Tag: copy chief
How to Write Cold Emails for a Non-Buying Call to Action
How to Write Cold Emails for a Non-Buying Call to Action
Transcript
I was just telling Jessica, I was hoping there would be more people today because I’m really excited about the training because I’ve been using this guest pitch framework. I’ve, like, tested it out extensively.
And, like, the email example that I’m gonna share is one that I sent out in December.
Last year, it not only landed me a guest training opportunity, also landed me an in person speaking gig. So yeah. Wow. That’s cool.
Okay. Cool. So non mind emails is what we are talking about today. Let me share a screen.
And we can get going.
Sent.
Okay.
Well and there we go. So focus of a non buying call email is basically how to get prospects to reply to a non buying action or micro commitment.
And here’s what we’ll be covering today. When to use these non buying cold emails, my highly tested b p b p framework, cold emails, and then, of course, mistakes to avoid. So what are non mind call emails? Non mind call emails are basically what it says on the box. These are emails that you are sending out to people who don’t know you, but which is the cold part of it. But instead of asking them to hire you for services, you are asking them to make a decision about you, to bring you in on either a training or, like I said, an event or whatever else. So they may not be pulling out their credit card, but they’re still making a decision, which is why how you write and structure these emails is really, really important.
So you wanna use these when you’re pitching a guest training. Most of you in the room would have a, you know like, Cody has a mini master class or everybody has, like, a webinar or whatever you wanna teach, train people on.
Really great opportunities. A specific framework, a process, a case study. You wanna pitch guest training to teach it or share it. That is when you wanna use this. You wanna speak at an event that you know is being hosted by, say, someone who’s in your, you know, industry, that and that’s, like, the example I’m gonna share with you, in fact.
Why will a business care? Like, why would they even wanna read your cold email? Because most of these businesses, especially where you’re looking to target industry specific clients, etcetera, they have internal skill gaps. They have needs, and they need to bring in external experts to fill those needs. So that is where you come in.
Also, most of them have internal resource. They cannot afford to bring in, you know, like, make full time hires to train, their audiences or their, employees or, you know, their team, basically.
You are actually doing them a favor by sharing your expert support, by sharing your knowledge, by sharing your time with them, and you’re giving them a lot. Like, they’re getting a lot of, like, a validation and expert, you know, kind of so it’s a it’s a win win, when they bring you in. It’s just that we need to position it in a way that they can see it as a win win.
This is super, super important. I cannot stress this enough. There are no shortcuts for this. You need to do your research.
Your call pages will not work if you’ve not done your research. Most call emails fail because they focus on you, the, you know, you the expert. It’s really natural. It’s very easy to do this.
So you wanna focus on what you’ve achieved.
And I’m not saying you need to downplay any of that. We’ll see exactly how you wanna position your achievements. But what you wanna focus on you wanna focus us on on is the business’s needs.
Why would they want to hire you? So your research is really important.
The framework, of course, my BPBP framework will help you flip the script, will help you show how to kind of position yourself as an expert, highlight your achievements, but also show the business or the brand that you’ve done your homework.
Alright.
First up, background. This is where the research part comes into play. So what is the context? Why are we reaching out to them? Why would they wanna bring you in for a master class or for you know, to speak at their event or where whatever else that you may be pitching them for. So your background is really, really important. Do the research there.
What is the problem you will be solving for them? Think like the amazing copywriters that you are. What is the problem that you’ll be solving for them? Leave a background to get their attention right off the bat.
This was the email that I sent to the team at Wonderful. Now you’ll notice I led with, I’m not a travel blogger, but a huge travel lover. I have absolutely loved email list. I was responding to an email they’d sent out. So this was very impromptu, but because I’ve been working with this framework for for a really long time, it’s really easy for me to kind of use it right off the bat. And I wanted to share a really recent example with you, and this is, like, you can see, eleventh December last year.
So it’s fun to see how incredibly supportive you all are of the travel community. So it doesn’t have to be you know, you’re not giving, like, a lot, but it kind of helps you build up to the pitch, which is also where your research comes into play.
Your pitch needs to be really clear. It needs to be very specific. You cannot beat about the bush. You have to kind of get tie your background, the context, why you’re emailing them to the pitch almost right away.
Because most of the people who is, like, sending you’ll be reaching out to whether it’s a CMO, training head, partnerships, you know, whatever, they’re all busy people. We are busy people too. So we wanna be respectful of their time, and you wanna get straight to the point and let them know that, okay. This is what I can help you with.
But be very specific because every business thinks that their challenge is unique, and sometimes they’re maybe, sometimes they’re not. The point is you need to, like, have that you may be getting the same training. Now here’s the caveat. You may be getting the same training that you’ve given to, like, say, five other brands, but the angle that you’ll need to pull will need to time to that particular business’s specific needs and, you know, help them see that, okay.
I need to bring this person in.
So I go straight from why am I emailing them? And then my pitch. Reason I’m having reply to your email today is because I noticed thirty three point so con giving you context here. They shared an email in which they’d surveyed their audience and saying, like, you know, this number of create the creators were looking to use email marketing for diversifying their revenue. Right?
And I was wondering, would you be interested in a guest expert session on email list growth and monetization strategies for twenty twenty five? Now this was what because it ties in really well here. Lead with your strongest offer, which is what I was saying. Like, you may have given the same training. Pull your strongest hook, strongest angle, strongest whatever. Tie it into whatever you feel it would would help solve their lead. Right?
How do you know that? Again, going back to research, like I said, I read an email. I saw a need, a gap. I reached out. Worked out pretty well.
Sorry. We went back. Okay. Next up is the bio section. So this is where you, again, shine a spotlight on yourself, but you wanna keep it brief.
You’ll notice that’s gonna be my common theme through this entire session is to keep it brief, keep it specific, keep it to the point. This is not the time to give them all the possible things, you know, you’ve accomplished. Just pick the ones that would be the most relevant.
So quick introduction. I’m the cofounder of Khan Bistro, growth strategist, creators, creator entrepreneurs. I work with incredible entrepreneur, like, da da da.
With a strategy first approach to copywriting email marketing, I’ve helped clients make millions of us. That’s it. That’s my pitch. Like, literally two lines.
Two and a half. Like yeah. Three lines.
So that’s my bio for them. I’m not getting into, like, oh, I’ve been in business for x number of years, or I’ve been published on Forbes. That this is not the place with this. This this particular pitch, email was not the place for that. If I was probably they wanted to, if they were looking for someone who had, like, a significant media presence or something like that, yes. Maybe I would have pulled out those references. But right now, I wanted to establish myself as an email marketing expert for their audience.
