Alright. Cool. So my session today is all about staying consistent with your content even when chaos rings. So I don’t know if, you know, many of you knew this, but earlier no.

Maybe that was last month. It was last month, that we we were in a in the middle of a war with our neighboring country, and we had, yeah, we had blackouts. We had missiles. We had the works.

Right?

And business was running as usual and content was being pushed as usual. So when I was telling Joanna this, she was like, okay. That is what you need to talk about.

Because I had a few other things, you know, lined up about content and, you know, I know you’re in the middle of this huge content sprint thing. So she was like, no. No. No.

You need to kinda talk about what do you do to make that happen. And here’s the thing. I’m gonna caveat all of this by saying you do not have to do this. Sometimes you do need to take a step back from sharing your content.

Some sometimes you need to do take a step back from, quote unquote, being consistent, and that’s okay.

But our systems in place that you could you there are systems that you could put in place that could help you navigate sometimes when life gets, yeah, chaotic.

And there’s nothing more chaotic than being thrown into a warlike situation, or a war, actually. So that’s it. Very excited.

Hope y’all should have your worksheets. I do.

I have I will be sharing my the worksheet, and then I’ll show you certain things that you can do really quickly with AI to make it, you know, easy for you to stay consistent. We’re like, honestly, like, in this day and age, AI is so, so good at helping you play the consistency game. So if you’re not leveraging it, I would highly, highly recommend you do that.

Alright. Let’s let me share a screen.

And This is a quick session. Essentially, I wanted you all to kinda just start thinking about these systems, not just for the challenge month, but as part of your business, as part of your marketing.

Because for a business to be resilient, you need to put a plan in place. There will be curveballs. Like, mine can I deal with chronic illness?

So we don’t know when that would happen. Life happens.

Yes. Sometimes you need to kind of you know, you have work come in, which means your work gets pushed. And if you’re doing your social or sales or your reels or whatever on a, you know, on a day by day basis or even on a week by week basis, some sometimes those things don’t happen, and one week can easily become two weeks and two weeks can yeah. Anyways, you want your business visibility to not have to take a back seat unless, of course, you consciously decide. That’s why I kind of caveat you know, gave you the caveat earlier.

But the fact is the moment you stop marketing your business is the moment you stop seeing sales come in. It may not happen instantly.

It you know, You could easily coast for a month, maybe two months. There was a year when, you know, we did the bare minimum because we were going through a really, really, you know, really busy season of both business and life, and we just did the bare minimum.

But if you just kinda press pause, you’ll notice the results. Like, you’ll see the results in a few months. So you wanna set up those systems. You want to be a business that markets every day or at least it looks like it markets every day, because I’ve had so many people tell, tell me or or my on podcast and, you know, even, like, just sending us a message.

How do you do it? Do you work with someone? So in the past, we did have a social media manager. Right now, we don’t.

We’ve not had a social media manager for now two years.

And if you if you wanna outsource it, outsource it. But what we found was, like, you know, if you set up these systems in place, it’s that much easier. And it also helps you to at least in my case, I like to have a pulse on what’s working with our audience, test different things out, test different formats out, test different so it just helps me kind of stay in the group. I’m not saying you need to do it on your own, but point is even if you hire someone, you want them to put these systems in place so that when they leave, someone else can easily come in and take over.

So you wanna build a content through chaos system for all of these reasons.

I want you to take a few minutes, and you can put this in the chat. But just take a few seconds to kind of, like, reality check. Like, what is your content system consist what is your what usually derails your content system? Like, you have the best of intentions. You know you you’ve got goals. You know you wanna be seen and, like, you know, all of these different platforms.

Think about it. Like, what usually throws that curveball?

Jot it down. Even in the worksheet, jot it down on a post it or put it in the chat.

But it’s really important to know that if something in the past is derailed, consistency, it will or it may derail consistency in the future as well. It just kind of helps you keep an eye on that.

Energy levels. Yeah. We will. I hear you completely mine are not so much cycle dependent as it is more, essentially, I have a chronic health condition, which kind of impacts my energy level. So completely, completely agree. And and, I mean, yeah, I get that.

But it’s good that you know that this is, you know, this is a factor because now now you can plan accordingly. Anyone else wanna share? You could unmute yourself. You could put it in the chat if you feel comfortable sharing.

I’m happy to share. I hope you can’t hear the treadmill.

Mine is always client work for sure. And then the other thing is when I feel like I’m creating and it’s not I don’t know. When I feel a lot of uncertainty around what I’m sharing.

