Welcome. I know people are still filing in.

But today is our kickoff for the summer of big things where today, every week, we’re gonna focus on just one thing that a person might be working on. So if it’s not a thing you’re working on now, you might work on it later. Still a good use of your time. If you, however, don’t have a question today and you are not planning on doing anything with today’s subject, which is having an IRL funnel. Basically, what happens when you’re in real life with a person and you could be connected with them. You could turn them into a client or at least somebody could workshop with, partner with something.

If you don’t leave your house, if that’s not a thing you ever plan on doing then and you don’t have a question then you can take an hour back. Go work on your business instead of spending time here.

Otherwise, if you have a question or you just wanna be here around people and you’re like, I might not have a question, but someone else will have a question and I’m gonna catch something good out of that. Cool. Not trying to ask anybody to leave, but if you’re busy, work comes, absolutely first.

Awesome. Alright. So today, we are talking about your IRL funnel. What is that? That is just as I mentioned, it’s the thing that you have set up for when you are going out into the world and actually talking to people.

So Jess Haney, I know this is something that you are doing actively and others hopefully will too, because getting out there, networking, and even if you’re not speaking on a stage, which this funnel today isn’t about. It’s not like, hey. I’m getting on stage, and I need to know what to do. That can work with what we’re talking about today, but it’s like a different thing, and we can talk about that more.

And we will talk about that, I think, later this month, when we’re talking about getting invited onto stages, not to podcasts.

That happens, yes, in oh, yeah. Next Monday. Perfect.

So it’ll piggyback well off this. So this is hey. I’m going to an event. It’s a trade show for people in my industry.

I know Sarah and I were at an event in New York a couple weeks ago for something unrelated, but it was still for business.

We were looking around going like why don’t we have copy hackers cards that we’re just like throwing on every table like everybody here needs what we do.

So it’s good to be ready for those moments. Right? And that’s what we’re gonna talk about today. So something to think about as, you know, if you’re like, you know, I don’t think I’m going to do IRL stuff. One, if you don’t like leaving your house, that’s fair.

I get it. A lot of us are introverts and some of us, though, are, like, kind of both. Right? Like, you think you’re an introvert, it feels safe there, but when you’re out in public, you actually perform pretty well.

It’s just exhausting for you, which is how I feel about it. So it can be good to force yourself out there because there’s a lot of good stuff that comes of it. But as part of the discussion that we’re going to have and what I want you to think about as you’re resisting the idea maybe of going and doing in real life IRL networking, Why aren’t you doing this? What’s stopping you other than maybe even like lightweight crap?

Like, not heavy stuff, like, you might feel safer being in your house. There’s less risk that you’ll interact with somebody and not want to and have awkward conversations or be forced to make small talk and then learn how to make small talk that doesn’t suck. But like if if it’s just a small thing holding you back, if it’s not like a significant thing, then maybe it’s time to think about getting out there, getting out of your space particularly since real people are out there networking. People who are serious about their business typically go out and want to meet other people in order to, like, get insights and help grow their business.

So, there’s a lot to be said for being that person in the room who is the copywriter in the room of business people.

So for food for thought is if your business development efforts don’t include attending events with prospective clients, why not? For real, why not? Really ask yourself that. Ask each other that.

And, of course, they’re not perfect for everybody, but who are they right for? If not you, who do you think these events are right for? Who goes there and does so successfully?

Are other copywriters already going? If not, why not? If so, why? And are they maybe eating up some of the business that you could and should have?

And I say copywriters and I I I mean everybody in the room whether you’re a copywriter or not. Okay. So if you’re in our workbook, we are currently on page nineteen. I will share my screen, but I don’t wanna spend too much time screen sharing.

Just go to the workbook. It’s called CSP summer twenty twenty five. Big things plus q three goal setting. We’re in the first month of this two month phase.

Plan on a page for a funnel is what we’re going to talk about. Again, lightly.

If you are doing this, what I’m talking about today, if this is your big thing for the summer, I don’t expect that you’ll set it all up today. So most of the time when we’re working on, like, workbooks for the week, you could do the thing same day. Like, you could block out three hours and get it done. This is a bigger thing that’s gonna take some more time.