And then the next section after bio is proof.
You wanna use proof to address the objection.
How can I trust this person? How would I know that they’ll help my brand and not, you know, come in and make, like, a sleazy, slimy pitch?
And, again, with your proof, like with your bio, you wanna pick the most specific, most relevant pieces of proof. So choose the credentials that matter most to their situation.
Now, again, here, I’ve talked about I’ve delivered high value guest expert sessions for creators and brands like Brooke Mul Radio, Lisa Dorma, North Folk, or Tiffas, whatever. In addition, I’ve also spoken in stages at at events like all this to seven season speaker. It will be a joy to support your community. We are guest at the reception.
I did not mention any podcasts here, but I’m not pitching them for a podcast. I did not mention any media mentions. I did not mention any articles, etcetera. Nothing here. I have only talked about guest express sessions and speaking at events.
Do let me know. The call to action in most of these emails is gonna be really, really straightforward.
Do let me know if this sounds interesting. Can we set up a fifteen minute call? You could use whichever one suits the situation. You need to be able to adapt it to the audience. My go to is generally do let me know if this sounds interesting. Let’s talk about it further. Look forward to hearing from you.
That’s it. This was the email.
This was the email. She not the founder of Wonderful responded and was like, okay. Yeah. I love this idea.
But would you so they basically booked me for this topic to speak at the event. And I’m doing the guest training later this month in their member community, on a different topic, which is, like I said, lead with your strongest because you can always work out things. So this app this one email led to two incredible opportunities to get in front of thousands of creators who would be perfect fit clients, and very straightforward framework. I have used this multiple times to basically land various other speaking opportunities in various other communities, which is why I said, like, I wanted to share the most recent example with you.
But, yeah, here we are.
Couple of things to keep in mind when you’re constructing these emails.
I found the shorter emails tend to work way better. Like, so two hundred, two fifty words, best.
I’m guessing this one’s probably gonna be the same. I keep it, like I said, short paragraphs from to breathe, like, two, three lines. Subject line should be clear, not clever.
I have found a lot of success with would your community be interested in is, like, tends to work well or, simple pitch.
Pitch, colon, topic.
That works well too. Again, but depends on depends on outlets.
Pitch, colon, topic works best with, with media outlets, and also podcast. Guest request, and then your topic, that works well. Another one that works well is if you use some authority, in in your subject line. For instance, some of them some of the some of the other subject lines that I’ve used have been Email marketing tips from someone who’s written for back plan from a copywriter who’s written for back plan. Alright. So if you feel you’re reaching an audience where name dropping would be good, drop those names. You’ve earned it.
And then, of course, call to action, one clear next step. I prefer saying, would this be something that your audience would be interested in? I am not a big fan of getting on calls unless I absolutely need to. But feel free to say, can you set up a fifteen minute call to chat about this?
Idea is you need them to respond to you, so you’ll have to kind of test different CDAs.
Mistakes you wanna avoid, not doing enough research. I’ve already kind of emphasized that a lot, making the email all about you. Like I said, they don’t really care everywhere that you’ve been published or whatever that you accomplished.
They care about how can you help them look good in front of their people. How can you help them help their people? So that’s the focus. And then not following up.
Follow-up.
These are like I said, these are busy people. So do not hesitate to follow-up. All of you, I’m sure, would be using mail tracking tools.
If you see someone’s opened the email a couple of times, three times maybe, and has not responded to you, definitely follow-up. Even if they’ve just opened it once, still follow-up.
So, yeah, really, really important.
Well, I think that is about it.
Here’s what you need to do next.
Choose your target audience or your preferred brand, preferably three of those because I would love for you to start with three emails this week.
Craft your first email, test and refine your approach, and, yeah, send out those three emails.
That’s it. Oh, yeah. Most importantly, remember, you’re not asking for a favor. So don’t go all, oh, would you be you know? Don’t don’t beg.
You’re doing them a favor. You’re sharing your expertise. Let that confidence shine through, which comes through when you’re, you know, being clear, when you’re being straightforward.
So, yeah, you’re not there. You’re actually doing them a favor, so remember that.
Okay. I wanted to keep time to preferably look at someone’s email if you’d be brave enough to share, and then we can kind of apply the b p b p framework to it. Or if you have questions, we can get started there. Either which ways.
Can I ask a question, Perna? I was actually just working on my site and had looked at your speaking page before this.
And I noticed you there’s a big focus in your topics and in the testimonials you have about how actionable your talks are.
I was wondering how you balance like, not getting into the weeds of email marketing, but making them so tactical or so practical, like I don’t know. Just do you have a framework you use? Or how do you how do you gauge the audience’s existing knowledge, when it comes to what actually goes into the top?
So few things here. One, always always speak to whoever is the event host, whether virtual or in person, to get an idea about the level of their audience at. For instance, I recently gave a talk to Laura Belgrade’s mastermind group, and I thought there would be more copywriters in the group. You know? But, apparently, when when I asked about it, turns out that most of them were actually all business owners, which turned out pretty well for me, in fact. So, anyways, point is, always get information about your audience so you know who you’re speaking to.
The second thing that I found is I I love to teach. I do tend to go into the weeds sometimes, but a good kind of guideline or guardrail, I would say for me, is to make sure that I have one point one takeaway.
So I’m not going into okay. I’ll give you an example. Like, this particular training. Right? I could have shown you four different examples of how I structure my bio section or how I structure my, proof section or whatever. Right?
But I try and stay very intentional on, like, okay. I just need to show one tip, one takeaway. That’s it. Because it gets really overwhelming otherwise.
And it doesn’t serve my purpose as a business owner of getting people curious and wanting to know more.
So, yeah, it doesn’t work out either ways. That is something I found helpful.
Of course, you’ll do the more talks you’ll do and the more feedback you’ll get. And also the more con you know, when you see, oh, I’ve got more conversions from this one, then you know you’re glad I’m on a winner versus, like, oh, I gave this talk and everyone loved it. Like, they love it. The chat blows up and all of that, but then I don’t get any inquiries, which means I either gave it gave too much away or, you know, I hadn’t really dialed it in.
So does that help?
Cool. Alright. Does anyone have a cold email you want me to take a look at?
I have some cold pitches, but, like, they’re not I have one that I’m I was sad didn’t work out, but it’s not a pitch because it’s part of a conversation. It was me repitching. My problem was really more with the topic.