So I don’t and it really, what it comes down to then is not setting aside time to reflect on, like, the day or the week of what’s been going on with my client work so that then I could create content that’s inspired by what is going on in client work and using that, repurposing that kind of stuff.

So And that’s Mhmm.

That’s really the other one.

And then really basic. Anything video related, when I do it, I just don’t have a system where it’s, like, really fast. I just need something really fast. And unless I’m doing live video, which I haven’t done in years, I let it expand way too much.

Great.

I want you to wait. Write that down. I know you’re on a treadmill, but write that down, Jessica, because you wanna keep an eye on it because that’s what’s gonna help you set up systems. You need to know what is the like, once you know the needy area, like, this is the area that needs you, you can set up systems for it.

So that’s what you wanna keep this in mind. Alright. That is great to know. Anyone else?

It’s okay. You don’t wanna share? Can move on. Cool.

That is cool. I don’t wanna put anyone on the spot here. Okay. Cool. So here’s what you wanna do.

You wanna put you wanna have a four part system in place, and this would help you, Jessica, with your repurposing team. This would help, you know, place a little bit the energy thing. And anyone else who’s got any other reason why they, you know, sometimes just get derailed when it comes to being consistent with their content. And when I’m saying content, it’s not just social media.

You also wanna look at things like it could be, you know, creating a blog post, creating a YouTube video, creating something that’s more long lasting than just, say, something that’s gonna be on, you know, on a platform for basically, be seen for a few seconds. So you would this is, like, for all your content marketing period.

This is the four step process, the system that we have in place.

One is repurposing. I am a huge, huge fan of repurposing. I think I did a session on on on our system way back in the day, but Ross did, you know, more recent sessions. So please review that to kind of figure out your own thing. But my goal with every piece of content that I create is to get at least five, if not more. I aim for seven, but sometimes, like, five is just good enough. And if you are if you are sending an email out, that email, if you’re on LinkedIn, should be repurposed into a LinkedIn caption.

If you’re on Instagram, it should be repurposed into an Instagram carousel.

If you have a blog, you could repurpose it into a blog post. And I am not like I’m just saying these things. Like, these are things that I have actually done all the time.

So get into the mindset that you wanna create once, but you wanna, you know, repurpose it for as long as possible. Now here’s the other thing. Repurposing is not just by format. Repurposing is also by time. So you can take an email that you wrote last year and repurpose it into a mini training or into a blog post this year.

So I’ll tell you how you can do that in just a bit, but that’s the mindset you need to have. You are not going to create content once and be done with it. No. Every piece of content you create, get in the just at that minute, think about it. Okay. I may I usually start with a core piece of content, which is usually an email or a blog post.

Sometimes, because I do a lot of testing, big threads is where I’m, like, utterly unhinged. I’m so happy they brought threads.

They introduced threads because it’s where I test a lot of my content ideas. I just see if something really catches on, but it’s something really catches on because I don’t have we don’t have, like, a huge presence there. But if I find, like, a lot of people engaging with it or whatever, I will expand that maybe into an email or into a LinkedIn caption or something else. But the point is, I generally start with either an email or a blog post. You can choose your piece of content, your core piece of content, which is the one that you probably will be spending the most time on. Right? So you wanna start there and then you wanna go, and see, okay, what else can I do with it?

So, yeah, I’m not gonna spend a ton of time on repurposing, but I definitely want you to get into the mindset of creating once and then distributing it or repurposing it at least five to seven different times or different formats.

Batching, high energy periods. This is this is me and this is we will like, when you have when you know you are going you’re you’re in a high energy period, batch create. Get again, what something, all of us need to remember, this was a mindset shift that I personally had to make was that, especially because we started with social media management as business owners. Like, I mean, like, Mike and I, our first business not first business.

Our initial, industry was, you know, social media management. So for me to shift gears and think about it more as a job and not, like, the business itself was big. So it’s something that all of the industry need to remind yourself. Social media is a marketing job.

Social media is not your business. So regardless of anybody’s list, if you feel that you are more creative during a certain period or you have more time during a certain period, please batch create posts, and please batch create posts that are more evergreen for your audience.

So in in my case, I generally create posts on Mondays, and I have I create posts for two weeks at a time minimum.

If I’m on a repurposing spree, there are certain weeks when I know I’m busy because I have a lot of client projects, I would just repurpose.

