Oh, hey. Very excited about today’s training. I’m always excited about the trainings, but, especially excited because all, I wanted this to be really, really practical and actionable this time. And what we’re talking about is how to leverage your podcast appearances, whether, you know, you’ve got some coming up and or you’re planning to, whatever, into high ticket clients.

So do y’all have a copy of the workbook that has the podcast thing in it?

Okay. Great. Because I want you to pull that up. We’ll be looking at it, and I will and we’ll basically kind of use that.

Alright.

Cool.

Let me share screen.

Let’s go.

Okay.

Oh, sorry.

Hang on.

So how to turn podcast appearances into highly good client opportunities and sales. Here’s what we’re gonna talk about, the key elements for a podcast that does the prospecting for you, Mistakes to avoid and setting yourself up, of course, for high ticket sales success from your next podcast appearance. Podcast have been huge for our business, and it’s, like, almost I would say every podcast I have done has led to a new project or a new client.

So, yeah, I could say safely. Even the small ones.

And I’ll tell you how that works, but sometimes it is, you know, oh, you were on, like, a big podcast. So naturally, you know, you would have people wanting to reach out to you and all of that. But even with smaller podcasts, it is totally, totally possible. Hang on.

Caitlin says, I actually know you from a podcast. Hey. There you go. I love that.

Okay. Yeah. See? That’s, like, proof right there. Okay.

So why the big deal? Like I just said, podcasts are huge, and we need to start treating them as a conversion mechanism and not a visibility thing. Like, I’ll talk about this in a bit. But as CEOs of copywriting businesses, as CEOs of conversion agencies, as a CEO. You have to treat your podcast appearance as a conversion mechanism, as a source of sales that makes, like, all the difference in how you show up. Because the moment you start thinking of, oh, I’m doing this for visibility, it’s very different.

But the moment you start thinking about it, like, okay. This is a sales mechanism. I need to treat it as such.

Huge mindset shift makes all the difference.

So if podcasts are so great and, you know, people are seeing a lot of results from it and all of that, then why do most experts lead podcast interviews with zero leads? I cannot tell you how many conversations I’ve had with people who come into working with us inside of intentionally profitable. And one of the things when we tell them, like, okay. Let’s look at your, you know, at your podcast guesting plan.

They’re like, yeah. I’ve tried it. It does not work. I don’t get any leads. No clients.

So the reason is that most of them and this is, like, when we listen to their to their episodes, what we realize and what we have found is that they focus on either impressing the host, which is great, and that has does have its advantages.

But what they’re doing in the process is that they’re not really connecting with the listeners or that specific audience that they’re speaking to. Right?

They a lot of them and this is this is tricky because you, you know, you want to you wanna share tactical advice or you should you share too much, too little. So what happens is they on the side of caution and, as a result, share a lot of great stories. They’ll share a lot of great, you know, anecdotes and all of that. But the strategies or the advice they give is pretty surface level.

So people listening to it and and as an avid podcast listener, I have often, like, been very excited by the title of a podcast, hit play. After through my walk, I’m like, yeah. This is a giant waste of time. Let me just look for something else.

So for a podcast to bring in qualified leads, people ready to work with you, people like, okay. Yeah. I love this. I wanna talk to you about it.

You need to start looking at showing up in a way where you are an expert.

And sometimes that means that you need to present your offer in a way. You need to even your offer, which people again, a lot of, and I noticed this especially with creatives. I’m not just seeing copywriters, but most creatives.

The they’ve evened their offer, whether paid or free, only in the last thirty seconds where people are like, okay. Where can we find out more about you? But there are so many ways of you doing that even in the conversation in a way that is natural.

So these these are, like, three key mistakes that I’ve seen after listening to, like, like, hundreds of podcasts, and, of course, analyzing and critiquing so many of these for, you know, fellow creatives, fellow copywriters.

Okay.

Yeah.

I want you to open up the workbook page two, and I want you to take a few minutes to reflect on your recent podcast appearances. Be radically, brutally honest about the actual results. And then I’m gonna stop share for a minute because I wanna go into the chat. I wanna hear from you. I wanna know which podcast like, if you’re comfortable sharing, that’s great. But, otherwise, I wanna know how many leads, how many clients have you gotten. So opening chat up.

Katie Singh, I any chance someone can pop the workbook in the chat?

I can send you the link. Hang on. I have it. Let me stop sharing.

