So today, we’re going to, we’re gonna cover a few things. We’re gonna talk about first, I’m gonna answer your questions. There’s a a few people in the select channel to have some questions about, using the knowledge base and, creating prompts.

The most cost effective strategy to to use GPT and the tool that we recommend, I’m gonna go over that as well.

Then we’re gonna cover understanding prompts, the basics, Incorporating your knowledge base, I know there was some questions on that as well. You’re getting a lot of errors and whatnot when trying to upload your knowledge base. Then how to create actions, the different types of actions we can create and the different tools that you can create as well. And then we’re gonna end it off with some fun with, VOC research and how you can, quickly uncover the, those sticky messages and then use all that through the, conversion copywriting process. And if there’s any questions, just feel to jump in, that’s kinda what we did last time as well. A lot of this will be over the shoulder.

As well. So just, yeah, don’t hesitate. So first thing I wanted to cover is the So Katie, I had a question about, paying for pro and you’re working with your your VA right now. So, the tool that I recommend that you purchase is it’s called TeamGPT.

It just so happens now that there’s a lifetime deal on appsumo. So jump in and get if you can.

The advantage to this, and I’ll show you how I use it.

I’ll do it under here.

Think it’s under, nope, options.

Do do all bot research here it is.

There you go. So this is the sort of insider look on how it works.

The great thing is you can store all your prompts and you can work with your your VA. But more importantly, you can have a share folder, and then you can jump in and you can actually comment on the different outputs.

The great thing about this is that you can actually decide which model you’re gonna use, you can you can choose, the most cost effective that you wanna go with when you’re creating prompts or testing and whatnot, is gonna be your three point five turbo sixteen k. That’s what you wanna start with.

The, if you wanna get into more advanced stuff where if you wanna use code igniter, then you’re gonna have to use the the GP four turbo. But for most of the stuff, especially for your your prompt, testing and whatnot, you can stick with the the turbo. So this is an amazing tool. We use it extensively for our team You can you can create a team library of prompts, different things that you can do with it.

You can create your own personal library. And like I said, you can do some pretty cool stuff with it. I’ll get into this later. There’s actually something you can do instead of creating your own knowledge base where you can link to a website.

In this case, we’ll use a a Google sheet that’s been set to, edit, and then it’ll analyze the Google sheet and then you can have it pull data from that that you can use in your, copywriting as well. So, yeah, definitely the tool that I recommend, is this one, and you wanna grab it as fast as you can because I’m not sure how much longer it’s gonna last, but it is on app sooner right now for the, the lifetime.

The next one is, so creating your knowledge base and also how to use the the API assistant. Chris, I know you wanted to cover something on, prompt engineering. Was there a specific something that you wanted to cover on this?

No. It was mostly how to create prompts in the, In the what was it called? The the playground thing? Because I remember that you Sure. You used to create prompts in the playground and pay used to them in the GPTs. So, yeah, I was wondering, like, what makes the the playground so much better than the the normal prompting in CHA GPT?

Okay. It’s just the, okay, so here’s the playground here.

I can show you the process that I use for, for prompting.

Basically, it’s the there’s two things under this. There’s the chat This is just your typical, you you start with your what you want to happen under the instructions. You return your your the user and then you have the output here. I’ll show you the document that I use.

It didn’t come up, but let me open this up.

Bear with me.

And then there’s also, of course, the assistance. Now the main difference between these is that if you go with the assistance, you have access, access to code interpreter, and then also you can use your, custom, knowledge base. You do have to use the the GPT for the preview. If you go to the turbo, you’re gonna notice that you still have access to code interpreter, but you can’t you don’t have access to any files.

So that’s the main difference between you can use both, to create prompts. There’s no, There’s no difference between the two. I can show you the process. I actually use it in my case, a template when I create prompts.

I’m just gonna open it up right now.

And and and also, like, the the difference between, like, programming, system API and programming a GPT like, why are assistance API apart from the ability to use the actual API and stuff in the background, but what makes the, I don’t know, the customizability of the of the, yeah, building the GPT in assistance better than the GPT.

Okay. It’s all about, okay. We’ll get to that too. So this is the the the approach that I take for prompting, and it just and I can share this with everyone as well. But essentially, it’s just, you start, and this is an example when you start with your your basic prompt, And so, and then you have your output that you’re trying to achieve. That’s what I do, and then I just build on that in initial steps.

Until I get the input that I want, and then I’ll save that as a prompt inside of the the tool that I’m using. In this in this case, it would be team GPT.

You’ll get the same output if you if you use them. Like, you’re gonna get the same output, in this say versus the actually, no. This this is this is used as their, their chat PPT, language model. This it doesn’t it’s actually, I’m not too sure.

I’ll have to I don’t know if it uses that language model, but this one you can, have access code interpreter. Those are the main differences between the two. For testing prompts, I just use this. I use the the the chat for testing functionality.

And using Zapier or, if I’m gonna, you know, use, a schema markup or API, then I would use this one.

Does that answer your question?

Yeah. Yeah. Yeah. So it’s two two different functions. Basically like that.

Two different functions. Use this if you wanna, if you wanna access or if you wanna incorporate functions or if you wanna use a code code interpreter. That’s the major thing on this one. And then if you’re just looking for your basic prompts, just use playground because you don’t have access to, quote interpret or anything.

Yes. And and in general, you use these instead of the normal prompting and GPT in chat GPT because these are more flexible. Right?

It it depends. Like, it’s I’m having a lot of fun with with team GPT right now.

Yeah, it just really depends. Like, it’s not if, if I’m using functions or I wanna I wanna practice some automation or I wanna look at a large data set, then I have to use I have to use the playground because of because of the knowledge base, and you have more access to, you can add more files or create a larger knowledge base in this than you can with the GPTs. Right? So you have to use this if you wanna get into large files. But there are tons of limitations to this. Like, especially with the knowledge based limitations, like, you’ll you’re gonna notice there’s some people are are saying that it’s timing out.

People are noticing now that file sizes, especially for the knowledge base, anything over two hundred fifty MB, it’s really starting to struggle.

And it’s also not, it’s, its usage is dependent on your computer’s processing speed. As well. So it’s really not designed. Like, code interpreter is not designed for large, super large data sets. It’s it’s more for smaller data sets, you know, go in, do some quick analyzing. But beyond that, it’s people are noticing they’re they’re having a lot of problems right now. So that’s the and we’re you’re noticing people are seeing a lot of errors as well, and that’s the cause of it.

I had so many errors trying to to use the the GPT four. I just gave up, and then I went with the, the playground. I do have some, If you do get an error message and I’ll share the prompts with you as well, there are certain, things you can say before. Like, you can tell it to ignore the actual errors.

And then there’s a prompt that I have as well that when it made errors, I had it tell me the error that I made and then recommend how it can avoid that error in the future. So you just put that before your prompt when you’re uploading your knowledge base and it’ll fix itself beforehand.

Yeah. Yeah. As well.

In in the in the playground, do you also play with the temperature and all that stuff or or no?

Yeah. The the only thing I play with on in the, in the playground is the for temperature. I don’t wanna close all this as well.

Is I just set it to the main one here is main one that I do is temperature.

For me, it’s just factual. Like, if it’s like more FAQ or if I’m using it for, like, pulling an exact wording, I’d put it closer to zero. It just allows more, like, creative if you put it for higher dose. So I look at it as more factual. I put it all the way down, and it it’ll produce pretty exactly what I want in a sense.

Good question for you, Peter.

I was gonna ask, Shane, I’m noticing that where I had four in open AI, I’m have it drop down to three point five again. Do you know why that would be?

In in playground or which tool?

Yeah. Yeah. Open AI.

Oh, enter which one under assistance or or chat I I thought if you had four in all of them. I guess it would be helpful to show people what they know they have, like, just in what the I I’m still unclear about the different levels of, like, three point five k and Oh, okay.

You can. Here is the so here if you choose if you’re just going for prompt. You can choose your model here.

Yeah. Okay. So you have so the this one right here is what you can use for ninety percent of stuff as your is your, GPT three point five turbo. That’s the most cost effective. And it’s, like, the cost is maybe, you know, you can summarize a hundred word email for maybe four cents. It’s dirt cheap.