Literally take something that I posted on Facebook maybe two years ago, not just two weeks ago. Like I said, you don’t want to just look at time. So just take something that you posted few months, few weeks, few years ago, repurpose that. You’d if you don’t have the time, then just but batch create everything, put it into whatever system you have so that you can, you know, go ahead and schedule it out, which will be the next thing we talk about. But badging and repurposing AI is your core support. If you do not have another person creating your content for you, start using AI.

It’s such a great AI to have, such a great assistant to have because you especially for repurposing because you already are giving it your content. And if you, like me, love building GPTs, then please build GPTs for yourself. I’ll, like, share a couple of examples of how I kind of speed create stuff as well. And then preschedule.

This was something, again, big mindset shift here as someone who came from a social media management background.

I used to believe in posting live. Right? I was and and the social media manager we were working with earlier was also post live. So, you know, it was just kind of embedded in me that, no. We need to post live. And then I when I made the mindset shift to the fact that this is a marketing job and social media management is not our business, and then I realized I can preschedule stuff.

So if you haven’t already or social media, please invest in a scheduler or use the native scheduler that now most of the platforms offer. So, but get in get comfortable with it. You’ll will it affect your reach? Honestly, I haven’t seen it make a difference.

This was my biggest worry that as it is, you know, reach is horrible.

Algorithms are pickle and blah blah blah blah. The point is I haven’t seen a difference. And I’ve been now using a scheduler for, I would say, easily a year maybe, and literally no difference. So I would say go ahead and preschedule it because especially if you want to have, like you know, be able to deal with the chaos that sometimes that control.

That does not mean you can’t post, like, you can’t. I do it all the time as well. It’s just that you wanna be prepared for when you don’t have the energy, don’t have the mental bandwidth, don’t have the time to create anything for your business.

So what you can go ahead, fill out this later. Like, think about what strategy would you wanna use.

What strategy what I wanna kind of focus on is what strategy have you tried before and that you feel hasn’t worked for you because then we can look at how can you kind of improve it. So it could be batching. I tried batching. It’s horrible. I don’t like it. Didn’t work for me or whatever. Is there a strategy that you’ve used that didn’t work for you?

For me, I think batching is this wonderful idea that I want to do, but I always get stuck with not taking advantage of trends. Like, in my head, I’m like, oh, if you batch this content and then next week, the, I don’t know, treasury makes this announcement and you hadn’t talked about that because you didn’t know it was coming, then you have all this content that doesn’t speak to what’s happening.

And then I feel, like, stuck. Right? So and then I also tell myself these foolish things like, oh, it’s always better to do it in the moment because you’re most creative and yada yada. But the reality is, the more I do this, the more content I automate, even my emails, funnels, and stuff like that, I find myself making money in my sleep. And then I’m like, this is exciting. Like, I forgot that was running. Right?

So Yeah. Yeah.

Yeah. So it’s the thing I tell myself, you should do more of. And if you’re gonna batch batch evergreen content. Right? So then that way fine. It’s always relevant.

But I struggle with procrastination in general. So even batching more than two or three videos is hard for me because I’m like, no. Something’s gonna come up that you need to, like, trend or you need to talk to that comes up.

So I I just struggle with it, but I have used AI to, like, give me some topic ideas. And for a while, that’s what I was doing is AI tells me what to talk about, and then I make the videos, when I’m makeup’s done and I feel good.

And then I would send them all to the editors, and then every week, they would put something out. And then I get tired and not wanna be in front of the computer again, and the video’s running out. And it’s just like so I just Right.

To see it.

I’m like, and then I blame it on summer. Like, oh, we’re gonna take a break for the summer.

The summer’s been happening for six months now.

Yeah.

Okay. That’s really, really I I think that’s, like, being so honest about, you know, how what batching can feel like sometimes. I know, you could try a couple of different things, and I’ve played with a lot of different systems for batching, like, different processes for batching.

You could do a minimum viable batching round where you say, okay. I’m just gonna like, for instance, to your point, I do the same thing. I batch record my reels, and that’s why you’ll see me in probably the same outfit. Like, I do not even wanna be bothered by changing outfits, which I know a lot of people do, but I’m like, yeah. No. Not happening.

So you could try that. So you could do okay. I’m gonna have a minimum viable batch in round where I’m just gonna do, say, three reels, three carousels, and three feed posts. I’m just using Instagram as an example, but then you could do whatever.