Not a ton of time, but it’s a good thing to chip away at over the course of the next month, six weeks, seven weeks, maybe don’t leave it for eight weeks. That’s probably taking a little too long with the thing just because you have eight weeks doesn’t mean you have to expand the work to the size of eight weeks. You could get it done in very few hours. Okay.

So we’re gonna work on a plan on a page for the funnel itself, really simple funnel, and then a plan on a page for actually going to these events and activating others. I’ve seen people go to events and hang out by themselves or they attach themselves to one person and spend their time with that one person and it’s like you are how much did you spend to be here? Like all in hotel, travel, the actual event itself, lunch, dinners, everything you’re going to do, how much are you spending to sit here and attach yourself to one person? We do not wanna do that.

You gotta force yourself to be social.

Tip.

I’ve said this before in Coffee School Pro.

Bring DayQuil with you. DayQuil is like a legal drug to get a little bit of a a little bit of a perk going on. If you’re feeling well and you just want a little bit extra, I swear by it. DayQuil.

I take it whenever I go to an event and it keeps me alert and not shrinking into myself which is important. This is going to tack on to your appointment booking funnel or your workshop funnel. So if you’re new go back watch our past sessions on appointment booking funnels and workshop funnels. That was a few months ago.

If you’re in if you don’t know where that is, right in the workbook today on page twenty is where you can find that. So pop on in there. There’s a link right to it, your appointment booking funnel, and the workbook that has all three funnels that are attached to each other in it. So this is just gonna be one more way into that funnel that you’ve already set up.

Okay. So let’s talk. I’m gonna share my screen now so we can be on the same page quite literally, and then we will, of course, do the usual after this where we’ll get into a discussion. Alright.

So right now, you should be seeing the plan on a page for a funnel.

This kicks off with you actually attending the event. So you can use the same or similar funnel if you’re the speaker at an event. It’s just gonna like how you get people into it is just gonna be a little bit different. So before we spend any resources on anything in business, No matter how much money you’re making, no matter how large or small your business is, you gotta make sure it’s it’s worth investing in. So where are you gonna be able to go? Is it within driving distance?

Because you’ve got to be realistic about getting back to do client work. Maybe you’re like, I can only go on Tuesday, Wednesday for any event, and it has to be in driving distance. If I have to fly there, that’s like a whole week off. I suck at flying, etcetera etcetera.

So think about where and really, like, get get narrow on this. Where are you willing to go to? Where do you want to go to? Do you already have a vacation planned somewhere?

Are you thinking of going to Portugal in the summer? Is there an event happening in Portugal that you could attend or even pitch speaking at as a second thing, but at least attend? And then you can piggyback off of it, and your business can then pay for that vacation, which is obviously what a lot of us do in business.

Okay. So where are you gonna do it? How big does this thing have to be? Now a lot of people are like I wanna be at like a two thousand person event.

You don’t. Two thousand person events people always they’re terrified of other people in the room. They shrink off by themselves. They sit in the same spot.

You bring one person with you and the two of you just talk the whole time, this happens all the time. Two hundred, three hundred, four hundred people that is that’s an incredible event to attend. You will get to know everybody. You will go around and talk to people.

They will say oh you do that? You should go talk to that person over there. They write copy for businesses like yours or they optimize pages for businesses like yours. So what size do you want?

What what’s the size of the event?

Is it for an industry? We talk about conferences, but there are, like, trade shows that you can also go attend as well. They have little workshops you can go sit in. You can hand your card out in those too, and you can do, obviously, events.

You can attend events for people who are influencers in your space. So if their audience is also your audience and it costs six hundred dollars to attend the event, that’s really cheap biz dev if you’re good at going out and handing your card out. And then any other details you might need. Right?

So what are those key criteria? Really think through it. Not just business events in my area that you, like, ask chat g p t about, but really get narrow, and that will help you. Then you’ll know just like with your ICP, you’ll be able to identify the one or two business events that you need to go to.

You will know why you’re gonna be there, and you’ll have more motivation to do all of the work behind this. Okay. So use TrackGPT to make a short list of those events in whatever time frame it is. Know that most events happen in the spring and in the fall.

So you wanna get ahead of that if that means right now you’re planning for fall events.

What’s coming up in September, October, sometimes even into November?