If you wanna get into more advanced stuff or if you wanna use code igniter, you have to use GP GBT four preview. This is the latest model that the kid they came out with, and that allows you to, and that this is more advanced. You can use it in the playground as well. But if you use assistance and you wanna get into function calling and you wanna create your own database, then you have to use, g p t four. You can use g p t three, turbo here.

It’s not a problem, but you won’t be able to use the, all of the functions with it. Does that answer your question?

Yeah.

And I think it was probably for people who don’t have or are getting into opening your eye. Like, you don’t start automatically with the four, though. You have to be able to get access to it. Right?

I’ve I don’t know. Is that is that the I had access to it right away. So unless that Yeah. They might maybe they changed it. But, yeah, I had access right away.

Well, maybe the I’d be curious if people know what they have.

Yeah. I actually see that.

You should have access to it. This this was recent recently. I know that a lot of the tools that I use, this just peered, especially under the the team, GPT. So check that out. But I only use this for, like, like, I don’t use this very often. If I do, I it’s it’s more tweaking stuff for the final output, like most of the stuff you can get away with with three point five.

Yeah. I think now the GPT plus, it’s closed. So there’s a wait list.

Yeah. They’re Sure. Yeah.

As well. Yeah. And then when they come out with new pricing models as well, like, it’ll a lot of things are gonna change.

Okay. So let’s talk. Yeah. Sorry. Go ahead.

Just to just do it quick. With the, the differences one of the differences between three point five, seven, sixteen k, Turbo eleven o six, just straight turbo. Is that what’s the do you know what the difference is between those options?

This like, the the the technical speak, no. All I know is that it’s, the latest model is is this one. It just improvements every every time. The those are different iterations.

This is the latest one to use for, the three point five, and this is the latest one for the GPT four.

Stick to these two and you don’t I don’t even know what the other I don’t pay attention to them. This one here, like, g b t four, is the, is is the model before the the GPU four eleven o six preview, but it’s more expensive, but it doesn’t have the same It has less functionality, but it’s more expensive.

So they’re probably figuring stuff out as as they go as well and different people use it. I know developers to complain. GPT four was just too expensive, so they released GPT four, preview as well. And then it it all boils down to the functionality, right, what you have access to.

Do you wanna create your own database? You have to use a certain model. But most of the time, just stick to this one. Your eleven o six.

So does that answer your question?

Yeah. Yeah. It does. Thank you.

Okay?

So next thing is action. So actions, the the whole thing with the the GPTs and and OpenAI’s playground is, you know, a lot of promises were made, and you can do some pretty cool stuff with it.

You’re looking at the following tools that are are coming out. One, you can use Zapier for your, your actions. That’s for your GPT itself.

There’s another one called Pabley Connect, which is Zapier, but you can grab a lifetime deal, and I’ll I’ll show you that as well. There’s make, which I actually set up an automation to show you how you can incorporate that with GPT and then connect it to your blog, and then there’s relevance as well. So we’ll cover actions right now.

First, I’ll show you sort of a walk through of an action.

This right here is a a patient survey. The this is giving you an idea on how you how you can connect everything, and you can sort of automate a lot of your your copywriting process. So here’s a quick WordPress survey. We send the patients, just ask the patient some questions, you know, what’s the problem, what’s the frustration, what’s the solution, click submit, Now what’ll happen is when you click submit, it’ll go through the system, and it’ll use make And here’s really the process that’s following that we’re using we just use a webhook.

I just sent the data to, to open AI. And in here, there’s a prompt, which I’m instructing open AI to take that survey and, to rewrite it, for, testimonial from my website using the copywriting formula problem frustration solution.

So, once it’s done, then I’m instructing Open AI or g p t. I’m using, I think it’s the three point five for this, then I’m instructing it to update my WordPress website.

Okay? So that’s just an example of what you can automate. You can start connecting things.

If you go here, it should have posted by now. And I it takes about ten seconds. So that just posted and then it’s taken that. And then, of course, it’s posted to the site, and it’s it’s I had it bold the exact words of what I wrote just to show that it’s pulling that in. So that’s an example of what you can do or how you can use it to really automate, to automate things. The the GPTs that they’re talking about, in the back end, the let me open this up right now.

Here the the GPTs where you’re getting into the create an action.

As of right now, you have to have some some, knowledge in order to use this, or there’s another option as well. This is called relevance.

And essentially what these are are, it’s API and then schema markup that you can download, and then you can so you can copy and paste it and put it inside of your your custom GPT here.

And, essentially, if you you look at it, they give a bit of a video here, on how it works.

So you you’ll click configure, create your action, and then here is where you’re gonna paste the schema that that they provide under under here, and then that’s gonna allow it to to do some type of function. But you can see it’s pretty there’s no way I I can’t even do that. Like, the developers are I hand it off to my developers and they they figure it out.

To to solve that, they’re coming out with tools like this where in theory, it’s like you you can try the template you can copy and paste the schema and put it into your your GPT to create that function.

The other option And if you don’t wanna go that route is to use Zapier, where you can, you can import Zapier. I showed that before. And Zapier does have direct integration with your your GPT four. The other option is to use what I just showed you, which is your your Pably connect or your your make, and then you can still do that automation that I’d that I just walked you through It’s not direct integration. It’s like you’re you’re still using a form of Zapier.

If you do go this route, make is a really good one, and, Pavli Connect is another as well. They do have lifetime access on this as well. They have some pretty good deals. So snag that if you can.

Do you have a bad question?

Pardon me?

Do you have a preference for one or the other, make, or public?

Make for, like, make its, relevance. Forget it. Like, it’s just too complicated right now. They’re they’re struggling right now with you know, the whole point of GPTs is that it’s supposed to be user friendly, create your own custom, but that’s pretty advanced. Like, there’s not so you’re seeing these new new tools come out that are trying to solve it. But it’s still, like, this this is pretty it’s it’s they haven’t quite yet.

My preference is either Pably or, make one of the two. Probably because it’s free, what, basically, if you get your lifetime deal and you can do a lot of cool stuff, user friendly is is is a make by far. That’s, you know, to build stuff, you can do it pretty quick and you can automate quite a few things.

Little more expensive though, obviously. Right? But the the main point yep. Part of me?

Well, if I’m using ZPR elsewhere in my business, could I replace that with make?

Yeah. It’s a zapier it’s the same thing. There’s no difference, right, between the the only the only advantage for zapier is that it has direct integration with the the GPTs.

You can do it at this level. You just insert some code. It’s like one one snippet and it’ll actually pull in all the the API calls. That’s the only difference. Then you can also use it just like Pably does as well. But it’s the same the the same thing. There’s no difference.

You can achieve what I just showed you guys whether you use make, whether you use Zapier or you use Pably. It doesn’t matter. Test it out.

Does the does the probably one time deal have pretty much anything, like, like, unlimited stuff or is it limited to requests?

No. It’s limited there. It’s unlimited. It’s, have the, I can, I’ll actually get anyone who wants to jump in and try it. I’ll give you access to my account, and you can have use it as much as you want. It’s it’s really is, like, they’re pretty cool stuff too. Like, you can see, they you can use AI to hear, like, g look at your reviews in rewrite them and post them, like, you can do some pretty advanced stuff.

Yeah. I’m thinking about replacing Zapier if I can get this for like, so that I can stop paying Zapier every month. And but also, it’s interesting I’m seeing in mine. I see three hours left and yours with one hour.

Yeah. It’s a this is, like, you get it’s one time payment, but like I said, I’ll I’ll I’ll give you access to my account. You can jump in and try stuff.

It’s the same. You can do the exact same thing with Zapier, but it just it’s lifetime. Right? You can save some cash.

Cool. It does it does this is actually probably a bit more advanced than Zapier. Like, there’s some stuff you can do. I’m just like, wow.

As far as number of integrations, do you think that it’s basically covers everything that Zapier has?

You’re gonna you’re gonna get the same thing or as API calls. The o the only advantage that Zapier has right now is a direct integration with, the but it’s sections.

Like, I tried it in terms.

Yeah.

Yeah. It has to improve every time.

Yeah. You got it. So that’s that’s the main difference between the two. Cool. Yeah, check it out.