You know? Or you could you could batch tasks. So you could say, okay. I’m gonna batch scripting and caption writing today, and I’m gonna batch filming and design for tomorrow so that I’m not, like, kind of spending.

So the point is, for us who have a lot of things to juggle and may or may not have or, you know, a team to outsource to, that team is a really good friend. We just need to find a rhythm that works for us because and like I said, you can still create in the moment, you know, so the trends or anything else you wanna post live. Like, there is no rule that says you cannot post twice in a day.

So if if you have a batch post that’s scheduled and it’s gonna go out, it’s, like, like, all our posts got at six PM or that’s local time and whatever that’s in, you know, in US or Australian or Canadian time. My point is, I know it goes out at a certain time, but if I feel like, oh, I wanna post something live, I could go ahead and do that anyways, maybe either earlier or later or whatever. So find a batching rhythm that works for you because it is seriously, like, I have tested so many things.

It just kinda works really well to have all of this lined up.

You just need to find something that works. You could batch tasks. You could do, you know, just set a a timer or, like, a number, and I’m just gonna do these. And then we’ll kind of you know? And then the next week, I’ll do three more. So it could just kind of, you know, make it part of your of your weekly cadence.

For me, like I said, Mondays are the days I do all of the creation, so I’m, like, always a few weeks ahead. So even if I, like you know, there’s a Monday when I wake up and I’m like, yeah. I’m not in the mood. I can take it take a Monday off. The one rule I do have, and I don’t know which whose book this was in, and this is, like, just my rule. But the one rule I have is I will not skip two Mondays in a row.

Something I read in someone’s book is, like, don’t let like, don’t skip two days in a row or something like that, but I just make it, like, two Mondays in a row because then I know I’m gonna be really behind and then playing catch up, which is not a good place to be safe. But if, say, one Monday, I I have, like, a lot happening or we have to go out somewhere or whatever or I’m not just I don’t have the energy for it, I will skip a Monday because I’m always a few weeks ahead. Does that help? And help me say your name correctly. Is it help me say it. Akwania.

Akwania. Okay. Akwania. Did I say that correctly?

Yes. Okay. Cool. Cool. Cool. Thanks. Awesome. You’re welcome. So think about it. Think about what you’re gonna try, and then I’d love to hear from you.

Okay. Someone did put something in chat. Did you? Because my chats disappeared.

Does anyone else wanna share if you’ve tried a system that didn’t work?

It just doesn’t work for me if I combine writing with design. Anything where design is on top of something else.

Sometimes recording, but, yeah, I can’t I’ve realized as you were talking, I was like, nope. Design has to be a separate day or something because this is not gonna work for me.

Yeah. Yeah. So just split the tasks, you know, and just make your life simpler. So that’s a really good realization.

And, yeah, would be good to test out, Jessica.

Match design. Right? Design recall. Yeah. Yeah. Yeah. Absolutely. So don’t do everything in one day.

Definitely. Just split it up.

Legal. My main thing is I go through creating another at the end of the day, and I’m absolutely not wanting to write the caption and post it. I lose steam. That’s not working for me. Okay.

And that is where AI can help you.

Create it, write it, and then use the AI to write the captions for it.

It’s you know?

So when you say creating it, do you mean creating the video or the like, what what do you create to begin with?

Scripting recording edit. Excellent. So then just take your script and put it into chat or call it and let them know that, okay, you wanted to, you know, you want a LinkedIn caption for it or accompanying email for it or yeah. So that is where you wanna make AI part of your process as well.

So script it, record it, edit it, but then the next day get you know? And if you’re doing a lot of these in one day, maybe you could also split it up. The next day, just start by putting your scripts into into AI, whether you use chat, cloud, or whatever, and then have them come up with the captions that you can then just, you know, edit and find, you know, fine tune and whatever.

Is that is that something you could test out?

Okay. Good. Awesome.

Alright. Cool. So how do we execute all of this? Simple.

I have a very robust content library because we’ve been creating content for years now, but there is you I mean, I don’t want you to feel overwhelmed. Like, okay. I don’t wanna start. Like, I have so much floating all over.

I don’t wanna start now. I would say start today. It does not matter if you haven’t been cataloging everything. Start today.

You want, you want a database, basically. So ours is in a Google Sheet, so not very fancy, but it has all of our emails, all of our social media posts, all of the blog posts, different sheets for everything.

This is, however, something that we, few years ago, had our content manager create for us, so we’ve just now kept updating it.