And then if none of those work, then get ready for January, February, March, which is the next time, that you can expect to go to events. Alright.

The next part of this is what we’re trying to do is get to a place is Liezl here?

No. Liezl’s not here.

Liezl did this, which was great. She was with me at Business of Software a year and a half ago or something like that, and she wanted to go network. And so she flew over to chat g p not sorry. Not chat g p to a QR code generator, which is a great little tool, where you can set up a QR code for all sorts of things.

And one of those things is text me. So you can set up a QR code where you have an actual text message. If you’re in the states, this is important. Like, if people still text in the States.

I know overseas, it’s a different story.

But you can also do other things. I don’t think you do WhatsApp with QR code generated generated, but you can do other things. The point is what you’re trying to do, and if you’re not clear on what I’m talking about, head over to QR code generator, take a look around, start a free account, and you can put in a text that’s like, hey. I just met you at this event or whatever.

And then you show your QR code to a person you meet, they then go tap it. And now you’re texting with that person, which is really good for a lot of reasons.

Once you oh, it does. That’s awesome for WhatsApp. That’s cool.

Once you went once you sorry. I’m reading through some of these things, then I’m getting distracted. My bad. I’ll focus instead.

Once you do set up, texting with somebody, that means you now have the ability to text them and say, hey. What are you doing for lunch? A few of us are getting together and going here or if they’re like, oh, I’m going with this person for lunch, then you can just, like, invite yourself along. That’s totally normal.

Totally fine. It’s a networking event. You’re supposed to do this stuff. So if you can get the people you meet not just to like email you but text you then right out of the gate now you’re chatting with them.

Again, you don’t wanna just attach yourself to that one person but if you do this with six, seven, eight different people, now you’ve got a group of eight people plus the people they’re meeting, and that’s a really nice way to book lunches, dinners, breakfast the next morning, whatever it might be where you can get together and start talking and networking, on a smaller scale with people who might actually be a good fit. You’ll also know pretty quickly if they’re not a good fit. If you don’t wanna give somebody your little QR code to text you, you probably don’t wanna work with that person at all.

Push your push yourself, of course, but keep that in mind. So you wanna have a QR code generator account and Pipedream.

Pipedream is newer. I’ve only been using it a very, very short period of time. So I’m saying use Pipedream because it’s it’s sort of like Zapier in that it takes but it it it’s smarter in a lot of ways than Zapier. Zapier is typically a little bit clunky, doesn’t have all of these great integrations, available. You would think it would because it’s huge.

But Pipe Dream is is cool. So look into it. Again, as part of this is your project for the summer, go check out QR code generator, see what it can do. Go check out Pipe Dream. And then when you’re in QR code generator, of course, as I say here, craft an SMS or an email QR code. Again, I recommend SMS.

Download that thing or put it on your phone, whatever.

In this case, I’m recommending that you do a printed card. It doesn’t have to be a business card size, although it could be. We can get into that. What you’re gonna wanna do is use Pipe Dreams so that anybody who sends you that SMS, like, message, any new contact you have there, gets added to your automations, which for for the workshop funnel or the appointment booking funnel.

Now if you have two different QR codes, one for people who are kind of like maybe you’re not sure they’re a good fit, and one where you’re like, fuck. I need to get this person on the phone. Like, I need to work with this person. I can’t live talking to the CMO of this company I’ve been in love with for years.

One might go into workshop funnel. One might go into appointment booking funnel. If you have those in digital form on your phone, then you can, like, choose pretty elegantly which one to show a person, like, oh, here. But if not, then fine. Just print it off. But the point is they will be texting you first, then you use Pipe Dream to send them into an automation that already exists. One of your funnels you already have to bring MQLs and move them to SQL.

Create and print those business cards with the QR code on them. That is what I recommend because digital, although good, is is tricky. And a person can just take a picture of your card and say, oh, actually I’m paperless. I’m just gonna take a picture of it. Cool. Amazing. Good.

But those who aren’t, they now have your card and that is a rare commodity today. It is so rare to hold on to a piece of paper that somebody gave you, that it can be a nice differentiator especially since you’ve got a digital interaction right there onto this QR code. Alright. Obviously, you’ll also need to book those events and make sure your LinkedIn profile is up to date. We’ve talked a lot about LinkedIn through Copy School Pro.