Like, what do you name stuff so that it doesn’t sound cheesy? Is it like, do you go with a how to? Do you go with, like, three steps?
This is really this is a really important, question.
Claire, what I’ve found is if it’s known like, if it’s an event, right, I look at the past event pages, the schedule to see how do they structure their talks. Like, is it more like you said, is it more how to or is it more, you know, like, the aspirational or the fun thing?
So or is it, like, you know, just clear, simple, that kind of a thing?
If it’s a virtual training, I on says, like I said, email list growth and monetization strategy is not the sexiest of topics, but it was tied into a key pin area.
You always have the flexibility. You the idea is your title should convey what your audience is gonna walk away with. You always have the flexibility of tweaking or even changing the topic later, and you can, you know, let them know that we can decide on the topics later. But I feel, would your audience be interested in a guest training on onboarding sequences that reduce churn by forty percent?
K. Got it. Thank you so much. So helpful.
I will continue looking for my pitches and see if there’s one.
Sure.
Cool.
Any other questions?
Till Claire looks for a pitch.
Nope.
Have do y’all have brands or businesses you’re looking to pitch with a no non buying pitch? Do you have a list ready?
No? Okay.
No. I I honestly am at, like, a I think where I feel I’m I feel at this point, and it may or may not be accurate, but I’m I feel behind.
Like, I feel like I’m not at a place where I should go pitch to, you know, fill in the blank, whatever. I feel like I’m still I don’t know. I don’t know what that means, but I just feel like it’s just I’m I don’t feel like other than maybe helping a bit with for example, several CSPers have reached out and asked for help when they’re because they’re writing their books and that kind of situation. But in terms of groups outside of that, I I’m not I don’t know. I just feel like I’m like, is this really the best use of my time right now?
Am I is this the am I at the spot where I should be doing that? I don’t know. I I that’s my current mental state, I guess.
Okay. What what’s the I feel behind feeling. Like, where is it where is where is that coming from?
I I think because I feel like I’m in the middle of two very large projects that, are not completely in alignment with what I where I want to be.
So, I mean, I think everybody here pretty much somewhat knows that I’m I’m helping two authors do big book launches this year, and that’s not necessarily going to be my default standardized offer in the future. That’s could lead into my what I’d like to do, but it’s not the thing. And so I guess I feel like I’m sitting here going, I’m just at the stage where I’m doing something that I’m not you know what I mean? I just feel like if my in in June, July, August, the rest of this year, yes, I’ll be doing more of that stuff. But right now, because I’m just not I’m launching books. I’m not selling books right now.
And that it feels, I don’t know, overwhelming.
Yeah. I’m gonna leave you with something to kind of think about. Please.
Because I I know where you’re at. I know where you’re at. I know all of that.
I also firmly believe that now is the best time for you to be getting in front of the the businesses that you want to help and that you can.
And here’s the other thing that you should know about doing these non buying call pitches.
Nothing materializes almost instantly.
So I’ll give you an example. This one I sent in December.
I my virtual session was scheduled for February, which is, like, later this month, and my in person speaking meeting was scheduled for May for a pitch that I sent in separate. That’s the kind of lag lead time that you generally need. So if you’re wanting to do get, you know, say, these, like, more visibility billing sessions, audience attracting sessions in July, August, start now. Okay.
Even if it’s Yeah. One email. Even if it’s just one pitch, I would say every two weeks. Like, that’s two pitches in a month because you also have to kind of account for the fact that not everyone’s gonna say yes.
But even if it’s just sending two pitches a month, I would start right now instead of waiting till June, July, which means that then you’re looking possibly at twenty twenty six. Why do you wanna wait?
Fair. Okay. Yep. That’s a good point, Perna. Thank you.
You’re welcome.
Claire, do you have a pitch?
Katie, do you have a pitch? You’ve done oh, nope.
I just found one.
Okay.
I found one. Do you want me to copy paste it into chat? Yeah. Sure.
Or send me the link or whatever.
Well, it was a it was a LinkedIn pitch, actually. I I feel overwhelmed, and because LinkedIn is one of my primary strategies, I tried to do some videos, some, stuff there. Okay. Here we go. Oh, it’s embarrassing to look at things.
Okay.
Jessica and Katie, feel free to weigh in. Now that you know what we the framework we’re working with, what do you feel when it comes to background Claire could have done better?
I can see so many things. I feel like the first thing is making the mistake that Ryze spoke about, which is, like, trying to be funny, but you’re not, like it’s it’s, like, not the place, not the time and place kinda thing.
Yeah. So this the first section right here, cold picture here happened on your profile and started listening to the podcast, gives, like, little to no background on like, there’s no context there. Right? She knows you’re a cold picture.
You and let’s not state the obvious here. But I would have led with, hi. I have found your episode two hundred one with Shane from Veflo really fascinating because it got me thinking about, like, you know Right. What and and not it got me thinking about a lot of act but you wanna talk about what did you find fascinating because this is something, like, anyone could pick an episode number and use that, which is why I said spend more team time on research.
When I’m pitching, even if it’s someone like I know really well, I would listen to their podcast. Like, pick one that I would actually be interested in, pull something from there, and then use that in the pitch. Wow.
So I would do that.
K. When you can I just add to that? So I had to do some when I was with copyaggers, I I learned this through just discovery. But when you’re pulling things, think of, like, some of the reasons why people who lie get away with it and you’re always saying they’re going, how did they get away with so much lying is because they’re willing to go extremely specific is the trick.
So people assume that when you’re using really small details, that’s like, how would you even they assume it’s accurate. So I just realized that when I was pitching people or talking to people, when I was pitching a gal on YouTube who I’d been following, I pointed out a very specific conflict she was having with another YouTuber, and she actually got sued over even though I sided with her. And I called that little conflict out subtly, And she’s like, oh, you the only way you would know that is if you followed me enough to know. So it’s like call out something so specific that they’re just sitting there going, only a dedicated listener would know that. You know what I mean? Does that make sense?
Yep. Yep. Completely second that. That’s where I got that’s why I said, like, research is important. You’ll get faster and better with it, with time, but it it’s definitely, like, a process in itself.
What else? So we’ve got the background.
We’ve got the pitch, which is you’ve got lot of this, but not so much on what happens next. Now why should she care?
Yeah. You know?
Yeah. And we’re chatting about how you’re welcome emails, internal trials, and the customers be useful to your audience. Are you asking her? Are you telling her?