Oh, I just sent that. Okay. Thanks, Claire. Sorry.

You are faster than I was going back to sharing, which I’m waiting for it to.

Okay.

Cool. So who wants to share first?

Take a few minutes to do this, and then tell me how many leads, how many clients.

Clara, I still haven’t done a proper podcast, but we’re gonna talk about what a what podcast is in just a minute. Okay?

What the listeners? Okay. Yeah.

Looking at lead you mean lead pages. Right, Caitlin?

Because it says lead agents. Okay. Yeah. Yeah. Alright. Yeah. So cool. Good. Let look at them now and Alright.

Anyone else? And it’s okay. If you had, like, no leads or no clients, that’s alright. That is exactly why we are here.

So this is easy. It feels like all the the answers are all zero. Okay, Katie. That will be very interesting to kind of dig into in a bit.

Please. All zero. Alright.

Okay. So we have a lot of scope. Let’s keep going. Jessica and Jessica’s here. Alright.

Cool. So we’re all starting in the same place before we move on. What you don’t wanna measure is downloads and shares. Those are really good.

Those are feel good metrics.

What we always wanna measure are actual leads. So Caitlin brought up a really good point about looking at her lead pages. I would highly recommend and we’ll talk. That is one of the strategies I will have for you. It’s like you want a podcast specific funnel in place. But, anyways, you wanna measure at all points actual leads who either reach out or sign up for your freebie and then convert. Right?

So as we go through these patterns that I’m gonna talk about, because this is kind of building on the mistakes we talked about, these these are slightly more specific and advanced. I want you to think about the last maybe two or three, or, Claire, in your case, the last podcast that you did, I want you all to think about those last few appearances and see if you can spot any of the pattern in your interview. I mean, we don’t have time to listen, but if you have those fresh in your mind, it should be fairly easy to go, yeah. Okay. Yeah. I’ve been doing this.

The first is the autobiography approach, where you spend too much time on your origin story. We’ve all listened to these podcasts where, you know, they generally start with, oh, so why don’t you tell me where did it all start or how did it all start?

If you don’t have a thirty to sixty second version of your story.

You need to get that together right now and one that aligns with what you’re doing and what, you know, what what your business is all about, yes, but also, you know, your why, your values because this is where you’re establishing that rapport. No one really wants to hear about, you know, anything that’s not really connected with how you would be able to help them or how you would connect with them on a more personal level. So I’ll give you an example. My, you know, slightly longer version of the origin story because we get this so often is is okay. So podcast guest, host asks, so, Pranun or so Pranun, man, tell me a little about how did it all start. Right?

And here’s my spiel.

So for me to tell you this, let me take you back to two thousand and eight. Our daughter was nine months old, and I was out of my mind, and I really needed something creative. So I started a blog called The Mom Writes. That was my introduction into online writing.

Fast forward a few years, two thousand ten, mine got really, really sick, and he was on bed rest for a year. And it was, you know, a really difficult time because he was the primary breadwinner, but then my blog was bringing in part time income. And it was actually a blog reader who reached out and homie when, you know, I was sharing about him being sick and being on you know, being so unwell and doctors not being able to figure out what was wrong with him. Blog reader told us to check out and get check his inflammation levels and get his pH level tested, and we got that tested.

Lo and behold, he started responding. He was off medication. And two thousand eleven, we had to take the decision of whether he would go back to work or we would start, you know, turn this part time blog thing into a more full time business. So we decided to give ourselves a year and see how things would go. And, well, fourteen years later, here we are.

That’s my story in a nutshell, which may lead to, you know, follow-up questions, etcetera, which is fine. But I don’t get into anything else. It all focuses on the fact that we start I start I’ve been writing online since two thousand eight, so I’m establishing instant expertise and authority there. It focuses on the fact that our family values, you know, the the fact that we we’re dealing with chronic illness.

We value working. We decided to get into business together. We took a chance on ourselves. These are things that EvoHealth actually reached out to me about after listening and, like, saying, you know, my husband and I were in the exact same boat.

Or my you know, I can totally relate to what you were saying about wanting a creative outlet because I’m a new mom, and I I love my baby, but I really, really want something to do. So that’s the whole idea of your bio section of your origin story.

Distill it down so it’s tied in to what it is that you would want your listeners to know about you and connect with. Next up is the generic guest.