So you are probably in good shape with that. We’re not gonna spend too long on that. Does anybody have any questions about this part of the IRL funnel?

It’s pretty straightforward. Just gotta do the stuff. Right?

And then we have the side which is activating others.

So if you’re going to do this, just like anything, if you’re gonna put your effort into it, let’s be the best at at that event. Where people are like, you wait. You haven’t talked to Jess Haney? How do you not talk to Jess?

What are you talking about? She’s right over there. There’s that huge crowd around her. What are you talking about?

That’s that’s that’s you. That’s what you’re going to be. You don’t need to, you will. You absolutely must.

Your job is to network your butt off. What are you doing there otherwise? Don’t think you’re too cool for anybody. Don’t think that person’s too cool for me. If someone’s standing alone, you go talk to them. You don’t have to, like, connect with them so deep that they, like, hook themselves onto you all the time.

But go be friendly and have ways out of conversation. So you do not want to stay in one place too long.

If you’ve already exchanged information, that’s a really good way to say, like, cool. Well, let’s text throughout this event. If you wanna, like, get together for lunch or whatever, let me know. If you’re walking alone and you wanna walk with someone, just let me know. Just text me. And that’s a good way out of a conversation.

But you wanna have ways in. You wanna have natural ways to share your business card, and then you wanna have ways out of conversations as well. And that means practicing. It does actually mean just like practicing with a friend, with your partner, with whomever it might be, with somebody here in the room.

It’s good to practice with a real person. So it’s good if you’re like if it’s your partner and they are good at giving you help in ways that you like, then cool. So what we wanna do is make sure that we’re treating this as a business experience. Right?

You’re gonna set the number the target number of contacts that you want for each event, not five. Five takes nothing. Five takes just standing there, and someone will come talk to you. Set an aggressive target here.

I want fifty contacts out of each event. It’s a two hundred person event. Okay. I’m gonna have to really rock this event.

I’m going to have to get in there and try really hard.

Not look like I’m trying hard, but try really hard. Set a target. If it’s going to be fifty people and then five of them move into your flow and you can actually turn that into something real, that’s good. That’s good ROI.

If you set a low target and, like, with conversion rates and what it takes, etcetera, etcetera, if your people actually move along, you’re gonna be like events don’t work. And they can work. They absolutely can. So set a higher target and then do the work to get them there.

Practice giving your card naturally. Practicing the things where you, like, come over and start, like, talking to somebody. Just how do you start a conversation? If this isn’t natural for you, if you find it exhausting, practice it.

Do app most events when you’re going to those, I’m sure you’ve seen, like, they’ll try to get everybody onto an app to start connecting, and people hate that but some people love it. And so if you can be a person who forces yourself to love it then you can start connecting with people before you even show up Such that when you’re walking in the door, people are like, oh, hey. We were talking on the app. Hi.

It’s so and so blah blah. And so that’s good because then out of the gate, you already feel really, like, you fit in here. It’s natural. It’s not scary.

If they have any online events like, a session leading up to the day of, which some events are starting to add in now, some online thing two or three weeks earlier to get you, like, hyped for the event event with, like, a special session, attend that on Zoom with your face on so that you can again start networking.

This is a big one that I never do, but I recommend it and people who are smart recommend it too. Print shirts with your brand on them big in different colors that you can wear them. If it’s a three day event, you need three colored shirts so that it doesn’t look like you’re wearing the same stinky shirt day after day, and also a branded hoodie or other cover up. Now that doesn’t mean you have to go and buy some shitty thing. You can get your favorite shirt, take it down to your local, like, embroiderer who probably does silk screening as well, Spend your fifty bucks to get them to do a special one so you’ve got, like, the shirt you like wearing that’s branded.

And then when you’re walking around, people see it all the time. Day after day, they see it, and that is really important for impressions.

If you’re bringing a guest or a coworker or something, same z’s for them. They need it. Try to coordinate your colors.