Asking. Yeah.
So I would rephrase it as so you’ve got a lot of acquisition focused content, but not so much on what happens next, which is blank or, you know, whatever you wanna say, you know.
And so that brings me to my ask. Would you like to chat about how your welcome emails can turn more trials in into customers so your listeners can walk away with tangible strategies to blank?
Got it.
And then we’ve got I own an agency specializing in so that’s okay. That’s your bio, but I don’t know your agency’s name.
Yeah. I I think this was when I was, like, first sending out stuff. I really struggled with the shift from, like, am I an agency or am I a person? And I didn’t know what to put there.
Like Yeah.
That happens. That’s totally understandable.
But, ideally, you would wanna say either I specialize in email marketing or whatever for b two b SaaS and have worked with startups like this, and then you would you know, whatever. You that that’s your that’s your bio. But then tell me what’s missing.
Perf?
Yes. Yeah. Hey.
They gave me have much perf.
Okay. Have you done a single podcast?
I’m about to go on one now, actually. But it’s, like, it’s like our friend who’s just putting together a podcast for the first time, so I’m his first guest kinda thing. But it’s going to be one.
Yeah. And this person does not know that that that person is your friend. Like, I mean, all they want to know is that you are not going to show up and have, like, no recording equipment or not know how podcast works or just flake out. Like, so you just need to reassure them. Have you done absolutely any kind of guest training even in, like, CSP or, like, even in a small community?
I’ve done one training thing in person. That was a while ago, though.
Again, I was published in Forbes.
I don’t even remember. Twenty seventeen, maybe twenty like, the first time was basically, I think, twenty seventeen, maybe. That hasn’t stopped me from looking at it as much as I can. So Yeah.
You know? So what you wanna say is I’ve presented in person workshops for blank, and here’s a recent podcast that I was on just so that you know that how I sound and that, you know, I would like I said, you wanna say something like, okay. I’m I have the right mic and etcetera etcetera, and you won’t have to worry about, you know, me messing up your podcast recording workflow or something like that. That is where you can probably be a little funny if you wanna be funny.
You know? So Yeah. Okay. Makes total sense. Thank you. Yeah. And is it worth me giving you a more fleshed out pitch?
What would you suggest? Katie, Jessica, what should the CTA be?
I mean, I would probably use like, would you like to get on a call to something about, like, to discuss whether it’s this topic or something else.
Like, give them kind of the either or versus, like, the yes or no.
Okay. That’s that’s a really good one. It’s you know, can we chat about this, or can we chat more about this? Can we book a you know, do you have, like, a pre podcast call we can book to talk more about it?
Jessica, you’ve got any ideas on CTAs?
No. I think yeah. I would probably just I wouldn’t do a yes or no answer. It’d be more like, let’s assume that they wanna talk to you.
Yeah. Yeah.
And because honestly, Claire, as you were talking sorry to cut you off, Perna. I was just I was just thinking, like, for my own podcast that I’m starting, I’m sitting there going, if somewhat like, a lot of these people have regular content or regular things they have to get on the calendar, if you just go in with the mindset of I’m helping them out because at the very least, I might be filling in their calendar, I think that just puts you in a better attitude in your mind. Because if you reach out to me and said, Jessica, look, I know you’re doing books and this is your podcast. Here’s how I think I could be a great guest even though, like, my thing isn’t books or even though I don’t have a book, here’s why it’d be so great.
I’d be like, yes. I have a March guest. Great. Let’s do it. You know what I mean?
So if we go in with that mentality, I think I’m so good at coaching other people, not myself. I think this is a better mentality.
No. That’s that’s absolutely absolutely right. You know? And that’s exactly what I did with wonderful.
Like, I let them know I’m not a travel blogger. I’m not you know? But I just enjoy traveling and which is why I’m on their email list. And, yeah, and I saw something and responded to it.
Like, just there you have literally nothing to lose.
Like I said, you’re doing them a favor here.
Right. Totally.
So you need to kind of keep that in mind, and that really helps you go with okay. Let me just make and ask, shoot my shot.
One of the suggestions that I would have for for a pitch, especially for podcast is giving them letting them know that you’re open to alternatives. I’ve often had hosts come back to me and say, okay. You know? Because okay.
Here’s the other thing that I do when I’m pitching a podcast is sometimes I give them two options. Based on how well I know the audience, I’ll give them two options, and then I’ll let them know that, hey. I’m happy to discuss more alternatives or, you know, customize something further for your audience. Either ways, look forward to hearing from you.
Let me know what the next steps are. So it’s not Okay. Yeah. Kind of give them that.
Makes a lot of sense.
Okay. Awesome.
Just so you know, I have to unfortunately pop off in five minutes.
I just wanna Yeah.
I think we if there are no more questions, we would wrap up early as well. But I was gonna say thank you for volunteering to share a pitch.
That’s right.
Thank you.
Awesome. Right. Just speaking oh, sorry. Can I speak one more? Just when you’re saying about being brief, it’s like when it comes to our proof, and I mean, I know, obviously, you could test it, but just from your experience, would you would you like, I could say I’ve been featured in these three guest like, sorry.
The I’ve been featured in these three communities as a guest expert, or I could have a testimonial from one of those hosts. Yeah. Would you wait one over the other?
Yeah. Yeah. I would. If it’s if it’s a session, if it’s an if it’s a brand that I absolutely wanna sign on, you know, I would include social proof as well.
I have done that in a couple of months.
You would do both. Like, you’d you’d add on the proof. Yes. Okay.
Yes. I would do both. So the line where I say I’ve taught and, you know, I’ve delivered guest trainings for, like, Marie or Elise Darma, etcetera, etcetera. I include us include testimonial.
Usually, I include Elise’s because hers is really good. It and so, yeah, I’ve I’ve done both. It depends on how but with the which thing I was like, okay. Let me just I’m replying to an email.
Let me just see what happens. And because I have the framework down, it’s really easy for me to, like, quickly send out an email. It turned out pretty well.
Fantastic. Thank you. I love your framework. I’m looking forward to using it soon.
Great. Keep me posted with how it goes. Awesome.
Any other questions?
Nope?
Cool. Great. I cannot wait to see your pitches. Please start making lists of of brands you wanna pitch, Jessica, especially you, and start sending those pitches out. Feel free to let me know if you want me to take a look at it, in Slack before you send it out. Happy to do that.
See y’all in Slack then. Bye.
