I guess I do have a few questions. Okay. So one I do have my industry or audience, like, figured out, which is, like, med tech, which I like.

But I’m always like so the first part of my question is, like, I wonder if it should be, like, b to b med tech or there’s, like, telehealth. Should I focus on telehealth? Or there’s just a lot of cool stuff going on. So it’s, like, it’s hard to be, like, like, I’ve joined quite a few, like, health tech Slack groups and, like, in these communities, which is great. And, like, I’m getting to know people.

But I’m, like, afraid, like, if someone comes up and like, oh, what kind of b two b health tech do you do? You know? I was like, oh, all kinds. Or I don’t so I’m like, yeah. I’m kinda unsure.

Okay.

I think it’s okay to do all kinds right now while you’re figuring this out unless you have something running in your head around, like, people not having money or not valuing you. So if you’re like, well, b to c medtech won’t value me the same way, then that’s a good reason to eliminate and go narrower or, like, cut out the ones that are poor fit.

And that should leave you with, like, a good group that could be a good fit.

But that’s, like, when I’m thinking of on the sunshine growth model, when I’m thinking of the audience slash niche niche part, it’s under money for a reason. Like, is it the right group to afford to pay you what you should be earning on this, or would a ten thousand dollar project followed by a five thousand dollar a month retainer freak them out? If they’d be freaked out, they’re not a fit. Nope. Someone else can have them. They’ll be fine.

But if they are, then leave it. Then that might not be the opportunity or the the the place to focus on there. And instead, you might need to think more about, okay. If you’re asking me to go more narrow person I’m talking to in Slack thing, maybe what they’re what that person who asked that question about how what you specialize in, has more assumptions around the result.

Like, I would think to focus more on what outcomes do I drive for the audience that I’m talking with. Are they outcomes in selling the b to b tech or, sorry, the med tech, out of the gate? Is it retaining users? Is it upselling them to the next tech thing?

Is it bringing if it’s telehealth, is it bringing someone back, outside of just the one prescription that they got with you, and it’s time to, like, move from acne to psoriasis or something else that might be a common next step. I don’t know. Right? But that’s an obvious, like, I can work with you on upgrading people from the thing they signed up for to the more the greater packages they should have or adding their family into telehealth. Or if you’re a b to b, I bring telehealth into businesses or whatever that might be. Right?

But that’s, like, the outcome more. Like, I make giant enterprise sales for telehealth. So if you want Intuit to put their ten thousand employees on Maple or whatever the telehealth is, you come to me for that. Right? And that’s, like, the outcome more than anything.