Do the things that leave a bigger impact for people. Plan and memorize your introduction. Obviously, that makes very good sense to do that. When I say customize for culture fit, I mean, go have some thought around that. So if you’re going to a tech event that’s filled with, like, billionaire tech people, you’re gonna have one form of introduction. If it’s filled with, like, really scrappy people who are bringing in eighty thousand dollars and, like, barely paying themselves, you’re gonna have a different introduction and how your deliberate is gonna be very different across the board. So, obviously, you wanna get that ready.

These are this is this is important stuff. You don’t wanna be there day off and go, like, where’s everybody going for lunch? Far better to be, like, oh, I know a great place near nearby to go for lunch. So if you can do that research ahead of time, even if you don’t have to put a credit card down, even book in a table for six or eight at the lunchtime that you know is going to be lunchtime. Give fifteen, twenty minutes to walk there.

But book that and you can say, like, oh, I’ve actually got we don’t have to go look for a place to eat. There’s I’ve got a reservation at a restaurant and there’s room for you. Do you wanna come with us? Ta da.

Done. Now you’ve got eight people sitting there. You’re networking. It happened because of you. People like that.

You’re more likable that way. It’s good.

Actually, develop conversation starters for table talks. It’s particularly important. If you suck at this, you can’t sit quietly. You can’t let people sit quietly.

Gotta get people talking.

If you’re at an event and there’s speakers there and speakers have books, be that nerd who brings a copy of their book, your own copy from home, and ask them to sign it. Yes. Books are heavy to carry and your carry on’s gonna be heavier.

True. But you’re also going to able to go talk to this person. Hopefully, you’ve read their book, at least scan it before you actually start talking to them. Ask them to sign it, and then when you’re doing it, strike up a conversation.

They like you because you brought a copy of their book from home, and there’s a card exchange. Cool. Wear your branded shirt every day. Give your card at events to every single person you meet. That is it.

Any questions?

No? Yes? Caitlin.

My dog is being so loud. I’m so sorry. So, do you ever feel like having asking them to sign a copy of your book, like, keeps you, like, little less than and, like, fangirly?

Or you know? Okay.

I wouldn’t because I know when I’m speaking and I’m speaking with people who have copies of books, they have deep anxiety that nobody’s going to ask them anything.

So they’re like, oh my gosh. Like, they’re worried there’s no one lining up for the book. They put out their stacks of books and then, like, they turn to me and go like, fuck. What if nobody takes one of these?

So if you’re that person True. Yeah.

Like Okay.

The nerdy student or the teacher at the front of the room is like, no one’s gonna ask a question. Oh my gosh. No one’s gonna ask a question. How am I gonna run this session?

No one’s asking a question. If you put up your hand, they love you now. Right? And that’s the same thing here.

So I wouldn’t worry about it, especially since you’re talking naturally with them. If they’re a jerk who wrote a book for ego purposes, you can’t help that. But if they’re just somebody who’s like, I wrote this book. I put my whole life into it.

Will somebody please say they like it, and you’re that person, they’ll probably wanna have lunch with you.

Okay. True. Okay. Cool. Gotcha.

Thank you. And I love these ideas. These are I a lot of these, I did not think of at all. So Oh, good. This is awesome.

Okay. Wicked. Anybody else? Jess.

Yeah. So many of these I didn’t even think about, like, wearing a branded shirt. That makes so much sense.

Yeah. I gotcha.

So, yeah, so good. Yeah. In terms of, like, natural conversation starters, do they have to be business related, or could you be like, so where did you fly in from and, like, things like that and just connect human to human?

Yeah. I mean, then that’s that’s normal. Right? Like, I what I’m recommending is that you go there. You do a little work on, like, what do smart people say is the best way to start an interesting conversation? Not small talk, but, like, interesting. Roxanna, do you have a thought on that?

I have several. I have actually, I have extra questions about it.

Oh, okay. So we’ll follow-up. Do you have a thought on how to start those conversations?

So, I was actually preparing to ask because, you know, there’s something really great about the insights you’re giving. It’s like you’re looking at all the pain points that people could have when attending a conference and all the starters you have, all the pointers there are addressing one of those issues. So I think it’s a a terrific thing that you are here and you speak at these big events. So I think it would be great if we could just sacrifice five minutes to question you.

Oh, okay. Yeah. We absolutely can. Sure. So I just wanna make sure we’re tackling Jess’s question.