But, ideally, you want a database which has all your content because that is what would help you repurpose without feeling overwhelmed. And you’re not scrambling, and you’re not looking for content in, like, fifty different places. You want everything in one place, time consuming job, but start today. You just start with the next post you want.

Like, okay. I’m gonna start and you know? So I’m sending an email out. I have a tab for emails.

I’m gonna drop the link to the email there.

I published something on Instagram. Just start there. You can build the backlog later or, you know, just make, like, a weekend project or something like that. But, basically, try and have a content library.

It would make your life a lot simpler. We also use a Notion dashboard. You don’t have to use Notion. You could use whatever, but this is where our content calendar is created. I am working on an AI workflow where whenever I post something in Notion, it would update in the Google spreadsheet.

Yeah. But until that happens, right now, it’s a manual job. But because I create our content in this Notion calendar like, in my Notion dashboard, and then just put it into put the link once it’s published into the Google, Google spreadsheet.

Why do we do two things?

Couple of reasons.

I could put everything into Notion, but I’m just a little wary of having everything in one place. Although we do have a lot of our business, like, pretty much our business brain lives in Notion.

But I like the ease of using the Google spreadsheet with links. It’s also easier to, you know, create workflows that use a Google worksheet. So I was just kinda keeping that in mind too. So, yeah, you could just have one thing. You could have two things, honestly, but it really does not matter, and do not overthink this.

You can always change this, you know, these systems later.

The goal for you is to have a central hub for your content because that is what will help you with the repurposing bit.

So in Notion, I can go back, like, four I think we have we’ve had this now for four years. I can go back four years, look up items for, like, oh, and we have our Notion, dashboard was is custom created. So we even have things like, you know, oh, I can choose a particular offer that a post was promoting, so I can look it up look up content by offer. So even when I’m doing, like, promotions, I don’t sometimes create stuff from scratch because I can just go into, oh, they’re promoting intentionally profitable. I’m just gonna pull up all the past social media posts and just repurpose them. If especially because, like, you know, if I know, okay, this one worked really well because I can then cross reference it with the with the Google Sheet and just find it on the relevant platform.

You don’t have to do all of this again. Big caveat. But what you do have to do, I’d highly highly recommend I’m very, you know, very rarely do I say things like you do have to do this, is to have a central hub for your content.

How nerdy you get with it, totally your call. I like having a lot of, you know, different resources and different things to kinda pull at. So our dashboard is pretty nerdy, but, yeah, you don’t need all of that. You need a central hub for your content. Next, we also use a custom CD social GPT. We have several. So I’ll show you the one with LinkedIn, in a bit.

But the beauty of having the custom GPT is that it I don’t have to start from scratch with prompting it. Like, I love prompting. I do a lot of it, but I like having a GPT because I can just say, okay. Create my LinkedIn post from this.

You know? And it’s got my voice. It’s got my style. It has everything it needs to know about creating good LinkedIn posts.

Still need to rework it. You still need to give it your touch, but it, you know, makes your job a lot easier. So I’m pretty sure Shenzhen sessions on creating GPTs.

But if not, like, you could also use if you use prod or or chat, you could also use projects. For the same thing. I prefer GPTs because, like, GPTs make that faster. I like using projects for a particular, particular business. Content bistro is a project.

And then because I have, like, various various stuff in it, but it knows content history inside out.

That said, you could try you know, if you don’t wanna get into creating a GPT, you can always use a project as well. Just call it, like okay. Make sure that project you’re dedicated to your social content, really speeds things up. And then template libraries.

Template libraries for images. This is I’m not a designer, and I and, yes, you can use AI for ImageGen as well, but I I still find that way time more time consuming than just pulling a template and customizing it. So use your templates in Canva. If you have a designer or even if you don’t have a designer, you could just kind of hire someone to create, like, branded templates for you that you can customize.

Becomes so much easier for you to share those carousels and all of that. All you do is just change the text, or you could invest in the template libraries.

I I use a couple of them. Pixystalk is one of them, and then I also use your social team. It’s not in this. I I’ll add it in this one second so you can I don’t know if it’ll update for y’all, but, yeah, it’s called your social team?

I’ve used their templates for years. Highly, highly recommend. For those of you who are on Instagram and who like making reels and would like to get trending music or trends for reels to capitalize on, I would recommend b squared social. They have a reels live for you, a reels subscription.