Pappabbly is really good. Like, it’s starting to get a lot of traction, especially at all the the tools coming out of appsumo or, like, it’s they’re all integrating now because it’s it’s an up and coming and then just have a look at the videos and see what it does. You can do anything with You you can. I think it was Kate.

You asked you asked if you can create a spit draft with it. You can. You can actually import your survey data into OpenAI, use a prompt and then have it create a PDF document and create a spit draft that you can send to your client for approval. So you can do all that with Pabley quite a quite a bit.

You mean, sorry. I have to jump off after this. So can you just so it would be survey to open AI to a prompt, and then that would send the input to a Google doc.

Which informs my spit draft.

Yeah. You you can so what you can do is I I actually have it here as well. So under the VOC, you can instruct OpenAI.

Is if you’re using code interpreter is you can say produce, a a download a a word document that I can download, create a file. And it’ll create that for you that you can download as well. So you can do that with code interpreter. You can also do it you can ask it to produce a PDF file, and you can also ask it to do a text file.

You would just put it in the in the prompt itself, and then you would do that at, when you’re creating your actual that’s under the prompt here. Is you you would put out the end, create a, you know, make the I final output in a PDF file that I can download. It’ll give you the link.

Okay. Fantastic. And can we get access to, like, this prompt of yours?

Yeah. Of course. If I’ll give you access to, Absolutely. Give you access to the prompt.

I can if you want to help creating a prompt, then let me know what you want to create. And I’ll I’ll send it to my team and we can create it for you as well. We can jump on a call, of course. You need help.

If you need help, if you wanna learn how to do this, like, all you can work with, VIT. He’s one of the developers on that. He knows probably a lot of this better than I do. If you need help figuring stuff out or troubleshooting, let me know.

Alright. Thanks so much, Shane.

I’m gonna catch the best on the replay.

Yeah. No problem.

So any questions before we move on to some, some VOC fund to have some, that I can answer?

Yeah. I would love to do if we, you know, because I’m thinking probably as well.

If we got probably and then we had an over the shoulder video where we step by step, some, like, set something up, Sure.

Because I saw I’ll be honest when it comes to the integration, that’s where I’m finding the sometimes the steps of it are where you don’t know what to click. And maybe it’s easier on the other side for people, but I find this is exactly what my mind has to see it step by step.

Okay.

If, and specific, it’d be any, I’ll I’ll post in Slack, but any, specific actions or something, like, just put and then we can cover it. I can I can work with my team and we can we can set it up and and show you, but this is an insider? Look, these are all the different integrations, like choose the app. So let’s say you have active campaign, here, then, your next action is, you know, you can choose open ai here. Let me put, there you go.

And then it’s it’s yeah. It’s that simple. And then the beauty of it is is, like, the the whole thing about this is, like, pitcher OpenAI when when you choose this option, this is you still need to create your prompt. So what you’re doing is you’re sending this data to OpenAI, and then you’re using the prompt inside of this to instruct OpenAI what to do. And then you’re using another trigger Like, you get this is endless. You can keep on going, you know, post to this, post to that.

People are doing some pretty crazy stuff. And if you can do some pretty advanced stuff like API integration, right, as well, stuff that’s like it, so you can get pretty creative with this.

It’d be really fun to do some use cases that would support us as a group and then say, like, these are the five things you have to be doing as automation or you’re just killing yourself. Otherwise.

Yeah. Like, do it posts, automations that everyone wants to see. That would be helpful. And then We’ll build them out and share them with everyone. I’m happy to do that. Absolutely.

Yeah. Perfect.

So Okay. Let’s let’s, any questions on on, on this right now?

No. Okay. We’ll move on to, Vock research. Let’s have, let’s have some fun on this. Now, there’s different things that you can you can do, with this. And I’ll I’ll start with, team GPT and show you some examples.

Here’s the dataset that we’re gonna use. Now when you’re creating your dataset or knowledge base, you really want to one of the tricks is to, especially when you’re doing your customer surveys, is to be very specific or tell a story or line them up. Okay. So when we had this is actual data that we collected, and the way we structured it is we asked them what the problem was, then we we ask them how does that, make you feel the frustration we agitated it. And then, of course, we we ask the solution or outcome they want, and then we ask them to address any fears or concerns that, you know, holding them back from moving forward. So we align that survey, really, to a copywriting formula. And by doing that, you’re you’re getting a nice knowledge base that AI can work with because it’s all about patterns.

Once you have this data set, you can do some pretty cool stuff with it, and I’ll start with, what you wanna start with here from my state solution. Okay.

So the great thing about, I mentioned before with, with this is that, if you’re using a normal playground, you do have to upload your your knowledge base here. This is kinda wonky when you’re playing with it. The great thing about team GPT is that you you can insert the link directly. So if I copy here, as long as your your share access as long as it’s edit, then what you can do is you can put it inside, and you can paste it here.

And then you have your saved prompts here. So I’ll just go into let’s do this problem acetate solution fear, and I gotta paste this in.

So what this is doing, and I’ll share these with everyone as well is, it’s I’m asking it to examine the customer service survey data I’m asking it to, create a one reader, and I want it to organize that one reader by problem agitate solution in fear. And the ultimate goal is I’m gonna take this, and how we would use it is I would use OpenAI to push this into active campaign or CRM. So when the salesperson sits down with the, the patient that did do a consultation.

They would literally have in front of them the problem that they’re trying to solve, how it makes them feel, the solution they’re after, the outcome they want, and then the exact hesitations and concerns to address you can see how it’s pretty powerful.

So you paste that in, and what it’s gonna do right now is let me open this up.

Analyzing so the crown watcher So I know this guy’s his crown is thinning. It affects every aspect of his life.

His main goal is that, is to have enough transplanted in the crown. So his concern is scarring. So you know, we know exactly what to what to pitch. We would save this to a PDF, upload it, or import it to active campaign. This one is the he’s front line conscious.

So here’s his problem, temporal peaks. This is how it makes him feel. That’s frustration. This is the solutions he’s after.

And, of course, the here’s the fear, very few, identity seekers. So you can see how this is pretty powerful. As well. That that’s what I love about TeamGP is, you can paste the the survey data in.

Because like I said, it’s really wonky. I don’t know if you’ve had if you’ve tried that, Chris, on your end, but it’s it doesn’t always read, the dataset. So I find it It’s super helpful. We’ll do another one would be, to take the survey data here.

And what I wanted to do is Sorry.

Just These are folders. Remind us what we’re seeing because, I used to work in a different one, not this one.

Yep. Sure.

So this on the far left is my so these these right here are shared.

So I share all these with my team.

So if if I produce anything in here that I’m researching, then everyone on my team can see them, and we use these to to communicate back and forth. So you would use shared if you’re working with a VA.

Personal is just I I rarely use it, but I just put it in here. It just means that only you can see them. And if you’re gonna use these, you know, your you use it for reasons or whatever it is, that’s where you put them under here.

And remind me this is your this is your previous chats.

Yeah. You got it. The these are just Yeah. You got it. These these are just previous chats that I would bookmark these and then I would use these moving forward.

Here’s your prompts to your so this is where I saved the prompt. So I would open up the the the chat. So first thing I would do is, obviously, is, you go when you copy the URL. Okay?

And go to the web browsing, and then I would save the, zoom, zoom always gets in the way on that.

Then I would find the prompt that I wanna use. In this case, it’s the problem agitate. Here is is where I save all the prompts. This is our team library. And then you can click play and it’ll insert the prompt for you. And now what it’s doing is here’s the prompt, and then this is instructing it to analyze this survey, and that’s that’s exactly what it’ll do.

Now the beauty of this is that in the prompt, it it’s actually highlighting the, it’s it’s doing an analysis and it’s looking for frequency and it’s basing It’s looking at all the problems and it’s it’s basing that off of frequency the most, the problems that affect patients the most. It’s pretty accurate.

Now this is also the, the direct quotes from the, the patients as well that it’s pulling from the survey data. So it’s pretty cool.

Do you get your question?

Yeah. That’s helpful. And I I’d love to see the prompts because I feel like half the work can go into specifically for past, you know, and and even, I would say AIDA, you know, like all the like, it would be great to have some good prompts that you know. I’ve been tested, battle tested.

Yeah. These these are valid. Like, and I’m not I don’t wanna pretend that, oh, you just whip these together quickly. Like, these are, like, this is like hundreds of iterations and it’s it’s very it’s being very specific.