This is the one that I’ve seen the most often when I’m critiquing podcasts for our intentionally profitable clients.

Everyone’s like, they like, you listen to one podcast, you listen to the second one, you listen to the third one, they’re saying this exact same things.

And while I am a huge fan of having signature talks and of having signature topics and all of that but if you are going on a podcast to talk about email marketing for, say, wedding planners and you’re going on another podcast talk talking about email marketing for, travel creators, I’m doing I’m giving you those examples because I’ve done both.

You want to tailor your message to that particular audience. You wanna think about specific use cases for those particular listeners. So for instance, when I did wedding pro CEO with Brandy Gaur, I, yes, I had written for wedding professionals, but I also looked at specific use cases for her listeners where when we were talking about the different sequences, I could give, like, specific examples that they could, you know, use and implement, which is why that then led to people reaching out and saying, okay. Yep.

This was great. I’m a wedding photographer. I would love for you to chat with me more about, you know, whatever it was that I discussed. So point is you can talk about email marketing, but you need to know your audience and you need to tailor examples to them.

Value overload.

This is the exact opposite of surface level tips.

This is where you’re giving them so many tips, but they’re not really connected to each other or building on one another.

So if you are going to be going in and talking about, say, conversion optimization for sales pages, you wanna keep it to three or five because that’s pretty much it.

And when you look at three or five, you want that okay.

When I’m talking about tip number one, let’s say I’m talking about, say, optimizing the headline section, then I’m not going to jump from headline to the close unless, of course, the close is a part of it is, like, tip three. So keep it chunk it into three or five. Those are, like, the easiest things to keep in mind. I have sometimes talked about more than five things in a podcast depending on how long it is, but going deep into three or five keeps it more memorable. And, also, remember, people are listening to podcasts when walking like I do or driving like Mike does or at the gym or while doing laundry. So you want it to be really, really memorable, but just, like, chucking a lot of content in them is not the solution.

And then this is the other one. There was this podcast that I listened to, as part of a critique that I was doing, and it was a little awkward. Why? Because the I knew that the copywriter on the other side had so much to share, but they were just waiting for the host to keep asking them those questions.

Like, that would bring out the goal. Like, oh, but they didn’t ask me that. That’s okay. Sometimes that you’ll come across hosts that are not great host.

It’s just part of that equation. Not every host is a great interviewer.

But, yeah, that is, anyways, beyond your control. Point is, as the expert, you can always guide the conversation.

So for instance, let’s say you are invited to a podcast to talk about welcome sequences.

Right? And you want to highlight the mistakes most people make with the sequences before you get into how to write it and all of that. And this the host has gone from introducing you, getting your origin story, talking about the importance of outcome sequence, and they’re like, okay. Yeah. So let’s talk about how do how do how do our listeners get started with writing a welcome sequence.

And what you do is you pause and you take a breath and you say, before I would love to get into that, but before we do that, I’d like to draw attention to the mistakes I want, you know, our audience to avoid because the last thing you wanna do is write a sequence only to realize you’ve gotten, you know, all of these things wrong. So let’s look at and then you then you move into whatever it is.

So have a structure because you are the expert here. You know what your audience and, again, remember, you don’t wanna think of them as just listeners. You wanna think of them as leads. What is it that you would want them to know before they come to you? So give them that and get into the habit of directing those conversations.

Okay. Before we move on, which one of these four patterns can you recall yourself? Or and if you haven’t, that’s great. I mean, it doesn’t have to be, but these are the four that I’ve seen the most.

But if you can relate to any of these and you can go like, yeah. I’ve been doing that. I’d love to hear that. And it’s also this is like an audit for y’all.

Okay.

Claire, probably value overload. Okay. Katie, also probably value overload. Caitlin, I want to conclude this origin story.

Alright. Yeah. We’ve all done that. Mine has come about after years and years of going on podcast and distilling it down.

And the other thing I okay. I highly recommend all of you do is listen to your own podcast. I would avoid it, like, anything. I just don’t like listening to myself, honestly. Like, I don’t listen to any of the trainings I do, but I had to get into the habit of listening to myself so I could spot the gap, and I could see what would make my next interview stronger.

So yeah. Because you wanna say, I wasn’t expecting to be asked about it. I yeah. I know.

Right? I mean, like but this is, like, the one question most host will ask. Yes. Someone some will avoid it.