Those are the you don’t need a lot, but these are, like, just, you know, a few things that we have personally invested and used and huge time savers, just like, you know, makes it really, really easy for you to do that. And then schedulers. I use Publer for cross platform ease. So Publer is the scheduler we use.

It posts for us on LinkedIn, on Instagram, on threads.

I also use the Instagram native scheduler, for sometimes for reels and even sometimes for carousel posts and things like that.

Literally makes no difference. Like, I don’t use Publer for reels because it sends it does not publish them automatically. You it gives sends you a push notification. I think later does that too. I’m not sure. But either which ways, invest in a scheduler for your social media for sure.

Okay. Cool. Those are the systems. I would love for you to take some time to start thinking about what systems tools would make the biggest difference to you for your chaos free content system, what you have already set up, what’s working, what’s not working. If you’ve tried a tool in the past, not working, move on.

Honestly, like, don’t waste too much time on it.

If you say you sign up for a template library. These are, like, monthly subscriptions. We have signed up for the year because we’ve used them for a longer time. But let’s say you sign up for a template library. You don’t like the templates.

Don’t renew. Just, you know, you know, just kind of move on. Don’t spend too much time on any of the tools that aren’t serving you. Again, remember, social media management or is not really your core job.

It’s part of the marketing that you do for your business. Right? So you don’t wanna waste a ton of time on it. You wanna be really, really smart about the time you use so that it brings you the most amount of ROI.

And setting up systems like this would help you do that by helping you be more consistent. And we all of us, mature business owners, we all know consistency does pay off, and it does compound. And that’s the very nature of social as well. So, yeah, here’s what I would love for y’all to take some time to really think about.

And, honestly, like, if you feel up to it, I would love for you to share it with me. In Slack. It’s like, what is your chaos callback system? What what are you gonna lean on when life starts to life, basically?

Now I’m gonna share a couple of other things so that you can see exactly how some of these systems work. Okay?

Right. Later does not allow tagging or first comment in LinkedIn. Yep. Publer does. So I love Publer.

Metricool, Michelle suggested Metricool, so I haven’t played with that. But, you could get that a spin too. That was one of the, you know, that was one of the tools that was recommended for us as well. I just knew a lot of people on who are using Publer, and we’re happy with it. So I just went with that.

But yeah. Yes. Like a Publer is great.

Okay. Cool. I wanna show you certain things. So first up is the workbook that I sent you all.

Right? I said I did not clear a slide deck for it. Now I’m sure a lot some of you at least would have content like this workbook or a worksheet or a PDF or an email even that you’ve created in the past that’s just kind of lying in your archives, maybe forgotten. What you can do with this is a few things.

One, you could, I’m gonna share screen again, you could use something like gamma to turn it into a slide deck. Gamma is super cool. If you’ve not used gamma, it’s it basically creates everything like slide decks or social posts and, you know, visuals. You can I could turn this workbook into a carousel in gamma as well?

I turned it in I just took the workbook.

You literally just say, turn it into a presentation or turn it into a, what’s it called, a social media presentation.

And it would automatically let me just exit so you can see.

It just automatically like, I did nothing for this. It just turns it into a slide deck that you can then record. It becomes a little workshop that you could, you know, send to your email list instead of writing an email. One day, you could just record it on Loom and send it over.

I did this with I tried it with Canva as well. Canva did not give me a a really good result. Canva AI, for presentations is not that great. Canva blows it out of the water.

So that’s one way of repurposing it. Look through your like, if you’re committed to sending an email every day, does not mean you need to write the email. Is there something that you could repurpose? Could you turn it into a presentation, record a ten minute long video, and say, hey.

Today, I recorded something for you. And there you go. You created something new out of something old. Brilliant.

And then this is the, this is the the LinkedIn GPT four CB. So I just uploaded the PDF here. I said, turn this real quick into a compelling LinkedIn caption. That’s the benefit of having a GPT.

I don’t have to say, you’re a talented LinkedIn copywriter. You’ve been trained by so I don’t have to give it context. I don’t have to describe role. I don’t have to give it anything other than turn it.

I don’t have to talk about my voice. Nothing. So I don’t have to, you know, give it those long extensive prompts.

It just, yeah, turns it into a caption.

This was one. And then this is you know, it was like, okay. You could use this to teach, but I don’t want to teach. So I was like, okay.

Expand on one of the points from the workbook and create a standalone caption around it. So it just said, let’s expand on the point of it today. You don’t need more content. You need more mileage from what you already have.

