent verify it. Right? But if, you know, but it it depends on on what year you can ask. Can you can control it in the prompt.

So, k, we do use we do write stuff for for doctors. Okay? And we do JR, which is he’s twenty years old. He’s not a doctor.

He writes articles using AI on very medical like like, pro like, very medical content, prostate cancer, and he pulls stats. But what he does is he uses we we take, like, the prostate society, we take that database, and we tell AI to only use information from that database. So we’re controlling the source.

Okay. Right? And and if you do that, then it’s not it’s not making any assumptions. And you can in the the tool that I showed you, if you read those those prompts, like, I’m very specific in what I’m saying.

Right? It the the this is this is what I say for the for the book, and this this will give you an example. So I say, as a nonfiction coach, your job is to help students write useful nonfiction books by applying the strategies and tactics from the book, write useful books. The main focus is on is providing clear, actionable tactics for writing useful nonfiction books.

Please provide answers using only the language terms and strategies found and write useful books. When explaining concepts, use direct quotes or closely paraphrase the book’s content without adding information from other sources.

So you see I was very clear and specific about what I wanted it to do. Yep. As long as you you can like I said, like, we this is HIPAA. This passes HIPAA compliance.

Okay? So that’s a perfect example. We have the requirements for HIPAA. We give AI access to it.

We have, the dataset on prostate cancer from a reputable source. And any studies that are peer reviewed, we give access to that. And then we create prompts based off what I just said. And we have a twenty year old who has no medical experience writing detailed white papers about a medic that are then signed off by doctors.

Okay.

So it’s all you can do it. There’s two frames of thought, though. A lot of people say not to write a useful book or do stuff that you’re not familiar with. I don’t buy that stuff. I think you can learn anything. You just have to take time to learn it. I don’t I don’t subscribe to that.

But other people say only do what you know. Data always verify unless it’s your own dataset, but even verify anyways. Right? Like, we do we do social media posts where it’s, like, about health, health topics.

Right? Like, it’s it’s prostate awareness month, whatever it is, and then we’ll we’ll pull stats from a dataset. But but we these stats are from reputable sources. Right?

And you can control the your AI bot to pull from those sources.

Okay. So it’s all it’s all about data. It’s all about where it’s getting information from. Right? That’s what it is. But that’s why I love these tools because you can you can the trick is not to and we didn’t call it a trick.

Forget if you use ChatTPT or any of these tools, have your own knowledge base. Yeah. Create your own specialized knowledge base around a specific topic and train your bot on that to become an expert, and it will. Right? So I have a bot for Gene Schwartz. I literally have his book, and I’ve been using it. And now when I have a question, I ask Gene.

Right? And the dataset is his book. Who doesn’t right? It’s like having access to him. Right?

That’s all.

Thank you.

Pretty cool. Right?

Yeah.

I love it. We’re in a different world. Isn’t this crazy?

I have a question that, maybe should have been asked earlier.

But these books, are you using them just to sell, or is this a lead generation tool? And if so, how do you start thinking about what topics to cover in the lead generation tool?

Sure.

So there’s problem.

Yeah.

So, yeah, that’s the reason why. Right? You you you can definitely use it for a lead gen tool. Like, if you’re especially with those, you know, you’re going into, your specialization and your one thing, then let me share my screen. I’ll show you what I do. And, again, it’s all about AI is broadly defined, and I I include AI as different tools that you can use.

But here you can go, like, the delegation. And there’s tools that it’ll analyze. You’re on Amazon. There’s tools, Chrome tools that you can use, which will tell you the different, keywords that people are searching for that topic, and it ranks them by popularity. Right?

So you can, in this case, I would I would use it for lead gen. Like, it’s solving a specific problem. If I was if I owned a business website, I would possibly offer this as a lead magnet. Who knows?

Or you can launch it on this to build your credibility. Right? And now you’re a published author. Depends what it is.

Some people do make a lot of money. There’s there’s, there’s millionaire this guy right here, Chat GPT millionaire.

Where is it on this? He makes about I think it was, like, five k a month.

And it’s, and it’s a hundred percent written by AI. Right? So there is money to be made. It just depends on what you want to you wanna do. I don’t I’m just doing it for fun. I if I make money, great.

We’ll see how it goes. But I am there is demand for it, hundred percent, and I’ll probably make some money. We’ll see. I’ll share everything with you guys. What do you wanna write your book for? Is it what are you thinking?

Well, I’ve gone on a several podcast lately, and I keep getting asked about about creating buyer personas that work, because for a lot of tech companies just really struggle to come up with a clear picture of who it is that they’re targeting.

Okay. Yeah.

That’s true.

Not something that I necessarily thought would be popular, but a lot of my, a lot of podcasts that I’m going on are demand gen managers. They’re talking about ABM or, PPC, and, those are also my target customers. So Okay.

I thought that would be sort of an interesting middle ground because it’s clearly something popular. And, also, it is not really a service that I offer, but it would be sort of a gateway into a service that I offer. Meaning, like Okay. Creating and optimizing landing pages.

Yeah. Hundred percent. So there’s a lot, like so you wanna I think it’s Gene Schwartz. Like, he talks about, you know, it’s all about demand.

Right? Like, you you wanna anything you do, you make sure that there’s a a need or a want. Like, I’m using my own words, but there’s tons. Right?

So I what I would do is, you know, you look at Amazon and you can see other people have written books. I would purchase those books, download them. I would analyze the reviews. I would actually upload all these reviews inside of ChatTBT, and I would create a dataset.

And I would I’ve from those reviews, I would have it summarized. I would I would PDF I would create a PDF of this. Probably do it now if you wanted to. And then just upload it to, the tool that I have to analyze it.

