Alright. So this is gonna be, like, super light. I know y’all are already, like, more than busy with what you have in front of you, so this is, like, an extra little sprinkling on top should you choose to add it. So, like, this isn’t, like, more work on top of an already insurmountable level of work, but something that could be helpful and additive to what y’all are already doing.

So, let me get this going.

Before I do, I had, like, the best chat GPT win ever today.

Like, it’s done a lot of amazing things. But, so this morning, like, I went to war with, like, hundreds of weeds that were growing, like, on the side of my house, and I just thought they were, like, nice vegetation, and I never wanted to do anything about it.

But my wife is like, no. You gotta take care of that. So I took care of it. And while I was, like, weeding and going crazy, I had, like, that song in my head.

Like, one that goes, like, that’s that was my battle song as I was doing it, but I didn’t remember what it was called. So, like, I went on Chat GPT, and I literally said, like, what’s that epic song that goes do do do do do do do do? And it actually said, oh, Fortuna. So I’m like, how did you know?

Anyway, however, you’re stuck on that. Trust me because he has answers.

Cool.

So there we go.

Awesome. So fatigue free pitch.

How to use a four by two soft pitch matrix to seamlessly sell in every email, LinkedIn post, and IG caption, which you are doing a lot of and may continue to do a lot of for the foreseeable future. So here’s the situation.

In this June sprint, your call to action a lot, soft pitching a lot. Right? It doesn’t mean you’re hard selling in every piece of content. But in most pieces of content, I reckon you’re having some form of soft call to action, whether it’s a, by the way, or a PS, or if you’d like to know more, etcetera. Right? So that’s what I call a soft pitch, which can get ultra fatiguing if you don’t mix up how that is worded.

So for many years, there was something that the whole coaching and service provider industry went crazy over called the super signature. You probably seen it a million times in your inboxes. It’s essentially that, like, boiler plate never changing. PS, when you’re ready, here’s how to work with me.

Right? And it was always, like, the two or three main offers that person has, and it was always worded in the exact same way, kind of like the spoiler plate that was never changing. Right? And having worked with a lot of these people who were running these super signatures, I would always look at, like, are these actually getting clicked?

Right? Do people actually click on your super signatures? And the click through rates, the link clicks on those were absolutely abysmal and almost nonexistent. It was just taking up space, right, and getting ignored and getting fatigued and turned into white noise.

So we want to mix it up. So today, we’re gonna look at four fresh angles and hooks that you can use in these soft call to actions, for two different types of call to actions, your workshop and your let’s talk, get on my calendar, but don’t let random skid on your calendar. That’s gonna be the caveat to all of this. Filter them.

Filter them. So once again, if you’re just slapping on the same super signature, obviously, at some point, your audience will glaze over it. That’s the tune out. That’s the fatigue.

Your click throughs will flatline if it’s an email, and you’ll miss a gold mine of low effort conversions. Right? And you’ll your content will only achieve some of its goals. Right?

Ultimately, even if we’re there to give value, even if we’re there to establish authority, even if we’re there to build audience and expand reach and own our space and own our thing. Right? Ultimately, we want our content to generate, leads. Right?

We want these our content to bring people into our workshop funnels and get on our calendars. Right? So we are going to add some new flavors to the call to action. Right?

And we’re gonna do so starting with the knowledge that using just a single framing or angle or hook can limit your audience feeling the pull, the urge, or the f. Yes. Right? So some people, some of your readers, some people on your social audiences are motivated most by gain or outcome.

Right? They want something.

Some are motivated by avoiding loss and risk, and some are motivated by FOMO. Right? Seeing what other people are experiencing and what they should be gaining. So this is all pretty basic stuff.

You’ve seen it a million times before. But for some reason, it just doesn’t get applied so much to these soft call to actions. So rule number one, we’re gonna be mixing between your workshop call to action for those mid intent and your book a call for higher intents, right, and avoiding stuffing. So we’re gonna respect the rule of one with our soft CTAs.

So it’s not gonna be the super signature where we give both options.