Resources
How to Catch a Whale, Part I (Freelancers & Agencies)
How to Catch a Whale, Part I
(In-house Practitioners)
Worksheet
How to Catch a Whale, Part I (Freelancers & Agencies)
How to Catch a Whale, Part I
(In-house Practitioners)
Transcript
I was just telling Jessica, I was hoping there would be more people today because I’m really excited about the training because I’ve been using this guest pitch framework. I’ve, like, tested it out extensively.
And, like, the email example that I’m gonna share is one that I sent out in December.
Last year, it not only landed me a guest training opportunity, also landed me an in person speaking gig. So yeah. Wow. That’s cool.
Okay. Cool. So non mind emails is what we are talking about today. Let me share a screen.
And we can get going.
Sent.
Okay.
Well and there we go. So focus of a non buying call email is basically how to get prospects to reply to a non buying action or micro commitment.
And here’s what we’ll be covering today. When to use these non buying cold emails, my highly tested b p b p framework, cold emails, and then, of course, mistakes to avoid. So what are non mind call emails? Non mind call emails are basically what it says on the box. These are emails that you are sending out to people who don’t know you, but which is the cold part of it. But instead of asking them to hire you for services, you are asking them to make a decision about you, to bring you in on either a training or, like I said, an event or whatever else. So they may not be pulling out their credit card, but they’re still making a decision, which is why how you write and structure these emails is really, really important.
So you wanna use these when you’re pitching a guest training. Most of you in the room would have a, you know like, Cody has a mini master class or everybody has, like, a webinar or whatever you wanna teach, train people on.
Really great opportunities. A specific framework, a process, a case study. You wanna pitch guest training to teach it or share it. That is when you wanna use this. You wanna speak at an event that you know is being hosted by, say, someone who’s in your, you know, industry, that and that’s, like, the example I’m gonna share with you, in fact.
Why will a business care? Like, why would they even wanna read your cold email? Because most of these businesses, especially where you’re looking to target industry specific clients, etcetera, they have internal skill gaps. They have needs, and they need to bring in external experts to fill those needs. So that is where you come in.
Also, most of them have internal resource. They cannot afford to bring in, you know, like, make full time hires to train, their audiences or their, employees or, you know, their team, basically.
You are actually doing them a favor by sharing your expert support, by sharing your knowledge, by sharing your time with them, and you’re giving them a lot. Like, they’re getting a lot of, like, a validation and expert, you know, kind of so it’s a it’s a win win, when they bring you in. It’s just that we need to position it in a way that they can see it as a win win.
This is super, super important. I cannot stress this enough. There are no shortcuts for this. You need to do your research.
Your call pages will not work if you’ve not done your research. Most call emails fail because they focus on you, the, you know, you the expert. It’s really natural. It’s very easy to do this.
So you wanna focus on what you’ve achieved.
And I’m not saying you need to downplay any of that. We’ll see exactly how you wanna position your achievements. But what you wanna focus on you wanna focus us on on is the business’s needs.
Why would they want to hire you? So your research is really important.
The framework, of course, my BPBP framework will help you flip the script, will help you show how to kind of position yourself as an expert, highlight your achievements, but also show the business or the brand that you’ve done your homework.
Alright.
First up, background. This is where the research part comes into play. So what is the context? Why are we reaching out to them? Why would they wanna bring you in for a master class or for you know, to speak at their event or where whatever else that you may be pitching them for. So your background is really, really important. Do the research there.
What is the problem you will be solving for them? Think like the amazing copywriters that you are. What is the problem that you’ll be solving for them? Leave a background to get their attention right off the bat.
This was the email that I sent to the team at Wonderful. Now you’ll notice I led with, I’m not a travel blogger, but a huge travel lover. I have absolutely loved email list. I was responding to an email they’d sent out. So this was very impromptu, but because I’ve been working with this framework for for a really long time, it’s really easy for me to kind of use it right off the bat. And I wanted to share a really recent example with you, and this is, like, you can see, eleventh December last year.
So it’s fun to see how incredibly supportive you all are of the travel community. So it doesn’t have to be you know, you’re not giving, like, a lot, but it kind of helps you build up to the pitch, which is also where your research comes into play.
Your pitch needs to be really clear. It needs to be very specific. You cannot beat about the bush. You have to kind of get tie your background, the context, why you’re emailing them to the pitch almost right away.
Because most of the people who is, like, sending you’ll be reaching out to whether it’s a CMO, training head, partnerships, you know, whatever, they’re all busy people. We are busy people too. So we wanna be respectful of their time, and you wanna get straight to the point and let them know that, okay. This is what I can help you with.
But be very specific because every business thinks that their challenge is unique, and sometimes they’re maybe, sometimes they’re not. The point is you need to, like, have that you may be getting the same training. Now here’s the caveat. You may be getting the same training that you’ve given to, like, say, five other brands, but the angle that you’ll need to pull will need to time to that particular business’s specific needs and, you know, help them see that, okay.
I need to bring this person in.
So I go straight from why am I emailing them? And then my pitch. Reason I’m having reply to your email today is because I noticed thirty three point so con giving you context here. They shared an email in which they’d surveyed their audience and saying, like, you know, this number of create the creators were looking to use email marketing for diversifying their revenue. Right?
And I was wondering, would you be interested in a guest expert session on email list growth and monetization strategies for twenty twenty five? Now this was what because it ties in really well here. Lead with your strongest offer, which is what I was saying. Like, you may have given the same training. Pull your strongest hook, strongest angle, strongest whatever. Tie it into whatever you feel it would would help solve their lead. Right?
How do you know that? Again, going back to research, like I said, I read an email. I saw a need, a gap. I reached out. Worked out pretty well.
Sorry. We went back. Okay. Next up is the bio section. So this is where you, again, shine a spotlight on yourself, but you wanna keep it brief.
You’ll notice that’s gonna be my common theme through this entire session is to keep it brief, keep it specific, keep it to the point. This is not the time to give them all the possible things, you know, you’ve accomplished. Just pick the ones that would be the most relevant.
So quick introduction. I’m the cofounder of Khan Bistro, growth strategist, creators, creator entrepreneurs. I work with incredible entrepreneur, like, da da da.
With a strategy first approach to copywriting email marketing, I’ve helped clients make millions of us. That’s it. That’s my pitch. Like, literally two lines.
Two and a half. Like yeah. Three lines.