Then you then I would use, like, SEMrush, to look at keyword data and different things. Like, this is also this is buyer personas.

This is great for volume, but look at this. This is a table of contents in your book. Right? Is it this this is telling you how to outline your book based off real data.

So there there’s a massive need, a hundred percent. I would go a layer deeper, and I I would go, like, forget buyer persona. Like, pick a specific, you know, what are they trying to do with the persona? I would dig deeper on that.

Mhmm. Like, here’s a chapter, buyer persona, and example. These are lead magnets. Hundred percent.

And then I my my brand is called Story Logic, and so I was gonna tie it into different story elements, like how what is the villain in the buyer persona? What is the assistant?

What is Story brands does that plot line.

Have you heard of My Story Brand?

So they do great. Demo solution? Oh, different.

No. I’ll show you here. So, here it is.

Create an account and, it’s it’s hero’s journey, basically, but it’s well done.

So they they take the hero’s journey, you know, Star Wars, Jaws, all those books. And, basically, what they do is they they do exactly what you’re talking about. So this and in the end, you can print this, but it follows the the here the it’s a version of the hero’s journey, basically. Right? And it’s a character who starts the problem, meets a guide, gives them a plan. And then what they do is they take this and they they align this to, story brand.

But the thing is that these are oftentimes not something that tech companies are looking at.

Shit. Are you sure? Really?

I I feel like a lot of the because I work with tech companies that are very, very technical, and very complicated. And so they struggle to understand how to take these concepts and apply it to technology because it feels very consumer ish for them. It feels very, it it feels too b to c. That’s the sort of feedback that I get there. They’re not thinking in that sense.

You wanna know a lot more about features and Benefits.

And different target demographics, and they’re thinking about campaigns and keywords. And it’s just this kind of language is they even if they’ve heard of it, they don’t know how to adapt it to their, to their use case.

So we I can tell you what I know works and what we do is you can take especially for that, like, if what they’re really saying is they they wanna better understand their their, their audience so they can they can make more money. Right? They wanna they wanna get in the mind, essentially. So you can if you look at this, and this is the angle that StoryBrand does, is this right here is actually a sales page.

It just it’s it’s aligned differently. It’s left to right. But if you stack these, it’s a sales page. So if you look at the the templates that they have, these are the different templates, and we sell these.

This is if you if you look at this, it’s it’s a story.

Right? And that’s the sell. And you could they spin this for b to c, but you could easily spin that for for for b to b or or tech, whoever you wanted to target.

You could use the hero’s journey and just stack it so it tells a great story from start to finish. And then that’s that’s this does that make sense? Like, this overlay on top of that?

Yeah. Yeah. I get it. I I think it’s great. It’s just I don’t see that many people doing this for a very technical enterprise level b to b item.

But why? I don’t understand. I know. That’s interesting. Why wouldn’t it?

I don’t know why. Because, I mean, like, I I think that a lot of a lot of people in these fields are and people in upper management are typically engineers, and so they tend to be very, very technical.

And they’re not thinking in a creative storytelling kind of way. They’re thinking about the product, and they’re thinking about getting the product out the door as quickly as possible. And then I also think that, a lot of times, the marketing leaders are or the successful marketing leaders are more involved in campaign management. So they’re thinking about bids, and they’re thinking about keywords and platforms and ABM and different strategies like that, and the sort of storytelling layer comes in later, it’s not the top priority.

But it should. Hasn’t Yeah.

I I agree. I agree. I’m just trying to explain. I especially, I most of the clients that I work with are Israeli, and Israelis are known for being extremely practical, extremely, just pragmatic. They wanna get things out the door. They wanna start campaigns. They wanna launch things, and the strategic element of things sort of falls to the wayside.

So Yeah.

Because it if they’re logical, then they would see, like, it’s it all starts with with keyword. Like, the keyword data on Google is basically the mind. It’s it’s understanding what people are searching for, and you use that to feed your campaign, your AdWords. Like, we make a lot of money with Google Ads.

It starts with keywords. I can tell instantly by looking at a keyword where they’re at the buyers or any stages of awareness, whatever it is. Right? Like, that’s that’s this that would be a pretty easy sell.

I don’t know. That’s weird. I’ve heard that. Maybe maybe I’m just in my own world.

I don’t know.

It’s not it’s not just Israeli I mean, this is this is what I hear. This is what the podcast hosts are asking me. Anyway, I appreciate the answer. I do have to jump.

Yeah. But yeah. Thank you.

Sounds like an opportunity, though. If you if they don’t if they don’t know it, then and it’s like it’s such a no brainer, like, it sounds like you could sell them pretty quick.

Yeah. I mean, I I don’t know if it’s something they don’t know or if it’s something that’s hard for them to flush out and hard to actually execute.

It’s too theoretical.

Well, how are they creating ads, though, if they don’t understand how how are you writing an ad if you don’t understand who you’re writing ad for?

Not not that well.

Well, you can. It’s impossible. It it it sounds like they just need to be informed. Like, it’s like, that’s an opportunity to create a process.

Right? Like, it’s a system that will help them achieve the the outcome they want, which is just that’s what I would do. Anyway, that’s why it’s so weird. I never heard that before.

Yeah.

Each is on.

Thanks, Shane.

Yeah. No worries.

Yeah. Thanks so much.

Any other, questions?

Have fun, everybody. I’ll I’ll share this as well. And I said, give me feedback on my book because it’s I’m gonna publish it. Give me two weeks and see how it goes. Hopefully, I get some good reviews.

And Yeah.

We’re looking forward to seeing it.

Alright.

Thanks so much. Okay.