We don’t I don’t have a problem with hallucinations now because it’s very specific and, like, pull these exact quotes, but to get to this was a nightmare, even with with the d b t four. But these are these are solid. They’re consistent.

These will pull the exact quotes from your, from your survey data.

I’ll share it. Absolutely.

I’ll show Oh, that’d be great.

I feel like that’s half the battle these days, to be honest, is the work you can get lost in a chat session for hours. And still be doing the work to get the work that you need.

It is. Yeah. And it’s the it’s all about prompt too. Right? Like, it just it’s it’s getting to that point and just under that’s what I love about this though because and we’ll have some fun with with copywriting formulas.

Like, one of the big things on this is when you do your survey or your knowledge base or your your review mining take your reviews or your data or your customer surveys and align them with some type of framework. Whether it’s a story brand framework or problem agitate solution or another copywriting formula or ADA, align the questions in your survey to that formula because, AI is really gonna respond to that because it recognizes pro patterns the beauty of that when you do that is it makes everything else so much easier and a lot more fun. So let’s take problem match state solution analysis.

Okay? What I wanted to do is I wanna analyze it to customer service survey data and I want it to tell me the the the most common problems the most common, agitations, how it makes people feel, and then hesitations as well, and then, of course, the solutions as well. Now this is powerful because, I would actually take hesitations and I would have it analyze, like, the thousands of results and I would have it come back and say, what is the what are the top ten questions that people have, you know, that’s preventing them from moving forward and then I would create an FAQ site on the blog, to address those specific hesitations based off that survey data.

So that’s pretty that’s how you can use it to be strategic.

We’ll go into the this one is a fun one. So what I what I asked it to do is there’s certain we talked about this before where there’s certain, words or phrases that imply, either a problem or frustration.

So that is implies a benefit. I just want as the outcome I’m tired of is the problem. There’s these type of phrases that you can you can identify inside of your customer survey data, and I’ll I’ll share the prompt with that. And what it’ll do is it’ll look at all of the data here Okay?

It’ll organize everything by frequency and then what it presents to you is actually gonna be copywriting formulas that you can use, and then you can start creating spit drafts from this. You can use your your you can use this for Google ads. You can use this for for, your social media posting. But the beauty of it is if you look at this pattern, this starts with telling a great story, okay, then the prompts go in and it it it uses the same framework of a great story.

Now you’re incorporating VOC and then you’re applying more formulas on top of that to tell a great story. Everything is connected, and it’s pretty powerful stuff when you start having a lot of fun with you. You can do with it. Right?

I’ll paste this in right now. Let me just show you.

So let’s pop this in and this is the, which one is this, the tired of, just want so that. So this will look at all my information, all the surveys it’ll look for references of in this case, it’s actually it’s it’s smart now. It doesn’t just look for tired of. It understands that I’m I’m looking for frustrations. And it understands that I’m looking for goals so that it there’s using these as sort of like to get ideas from.

Let me paste this in.

Let me and here’s the the prompt, analyze the the, the data we’re looking for exact phrases Again, it’s gonna pull exact phrases from the customers, and then you’re just you’re explaining exactly the format that you wanna use The great thing about this is you can customize this is if you want as well. You can use different frameworks. Well, let’s see what it comes up with.

And you could have a lot of fun with this with your, your AB testing. Right? Now now you’re using your survey is following a story framework and proven formulas that you’re now using to create VOC, that you’re now using to create copy, which you’re now using on your Google ads, and you’re targeting specific one readers, so it’s all connected. Like, it’s super powerful. Right? Talk about conversions.

And it it it does a great job of, like, aligning stuff up. Right? Like, I can read this right now. He’s tired of the comb over style on his crown. You know, there’s not enough a hair transplant in the crown, he no longer wants it to conceal it with nano fibers. It looks barely thin or not at all. So what’s cool is, like, if you look at the ad, it’s probably gonna mention this and then align it up, right, when it gets to Google ads.

The fullness yeah. Right here. It’s like tired of hiding your crown, get a hair transplant ditches the needs for concealers, enjoy natural sunlight. So, like, that’s how you can get into some pretty cool stuff Right? Like, this ad is laser focused on this specific problem from this survey data using the exact words of the customer. So you can say, oh, you can start connecting things. That’s pretty powerful.

What was the knowledge base that it used to create the art?

The what you’re looking at right now, you guys can see the screen.

Yeah. This is actual survey data from customers or patients. There’s thousands of of survey results here.

What’s the expertise knowledge base that it’s using like a book or, like, what what are you feeding to or is that just in the problem?

This this this right here. So this so what we did was we we sent a survey to all of our our patience and new leads, and we ask them those three questions.

What problem are you trying to solve? How does the problem make you feel?

What solution or result are you looking for and and what would prevent you from moving forward?

That’s all you need to know. And then we use these as avatars to to now we know the specific problem, the sales team creates avatars using it, and then and then this is the database. So when I’m copying and pasting this, in here that you see this link, that’s where it’s getting me in. It’s literally analyzing all of this, and it’s it’s telling. So I could paste it in and do another prompt if if I did this.

Let me just How are you teaching it to write good ads?

Is that just in the prompt itself?

Or The ads is the the proven copywriting formula.

Right? So that’s that’s the that’s the the key on this. Right? That’s the trick. If you you’re just you’re tired of, I just want so that is problematic state solution. Right? You’re you’re you’re you’re kind of like simplify AI loves this stuff because it loves formulas and patterns.

Right? And if you look at this, like, I could turn this easily into a testimonial.

That’s what I did. It’s perfectly aligned. Right? Like just, hey, are you seeing a headline?

Are you seeing, your hair is mostly thinning on front? You notice that it your density is starting to diminish. You know, I I get it. You’re self conscious about your hairline.

You want a more denser hairline.

Right? But you’re you just, like, you see how easily you can you can come up with some great stuff with that. That’s really and it’s all based off actual the beauty of it is these are actual customers. Right?

So you can see how this stuff works. Like, I’ll do I’ll do a, a session on Google ads, how we, we use this to crush the competition on this stuff. And it’s all using we have real data on this. That that is based off of CRM data.

That I can we can prove this stuff is it works like magic. I think someone had a question on that too from Story Brand. If there was data that we could show that using VOC, Yeah. Quite a bit.

This is your secret sauce. And it’s and it’s and if you’re playing with AI, that’s the trick.

Start with your conversion copywriting processes, and there’s a whole what I use is this one, copy hackers, I use Joe’s. Right?

She has a great article on it right here. These are the guides. There’s two hundred of them. You can have so much fun. And just build these into your prompt.

Right? Start with this. And and when you’re gonna and it starts where you’re getting your data from, obviously, right? But it starts with, just align your questions with the the, the proven formula, which is what we did. Right? That’s where it starts.

And then it’s also paid leads or or customers.

And was that that was leads. Right?

This one right here is, this one’s leads. One’s leads. We have a separate one for customers and we get into, you know, like, a little bit bit more detail. We do we are gonna expand on this more We wanna add, you know, why they chose us, your trust indicators, all that stuff, all that jazz.

Why do you use the customer, data for, you know, in a a chat JVT process.

What do we use it for? Like, in what sense? Yeah.

Like, if you use it to ads as well, or do you to you.

Oh, everything. Oh, yeah. The whole we use the whole I’ll do another we do that. I use it for, I I use it for Google ads personally.

So what I do is we have a client. I’ll give you an example. So we have a client. I I can’t say the name, but we get profit sharing.

Right? And so we had a CRM data. We put it inside of, chat GPT and it was directly from the CRM, and then we also had analytics data. We had to look at the analytics and the CRM data, and we use revenue as the the the metric, and we had to tell us, okay, which market should we focus on based off of this commission rate to make the most amount of money, and it analyzed everything, and it to it showed us exactly where to focus, including age.

So we knew the average age was twenty five to thirty six. Now we have a perfect persona that we can use for targeting for for demographics, then this is our psychographic data. So now we know where they are, and what age, the now we have the psychographic, the exact problems that they wanna solve, and that’s how we use that for the copy for the landing pages, for the, the ads, and it’s all the same copy leading, and it’s all based off frameworks. Right?