I would say, like, one call to action for both. Right? So stick with that rule of one, and this is ultimately what it’s gonna look like. Right?

So we’re gonna have this matrix. You’re gonna have, four different call to actions, for your workshop, four different call to actions for your book a call. And, essentially, you’re gonna rotate between these four different types of hooks. Cool.

So let’s dive into all of them. These aren’t super complex or super esoteric, formulas. You probably used many versions of these, but, yeah, we have some templates for you to lean into. So outcome based templates, it could be as simple as if you want desirable result without undesirable trade off.

And that would look like if you want one thousand dollar days without the cortisol spike I’m launching, get on my calendar here. That might be for Abby’s day one Evergreen.

Or you can have number two, imagine result. That’s exactly what I show you inside called Action. Right? So imagine turning every sale into three. That’s what I’ll walk you through in the profit without pressure workshop. Watch it now. Right?

So very simple, very easy to apply. This is an outcome based soft call to action.

Then we move into the risk, loss aversion based templates.

So every time you do x without y, you’re leaving a certain result on the table.

That looks like every course sale you make before installing these three automated sequences is a missed opportunity for an extra five to six plus figures of back end revenue.

Second template would be still haven’t taken core action that could be costing you and list what it cost them. Let’s fix that here. So still haven’t set up your day whenever green funnel, aka the one that keeps working while you’re airplane loading with cucumber slices on your eyes and zero bucks in your inbox. That might be why your sales stop when you do. Let’s change that now.

Then FOMO, case studies, template one, see how client went from struggle to result using your method. See how Jenny went from unpredictable post launch income to an extra hundred and twenty k in back end sales all by putting the post sale profit system in in place. I break it down step by step inside this free workshop. So that would be a call to action for your workshop.

Or the client identifier who takes action now will be enjoying that positive outcome while everyone else has a negative outcome. So the course creators who install their day one evergreen funnel this month will be scaling through summer while everyone else gears up for another high stress web cycle. What kind of want want that kind of piece and profit to see perfect here?

Then finally, last one, identity based templates. So if you’re the kind of identity who values a certain principle, this is for you. If you’re the kind of established online course creator who values steady sales over dopamine chasing launch drama, this free workshop might just be your new favorite thing. Number two, I built this for identity who are done with the old way. So I built this workshop for coaches and course creators who are done selling once and calling it a win. Let’s turn those first signature core sales into forever clients.

And number three, not for everyone, but perfect or then listen. So day one evergreen isn’t for everyone, but it’s perfect for experienced course creators who are done with launch whiplash and ready for calm conversion focus funnels that age like wine, getting more profitable with every month that you apply here.

So, next steps, should you choose them, right, you already have a lot of steps in front of you. But if you choose to integrate this, you can take twenty minutes at some point today, some point this week, and craft those eight call to actions. You can go analog on this, or you could use AI just by loading up the templates I gave you. AI may already be familiar with your offer in your workshop and could probably turn those out in probably five minutes or less. And then you would have that four by two soft pitch matrix. And for every email, LinkedIn post, and add your caption, you could just choose the one, the vibe, the outcome, loss aversion, FOMO, or identity that best matches the tone of your post.

And then if you really want the extra points, yeah, you could keep your call to actions and soft pictures in a simple tracker tracker spreadsheet, and essentially, list, right, the response rate for each. Right? See which ones are winning, see which ones aren’t getting any responses, add new ones. Right?

So if you are creating content with soft pitches, multiple times per week, right, that is many sales opportunities or lead gen opportunities per year. Right? And it would pay to have a bit of a tracker, right, and see which one of these are actually generating more responses. So that’s all I got.

That was really quick, and I want to make sure that I didn’t overwhelm you with more, more, more, more, more, and, hopefully, this is a nice little optional add on to what you’re already doing.

So let me stop sharing and, yeah, be able to talk about this or anything else and or you and your content sprints and business in general.

My pleasure. Cool. I’m curious if Stacy’s back with her coffee.