Yeah. Because because that’s I I actually think it refers to Jess’s question.

Oh, okay. But I can wait. You know?

Okay. Let’s just pause just for a second. We’ll just, like, come right back to that then, Roxanna, if because it relates. I just wanna make sure if anybody has any insights into, like has anybody ever asked you a question and you were like, you’re awesome.

Like and because it rarely happens. Right? Where’d you fly in from? Is this your first time at the event?

What’d you think of the last speaker? Those are normal. Right? And you’ll ask that easily.

So I’m recommending that. I don’t know what the way in is. I think sometimes you just look at somebody and you, like, wanna talk to them about something, but that’s that’s not good preparation. That’s, like, hope.

Right? Like, hopefully, I see somebody and know what to say. So how can we prepare? And I would say, Jess, I would go look into it.

What are some, like, good conversation starters that aren’t, like, wrong?

Or, like, too personal or anything. Okay? Okay. Cool. Cool.

Roxanna, did you wanna add anything there then?

I have one case study comparison. It might not be perfect. I actually wrote a long piece about it, and I initially introduced the reference to the conversion copywriting. I think that’s going right back in there.

You see? Because when you go to an opt in page and if the conversation is successful is you’re always asking what was going on in your life that brought you to do x. So for a longer for the longest time, I well, I exaggerate. But for quite a while, I interviewed Ukrainian mothers as they were crossing the borders, you know, leaving the war stricken place to cross into Romania and then some other countries.

And I was always given a very little amount of time to write their story, at times just twenty minutes, maybe thirty tops. So I had to get the story really quickly. So I would never say, how are you? Or just I would never go for that.

Instead and I would just as soon as they sat down, I would say, when what was going on where you were when you left?

I what was the thought that crossed your mind as you left your house for the what was what were you thinking then? What did you what did you do then? So it it has to it’s a reverse of the Spielberg.

Oh, you know, like, if you’re familiar with Marie Forleo’s whatever because she’s like and, of course, copywriters have way more enhanced versions of that. But, basically, I’m asking her to paint a picture, and I never ask about her feelings.

I only ask about the feelings at the very end. Mhmm. Plus I might not nail it, and then I take it in a very wrong direction.

Mhmm. One of the best things that I have always got great stories with is what did you hope to happen that did not happen? And that’s where kids say it was my birthday, and we were gonna go to the mall. And it happened and they start crying or things like you know?

So, I my my one question for Joe is, what would you hope someone would ask you when you’re talking and he never gets asked? Or when he does, you’re like, oh my god. Wow. And here, when Jerry Seinfeld launched his movie on Netflix the other year, I actually made a point of case studying all his interviews.

And pretty much everybody I I promise you the campaign was better than the movie itself, although the movie is quite entertaining.

So and everybody was pretty much asking the same questions. And only once did I heard him hear him say, my guru incarnate, whatever, Jerry Seinfeld, the one who always said, well, that’s a onesie. I’ve never heard that one before. And the question was, if you were not Jerry Seinfeld, what were you going to do or what were you going to ask this whatever? You know? And that’s why it was like, oh, wow.

Yeah. Interesting. Yeah.

Yeah.

So so I definitely think that we need to write a killer opt in about icebreakers at conversations because everybody’s going to want that.

Yeah. Absolutely.

And we’re going to need to run up our voice of customer. So yeah.

Yeah. Yeah. It’s true. That’s it’s an interesting question. How do what?

People are there to network and think and process what they’re learning.

When I think about what question I’d wanna be asked, I’m like, hey, Jill. Can I bring you a coffee? That sounds like I feel like Yeah. Yes. Let’s go get a coffee together.

That’s funny. I yeah.

It’s worth thinking about worth thinking about.

If you accept coffee from anyone. You see, when I go to all these Aikido events and they’re, like, these big Japanese masters, blah blah blah. Yeah. Everybody’s so intimidated.

Oh my god. Sensei. La la. Sensei this and then say that. And then if I can establish, like, a humane connection with that person in my mind, I will just go and say, how are you today?

And then you get the most striking of responses like, my shoulder hurts.

Or Oh, yeah.

Yeah.

Because the truth is, most often, I find that we just go and say stuff at them, you know, and it’s never a conversation.