So that’s my bio for them. I’m not getting into, like, oh, I’ve been in business for x number of years, or I’ve been published on Forbes. That this is not the place with this. This this particular pitch, email was not the place for that. If I was probably they wanted to, if they were looking for someone who had, like, a significant media presence or something like that, yes. Maybe I would have pulled out those references. But right now, I wanted to establish myself as an email marketing expert for their audience.
And then the next section after bio is proof.
You wanna use proof to address the objection.
How can I trust this person? How would I know that they’ll help my brand and not, you know, come in and make, like, a sleazy, slimy pitch?
And, again, with your proof, like with your bio, you wanna pick the most specific, most relevant pieces of proof. So choose the credentials that matter most to their situation.
Now, again, here, I’ve talked about I’ve delivered high value guest expert sessions for creators and brands like Brooke Mul Radio, Lisa Dorma, North Folk, or Tiffas, whatever. In addition, I’ve also spoken in stages at at events like all this to seven season speaker. It will be a joy to support your community. We are guest at the reception.
I did not mention any podcasts here, but I’m not pitching them for a podcast. I did not mention any media mentions. I did not mention any articles, etcetera. Nothing here. I have only talked about guest express sessions and speaking at events.
Do let me know. The call to action in most of these emails is gonna be really, really straightforward.
Do let me know if this sounds interesting. Can we set up a fifteen minute call? You could use whichever one suits the situation. You need to be able to adapt it to the audience. My go to is generally do let me know if this sounds interesting. Let’s talk about it further. Look forward to hearing from you.
That’s it. This was the email.
This was the email. She not the founder of Wonderful responded and was like, okay. Yeah. I love this idea.
But would you so they basically booked me for this topic to speak at the event. And I’m doing the guest training later this month in their member community, on a different topic, which is, like I said, lead with your strongest because you can always work out things. So this app this one email led to two incredible opportunities to get in front of thousands of creators who would be perfect fit clients, and very straightforward framework. I have used this multiple times to basically land various other speaking opportunities in various other communities, which is why I said, like, I wanted to share the most recent example with you.
But, yeah, here we are.
Couple of things to keep in mind when you’re constructing these emails.
I found the shorter emails tend to work way better. Like, so two hundred, two fifty words, best.
I’m guessing this one’s probably gonna be the same. I keep it, like I said, short paragraphs from to breathe, like, two, three lines. Subject line should be clear, not clever.
I have found a lot of success with would your community be interested in is, like, tends to work well or, simple pitch.
Pitch, colon, topic.
That works well too. Again, but depends on depends on outlets.
Pitch, colon, topic works best with, with media outlets, and also podcast. Guest request, and then your topic, that works well. Another one that works well is if you use some authority, in in your subject line. For instance, some of them some of the some of the other subject lines that I’ve used have been Email marketing tips from someone who’s written for back plan from a copywriter who’s written for back plan. Alright. So if you feel you’re reaching an audience where name dropping would be good, drop those names. You’ve earned it.
And then, of course, call to action, one clear next step. I prefer saying, would this be something that your audience would be interested in? I am not a big fan of getting on calls unless I absolutely need to. But feel free to say, can you set up a fifteen minute call to chat about this?
Idea is you need them to respond to you, so you’ll have to kind of test different CDAs.
Mistakes you wanna avoid, not doing enough research. I’ve already kind of emphasized that a lot, making the email all about you. Like I said, they don’t really care everywhere that you’ve been published or whatever that you accomplished.
They care about how can you help them look good in front of their people. How can you help them help their people? So that’s the focus. And then not following up.
Follow-up.
These are like I said, these are busy people. So do not hesitate to follow-up. All of you, I’m sure, would be using mail tracking tools.
If you see someone’s opened the email a couple of times, three times maybe, and has not responded to you, definitely follow-up. Even if they’ve just opened it once, still follow-up.
So, yeah, really, really important.
Well, I think that is about it.
Here’s what you need to do next.
Choose your target audience or your preferred brand, preferably three of those because I would love for you to start with three emails this week.
Craft your first email, test and refine your approach, and, yeah, send out those three emails.
That’s it. Oh, yeah. Most importantly, remember, you’re not asking for a favor. So don’t go all, oh, would you be you know? Don’t don’t beg.
You’re doing them a favor. You’re sharing your expertise. Let that confidence shine through, which comes through when you’re, you know, being clear, when you’re being straightforward.
So, yeah, you’re not there. You’re actually doing them a favor, so remember that.
Okay. I wanted to keep time to preferably look at someone’s email if you’d be brave enough to share, and then we can kind of apply the b p b p framework to it. Or if you have questions, we can get started there. Either which ways.
Can I ask a question, Perna? I was actually just working on my site and had looked at your speaking page before this.
And I noticed you there’s a big focus in your topics and in the testimonials you have about how actionable your talks are.
I was wondering how you balance like, not getting into the weeds of email marketing, but making them so tactical or so practical, like I don’t know. Just do you have a framework you use? Or how do you how do you gauge the audience’s existing knowledge, when it comes to what actually goes into the top?
So few things here. One, always always speak to whoever is the event host, whether virtual or in person, to get an idea about the level of their audience at. For instance, I recently gave a talk to Laura Belgrade’s mastermind group, and I thought there would be more copywriters in the group. You know? But, apparently, when when I asked about it, turns out that most of them were actually all business owners, which turned out pretty well for me, in fact. So, anyways, point is, always get information about your audience so you know who you’re speaking to.
The second thing that I found is I I love to teach. I do tend to go into the weeds sometimes, but a good kind of guideline or guardrail, I would say for me, is to make sure that I have one point one takeaway.
So I’m not going into okay. I’ll give you an example. Like, this particular training. Right? I could have shown you four different examples of how I structure my bio section or how I structure my, proof section or whatever. Right?
But I try and stay very intentional on, like, okay. I just need to show one tip, one takeaway. That’s it. Because it gets really overwhelming otherwise.
And it doesn’t serve my purpose as a business owner of getting people curious and wanting to know more.
So, yeah, it doesn’t work out either ways. That is something I found helpful.
Of course, you’ll do the more talks you’ll do and the more feedback you’ll get. And also the more con you know, when you see, oh, I’ve got more conversions from this one, then you know you’re glad I’m on a winner versus, like, oh, I gave this talk and everyone loved it. Like, they love it. The chat blows up and all of that, but then I don’t get any inquiries, which means I either gave it gave too much away or, you know, I hadn’t really dialed it in.
So does that help?
Cool. Alright. Does anyone have a cold email you want me to take a look at?