It builds off one another. Just like I showed right here. Right? So these are the, you know, it starts you build your avatar, then, you know, you can identify patterns but it the common theme is the, is the the the formula.

Right? You can have fun with it too. Tired of is a good one. So that, and then you can start making the beauty of it as well.

If you start looking for these connectors, it it starts connecting things, and it starts telling an amazing story. NAI loves this stuff. Right?

That’s awesome. That’s pretty cool.

Yeah. And I’ll share all this with you. Like, there’s a we’re gonna build more like, this this is a gold mine. Like, this stuff here is, like and it’s all based off Joe’s, like, the foundation with conversion copywriting is proven copywriting formulas and frameworks, and the second secret ingredient is really your your VOC.

And that’s the process. Right? You you do your your research, you create your avatars, you know, from your VOC research. I just did that with you.

Now you have your one reader that you you create your page around. Right? And then you take your formula, ProMage State Solution, there’s your spit draft.

It’s literally it’s the all the hard stuff is done for you, and then it just now you have the what and then you just apply proven copywriting formulas over that. That’s the how. But you’re using VOC to do that. Right?

So it just it makes your job, and this stuff really works. It really works. And it sounds like the customer, right? You’re using the customer’s own words.

As well.

If if we so I do a lot of website copy. Right? Yep. So if I wanted to take basically, what I want to to ask is what tools would I need to create a process that I could feed, in seven to ten PDFs of interviews, get it to extract that data and separate, separate that, the verbatim quotes into buckets and maybe apply, themes to them and then kind of prepare that for a spit draft. Like, is that something that you’d need?

Make full?

Yeah. You’d ex exactly what you just said and exactly what you know what I used to explain what you wanted. That’s a problem. That’s where he that’s what you would put in here. You would say, you you would create a hook. So all your surveys goes out, you would say, I want you to analyze, the the survey results. I want you to create buckets.

You’re very specific. It it it’ll take a while to get there. You’re gonna have to test it. But then you’d say, okay, I wanna create buckets for this specific reason, and then you would test it, test it, test it till you get the output, then you move on to the next step. Right?

But once once it works, it’s it’s really cool.

You have a lot of fun with it.

Would you recommend make for that, or, what was the other one probably?

Or make Pably have your have your fun with it.

Like, it’s not.

There’s different try try to press the cheapest one.

Have a limit to of two step workflows if if you don’t wanna go for the ultimate package.

If you wanna if you just if you look into this try stuff out, I’ll give you access to my account. View.

Is that what you wanted to have?

I mean, I would love that. It’s just I’m I’m aware that this deal is only around for three more hours.

So I’m just trying to figure out Oh, no.

It’s it’s always three more hours. It’s been three more hours over the past three months.

Okay. Cool. Alright. Sweet.

Like, I’ll give you access. You can go in and, like, we have unlimited. So if you wanna try stuff out, but if you’re gonna go for make is is it depends on your budget. Right? You can do everything with this. Make seems a little more user friendly, but exactly what you said you can achieve with both of them, hundred percent.

Okay. Cool. Yeah. Oh, I mean, I would love that. If if you don’t mind, I’d I’d really appreciate it.

Of course. Absolutely. And any any, workflows that people wanna see let us know and we can create them. I work.

Vit knows, he’s really good at this. Jeremy’s good at this as well. I’ll have them jump in and do some stuff and and share them with everybody. Including the prompts.

But just to emphasize this, and I’m I keep on repeating myself, but it’s really to get into VOC and and using AI and and whatnot, it’s all about the formulas.

Like, when you’re getting your survey data, when you’re sending your survey to customers, start with a formula, whether it’s hero’s journey, story brand framework, start with that. Right, and base form your questions around that because it makes things a lot easier, and then you’re naturally telling a story.

From the v the very beginning. Right? And then you’re getting into some real con conversion copy. Right? It makes your job so much easier.

Your team starting kind of with, like, a fresh, POV, you know, like, where you don’t yet have the inputs of a survey.

But you’re kinda using what’s public reviews as a starting point.

We were going back to this, I think, last time, where you could grab some let’s say it’s for a SaaS product g two or Kaptara reviews.

Could you do the work of grabbing that and actually having it’s sorted into these bucket based on those sticky words like problem, agitate solution.

Yeah. You can. So there is a prompt I’ll share. Sorry. Go ahead. Yep.

Yeah. So it’s like, hey, take take what’s out there or on a given product.

And categorize it like a survey would have is inputs, and then use that work to do you know, the personas or Yes.

I have a prompt just for that right here. I’ll share it with you. So what this does, it’s a bit more advanced.

This is exploratory data analysis. It’s it’s I’m not it it’s good. I know it sounds pretty pretty cool.

But it does just that. It, it goes in. The trick is, and I’ll share this with everyone as well, is start your prompt with the knowledge base. Start by asking it. All of these here are this is like a weekend of me losing my mind of like, okay, this isn’t working. And then, like, hey, what’s the error in solving it? So I’m asking it to solve itself first.

Okay? Then it goes in and it does a comprehensive exploratory data analysis, and it does what you’re asking. So you could use this for reviews. Okay? It’s gonna gonna look for problems, agitate solutions, it’s gonna fix files, it’s gonna categorize, and then it’s gonna identify frequency for you as well. And then once you you have this, then you can start creating your data set. So I did just that with this, and then I asked it to create a final output.

You can actually do that is to, you can ask, hey, create a text file that I can download as well, and it’ll it’ll create it for you. No problem.

So when you did the work, like, are you gonna share the prompts or are you gonna share in what remind me? This is an assistant.

That’s different obviously than the GPT.

So we would have to create this assistant in open AI. Right?

No. You can do. So here’s the prompt.

Let me copy this prompt. Let’s do one right now. Show you. So the only problem is if you’re gonna use, let’s say you’re you wanna use the the new GPT four, okay? So we’ll use the the GPT four. You can just you pop it in here.

Okay? And I’ll just use the same data set here.

K? It’ll do the same thing here. The only difference here is that, this is wonky. It doesn’t work all of the time.

But it’s using you see how it’s saying it’s loading Python, all that stuff. Same thing.

That’s that does all of that here. I’m just instead of putting it here, right, I’m just posting it here. Does that make sense?

Mhmm.

That’s the only difference. It’s still a prompt. You have to know your prompts.

But it won’t start in playground?

Part of me?

Sorry. It works better in playground?

Yeah. It does because this is really wonky. Like, this is this is remember, this is meant for, general use. Right? It’s not meant for, like developers or advanced stuff. It’s, and you’re gonna get it’s working now, but a lot of times it times out. It doesn’t or it takes a little while, but you can I like this just because it’s more it’s quicker the other one and I can choose, there’s no limitations on it as well?

So and then once it it’s kinda like cleaned everything up and now you can get, you can get what the, you know, if you have specific questions, you can dig in deep. It’s basically prepared it, and then you can get into all the data that you guys are talking about, you know, prepare you know, I don’t know, to prepare a or which which you can even ask it. What should I what should I do? And it’ll it’ll make some recommendations or something.

Right, define your goals, and then it’ll it can you can do charts visualization, have it downloaded to PDF, Sky is the limit. Right? I’ve used this, the the code interpreter, like I said, to analyze markets, right, and you can cross reference it with CRM data. It’s pretty powerful.

Like, we have we used it to analyze the keywords that are associated with closed one for customers and then link revenue. So we knew exactly which keywords were generating most revenue. So then we use that to import it, to Google ads. Right?

So you can see how it was pretty powerful. That’s how we use it.

A lot of fun stuff with it.

But again, you’ve heard you prefer to build it in playgrounds rather than using the I I do because I find there’s a lot of problems with this and it’s times out and it’s not It’s just I find it’s easier.

It’s it’s cheaper. Actually, that’s another good point. That’s a point. It’s a lot cheaper. Right?

Because if you’re using this, even on the pro, it’s what I think it’s twenty dollars a month, but if you’re using, the playground, it’s it’s cheaper, especially if you have a team. Right? For less than a hundred bucks a month, I have my entire team on it.

And if I would pay each of them pro, twenty dollars, do the math. Right? It’s a lot more expensive.

Yeah. Right. You do you need pro to have access to playground there. Right?