Most entrepreneurs, blah blah blah. Like, I’ve not made any changes to this. So is it great? No.

But can it get become great? Yes. And will it help me kind of, you know, share my message, stay consistent?

Yes. So, again, remember, we are not in we’re not you’re going to use social media through the goal of becoming viral. We’re gonna use social media with the goal of building up our presence with the goal of attracting the right fit prospects. That’s our goal. So whether this make helps me go viral or not, I don’t care.

All I care is that if someone reads and goes, okay. Yeah. This makes sense.

Right?

I need to speak to you about creating a repurposing system for myself. That goal accomplished.

So those are just you know, like, I wanted y’all to see all of this so you can,

see how simple it is to use AI, make it a part of your daily workflow so you can start, you know, being consistent without it taking a ton of time. Jessica, love, the idea of turning a digital of turning a workbook or turning a past training into oh, yeah. Okay. Gamma. Yeah. Gamma is my favorite.

I love it so much. It’s yeah.

You can do so many things with it.

Again, is it brilliant? No. But can you customize it? It’s great. Oh, another really cool use of gamma is to use it to create almost branded templates for your LinkedIn or other carousels because you can customize themes.

You can customize the theme. Like, this theme is, like, just a general theme that I took from there, but you can let me see if I can just open it up. Hang on.

Alright.

Let’s see.

We have some time if you wanna see. What if I can so you you know, when you come to Gamma, it’ll have something like this. Create with AI, paste in text, you know, whatever. So I could say generate, and we could do social.

And you could do let’s say, let’s do four cards and always poke crate.

Let’s say okay. This is good. Copywriting one zero one. The good, the bad, and the print worthy.

These are example problems. This is not my problem. Right? So if you create, it’ll create generate outline.

And now what you can do is, you know, once you do this, you choose a theme. So when you choose a theme, you could do view more.

Right? And then you can go custom, and you can custom it customize it, and then you can just choose that custom theme every time you’re creating it. But even if you don’t okay.

Okay.

This is our

this is this is one of our custom teams. Let’s just choose something else. Let’s just choose this,

And I think, yeah, that’s that’s good.

Okay.

Cool.

If you wanna adjust content, you can choose brief, medium, detailed. You can choose what images you want. Let’s just choose, yeah, images.

I wanna choose do they have ideogram?

That’s a plus, not longer. Let’s do

function and done.

So where’s my generate button gone?

It’s hiding my data, but, basically, if you click generate that one. I don’t know how it’s

The Zoom toolbar is hitting my generate button. Yeah. Good.

It is. Cool. There you go. It will create, like, a complete carousel for you, and you can then just click on anything you want to change, and you can go ahead and do that.

You can remove accent image. It’s a horrible one. You can play around with it. Point is don’t let you know, don’t overthink your consistency plan.

Think about keeping a content library.

Think about getting the most out of every piece of content you create, and definitely, definitely integrate AI into your content workflow.

You can turn everything into content. So, go ahead. Do yeah. It would make life so much, so much simpler. That’s pretty much how most of our content gets created, is posted, and how it looks like we’re always everywhere when in reality, we are not, creating content all the time.

Cool?

Questions?

And don’t it doesn’t have to be questions only about social. It could be questions about anything. Like, you’ve got, like, copy, you’ve got a client thing, whatever.

Systems.

Anything.

No questions?

I have a question.

Mhmm.

Actually, I’m gonna follow-up. I think I asked you in another channel. Way back when when you did mention sharing I am switching topics completely.

Sharing some of your or maybe a a picture of all of your deliverables with a new lead and how you said, like, after I share that, it’s pretty rare to get or you’ve never gotten a no after they see everything. Yeah. I was would you mind talking about that? Like, one, of course, I’m assuming you have to get permission from the client.

Right? And but what does it actually look like? What are you you know, what’s the design of it? Does that make sense?

Sure. Yeah. Yeah. Sure. Absolutely. So, essentially, what we wanna do is so let’s say a client comes to us for launch copy.

Right? Now in their head, they’re like, okay. I’m gonna get a sales rep. I’m gonna get email, etcetera, etcetera.

And very few clients, even in this day and age, understand, say, what goes into research because it’s like, yeah, what would you be doing? Right? So I, like, walk them through the, through the research process, and then, of course, I show them what their copy is also gonna look like.

When I walk them through the research process, I have a new client kit folder just because that has the that has samples of everything that I would wanna show on a call, which would mean I show them what the messaging recommendations report looks like. I show them what competitor research looks like. I show them what, you know, what my ecore system mapping visual looks like.