Whereas it’s like it’s very easy for them to like, yeah. Yeah. Mhmm. Mhmm. Mhmm. They’re not really engaged.

But I come to think of the things that I want to ask you if I actually had five minutes with you. I mean, that’s the thing is, you know? I mean Yeah. That’s where were you where were you in your life when you thought of the word conversion and you thought, oh my god.

It’s going to be conversion copywriting?

And what were the other runner ups?

That’s funny.

No. Everything’s a fluke.

Everything just happened fluky.

Awesome. Thanks, Roxanna.

Yeah. That’s cool. I love I love that as, like, let’s think about that person and a way into the conversation with them.

Amazing.

Nikki?

Hello. Hello.

Just, like, on all this stuff of, like, the, you know, being prepared to work and all that, like, I’m just thinking, like, we just kinda have to be actresses, like, just for actors.

Just like we’re doing this. We might not feel comfortable. We gotta like, I don’t know. I’m I I run, like, the events for my synagogue, and I’ve always been handing off the MC stuff.

Like, no. I’m not doing it. No. I’m not doing it. No. I’m not doing it.

And no one else is doing a good job. And I’m like, why am I not doing it? I’m like, I am going to just do it. And, like, I’m just gonna be someone else for the moment.

And it’s like Yeah.

Good practice. And, like, okay.

So, like, it’s scary, and this is not actually us for, like, the motivation to, like, to be to have to move.

It’s so cool. It’s like, okay. Just step into that role and just just play.

Like Yeah.

It’s cool.

I was wondering, if we are getting the SMS thing with the QR code Mhmm.

Did I freeze?

Nope. You’re good. I think that froze.

K. I’m just gonna turn you off camera.

That might help.

Okay. We’re gonna come back to Nikki when her Internet kicks in again. Britney.

I guess I just wanted to say that the networking thing for me has probably been my most successful strategy this year.

So speaking in front of groups of, like, fifty, that’s where I’m like, people are asking to work with me, and then where my conversion is dying is I don’t have a clear offer to be like, I do this and this because I’ve been in exploration phase. So, like, my only goal right now is to really be like, here is what I can do for you because I have people being, like, let’s work together.

Mhmm. Mhmm.

And then it kind of surprised me because I’m passionate about messaging and copywriting, but where I’m finding my people are at real estate events. Right? So they there aren’t any copywriters at these events, and there’s actually not a lot of women either. And so I kind of like juxtaposing somewhere unexpected, or, like, utility management companies, like, mostly men, mostly engineers.

And then you come in with a little bit of a different perspective. And even I’m at the table with the CEO, while someone boring is speaking, and I’m looking up his website. And then I can ask an educated question like, hey. Like, I noticed this was on your home page. Like, was that purposeful? You know?

So I’m just saying, like, testimonial that the person to person connection. Like, people are overwhelmed with the digital world. They do, like, a memorable experience.

And then just as, like, a tip, I’ve really liked Vanessa Edwards’ book, Cues, and she says that charisma is warmth plus competence.

So when you go into a group, you have to be queuing to them. I’m open. I’m interested.

I’m warm. I’m competent. And then she sort of talks about how how you can do that. She has a whole list of questions that sort of open those doors.

It’s queues, like c u e s?

Yep. And she says we’re always queuing. So your body position, the tone of your voice, your eye contact, the competence with which you deliver your information.

How do you keep the people in a group while speaking, while networking that you are warm and competent?

K. Sounds like a great book to read. Awesome. I love that. And Alter Ego is another one, another book that’s a good read on the subject on on the subject of pushing yourself to be someone else that you’re not.

But excellent. Okay.

Yeah.

I wanna talk to you later, Britney, about how things are going there. Yeah. We gotta catch up.

Yeah. Awesome.

Okay. Cool. Any other questions or thoughts on IRL funnels?

We good?

Okay. Excellent.

If this is a thing you’re working on this summer, get started, plan out your next few weeks to get that work underway. And if you haven’t thought about it, now is a good time to think about it. Even if you don’t do it now, you could start putting the pieces in motion so that if you decide next spring you’re going to go to events, you already have plans in place for all of that, in case fall isn’t gonna work for you. Alright.