I don’t think so. No. No. Because playground is meant for is API. The whole point of having playground is that you can do custom functions and the and you can you have to use your you there’s API.

You have your API with it, but just you can do a lot more with it. That’s the main thing. Right? You can you can build custom integrations, a lot of that fun stuff.

Even this, like, there’s a layer that goes beyond this one.

That I don’t even the developers I work with, they that’s the realm they’re in. They’re in, like, Python. I tried it.

They get into this realm here.

What is it?

They get into Python coding and all that stuff where you can, I tried it too much, but then they get into custom? They’re building bots right now that connect.

Oh yeah, we’re actually doing a custom bot for copy hackers. So what we’re doing is, we’re using copy actors courses and website as a knowledge base. So we’re optimized as a knowledge base, and then we’re gonna use not playground, but direct API integration to create a bot that you guys can interact with and ask questions and then it’s gonna pull its knowledge from copy hackers itself. So obviously it’s relevant. So our goal is to have that launch, in the new year. So you’ll you’ll something to look forward to.

Damn, that’s cool. Like, a little digital Joe.

Yeah. Exactly. Yeah. Exactly. And it’s, we did actually did one with, as a pilot. It’s actually pretty pretty crazy.

So here’s, ask Jean. This is where it’s fun. Like, you can have some fun with this. So this is Jean Schwartz.

The legend of advertising. And this is his book, but it actually, what are this, what are the are this? He it talks like him too. Right? And it’s actually, it’s pretty cool because it it, in this case, we’re using his, database as a PDF.

Of the book, and it took took us a while to get to it, but it it talks just like him. It’s actually pretty interesting.

It’s accurate too. Right? And then you can use it to, I don’t know if anyone has a copy of that book, read it. I know Chris, you do.

On that. So you can see the GPT, the knowledge base we use in this case was, the which one was it? It was his breakthrough advertising. And then I also put, his leading headline formulas as well. So you can it’s actually pretty cool. It comes up with some really cool, really cool stuff.

Any other questions that any and anyone else wants to see as well that, we can build out or especially with Evoc research.

I’d love to just get to the point where I could try and build something in because I’ve always just used chat GBT or the team GBT, like my version of that was team AI.

I haven’t actually built anything. So is there a video or a link of anywhere that you’ve seen that’s a good source to say, hey, like, let’s just get get one thing built and bring it maybe to one of our sessions on this, and then we can ask the questions because it’s kinda one of those It’s a lot of information, and I’m just trying to figure out what what could be a task that’s simple to build in the playground area.

Do you want to Yeah.

Well, do you wanna collectively decide on what you want to automate or build? And then, we’ll build it and then do a, share the soap and then a video and then we’ll have a session and walk through it. Would that be help?

Yeah. Yeah. And if we could get the, like, the over the shoulder in advance where we could come having built it and then we have gone through the struggle or the wind of it. That’d be great.

Yeah. The the main thing on this is always remember it’s just you have your, paint on, you know, on this. Like, you the the main thing is you have when you’re getting in the automation. It’s just it’s just to think like this.

Right? You have your you have your data here, like these are surveys or what they are, you’re gonna feed this into open AI. Okay? You’re prompt is gonna instruct Open AI on how to format that information, okay, then you’re gonna use something and some type of other action to do something with it.

It could be publish it to my blog, publish it to GMB, create create social media posts and share them across social media.

But it it starts sort of that’s that’s the step, but it really hinges on your prompt. Right? You still have to, and that’s where you use your your proven copywriting formulas. Right?

That’s kinda where I’d love to know what the endpoint is and then build the the from the beginning. So, I mean, social media for me would be one area that I’ve been, you know, using a g I’ve created GPT, but it’s not automating, and it’s still a little finicky in my tone of voice, but, like, I really like, for example, the way Justin Walsh, if you know him.

No. What is he, his style or his, his posts?

Or Yeah.

Like, he’s kinda about Guru that comes out on LinkedIn as like the LinkedIn operating system of how to, you know, create post, viral posts.

So he has a formula that he recommends like a framework?

Yeah. He does. Yeah.

Okay. So we can use that framework and and align it to the to the, the knowledge base and then you could spit those out. Right?

Yeah.

As long as there’s a formula or framework, it’s not a problem. And then you’re just, like, you could take this. You could you could I could put this in right now and ask it to Let me do this right now. So here, right, you know, I don’t know, three, Facebook, posts, linking to the success story.

Right? So you can it’ll take that, and it’ll do that as it’s, obviously, this is it won’t be perfect, but that’s that’s how I would use it. And then you just this what I’m showing you right now would be that second step, right, in the in the process where you’re you create the prompt and is gonna take the data. And then the third step would be to post this across your social media channels.

Yeah. That would be great. If we we could do the work of, like, getting that. That would check check off one of the boxes that we have to accomplish in queue.

For sure. And it’s so powerful. Right? Cause you could have, like, you have your it’s all based off of a framework. It’s real customer data, it’s real voice of customer. And it’s all related. The ads are voice of customer.

The it’s it they’re I love how powerful that is.

It leverages, like, AI is greatest strength kinda like you’re saying about pattern recognition to apply it to, like, proven formulas based on psychology. So it’s just insanely strong.

Hang go. It’s it’s exactly what Joe teaches. And this is the What I’m showing you right now is the exact way to use AI. Don’t it’s it’s still in the end of the day hinges around proven copywriting formula.

And using VOC. It’s it’s the basics, but leveraging AI. And it makes our job a lot easier. Right?

Like, I don’t I there’s I’m not a data analyst but I promise you with knowing copywriting formulas, I can produce some pretty cool stuff that is gonna make a lot of money. So I understand.

Yeah. And it’s crazy because a lot of people hear them and they have, like, mixed feelings about AI, but I think when you’re leveraging it properly off of its core strength, which is those pattern recognitions in it’s placed in that framework. It’s just crazy strong.

You got it. And here’s another framework, so what prove it. So I’m doing, gonna do a presentation on it where it’s a copy editor. Right? So if you wanted to there’s a lot of people say use use AI to have it edit your your copy, but you need to be more specific Like, you can you can ask AI to look for any mention of a claim inside of your copy and then to stop and, like, ask you a question and then add a benefit it and then recommend some trust indicators to reinforce it. So that’s how it’s powerful. You can build all this, but it again, it hinges on proven copywriting formulas, right, and building out your prompts.

Yeah. And I really like how you’ve, like, pulled out so much data to be able to get, like, the goal, like, If this, then that, or it’s, like, one that comes to mind would be, like, love win, you know, like, for for, like, a goal statement. Right? Like, anytime you know, that you’re gonna get something good out of it.

So You got it.

And it’s I I promise you that you can get the best copy just from, like, get some survey data and just look for so that.

Or hit I promise you that is gonna give you amazing sticky copy. I’m tired of worried about all of that stuff. That’s your state.

Hate win, exhausted with, whatever it is. Right?

Exactly. And look for so those are pain points. That that’s a great point, man. So you have, like, you have your your synonyms, there’s synonyms, there’s adjectives.

So instead of thinking, hey, I have all this data, how am I gonna find my problem and, like, get this, like, sediment, negative, neutral. Forget that. It’s like, okay. What what can I look for?

I wanna look for synonyms that indicate pain point frustrations and problems. I wanna use look for adjectives. I wanna look for, phrases like you’re tired of. So you’ve you’ve simplified it But just by the very nature, these power words, these adjectives, they’re gonna be sticky copy.

That’s the whole point of power word. Right? You see it on getting at? Yeah. That’s the whole point.

And you’ve simplified it, and you’ve made your job a lot easier. Like, even if I go into here, man, like, you can see, and this this pulls it exactly from it. Right? Tired.

It destroyed. Like, at the look at this.

Right. Exhaust.

Riddled by. Riddled or ridden by. Riddled.

Like, that’s when you’re, like, oh, man.

Yeah. Like, I used to be good looking. I’m tired of restricting myself from the things I enjoy. Are you tired of restricting yourself from the things you enjoy? Like, it this is a gold mine stuff.

Oh, yeah.

Yeah. It’s so easy. I’m not a copywriter. Make no mistake. I’m a direct I’m a direct response marketer, but my secret is, Joe, and her conversion copywriting formulas and just using AI and using voice of customer. That’s Yeah.