When they see all of that visually, there is zero resistance. Then for the copy process itself, I show them I don’t show them the Google Doc. I let them know that, hey. You’ll be getting the copy in a Google Doc so that we can make edits, etcetera, etcetera. But then once the copy is finalized, our designer is gonna wireframe it for you. So then I show them what the wireframes look like.

I have all of this in, like, a folder. I just open up the folder. I wanna walk them through all the different elements.

It’s that simple.

Cool. Thank you.

Does that help?

Just basic yeah. It does.

So I’ll just put, like, a Google folder together and have, like, for example, the my book audit system notes the whole thing, walk them through that, walk them through how you know, an example of the PR messaging doc Yes.

Yes.

Create for clients. Okay. Yep. That’s great.

You don’t yeah. You don’t even need the whole thing. You just need to kinda show them, like, okay. This is what it looks like.

So they’re like, oh, okay. Because otherwise, you’re just using words that they, in all likelihood, don’t understand, and seeing it helps them see. Oh, so when you in so which is why when I open up the best stream recommendations report, I’m like, okay. You know, all the interviews, the copy kickoff call, the questionnaire, you can see all of that comes into this.

And this is what and so when they see that, oh, everything’s organized like this. This is what it looks like. Then they’re like, yeah. That makes sense.

I was gonna say something else that came to mind about this part of the process.

It’ll come I have a follow-up question for you.

Yeah. Go ahead.

So okay. So the one piece and this isn’t for every project, but I’m thinking it could be a lot, is the production piece. So, of course, a lot of people, don’t realize the, oh, like, you have to set this up on Amazon KDP, but then I might have to use this other tool. And then, you know, like, kind of that back end kind of stuff.

Mona, do you think it would be do I just share with them maybe my metadata document where the has all their keywords and categories that they’d be inputting in to those platforms and kinda say, no.

This is the back end stuff. I guess I’m just kind of there’s so much back end, not necessarily deliverable, but you have to do it and you have to do it correctly. Otherwise, you know, your book might be live and you didn’t even realize it.

Yeah. So you may not wanna, like, kind of you wanna take a call here and see. You don’t want information to be so much that your client feels like, okay. This is a lot. But at the same time, you don’t want them walking away thinking, yeah, I can do this on my own.

Right? Exactly. That’s that balance. So I’m like, ugh.

Yeah. Yeah. Yeah. So you you may have to kind of walk bigger that balance out, but I’m thinking oh, okay.

I just hang on. I just remember who I was wanting to tell you. It’s like you had asked also about, you know, do I have to get permission for a client from clients to share this? So our contract has a clause that shares that I can use anything that I created, you know, as part of presentations or, you know, any which ways I want on, like, on social and things like that as long as it’s not disclosing any confidential information. So if I’m, like, sharing an email that, you know, that I wrote for a client, I tend to blur out anything that, you know, is proprietary.

Okay.

Okay. Coming back to what you said, I would say for the back end system stuff, you may wanna have almost like a visual kind of a prison. Like, not showing them the actual thing, but just have, like, almost like a like a slide deck thing that shows, like, all the different things that could go wrong maybe or or that you that should, you know, that are included without getting into too much of, like, oh, you know, it’s a lot, that kind of thing. So if it’s if they’re, like, five parts to the back end process, I would probably just have, like, a single or maybe at the most two slides Mhmm.

Which would show visually, you know, like, just a visual small visual showing, you know, this is what metadata looks like and, you know, this is what we make this is what make sure, you know, that we we’re putting into the Amazon KDP thing or whatever is the other tool, etcetera, etcetera. But you don’t wanna give away anything, a, that is probably secret sauce, and b, that may end up overwhelming the client and make them feel like, okay. Now this is way too much.

So you may wanna kind of I think in your case, instead of stand alone things to walk them through, you may just probably need almost like a like a deck Okay. That shows them, yeah, what’s included. And we can we can kind of look at that.

Yeah.

Okay. Great. Thank you. Yeah. With examples of what it looks like to, you know, bring you on.

Yeah. Yes. Okay. Thank you.

Cool. You’re welcome.

Acquitting it. Do you have any questions?

Nope. All good.

Alright. Cool. Thank you.

You’re welcome. Cool. So, yeah, gonna sign off and then see y’all in Slack.

Bye. Thanks.

Bye. Bye.