Some would not avoid it. Some will skip rates right to, you know, whatever it is they brought you in for. But, most of them would ask. It’s always good to have, like, a short or really tight version of your origin story.

Perfect. Okay. Cool. Any tips for being more specific with examples when the show is not specific?

Okay. Katie, that’s a really good question. Do you want me to answer it now? Do you want me to answer it at the end?

Whatever is your question. Okay. Cool.

Let me answer it at the end because then I’ll lose my chain of thought.

The ones that have gone well, we predetermined the questions. Yes. Exactly. I logged in them because I prep my responses out loud when I’m practicing. That’s a really, really good strategy. And, yeah, I love it too. Mine loves it even more because, like you, he likes to, like, prep his responses and, you know, just kinda say say them out loud so you can see how they sound and all of that.

But, sadly, I often find a lot of the copyright a lot of the podcast host will go like, we’ll keep it free flowing.

Just like the worst thing ever, but that is exactly why you need to have, a plan in place. We’ll just get to that. Okay. Cool.

Good.

So like I said, the key to hits that between a podcast that would, you know, get you like, oh, yeah. This was great, and, you know, I love listening to to a podcast that gets you leads and clients is the shift between thinking about it as a visibility thing versus a conversion.

So every story, every example, every framework that you share on a podcast should move listeners towards a specific action.

That is key.

Here are three things I want you to keep in mind for your next podcast appearance. How are you gonna stop your party connection? What what are you gonna do to establish that connection? And what’s that next step that listeners should take after listening to you?

So keep these three things in mind. We’ll obviously get into more in just a bit, but you wanna start thinking about these elements right away. What’s gonna establish For me, it’s very clear my connection points are mom, chronic illness, non native English speaker, and then, of course, authority. I use, you know, things like, okay, clients are written for results, success stories, all of that. And then what’s the next step? So think about your elements before that next appearance.

And this these seven elements is what we’re gonna get the into.

These help you put those three things in place, the authority, the connection, the component, next step. So first step is your framework or your process. Now this kind of answers what Katie asked. Like, how what’s specific?

Like, where’s my chat? I don’t know. My chat is gone. Anyways, you know, the specific tips when the audience is not specific, Katie.

That was the question.

Yeah. So you wanna have, like, a framework or a process in place. So let’s say someone gets you onboard for your you know, the post sales sequence.

You talk about that process, but the examples you use is, you know, for if it’s not like a specific audience, like, say, like I said, travel creators or food bloggers or, you know, bridal professionals or whatever, then you just use general entrepreneurial example because then you use examples that you would be on that podcast for a reason. Right? It’s a it’s a podcast that your audience, your leads would listen to. So you then you speak to those. Then you use just general examples, but you do have a framework or a process. The good thing is all of you in CSP have been working on your your processes and your you know? So you want that in place.

Let’s say it’s a topic that’s on one specific element. You know? Like, let’s say it’s for instance, in my case, sometimes it’s, oh, let’s talk about sales pages. Now my process really is the overarching thing, but then I also have processes and frameworks for sales pages.

So that is where then I use those, which is why I have frameworks and processes both here. So I would say, oh, let me talk. For instance, I’ve got my opinion framework for sales pages in several, several spaces and done really well. But that’s, like, a very specific process for writing a sales page.

On the other hand, I have the big framework, which is basically my evergreen sales framework that I’ve also taught in but that in, you know, like masterminds and all that and on stage, but it’s a more generic framework that shows people how can they generate sales every day and what are the four stages that they need to kind of have in place.

Point being, you want to systematize the knowledge you share so it becomes easy for your audience to, a, hold on to it, and, b, spot the gaps

that they may have in their, you know, sales systems or whatever it is. So you wanna simplify the complexity. You wanna create a memorable structure, and you wanna position yourself as a true expert at the end of the day. That is the job of your framework. I don’t care whether it’s fancy. I don’t care whether it’s got, like, a shiny name or anything, but it needs to be it needs to be systematized enough so your audience can remember it.

Speaking of audience, you want client stories.

And I know this will kinda bring up a question where it’s just like, okay. But I don’t have client stories. And that’s fine. Let me just take a sip of water, and then I’ll come back to it.

Okay.

First, let’s tackle the if you do have client stories, especially if you have client stories for that particular audience, use that. Or if you have client stories for that specific offer or topic you have, like emails or sales pages or product pages or whatever it is that you want to be known for, use those.

Right?