And I am back with my coffee, and I didn’t mean to ignore you earlier because I just had already walked into the other room when when you asked that question.

I totally get it. So, yeah, can you can you answer it now? Is there, like, a second tier of ingredients?

There is not a second tier of ingredients, but I heard you talk about lion’s mane, and I wanted to add that I can’t take it. It makes me wanna fall asleep.

Interesting. Okay. That’s not too bad. I thought you were gonna say something like, you know, there’s been secret research done somewhere.

No. I don’t know about any secret research. I just tried it, and it just doesn’t work for me.

So it says it’s not like a The Last of Us situation where it’s gonna, like, make me Mhmm. Okay.

Good. No. Your blank your brain’s not gonna explode.

Or Fair.

Alright. Cool.

I was thinking now I have this I have this CTA that I put at the bottom of all my LinkedIn posts.

Mhmm.

And it’s really just it’s short.

And I I’ve been wanting to make variations of it, so I’m very glad I’m very glad of this.

Although it’s mine’s kind of it’s super short, so I don’t know how I’m gonna I don’t know how I’m gonna adapt. But I can take the four I can take the concepts of of, you know, FOMO and loss aversion and all the things and and do it. But it’s not like a PS where it’s a long sentence. You know?

So so it’s, like, intentionally very brief?

Yeah. I well, I’ll pull it up and show you.

Sure.

So there’s one word I really, really dislike in call to actions, and it’s the word interested.

Right? Like, people, I don’t know.

I think Isn’t that the worst?

Interested. Right? Interested question mark. I don’t I don’t get interested about anything. Like, I don’t even know what interest feels like in my body. So when I see that, like I don’t know.

I really prefer, like, if this and that. Right? And the if clause being a situation that I can be like, ah, yes. That is true. Right?

Okay. Here y’all can be my CTA doctor. Here’s what I do at the bottom of my of my posts.

Sweet.

So if you’re, where are we starting? From the if you’re thinking?

From right here. Right here.

Oh, right there. Okay. Hey, l. I’m Stacy. I’m the smartest fuck. Robot named Sassy. She makes brilliant marketers even better at their jobs.

I apply for access at so I love that it’s, like, skim worthy, like, scroll scroll skim. Right? Like, especially on mobile.

Yeah. Yeah. That’s pretty cool.

So how, you know, how to take that? I mean, this is kind of that’s my sort of, like, standard boilerplate. I put it at the at the bottom of, you know, of of every post.

Mhmm.

Yep.

Apply for success. Apply for access at Avicasa.

She makes brilliant marketers even better at their jobs. So I think Like, it’s bigger.

I think the she made This sentence can be the month that that you’re right.

Yeah. That can be the place where I kind of swap it out.

Totally. Exactly. So you can definitely have more specific things. Right? Like, you know, she helped x do y. That would be, you know, a FOMO type one, right, or a case study.

Right.

Right. And then, like, very specific use cases, right, that, like, SaaS excel that. Right? And, like, where that thing would have, you know, ROI in their business if they applied it. Right? So something like that. So, yeah, that would be, like, the one to swap out for sure.

The one sentence right there.

Yes. For sure.

Okay. That works. That works.

And then it’s like is it clear how they apply for access?

It yeah. I I think it is once they go to the website. Yes.

Okay. So that might be a friction point there. Right? Because when someone’s let’s say someone has never seen your profile before, right, and your post got shared or showed up on their feed, right, and they see apply for that. Mhmm. They wouldn’t necessarily know the immediate next step. Right?

Because they’re not gonna be applying the Yeah.

Yeah. So I should probably, I should probably think about changing that to something else. So, I mean, I kind of deliberately engineer friction in there because it’s a whole, you know, it’s a whole part of the thing because it’s it it, but, yeah, I’ll think about that. That’s a good point. Thank you, Brian.

Yeah. Of course.

And I’m all for intentional friction.

I use so much intentional friction in coffee shops, like, putting things between me and tables, and my bags all filled up like I’m living there.

And people still find a way to sit right next to me and and take Zoom calls next to me.