I have some cold pitches, but, like, they’re not I have one that I’m I was sad didn’t work out, but it’s not a pitch because it’s part of a conversation. It was me repitching. My problem was really more with the topic.
Like, what do you name stuff so that it doesn’t sound cheesy? Is it like, do you go with a how to? Do you go with, like, three steps?
This is really this is a really important, question.
Claire, what I’ve found is if it’s known like, if it’s an event, right, I look at the past event pages, the schedule to see how do they structure their talks. Like, is it more like you said, is it more how to or is it more, you know, like, the aspirational or the fun thing?
So or is it, like, you know, just clear, simple, that kind of a thing?
If it’s a virtual training, I on says, like I said, email list growth and monetization strategy is not the sexiest of topics, but it was tied into a key pin area.
You always have the flexibility. You the idea is your title should convey what your audience is gonna walk away with. You always have the flexibility of tweaking or even changing the topic later, and you can, you know, let them know that we can decide on the topics later. But I feel, would your audience be interested in a guest training on onboarding sequences that reduce churn by forty percent?
K. Got it. Thank you so much. So helpful.
I will continue looking for my pitches and see if there’s one.
Sure.
Cool.
Any other questions?
Till Claire looks for a pitch.
Nope.
Have do y’all have brands or businesses you’re looking to pitch with a no non buying pitch? Do you have a list ready?
No? Okay.
No. I I honestly am at, like, a I think where I feel I’m I feel at this point, and it may or may not be accurate, but I’m I feel behind.
Like, I feel like I’m not at a place where I should go pitch to, you know, fill in the blank, whatever. I feel like I’m still I don’t know. I don’t know what that means, but I just feel like it’s just I’m I don’t feel like other than maybe helping a bit with for example, several CSPers have reached out and asked for help when they’re because they’re writing their books and that kind of situation. But in terms of groups outside of that, I I’m not I don’t know. I just feel like I’m like, is this really the best use of my time right now?
Am I is this the am I at the spot where I should be doing that? I don’t know. I I that’s my current mental state, I guess.
Okay. What what’s the I feel behind feeling. Like, where is it where is where is that coming from?
I I think because I feel like I’m in the middle of two very large projects that, are not completely in alignment with what I where I want to be.
So, I mean, I think everybody here pretty much somewhat knows that I’m I’m helping two authors do big book launches this year, and that’s not necessarily going to be my default standardized offer in the future. That’s could lead into my what I’d like to do, but it’s not the thing. And so I guess I feel like I’m sitting here going, I’m just at the stage where I’m doing something that I’m not you know what I mean? I just feel like if my in in June, July, August, the rest of this year, yes, I’ll be doing more of that stuff. But right now, because I’m just not I’m launching books. I’m not selling books right now.
And that it feels, I don’t know, overwhelming.
Yeah. I’m gonna leave you with something to kind of think about. Please.
Because I I know where you’re at. I know where you’re at. I know all of that.
I also firmly believe that now is the best time for you to be getting in front of the the businesses that you want to help and that you can.
And here’s the other thing that you should know about doing these non buying call pitches.
Nothing materializes almost instantly.
So I’ll give you an example. This one I sent in December.
I my virtual session was scheduled for February, which is, like, later this month, and my in person speaking meeting was scheduled for May for a pitch that I sent in separate. That’s the kind of lag lead time that you generally need. So if you’re wanting to do get, you know, say, these, like, more visibility billing sessions, audience attracting sessions in July, August, start now. Okay.
Even if it’s Yeah. One email. Even if it’s just one pitch, I would say every two weeks. Like, that’s two pitches in a month because you also have to kind of account for the fact that not everyone’s gonna say yes.
But even if it’s just sending two pitches a month, I would start right now instead of waiting till June, July, which means that then you’re looking possibly at twenty twenty six. Why do you wanna wait?
Fair. Okay. Yep. That’s a good point, Perna. Thank you.
You’re welcome.
Claire, do you have a pitch?
Katie, do you have a pitch? You’ve done oh, nope.
I just found one.
Okay.
I found one. Do you want me to copy paste it into chat? Yeah. Sure.
Or send me the link or whatever.
Well, it was a it was a LinkedIn pitch, actually. I I feel overwhelmed, and because LinkedIn is one of my primary strategies, I tried to do some videos, some, stuff there. Okay. Here we go. Oh, it’s embarrassing to look at things.
Okay.
Jessica and Katie, feel free to weigh in. Now that you know what we the framework we’re working with, what do you feel when it comes to background Claire could have done better?
I can see so many things. I feel like the first thing is making the mistake that Ryze spoke about, which is, like, trying to be funny, but you’re not, like it’s it’s, like, not the place, not the time and place kinda thing.
Yeah. So this the first section right here, cold picture here happened on your profile and started listening to the podcast, gives, like, little to no background on like, there’s no context there. Right? She knows you’re a cold picture.
You and let’s not state the obvious here. But I would have led with, hi. I have found your episode two hundred one with Shane from Veflo really fascinating because it got me thinking about, like, you know Right. What and and not it got me thinking about a lot of act but you wanna talk about what did you find fascinating because this is something, like, anyone could pick an episode number and use that, which is why I said spend more team time on research.
When I’m pitching, even if it’s someone like I know really well, I would listen to their podcast. Like, pick one that I would actually be interested in, pull something from there, and then use that in the pitch. Wow.
So I would do that.
K. When you can I just add to that? So I had to do some when I was with copyaggers, I I learned this through just discovery. But when you’re pulling things, think of, like, some of the reasons why people who lie get away with it and you’re always saying they’re going, how did they get away with so much lying is because they’re willing to go extremely specific is the trick.
So people assume that when you’re using really small details, that’s like, how would you even they assume it’s accurate. So I just realized that when I was pitching people or talking to people, when I was pitching a gal on YouTube who I’d been following, I pointed out a very specific conflict she was having with another YouTuber, and she actually got sued over even though I sided with her. And I called that little conflict out subtly, And she’s like, oh, you the only way you would know that is if you followed me enough to know. So it’s like call out something so specific that they’re just sitting there going, only a dedicated listener would know that. You know what I mean? Does that make sense?
Yep. Yep. Completely second that. That’s where I got that’s why I said, like, research is important. You’ll get faster and better with it, with time, but it it’s definitely, like, a process in itself.
What else? So we’ve got the background.
We’ve got the pitch, which is you’ve got lot of this, but not so much on what happens next. Now why should she care?
Yeah. You know?