But what if you don’t have any plan stories? Maybe, you know, you’re, like, breaking into a new niche. You haven’t gotten any projects or whatever. You use names that your audience would recognize, and you use that to show how hypothetically you would improve it or apply your framework to it.

So for instance, let’s say if I were, I’m just thinking of something that I’ve not okay. Let’s say I’ve had no experience in ecom. I do, full disclosure, but let’s say if I had no experience in ecom businesses, like oh oh, okay. Subscription boxes.

I had no experience in subscription boxes, and I was, you know, going on a podcast that was all about how to, you know, have, like, a really profitable subscription box business.

I would pick up examples from the subscription box industry box industry. Like, what’s the what’s the BarkBox. I would say, okay. If I were working on a welcome sequence or a new client onboarding experience for BarkBox, here’s what I would do.

So the goal here for client stories is twofold. One, yes, to share a social group, but, secondly, to show that you get the audience, that you understand their their struggle.

So even if you don’t have a client story, look around and look at the and a lot of you are doing that already. Right? You’re like, I can see in the group, like, people are studying different kinds of businesses that you’re, you know, new at and trying to see what’s working with them. I file pages and all of that. So use those examples.

Because then you’re not saying that, oh, this was a client. You’re saying, if I were to work with them on this, this is what I would do. So that’s the goal of client stories here is to help that your listener or your potential lead on the other end go like, oh, yeah. They get what what I would need or they get what I’m going through.

Whale clients, on the other hand, are all about a take. If you have this is, like, this is strictly optional, but if you have big name clients, weave them into the conversation.

If you’ve been featured and when I say real clients, I also mean things like, okay. If you’ve been featured on, like, a big name publication, you know, which is recognizable, weave it in to the conversation.

Again, these are things that will come with practice, which is why I highly encourage you all to listen to your podcast interviews and identify, like, oh, this is where I could have done this.

And then the next time you’re on an interview, you wanna make the same, you know, repeat the same pattern.

So, yeah, strategic name dropping is highly underused. There are way too many people who’ve worked with way too many amazing people who don’t do this enough.

I can I am not one of those people? I have zero qualms about name dropping, and I will do it all the time. So, point is, if you have these big names, it could be it could oh, before you all start to think, oh, I haven’t worked with anyone, or I haven’t been featured on Forbes as well.

The fact that you’re y’all are in CSP is something that you should be talking about because you are investing in your growth.

When I was certified by Joe way back, this was twenty seventeen, maybe. Yeah.

I made it a point to talk about it in every podcast that I was on. So even if and not just that. I would say so I was in a small group mastermind with Joanna Weave, and there were twelve of us, and we used to meet you know, I have to, like, wake up in the middle of the night to do these live writing sessions. And at the end of it, out of the twelve, only three of us were certified, and I was one of them.

That was my story.

And that is what, you know, led to a lot of great opportunities coming my way because, like I said, it this is, like, how you’re, you know, creating that authority transfers.

People knew Jill. People knew she certified me. It just gave me more authority.

So all of you in this room, you already have a name to drop drop it.

Keystone content. Super, super important.

All of you should, by now, have something like a keystone piece of content in place. If you don’t, I would highly recommend you do that. It could be a video. It could be a blog post.

It could be a podcast. If you have a podcast, it could be anything. I really don’t care. Point is you want strategic specific pieces of content on platforms that you own, where you can direct listeners to.

This is different from your funnel, like the opt in. This is different from that. And here’s why. Not everyone’s gonna sign up, but people will be intrigued and interested to read more or listen, you know, about something that speaks directly to them.

For instance, something that I do often now is like, oh, let’s say I’m on a podcast for welcome sequences. But then I’ll casually be there, like, yeah. Your welcome sequence is great. But then the last email of your welcome sequence should prepare prepare people for what comes next, which should be your newsletters.

I have a full blown blog post on my site that walks people through on what to write in those, newsletters, and, I’ll send the link over to you later. You can drop it in the show notes. I actually say that in the interview, and then after the interview, I send it over to the host. So before you hop on, look at the pieces of content you could include and make sure you have, like, a little blurb to use at the right moment.

Call levels. These are my favorites. Why? Because host use it for social media clips and most importantly, which gives, like which obviously helps with the reach part of it. But more importantly, I’ve had listeners come back to me or and leads fill our contact form saying, I loved it when you said this.