A completely different kind of friction, but yes. Yeah.

Cool. Caitlin, hand up.

I have a question.

This can be kind of for anyone.

So, you know, if these CTAs and I’m my computer died, so I missed a lot of this. But, anyway, with, like, you know, having LinkedIn posts, Instagram posts, or things leading to your workshop with the diagnostic Mhmm.

I, like, am very happy with my workshop. I have a lead from my workshop from some from, like, a warm lead, and it’s a perfect ideal fit. So, obviously, the workshop is doing something right, and it’s designed correctly.

I felt friction recently when so I’m doing, like, freebie swaps. I’m trying to just borrow a bunch of people’s audiences.

And as I’m doing that, I’m feeling resistance of, like, I wonder if I should make a different freebie for the same audience that’s, like, a little bit more valuable.

The things I’m hitting up against is, like, my diagnostic. Like, it very much kinda teaches you a little bit of, the what but not the how.

And, like, right in the beginning, you know, Joe instructs us to, you know, say, hey. If you want to move forward, I’m fifteen k to begin, five k on retainer. So it does feel like, I just feel like it might be off putting for, like, these freebie swap people. Mhmm. Sure. And I’m wondering if anyone here has felt something similar or if you have other freebies that you feel are more so, like, man, this is just a quick win. You know, those types of freebies where it’s really just value, and more of a soft sell or something.

Yeah. So, I mean, it’s potentially a different market.

Right? Like, in the freebie swaps, potentially, I don’t wanna say that with so much certainty.

But, you know so I guess, like, one question would be if you want that to be supportive of, like, your course business, right, or elements of it where, you know, are kind of, like, lower ticket, not necessarily the higher ticket.

So there could be, like, an alignment thing there. Right? And, so, yeah, that’s really kinda, like, my first thought. Right?

It’s, like, lead magnets for who? Right? For, like, that core avatar, right, that has the fifteen k plus five per month to invest. Right?

And, like, what is a lead magnet that is valuable and important to them that’s actually gonna get consumed and get them to take that next action. Right? Because that looks a certain way. Right?

And a lead magnet, that’s going out to a broad general freebie swap list, and those are, like, in my experience, really broad and really general in a mixed bag. Like, you just don’t know what you’re gonna get, and that kinda makes it, like, fun and exciting in a way. Right? It’s like yeah.

It’s, like, kind of like the discount DVD bins from Walmart back in the day, and I’m like, there’s always something good in there if you like fish lawn.

But, no, I I went over engineer for general broad. Right? I really keep it focused on, like, who is that fifteen k client. Right?

And, yes, potentially, like, optimize and create different reviews or lead magnets, but, like, always with the orientation of, like, a, what’s gonna get their attention? What’s what are they gonna open? Right? Like, based on the name of it.

And, yeah, like, it might not be, like, a general broad thing. It might be a very specific tactical thing that is part of your process, right, but then takes, you know, hours for them to do, and they don’t have the skill to do it. Right? And that’s a very clear pathway to them getting on a call. But, yeah, curious about everyone else’s thoughts.

And for, like, some context, if it’s help well, like, it is because I totally get it. Like, I for the longest time, I’m like, these types of, clients, like, they’re not signing up for lead magnets. They’re not blah blah blah. But, some of them are.

And, like, my so, basically, like, the old Facebook ad and Instagram agency that I used to work for, all of them you know, all of those clients are ideal for me. Mhmm. And I know that they’re on their list. So they’re, like, my first kind of collaboration.

Yeah. And, like, the course stuff, that’s, like, a totally different audience. So I have separate freebie swaps going on for those, and those are, like, aspiring freelancers. So those are the course is completely different. It’s almost like I have two different business, which is why I have two different Instagram accounts and all that stuff.

Yeah. I wonder, like, before you change the content of a freebie, right, like, if you would consider, like, changing the name of a freebie, right, to see if one you know, essentially testing the name. Right? Because, like, that’s what’s gonna get that first click.