It’s it’s honestly fascinating and mind blowing I know it is.

Hey. Well, you have a lot of fun with it, Hey. Yeah.

Shane, do you have, do you have, like, a list of those, those synonyms that that we can use to to that you use to identify pain points and, and struggles and frustrations.

Absolutely. I had it, I actually built it.

I over saved it though. I actually have them for you here. I put them in to, identify pain points right here. So I actually saved them all for you here. So this is your you’re seeing this this is the one of the prompts. It’s carefully examine.

Look for exact wording, full context. And then it’s look for synonyms, reference points, and then these are you didn’t you don’t have to give all of them. It starts recognizing them. And then these are the type of synonyms aggregate.

And you can do this with outcomes. You can do this with frustration. So those are your frequently asking, questions. Like, you can do tons of stuff, the same concept.

And then, oh, here’s the example. So I asked it to to look for that information, and then you can ask it for a I I downloaded it expire, but then you can ask it for an output, and it’ll give you and then you can download it and share it. And you can ask for a CSV format, Word document, or even a text file as well.

This is great too.

Yeah. I I’m now going okay. Now what are the steps I need to take to building? That that’s the part that, like, what are the pieces of the puzzle that needed to put together.

I know.

And And that’s where if you could give, like, a quick over the shoulder.

Okay. Hey. Start here. Let’s go of this, and then we could build one and then come in because I always find within the build. That’s where the that’s where the hiccups happen for me at least.

Yeah. And we can learn if if yeah. Come tell it. Let’s let’s agree as a team, like, hey, this is what we, you know, we’ll I’ll start it in Slack. Let’s start with this. We’ll build it. We’ll learn from it obviously because we’re gonna learn by doing and and apply this approach and try to automate something.

Maybe look at part of the VOC research, something.

To get to get it so there’s an actual deliverable, because in the end, it’s like either a landing page and add, social media post, but it all hinges on voc research and and formulas. Right? Yeah.

To do that and and we’ll automate it and we’ll use these tools. We’ll use AI plus these tools. Pick which one we wanna use probably It doesn’t matter to me. I’ve I I do know probably we we can use the other ones as well. I suggest we stay clear of this for now because I don’t see any of us using schema for now. It’s just not ready.

And from seeing this right now, like, here, this is The talk right now is, like, your agencies are getting into this and they’re having to work with developers.

I’ve heard a lot about probably, like, like you said, I come from the appsumo world of things where you kinda buy live from the app deals and then you just keep it your toolkit.

Yeah.

So I’ve heard good things. Pabley is sort of the one that gets referenced a lot outside of that.

Yeah. It’s, it’s up and coming too. Yeah. You can do quite a bit with it.

Does it’s all the same though. Right? It’s all it does the same thing Zapier doesn’t. If you can you snag the deal, you’re gonna you’re you’re gonna You’ll save a lot of money too. So, yeah, so let us know if you wanna see with PABley. Sorry. What’s that?

I’d even love to start doing automated form builders too. Now that we saw that.

Automated form builders in what sense, Well, like, so we if we go back to a sales call where Christie had shared her sales, like, when she has a link, she pushes and asks for a survey to be cleaned completed before she actually takes the call.

Like, all of that becomes gold mine too.

If we could automate that in Yeah.

Yeah. For sure.

Hundred percent. And that’s yeah. I agree. And you can use that to create your your one reader and you print it out.

Like, we literally print those out before the before the, like, we we use active campaign for ours and you can you can actually save them as a PDF and, like, that’s a salesperson’s and ask add Joe’s question to the beginning too. Right? You know, what brought you here today? Now you’re sitting in front of the person and now you know the stage of awareness, you know the exact problem they wanna solve, how it makes them feel, the exact outcome they want, and every hesitation they have about moving forward, like, come on.

Well, and then you can use that for social posting as well.

Yeah. Exactly. Now that’s that’s the the the key. Right? It’s it’s so powerful. This stuff works. I’ll do a presentation to show, like, that we have the data to support this.

So because we have, the questions that Christy shared with us. I I pulled together a quick soft from it. If I shared that with you, would we wanna just huddle on, like, hey, what’s the ultimate on, like, the way to closed because if we could automate like you’re saying the way you intake from surveys and, prospecting and interests, and, you know, keep a goldmine of that, and then you can use that a bit of your your VOC, in addition to attracting who you want to attract.

Yeah. If that’s, yeah, as long as yeah. We let’s let’s define the goal. Let’s align up the the the qualification. So the thank you page is qualification survey. She’s using it to to qualify, to go on to the next step, but let’s align that with a formula, some type of framework whether it’s hero’s hero’s journey something, and align the questions to that so that that’s the first step. And then we could use AI to start analyzing that, as well and look for patterns.

For sure. Well If that’s the direction you guys want, absolutely.

Do you wanna do three scenarios of what we’ve talked about? And then we could vote on the ones that we want, the one that we wanna do.

Sure. What what’s the other, do you wanna agree right now the three scenarios? Is there any is there any specific anyone wants to see?

Or I think for me, all I would like is something where I think it’s just helpful if we all have common knowledge of baseline.

So like whenever we’re getting more complex, you can always say to us, okay, let’s go back to that build we did way back when it was our first one. And if we think of it that way, then we can bill. Do you know what I’m saying? It’s like the baseline that and I don’t have enough experience to know what that looks like exactly, but I feel like if you’re able to always reference back to that one and we build complex complexity from there. That might be helpful just for the whole group being on the same page, I guess, while also learning. Does that make sense?

That’s a that’s a good idea. I really like that. Like you said, if you ever get lost, so this won’t work unless this works, so let’s back to the basics on what we’ve been proven and taught. So that makes sense.

Exactly. Yes. Thank you. I appreciate that, Nolan.

Yeah. No worries.

So we all wanna automate and it just and so we we we understand what we can do now. We’ll get more into the into the how the the specifics and then the angle if everyone wants to take there’s different ways we can do it. You wanna focus on sort of the PABly and the make option where it’s not a direct integration, but you can still do the automation stuff. That’s that’s where I see most of it going, to be honest, like this approach.

This is what ninety nine percent of of businesses are gonna do. They’re gonna go this route.

We use Pably and then test it, you know, either through yours or we we buy it because it makes sense?

Sure. Yeah.

We can test it.

We can try it and make as well. I can We can try different versions. I can tell makes a little more user friendly, but it’s the same concept. You just you’re creating your prompts.

Right?

So we’ll the process I can see is, you know, we need to we’ll create our map, you know, what we wanna happen the steps just like we’re doing a sales funnel. And then, we’ll build the assets for each step, so the webhook, the the prompt, and then this will be, a webhook as well. And then just I think once we understand those steps and how it all works, then we can start. We have the basics and we can build on that.

So what model I guess the question what you are asking is what’s the source data? Like, do we wanna do thank you surveys? Do we wanna do incoming new client surveys? Do you wanna do voice of customer, that comes from Kaptera. I think that’s the question you’re asking, Shane, like, what’s the source data that we want? And then the idea would be what what model we apply to it, like the hero journey, the, past the you know, the different framework that you were suggesting?

Yeah. What’s the goal? Like, we can do if you want. So we’re actually working on something as well.

So, what is it, the story brand? So what you can do so I’ll give you an example of something we could do. K? This this will actually be fun. And actually this will actually challenge my team.

My story brand, is to I think it’s my is it my story brand? Yes. I think it’s my story brand. Yeah.

Here it is. So what you can do is just to give you an idea. Okay. So is is everyone familiar with, story brand?

At all?

Yes. Yep.

Okay. So how you can leverage story brands? So this right here is a framework. This is a it’s a formula It doesn’t quite it follows the the same now of the greatest movies of all time.

You know, character starts with a problem, meets a villain, all this problem. You can take this and you can create a formula. So what you can do is you can create a survey that follows this formula says, hey, what’s your problem? Hey, what options have you considered all that good stuff?

Send it to open AI. Open AI organizes it and then sends it to this tool and auto populates all of this for you, and then you just need to print it and send it to the client. So that’s stuff you can do. We’re creating something similar not in using story brand, but like hero’s journey.

But we’d wanna see, like, what’s the ultimate goal? We can automate stuff, but what is it we wanna do with that deliverable or what we’re gonna produce. Right? What do we wanna achieve from it?