So these are the viral moments of your podcast appearance, except that they they do a lot more than just create that virality.

We all know going viral doesn’t always lead to, you know, more paying clients.

But with codables, I found, like it’s, again, one of those that instant connection point that makes it easier for people to remember you.

Using codables has led to you being invited on other podcasts that someone listened to, has obviously led to recent clients.

But more importantly, I really enjoy coming up with these as well, so it’s it’s fun too.

Unexpected truth, public reference is my very, very simple framework for it, which I basically reverse engineered when I looked at the codables that I tend to use. This is not a framework that, actually used and then created the codables. It’s like reverse engineered.

So things like marketing, it’s like brushing your teeth. You do it every day, roughly twice. Connection based conversions. I’ve been seeing this so often in conversations with the contracts.

This is something that recently started doing. I’ve started playing with this a bit. So I said, fluffy is a good look on clouds, not your puppy. In one other podcast, I said it’s a Fluffy’s a good look on clouds, not your bonuses.

I just can’t wear it so he doesn’t always and what I do with these is and what I want you to do is, I want you to think about three or five quote, those like catchy phrases. Now you’ve seen what they look like.

Right? And I want you to post them on social and see what people connect with and engage with. These have come up. I have used, like, this every single one of them has been on my social media, either LinkedIn. This is I put this on LinkedIn. I think I’ve even put it on Instagram or, like, wherever. Like, I would test it all over.

The moment I see it getting sticky is not when I know, like, yeah, I want something. So, also, it’s a really good creative exercise, so highly, highly recommend you do this. And, oh, when you’re delivering it, you wanna pause a little before you say it. Because then when they’re editing it, it just kinda makes it easier.

I don’t sometimes do this, but I’m getting better at it, the pause thing.

So, yeah, that’s one of my things to work on.

Okay. Next up is podcast specific funnels.

Caitlin brought up a really great point about looking at our lead pages.

Ideally, for at least for, like, big name podcasts, you want a podcast specific funnel.

What that does is you can, a, customize the heading to say, welcome, you know, listeners of so and so or welcome blank listeners, whatever podcast name it is. Secondly, you can your emails to them would reference that as well and kind of build on the connection that you already established. And it does not have to be complicated. A three email or a five email sequence is just fine.

But before you kind of bridge them into your regular sequence. But, I’ve always found I stopped doing this last year, and I noticed that it was, a, harder for me to track, and, b, overall conversions kind of dip. So I’m I’m going back to now creating podcast specific funnel, especially for the big thing, like, the podcast that I know get a few more in downloads. So, that is something to keep in mind.

Text it up. Please have good mics.

And oh, I was listening to this, why did I say good night? I was listening to this podcast with I’m totally blanking. Point is it was a really popular author, but his mic was so bad that the host had to before, like, once they edited it and post, he led us into the recording by saying, you know, his mic wasn’t great to start with, but then in the middle, he switched mic, so it’s gotten better. Please don’t be that person.

I mean, this was really great that they still ride with it because I think it was a pretty I’m totally forgetting, but it’s a pretty famous author. But, anyways, point is invest in a good mic for your podcast if you don’t already have one. Lighting is great. Sometimes it’s, you know, not practical because yeah.

But as great as it could possibly be. And the other thing is this is really important. If you’re not familiar with the software that they’re using, well, you know, sometimes it is like, oh, we are using something new. Make sure you, you know, install it if it needs installing.

You know, you’re comfortable with using it. The first time I had to use Riverside, for example, like, a few years ago, it just completely threw me because I was not familiar with Riverside at that point.

Now I am. But yeah. So that is something. Do your research so you know what works, what’s needed, and all of that.

And video podcast means, like, yeah, you need to put in the effort for hair and makeup. I recently recorded an audio only podcast. I’d, like, email them and ask them, like, are you sure it’s audio only? Because everyone see everyone these days is doing videos.

So, yeah, you wanna make sure hair, makeup, background, all of that. Do that check.

Okay.

I want to do this next. Think about your process of framework that you will talk about.

Identify your keystone content. Line up your codables and feature podcast specific funnel. These are, I know, things that will take a lot of time. But if you can even get these three in place, you would be golden. I would start with your process of framework. Like, this is something I feel very, very strongly about because it keeps that that conversation on straight and narrow and prevents the whole information overload, value overload pattern from occurring. So yeah.

Okay. Cool.