Yeah. I I think my name will get clicks. It’s like Mhmm. The little known fix that tripled my clients’ webinar sales or something like that or tripled conversions.

Mhmm. It’s more so, like, I the experience that this person is gonna have once they’re watching the workshop.

Mhmm. It feels a little salesy to me, and it feels a little like, okay. Because you essentially like, you talk about these twelve questions or these twelve things that you need to know about your customer’s journey, and you rattle them off.

But, like, I’m a little lost of how to find them. You talk about surveys. You give one example, but none of the other ones.

So, like, I just kinda feel like Mhmm.

I like, especially if it’s, like, the relationship of someone’s list that I care about. Like, I it’s just it’s just like that that sort of thing.

So that’s what I’m kinda playing with, like, maybe having a different rating.

So one that one that goes, like, deeper, more specific, and more tactical. Right? Like and gives right?

Yeah. Like or yeah. Like like you said, like, gives them some quick win. Like Mhmm. Like, one little piece of this entire process of a maximized funnel and optimization. Like, just, like, one thing that they could do. Like so I’m wondering.

I mean, I love that. Right? Because, like, it it still creates a gap. Right? And, like, the gapping, for example, you know, you could say, like, the one the one slide you need in your webinar pitch that no one has.

Right? And it’s essentially like a closed slide. Right? Like, you know, your unique way of closing on a webinar.

Right? And it’s like, they have that, and they can add it to their webinar slide deck, but it’s not the whole thing. Right? And it’s like, they can get a bump and get improvement and just have these see your expertise and authority on that and be like, oh, she taught me something new and this tracks and this makes sense.

Right? Yeah.

Obviously, I used to do that a lot with, like, launch email templates. Right? Like, had a lot of those as freebies, and it’s, like, totally quick win. Right?

Like, half an hour, new templates, send it to your list, get a win. Right? But it’s not a whole sequence. It’s not a whole automation.

Right? And there’s still a gap of wanting more. So yeah, I love it. Yeah.

Cool. Alright. Thanks for validating. Because sometimes it’s like, is this a mindset thing, or is this, like, a legit valid thing?

So if that Mhmm.

Helps. Totally.

I have some ideas too. Like, if you can’t think of what to give away for free, you could always, like people love SOPs. Right? So, like, give them give them something that kinda feels hard to give away, I guess. Because I think that then you’ll know they’re gonna actually get, like, a win because it’s hard for you to give it away.

But, obviously, it needs to still expose, like, another problem that they’re gonna run into. You know? So if you give them a SOP for, let’s say, you have, jobs to be done or something, give them an SOP for that. Well, they’re not gonna wanna go out and do those interviews. Right?

Something like that. I like the template idea as well or that webinar template idea and checklists as well. So those are just a few things that came to mind. But I think that if you look at your diagnostic and reverse engineer, like, okay.

Well, what problems are they gonna run into with jobs to be done interviews? Can you solve one of those small problems? Like, hey. When you’re doing this, whatever comes up, here’s, here’s, like, a quick win on how to overcome that issue.

You know what I mean?

I I can’t think of it off the top of my head, but, hopefully, that makes sense.

No. That approach is really smart. The approach makes perfect sense and gives me ideas, like, right away. So thank you. That’s really good.

Sweet. Any other, questions for today?

Most only is by Stacy’s camera quality. It’s pretty solid. What are you running there?

My camera is a Logitech BRIO. Really? And yeah. And and my background is a looping video.

Okay. That’s the secret. I see.

But yeah. And I have a a a real green screen behind me. It’s a but it’s just like a green tablecloth that’s hanging.

I think it was thirteen dollars on Amazon.

Well done.

Because, actually, behind me is a giant wide, wide format printer, which is very unattractive, as a backdrop. So, I actually created this whole background setup even pre pandemic so that I so that I could have a a good background.

Love it. Cool. Cool.

Sweet. Well, if there are no other questions, can definitely save y’all thirty minutes. I know you probably have busy days. So, yeah, let me know. Are we feeling complete for today?

Or Gonna go, make some new CTAs.