Yeah. And we’re chatting about how you’re welcome emails, internal trials, and the customers be useful to your audience. Are you asking her? Are you telling her?
Asking. Yeah.
So I would rephrase it as so you’ve got a lot of acquisition focused content, but not so much on what happens next, which is blank or, you know, whatever you wanna say, you know.
And so that brings me to my ask. Would you like to chat about how your welcome emails can turn more trials in into customers so your listeners can walk away with tangible strategies to blank?
Got it.
And then we’ve got I own an agency specializing in so that’s okay. That’s your bio, but I don’t know your agency’s name.
Yeah. I I think this was when I was, like, first sending out stuff. I really struggled with the shift from, like, am I an agency or am I a person? And I didn’t know what to put there.
Like Yeah.
That happens. That’s totally understandable.
But, ideally, you would wanna say either I specialize in email marketing or whatever for b two b SaaS and have worked with startups like this, and then you would you know, whatever. You that that’s your that’s your bio. But then tell me what’s missing.
Perf?
Yes. Yeah. Hey.
They gave me have much perf.
Okay. Have you done a single podcast?
I’m about to go on one now, actually. But it’s, like, it’s like our friend who’s just putting together a podcast for the first time, so I’m his first guest kinda thing. But it’s going to be one.
Yeah. And this person does not know that that that person is your friend. Like, I mean, all they want to know is that you are not going to show up and have, like, no recording equipment or not know how podcast works or just flake out. Like, so you just need to reassure them. Have you done absolutely any kind of guest training even in, like, CSP or, like, even in a small community?
I’ve done one training thing in person. That was a while ago, though.
Again, I was published in Forbes.
I don’t even remember. Twenty seventeen, maybe twenty like, the first time was basically, I think, twenty seventeen, maybe. That hasn’t stopped me from looking at it as much as I can. So Yeah.
You know? So what you wanna say is I’ve presented in person workshops for blank, and here’s a recent podcast that I was on just so that you know that how I sound and that, you know, I would like I said, you wanna say something like, okay. I’m I have the right mic and etcetera etcetera, and you won’t have to worry about, you know, me messing up your podcast recording workflow or something like that. That is where you can probably be a little funny if you wanna be funny.
You know? So Yeah. Okay. Makes total sense. Thank you. Yeah. And is it worth me giving you a more fleshed out pitch?
What would you suggest? Katie, Jessica, what should the CTA be?
I mean, I would probably use like, would you like to get on a call to something about, like, to discuss whether it’s this topic or something else.
Like, give them kind of the either or versus, like, the yes or no.
Okay. That’s that’s a really good one. It’s you know, can we chat about this, or can we chat more about this? Can we book a you know, do you have, like, a pre podcast call we can book to talk more about it?
Jessica, you’ve got any ideas on CTAs?
No. I think yeah. I would probably just I wouldn’t do a yes or no answer. It’d be more like, let’s assume that they wanna talk to you.
Yeah. Yeah.
And because honestly, Claire, as you were talking sorry to cut you off, Perna. I was just I was just thinking, like, for my own podcast that I’m starting, I’m sitting there going, if somewhat like, a lot of these people have regular content or regular things they have to get on the calendar, if you just go in with the mindset of I’m helping them out because at the very least, I might be filling in their calendar, I think that just puts you in a better attitude in your mind. Because if you reach out to me and said, Jessica, look, I know you’re doing books and this is your podcast. Here’s how I think I could be a great guest even though, like, my thing isn’t books or even though I don’t have a book, here’s why it’d be so great.
I’d be like, yes. I have a March guest. Great. Let’s do it. You know what I mean?
So if we go in with that mentality, I think I’m so good at coaching other people, not myself. I think this is a better mentality.
No. That’s that’s absolutely absolutely right. You know? And that’s exactly what I did with wonderful.
Like, I let them know I’m not a travel blogger. I’m not you know? But I just enjoy traveling and which is why I’m on their email list. And, yeah, and I saw something and responded to it.
Like, just there you have literally nothing to lose.
Like I said, you’re doing them a favor here.
Right. Totally.
So you need to kind of keep that in mind, and that really helps you go with okay. Let me just make and ask, shoot my shot.
One of the suggestions that I would have for for a pitch, especially for podcast is giving them letting them know that you’re open to alternatives. I’ve often had hosts come back to me and say, okay. You know? Because okay.
Here’s the other thing that I do when I’m pitching a podcast is sometimes I give them two options. Based on how well I know the audience, I’ll give them two options, and then I’ll let them know that, hey. I’m happy to discuss more alternatives or, you know, customize something further for your audience. Either ways, look forward to hearing from you.
Let me know what the next steps are. So it’s not Okay. Yeah. Kind of give them that.
Makes a lot of sense.
Okay. Awesome.
Just so you know, I have to unfortunately pop off in five minutes.
I just wanna Yeah.
I think we if there are no more questions, we would wrap up early as well. But I was gonna say thank you for volunteering to share a pitch.
That’s right.
Thank you.
Awesome. Right. Just speaking oh, sorry. Can I speak one more? Just when you’re saying about being brief, it’s like when it comes to our proof, and I mean, I know, obviously, you could test it, but just from your experience, would you would you like, I could say I’ve been featured in these three guest like, sorry.
The I’ve been featured in these three communities as a guest expert, or I could have a testimonial from one of those hosts. Yeah. Would you wait one over the other?
Yeah. Yeah. I would. If it’s if it’s a session, if it’s an if it’s a brand that I absolutely wanna sign on, you know, I would include social proof as well.
I have done that in a couple of months.
You would do both. Like, you’d you’d add on the proof. Yes. Okay.
Yes. I would do both. So the line where I say I’ve taught and, you know, I’ve delivered guest trainings for, like, Marie or Elise Darma, etcetera, etcetera. I include us include testimonial.
Usually, I include Elise’s because hers is really good. It and so, yeah, I’ve I’ve done both. It depends on how but with the which thing I was like, okay. Let me just I’m replying to an email.
Let me just see what happens. And because I have the framework down, it’s really easy for me to, like, quickly send out an email. It turned out pretty well.
Fantastic. Thank you. I love your framework. I’m looking forward to using it soon.
Great. Keep me posted with how it goes. Awesome.
Any other questions?
Nope?
Cool. Great. I cannot wait to see your pitches. Please start making lists of of brands you wanna pitch, Jessica, especially you, and start sending those pitches out. Feel free to let me know if you want me to take a look at it, in Slack before you send it out. Happy to do that.
See y’all in Slack then. Bye.