I am done.

Alright.

Where are the workers? Okay. Question. I’m getting responses from pitches, but they all know I think it’s because I’m basically a normal person with no following.

I feel I need to do something really cool to be put through. Do you have any suggestion on what I could do? Alright. I will answer Clay’s question.

Does anyone else have questions, or do you wanna share what you would be doing next out of those three to four things for your podcast appearance?

Yes, Katie.

I have a little question.

With what you, like, name drop the most, like your freebie, the the beginning of your funnel or your offer, do you just kinda go into each podcast with, like, the intention of, I’m gonna focus on my freebie so that this builds my funnel. And then over on this one, I’m gonna focus on my offer so there’s visibility to my offer. Or do you do both, or is that too compute? Like so what’s your approach there, and what have you seen works best?

That’s such a great question. I do set I do make notes on what I would be promoting in that particular podcast appearance, whether it’s a video or an off or an offer.

In most situations, I try and do both.

My offer pitch is usually very subtle. It is usually, like, along the lines. So when people work with us on their launches or it’s you know? Or, you know, our fully loaded launch copy package has been our most popular because it solves this exact problem. So it’s very subtle that ways. Right? But my preview is always always tailored, to being a logical next step.

Okay. Okay. Cool. Does that help? Yeah. Welcome.

If I can just pay you back on that question. So is there a particular type of freebie that you found performs well for podcasts?

The Katie, that is such a such a good question. I have tested so many freebies out.

All of last year, I have found the low file opt ins that I talked about working well. Like, this year, I am testing out a PDF opt in. Like, can you believe that? Like, I never probably go back to PDF opt in, but I yeah.

It’s been great. Like, so great this time. Like, I’m not talking about a podcast where I tested this out. I’ve spoke at Atomicon’s big networking week right there.

Incredible response. So I yeah. But point being, with podcast listeners, I have done all kinds of opt ins, but what I found works the best is something that builds on what they’ve heard on the podcast. So, honestly, the format doesn’t really matter as much, I believe.

Like, I have never tried an audio only podcast. That would I like, a private podcast. You know? I think that would be so cool to test out.

I just haven’t gotten around it. But I feel like because these are podcast listeners, if I could put together, like, a private podcast of sorts, so maybe that is something I will do next. But, otherwise, I have found email courses to work really well, PDF cheat sheets, checklists. Like, right now, there’s, like, a PDF guide that we’re getting out.

Yeah. And, oh, also, like, previously recorded master classes. So but it kind of depends on whether or not it’s it always depends on whether or not it’s connected to the, you know, topic itself.

And it sounds like those are all more educational, like, oriented resources versus going towards, like, an intro pack or services guide or even, like, a diagnostic. Like, you’re more you’re continuing to add value in the freebie versus taking them more.

Yeah. Because I sell in emails. So I they would get the freebie. The freebie would have more social proof and things like that, and, yes, it would give them a quick win. But then, the email sequence kicks in, which basically starts selling to them from usually from email two, three onwards. Yeah.

Okay. Great. Yeah.

I do think, testing diagnostic a desk diagnostic out would be a really good idea. Again, that is not something I have done, But, yeah, I’ll it will be interesting to see how that kind of plays out.

Mhmm. Yeah.

I think I’m I’m I’m thinking about how I could pitch my diagnostic kind of as the topic of the podcast, and then I have I’ve created kind of, like, a PDF checklist version of the the, you know, the framework so that even the opt in.

Because I feel like if you’re all if you’re listening to it on a podcast, you’re not you know, like, the idea is you’re sitting there with your paper, giving yourself the Yeah.

Yeah. Yeah. Yeah. Yeah. Yeah. Yeah.

Then you could download for that as a reference of, like, okay. Now you’ve heard me talk about this. Download it.

That’s a really good idea. That’s what testing out for sure. Have you done this in the past? I did.

When do I I walked her through the phases, but not I kind of more just talked about what you should do. I wasn’t talking about the evaluating. So I think that hence, the value of the load identification. Yeah.

Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah.

Yeah. It would be nice to see how you would redo that, like, you know, presented more from, like, okay. Here’s, you know, here’s why you need it, and here’s what you’ll understand and all of that, instead of just the phases. I I think it’d be interesting to listen to it, ma’am.

Yeah. Yeah. Thank you. You’re welcome. Cool. Okay. I’m gonna answer Claire’s question around pitching and getting a no.