I like the hero’s journey just because it is copy hackers.

Sure. Yeah.

We can I’m I’m I’m open to whatever, you know, the input in the the formula is that everyone wants to apply to because then I think where it gets applied to, you can decide.

Is it a landing page? Is it social? Is it a web, you know, etcetera? But I guess Oh, that’s a good point. The data?

Yeah. That’s a good point. And then we can decide to actually, that’s a good point. Because we can decide on the we have the type. We have the framework. We’ll automate collecting it, and then we can do different sessions on how to now what do we do with this?

Yeah.

We can create a landing page, spit draft. I hear I see. That’s a good idea.

I like it.

Does that work for everybody?

Yeah. Yeah. I would personally there’s two areas that I’m interested. So if you wanted to cool the group and see what they were. Like, I love using existing reviews or anything that’s public out there that you can turn into gold.

That’s a thought. And then or that survey, this the survey questions, like, that, Christie gave us that you can use when clients click, you know, to set up a call.

Sure.

Or, you know, if other people help the other ideas of the data source?

If we can use okay. So no extend let’s say you wanted to use Amazon review mining, just the you can use those datasets, but then use sediment to sort of figure out like, put the the negative into the frustrations.

Like, you you can still you take those reviews and you can categorize them yourself and then or you can put everything in and AI is pretty good at that to sort of take all this data, organize it by, you know, promagitate solution. It’ll do that and then that you can work with it. But the the point is to start with that organized, data set, if that makes sense. Yeah.

That’s key.

That’s that’s the ticket. That’s what I found most effective, then it it it loves it because it’s it loves that stuff. It’s, like, it loves forming. It’s like, like, Joe was thinking ahead. Like, the where the industry was going, like, it’s just the It loves formulas. It loves frameworks. You’re just feeding it exactly what it wants.

Get all this fun. So many things, Aye? These are just frameworks, formulas, and you’re just overlaying. That’s literally the process. You’re just using VOC research, and you’re just you’re applying these formulas. It’s all that is.

Yeah. And it’s important that it really just makes sense because it’s just based off proven statistics and data. That’s why it became a formula. That’s why it became a framework. It’s because things worked time and time. Again, it’s just battle tested. You know?

Exactly. Pitch or promise, like, you’re painting a scene, like, that that tells you exactly, you know, everything promise problem, like, proof these are just your your trust, your your point of difference. Oh, there’s something as well where, there’s another survey I’ll I’ll give some ideas. So we’re actually there’s another survey we’re creating. So we wanna find the point of difference benefits.

We’re using it to develop our USB, and a few other things as well and actually have it recommend.

So let me pull it up. We’re gonna have AI recommend this. It it’s not hundred percent right now, but basically to create an avatar from all of the VOC data that we can use for marketing that includes demographic and psychographic data, and then we can use it across Facebook. We can use across Google ads and it’s pretty detailed.

So it starts with, like, identifying. So how this would work is analyze the CRM data and tell us the most profitable service based off revenue. Okay? Then look at those services, under there.

I want you to analyze the average age we already know we got this down right now. It’s twenty five to thirty to thirty five to twenty five to thirty. Okay. Mail, gender, we have all this because of the CRM.

Then we have it the information there, where are they from, where they participate. So you can see how you can start creating some pretty powerful stuff with this. Right? And then you have your hesitations, the outcomes, all this other stuff.

These are just the formulas. Just the formula. And then it could actually recommend some hard offers and and soft offers and you can actually get proof and, your u s p. Right?

It’s not the this you can get all this from survey data. Right? It’s pretty cool.

No. Yeah. This is awesome. For some reason, instantly, it comes to mind, like, russell brunson’s dot com secrets.

Like, when he was formulating how to, like, thrive on his business, he wanted to have, like, a picture of his dream avatar next to his, his computer. And, like, five or ten years later, whatever, after, the click funnels became, you know, super prevalent. He, like, found himself surrounded in a room by literally people that looked like that. That’s true.

Yeah. It’s true. I I believe in that stuff, man.

Like, I I won’t get into the I know it’s getting If you know them to that tee, then, yeah, that you’re gonna attract them eventually, you know?

Yeah.

A hundred percent, man. It’s very true.

Yeah. Even the book during the launch by Jeff Walker, I believe. You know, it’s a proven model too of, you know, launching as well.

Yeah. Everything everything is in some ways a model, that you can see from and so Jeff Walker, he had, launchy dot ai. He basically built, for his process. All of the proms and was selling in on Black Friday. I didn’t I wasn’t it was interested per se, but it’s that idea of you can actually do what he does and and similar to kind of the bot that you were thinking of for copy hackers. He actually put it step by step. So it was all of his process.

Your avatar, you know, your, pre offers, your you know, fresh off your crushing offer, your, like, every single every single step gets, pretty populated.

Bango.

It’s smart. And it it’s all, like, you can’t ask for anything better. Right? And it’s all based off of real data, real voice of customer, real formula is proven, and it just layers upon each other. And then you just do your split testing, and that’s it. And then you can even narrow it down.

Time, you literally just become your your client or your customer, you know. You literally just are them.

Yeah. Yeah. And you can you can use it to the to break it down by stages of awareness. There’s your buckets.

Like, we do that with Google ads. Right? Or we we do I’ll I’ll do a session on this that one of the sites that Jill is talking about. So we call them authority sites.

So an example would be, I think I talked about this Botox. Right? Botox for sweating. And then you have your FAQ, your your origin story, your, your process, which is like how it solves that specific problem, and Just by doing that, your site is targeted to the different stages of awareness because now you have your blog.

So then you you create questions about sweating on your blog, you connect it, you create a dynamic campaign with Google ads. Now you have campaigns driving targeted traffic around a specific persona using real voice of customer targeting each stage of awareness sending it to a funnel that you’re now qualifying and building your list and nurturing based off of data that you you sell. This is powerful. It’s it’s like it’s gets global.

Literally as specific as you can get.

You’re literally in you’re invaded into their mind at that point.

No. And at hundred, you’re literally in the mind of the customer and how you’re leveraging it all to come together. It just, like, it’s mind blowing. And there’s, like, when customers sit down in front of you and they’re, like, or when yeah.

I totally get it. Like, yeah. You get me, man. Like, that’s that’s the biggest thing.

It’s like, or you’re talking to a customer and they’re like, you’re like, yeah. Like, he sounds just like me.

It’s like and then you’re remind me of, like, if you guys seen step brothers, like, hey.

We did we just become best friends? Like, yeah.

You’re you’re literally this is, like, forget, like, what do they call the well, serve the, you know, they, the groups where they sit down and they I forget what they’re called. Anyways, they’re you can get you can do anything with this stuff. I love it. This is, like, this is where I geek out a bit.

It’s insanely fascinating for sure.

Yep. So does that is that helpful? Like, I’ll I’ll put some lists. Yeah. Absolutely. We can start I just wanna emphasize one more time.

Like, the it really hinges on, your dataset, which is your knowledge. It really hinges on formulas. Start with a formula formula formula formula, formula, start with a proven one. It doesn’t matter what it is, but start with something hero’s journey is a really good one.

You can you can use hero’s journey for anything. You can use it for qualifying, add a couple of questions here and there that you if you wanna further qualify by budget and whatnot, but make sure your surveys and make sure the the what you’re using to collect the data tells a story. Right? So align questions with that proven framework.

That’s how it starts. And then everything you build on that moving forward is is gold.

Well, does the group want me to share what I collected from Christie? Like, the questions and the soft that she did for her sales call.

Sure.

Then maybe there’s better questions, or additional questions that help the group from that a starting point because you’re right. Like, you gotta ask the original questions in a way that’s tell the story. And I think Christy did a pretty great job of that when she built the survey.

That’s gold. And then just think think ahead. Do you know what framework she’s using or formula?

I don’t know that she connected it. I I think she just, but it’s a good question for Christie because she took us through that sale like how to land clients.

Maybe that is the extension of, like, evolving what she presented in combination with her and say, like, actually, yeah.

Okay.

Yeah. The next step is like what formula do you put it through? Maybe the hero’s journey so that when you hop on a call, you’re basically telling them everything as a solution and what you do to support based off of what they provided