Honestly, it is it is hard. It but it does happen. Like, you will send a hundred pitches and maybe get ten yeses.

Sometimes especially at the beginning, it is a numbers game.

The goal, though, is and, also, all of us are normal people. Like, we have you know, you don’t really need something cool to be worth the risk. You need to show what you would bring to the listeners and why is that a point of difference. Like, your pitch needs to be super, super specific to their audience, so you do need to do your research. I think I did a session on pitching, podcast.

I think I did. Yeah. Oh, yeah. In fact, I think the last one was, like, no a nonconversion ask. So, you know, that would work for podcast pitches as well. So really, really important for you to be specific to what would their audience walk away with.

Honestly, most podcast hosts don’t really care about social media following. I have, like, pitched way bigger podcast than and even now, like, our social media following is nowhere close to the, you know, podcast that host us. But point is, we all gotta start somewhere.

So start. And right now, I would say, I would love to see, Claire, like, when you listen to the recording, I would love to see your pictures so we can see how we could make them better. I think you did one of those earlier, but I’m happy to review more. And if you did more, make them tighter and more specific.

Because at the end of the day, honestly, like, even the huge podcast really, really value the fact that you, you know, put thought into the pitch. You listen to them. You know them. You know their audience, and you’re willing to show up and, like, really blow them away.

I have gold pitched, like, some pretty big podcast, basically, as I’m nobody, so I would say go for it. But, yeah, I would love to see your pitch if you feel like, okay. Yeah. You’re getting all those.

Also having a previous podcast guest? Yes. That’s another great strategy. Really, really great. Yeah. Especially if you know that you see someone who you know, definitely reach out to them.

I’m also a big fan of asking a podcast host to introduce you to other podcast host because they all kinda know each other. So I do that often. It’s, like, you know, Joe’s book meeting from a meeting minus, like, book a podcast from a podcast. I will always always, after the podcast, email the host, say it was great, and I can’t wait for the recording and can’t wait to share it, send them the links to any pieces of content I may have mentioned, and ask that, okay.

I am obviously looking to do more podcasts. Do you know anyone else with you who would be recording? I’ve I do the same with guest expert sessions as well.

And Katie says starting out with people you know well versus call pitch in to get the ball rolling. Yeah. Exactly. Right now, like, it’s okay if you get, like, on the smaller podcasts and then listen to those podcast episodes to see how you can make them better.

Honestly, like, I sometimes feel if I could get a second go at some of the podcast I did way back, I would be so much better. I’m really happy with how they did that, but I feel like, yeah. Now I know it’s so much better. But, anyways exactly.

Jessica makes another important point. Even if you’re on small, lesser known podcast and bigger podcast search your name, people do Google you. They’ll see you whatever. That makes a that makes a huge difference as well.

Caitlin, would you ever consider making something like a speaker reel that an audio oh, that is such a good idea.

Yeah. That is such a good idea. Yeah. And, you know, I if you’re asking me, I would love to do this.

I had just I hadn’t thought of it. So, yeah, that’s, like, a really cool idea. I do have, like, speaking videos, but I think this podcast version would be so cool, because then people can hear how you sound, you know, and they are confident. Like, in my pitches, I always make it a point to mention that, you know, we have like, our tech setup is all great, so they don’t have to be worried about that. But this would actually include that objection entirely. That’s a really cool idea. I think office should do this.

Cool.

Okay. Yeah.

Any other questions?

Or okay. No questions. I have homework as always.

So I would love for for y’all to listen to the last podcast you were on.

It could just be the one, and I would want you to, in Slack, share with me how would you make it better. Knowing what you know now, how would you make that podcast better so then you can take that reflection review into the next podcast you record? So go back, listen to the last podcast you were on, or, you know, just pick one that you thought was could have had more potential. Like, you could have gotten more leads out of it or something like that.

And then I would love for you to share. Tag me so I don’t miss Slack notifications for some reason. Sometimes I don’t get those notifications. Tag me.

And, again, let me know if you if there’s anything I can do to but I would wanna hear from you all, all four of you in the room, to, yeah, go back, audit your podcast, use the workbook, use the worksheet, use this presentation, whatever it is, but audit it, be honest, and come back and share with us.

Cool. Awesome.

Thank you.

So good. Thank you. You’re so much fun.

Good one. Okay. Thank you. Chat soon. Bye.